Nikon lens rebates are coming back this weekend in the US


This weekend Nikon will bring back the popular "lens-only" rebates (you don't have to purchase a camera body in order to qualify). Here is the list of lenses that will get an instant discount on Saturday night (up to $200 off):

  • Nikon landscape and macro two lens kit - $496.95 after $150 rebate
  • Nikkor 10-24mm f/3.5-4.5G DX - $796.95 after $100 rebate
  • Nikkor 14-24mm f/2.8G - $1,696.95 after $200 rebate
  • Nikkor 16-35mm f/4G - $996.95 after $100 rebate
  • Nikkor 24-70mm f/2.8E - $2,196.95 after $200 rebate
  • Nikkor 55-200 f/4.5-5.6G - $146.95 after $200 rebate
  • Nikkor 24mm f/1.4G - $1,796.95 after $200 rebate
  • Nikkor 28mm f/1.8G - $596.95 after $100 rebate
  • Nikkor 35mm f/1.8G DX - $166.95 after $30 rebate
  • Nikkor 50mm f/1.4G - $396.95 after $50 rebate

I will post the links here on the blog once the savings become active on Saturday night (after midnight EST).

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  • Jeffrey G. Bank

    Methinks the competition from Sigma and Tamron is starting to get to Nikon.

    • Sandy Bartlett

      These rebates happen every year and pretty much by every manjfacturer.

  • kilroy

    no 70-200 ?

    • Aldo

      Legendary lenses are excluded.

      • HD10

        The 70-200mm f2.8E was on rebate some months ago.

        • kilroy

          yes…i remember…was not ready to pull the trigger then 🙁

          • HD10

            I was thinking of the same but decided to get the Nikkor 19mm f4 PC instead after the rebate for the 70-200mm f2.8E lapsed.

        • Proto

          $400 rebate on that will be pleasant.. just saying : )

          • HD10

            Absolutely! =)

  • A. F.O.

    nothing like that in EUROPE?…
    THANKS.

    • tomskyphoto

      Don’t know where you live in Europe but I know of recent cashback and added value – mostly warranty – promotions at least in the UK and Germany.

      Snatched the 200-500 this summer at an already good price from an authorized retailer plus cashback and an extended 36 months warranty from Nikon – sweet.

      • A. F.O.

        the 200-500mm is the lens I want; I live in Portugal (there’s no cashback as far as I know.
        but i’ll go to London soon – do you know if I can aply to the cashback if I buy it in London?
        thanks.

        • tomskyphoto

          The cashback promotions are usually only open to residents in the particular country, so to be eligible you actually have to live in the country or have a business address there.

          FWIW: the 200-500 isn’t included in the current Nikon UK promotion anyways.

  • HD10

    The rebate list indicates which Nikkort lenses are not selling as well. But Nikon can benefit from adding a rebate even with faster selling lenses as this lowers the resistance farther down to buying these lenses, e.g. , f1.4 and f1.8 prime lenses, 300mm f4, etc.

    • ITN

      Lenses always sell best when they are brand new models. After a few years everyone who wants to get one and has the money, has already bought one. Then they rebate it, allowing a few more people to afford it.

      Hot new lenses are not discounted. They sell at the speed they can be produced.

    • Thom Hogan

      I wouldn’t put it that way (“not selling as well.”). NikonUSA is generally more nuanced than that. The more likely thing is that they agreed to take more production of certain lenses and believe that they can sell off that inventory at those reduced prices.

      • Huyen Dang

        You are spot on, Thom. Even lenses that are selling well need to be brought on the spot light from time to time and the rebate is one of those tools by marketing departments to keep consumer somewhat excited about their products.

  • Xabi Granja

    Will this discount be available on Amazon, I’d guess?

    • AlphaStatuz

      Any authorized dealer, yep.

    • yes, it will be tomorrow at midnight

      • Xabi Granja

        It’s crazy. Bought the 35m 1.8 3 days ago on amazon, so I contacted them for a price adjustment, or if they’d credit me the $30 discount. They can’t, so I’ll just ask for a refund tomorrow, and repurchase at the cheaper price.

        This is SO stupid, and it’s costing amazon more money because they pay for shipment. Oh well my D3400 doesn’t arrive until monday, so what do I care. I’m not gonna pay $30 extra for no good reason!

        • yes… unfortunatelly…

          • Xabi Granja

            Look at that, after the discount went live, I called them and suddenly they were able to give me a $22 discount as gift card balance. Not the full $30, but for a mere $8 I’m not going to go through the return and waiting for a new lens. Guess I just had to wait until the price changed and suddenly they “magically” can give me credit 🙂

            • Yes, probably everything is controlled by a computer, not by a human. So you have to play those stupid games.

        • Kob12

          This is not Amazon rebate – this is by Nikon, and if Nikon says that only lenses bought after a certain date are entitled, then Amazon hands are tied.

          Amazon (and other shops) will forfeit product revenue and not deviate from mandated vendor’s policies.

          • Xabi Granja

            That makes sense. Either way, if it’s discounted with them I can get a refund on my 3 day old purchase and re-purchase cheaper. I get why they may “have” to do it this complicated way, even if it seems stupid.

            • Just Me

              For $30, it does seem like a lot of effort. Your $30 benefit will come at Amazon’s expense. S&H, restocking. processing the return and extra order. Just sayin’.

            • Xabi Granja

              I’ve certainly given them the chance, twice, to credit my account with the discount amount. If you’re suggesting that I donate the $30 to one of the biggest multinational companies in the world… well, we have different philosophies about how life works.

            • Just Me

              Donate? To Amazon? One of us is confused.

