Nikon creates the biggest human camera to celebrate their centenary (included in the Guinness Book of World Records)

Nikon created the biggest human camera to celebrate their centenary (previously reported here). The photo made it to the Guinness Book of World Records as the "largest human image of a camera". The event was created in collaboration between Nital and Media Italia. Additional details can be found here.

Press release:


The Guinness World Record dedicated to Nikon’s centenary was established last Sunday: more than 1000 people got together to form the biggest human camera in the world! Everyone who responded to the call to action was invited to participate. All you had to do to take part in this ambitious feat was enrol on the site. A judge from the Guinness World Records was there to certify the record, and to proclaim the official result.

The initiative was conceived and organised by Nital, the official distributor of Nikon and by Media Italia. It is part of the celebrations for the centenary of the legendary Japanese brand: a unique event which will go down in history, just like Nikon who has used its technology for 100 years to always be one step ahead to offer the right tools before anyone else to experience and then relive every moment and every emotion with a quality of image which is special and unique.

Nikon is a global icon: in their 100 years of history there have been many cameras that have marked milestones in photography! It was the main star of “Blow Up”, an emblematic film in the history of cinema and of “The Bridges of Madison County”, as well as space adventures and reports which have documented outstanding events of the last century.

High-resolution photos can be downloaded here:

Nikon biggest human camera Guinness Book of World Records

Nikon biggest human camera Guinness Book of World Records

Nikon biggest human camera Guinness Book of World Records

Nikon biggest human camera Guinness Book of World Records

Update - here is a video  of the event:

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  • Steve

    Okay. But it actually looks a bit rubbish as these things go.

    • sickheadache

      About as useful as “Hands Across America”

      • Steve


  • T.I.M

    Where is the grip ?

    • CERO

      That would be 350 USD more for the customers.

      • Bob Thane

        Maybe when a rebate’s on…

    • sickheadache

      NOT another over priced Nikon Grip.

  • Jirka

    is this next D8xx ?

    • T.I.M

      Maybe, let’s hope the sensor have more pixels than peoples…

      • JerryC

        Or less, a cheap 8bit photo camera is cool

  • Davidvictormeldrew Idontbeliev

    a good achievement reaching 100 years and they’re done a good job so far barring a few %$%%$% ups along the way.

  • PvR

    Oh yes – centenary! I thought I see “cemetery”. Nikon’s sense of humour is pretty morbid 😀

    • VanHoff

      ( :’-D

  • Kevin Pan

    Is that the D850?

  • T.I.M
  • Allan

    Lame. Sad. Ridiculous. …

    • Gerard Roulssen

      Yes, you are.

      • fanboy fagz

        correction…Yes, you are correct Allan!
        fixed that for you Gerard.

        • Allan


    • Ed Bambrick

      Nikon will do anything to avoid having the spotlight on their lack of innovation and keeping up with the competition.

      All I can say is that whatever replaces the D810 better be spectacular.

      Dynamic Range

      Low Light
      High ISO

      EFV (high res and that tilts)

      Tilt Screen

      A strong video CODEC with many options for record and frames rates
      < $4k

  • Hans J

    I heard they used a Fuji to take the group photo.

    • Ben

      The Fuji team is out of the frame in the form of an XT2 shuffling quickly towards the Nikon team. This is going to be one ugly Gangs of New York scene. Nikon can splatter them with hot oil and fuji can unleash their dangerous Xtrans worms.

      • Hans J


    • no, D810

      • T.I.M

        D810 ?
        For the 100th anniversary you would think they use something old like the DF!

  • T.I.M

    I’m Nikon user for 30 years, last month was my 50th birthday, it’s now Nikon’s 100 anniversary, so I expect to find in my mailbox……nothing.

    • Hans J

      All those great photos Nikon helped you take. Nikon is the reason I’m a working pro and get paychecks in my mailbox. 🙂

      • T.I.M

        Actually B&H gave me a $130 gift card for my 50th birthday, they did not have to, it was nice.

        • Antonio

          If I was that mean I would say: probably because they think you are in an island too far away to claim the gift.. 🙂 … but lets be serious and agree they were really nice.

          • T.I.M

            LOL, it’s an electronic gift card, I bought a Manfrotto video head (not sure if i will ever use it)

      • T.I.M

        Cameras/lenses are tools, without a photographer they mean nothing.
        Do you go thanks home depot after you fix your home ?

        • Hans J

          Can’t take a photo without a camera. Its the whole Chicken and the egg story. 😉

          • John Albino

            Sure. All you need is a shoebox a a pin.:)

    • KellyVanRijn

      Maybe someone will get you some nice Canon gear instead.

      • T.I.M

        I’m sure you can take great pictures with Canon gear but for having sold many cameras brands I still think Nikon is the best brand (for professional work).
        Again, you can take great pictures with other brands, but Nikon have something extra that make the job easier.

    • Max

      A Nikon Coolpix L15

  • Oh dear. I was reading “cemetery” at first. That speaks about the state where we see Nikon already. And now you get new material to feed the trolls in the public about this. First one is already here:

  • Somebody should explain Nikon better marketing tactics… Maybe some employees from Canon or Sony could help?

    • I know right! This marketing stunt is so 80’s just like some of their best technology.

  • Mr_Miyagi

    More vaporware from Nikon. C’mon guys, bring on the D850 already and stop the Carly Simon “Anticipation” act. We got the money, you got the camera?

    • Nikon should answer to Sony with FF Mirrorless. That would be