    • Xabi Granja

      It’s crazy. Bought the 35m 1.8 3 days ago on amazon, so I contacted them for a price adjustment, or if they’d credit me the $30 discount. They can’t, so I’ll just ask for a refund tomorrow, and repurchase at the cheaper price.

      This is SO stupid, and it’s costing amazon more money because they pay for shipment. Oh well my D3400 doesn’t arrive until monday, so what do I care. I’m not gonna pay $30 extra for no good reason.

  • NYkon

    These are OK, but I’ll wait to see what the U.S. Black Friday-Cyber Monday deals will be. Last year’s were actually quite good.

  • James Fennessy

    Nothing longer than 24-70mm. I am waiting for Nikon to update (prefereable with FL glass) its heavy & outdated (circa 2009) medium length wildlife lenses like the 300 f/2.8 and the 200-400 f/4, and offer some discounts on the 70/200 f/2.8 FL and the 300 f/4 pf. Any guesses whether any of this will occur in the near future?

    • Spy Black

      Big expensive lenses will probably stay big and expensive.

      • bonem

        Boo. I was hoping to see 200-500.

        • Bob Thane

          That thing’s already so well priced it’s selling like hotcakes – I wouldn’t expect any Nikon wide discounts for some time. Best you’ll get is individual stores offering deals.

  • Delmar Mineard Jr

    Nice.

  • Ed Hassell

    Sadly, there’s nothing in the list that I might want that I don’t already have. Now if they were to offer $100 off the new 8-15mm fisheye zoom. I’d snap it up in a heartbeat.

    • SteveWithAnS

      Bro, just get the Rokinon 8mm for $229… What’s your intended use?

      • Amir

        To show off everybody that he has a big lens collection!

        • Ed Hassell

          I suppose I have accumulated more lenses than most posters on this forum. I’ve been working as a professional photographer for 50 years. I buy lenses when I can justify their expense for a specific job. And I usually keep them. Of the lenses on the current rebate/sale list, I have exactly one: the 14-24 f/2.8. There are others on the list that I have older versions or alternatives that meet my needs. And there are several on the list in which I am simply not interested.

      • Ed Hassell

        Just got a new job documenting the building of an 80-foot, carbon-fiber hull, ocean-going catamaran about to begin construction in a warehouse near where I live. Bought the 11mm Irix already. But there are going to be a lot of tight spaces where I will need wide views. The zoom fisheye could come in very handy as it is designed for both DX and FX. I shoot both.

        • saywhatuwill

          A Nikkor 6mm fisheye would work perfectly for that job. 😉

          • Ed Hassell

            LOL! I’ll stick a note in my stocking and hang it on the mantle for Santa. Unfortunately, I can hear his response without him even having uttered it, “Yeah, right! That’s not happening.”

            Back in film days I used to shoot brides and bridal couples in the back seats of limos with the 16mm fisheye. With very careful framing, it looked like a near-normal image of a person or couple in a limo with a 30-foot stretch. They always loved it. I also rented the 8mm f/2.8 several times but I never had enough use for it to justify its purchase.

            I never needed the 10.5mm fisheye for anything so I never bought it. And, I was unhappy with the results of the 16mm once I got my D810 so I sold it.

            The “cat” is a two-plus-year project that is just beginning so I have plenty of time before I’ll need to peer into tight nooks and crannies. The 11mm Irix should meet most of my needs, especially for exterior and “open” interior spaces; however, I can foresee the need for the fisheye eventually.

  • br0xibear

    I don’t think this has been mentioned on nikonrumors so far, the current Nikon UK cashback has an option of donating part or all your cashback to Nikon UK’s nominated charity.
    This year it’s Sightsavers…
    “Sightsavers is an international organisation that changes
    lives for the long term. They work in more than 30 countries to
    eliminate avoidable blindness and support people with visual impairments to live independently.
    “Nikon UK chose to support Sightsavers this year as the
    relationship between sight and photography is significant. So far this
    this year we have helped saved the sight of 267 people, in our 100th
    year it is Nikon’s aim is to help save the sight of as many as possible.”
    “As a thank you, if you donate the minimum value or more you will receive an exclusive 100th Anniversary Camera Strap. This special edition strap is made from leather with the Nikon and 100th Anniversary logo debossed onto it. This strap is only available through this promotion.”

    https://gb.nikonpromotions.co.uk/winter-2017/about-this-offer#content-charity

    • Thanks, I will mention this online, probably in my next recap.

  • Ryan Mac

    is that a typo on the 24 1.4, maybe you meant the 28?

    • I think both the 28 1.8 and 24 1.4 will be on sale

  • Phillip Jones

    Sigh. The lenses I want and need never make the rebate list. =(

    • Amir

      Exactly and right to the point!

  • Matt

    Sigh…no deals on the 200-500.

  • FountainHead

    Meh.
    No prime longer than 50mm.

  • Bob Thane

    I own and love the 16-35 VR, but I’ve tested the Tamron 15-30 and it’s just so much better optically (including colour). If it took filters I’d have bought it over the 16-35.

    • AlphaStatuz

      I use the Tamron and have the wonderpana system. I basically just leave it on at all times.

  • Mark Borchers

    As usual, the stuff they want to unload, not the stuff I am looking for. Any reason they can’t have a sale across the board? Typically 10% off or less anyway, not a big concession.

  • Mark Borchers

    Ever since Nikon prohibited retailers from setting their own discount prices, it is hard to get a decent deal on a lens.

  • Henning

    I live in Austria, that’s why i don’t care. Nikon should not waste money in second world countries. They should better come up with innovations which i can afford.

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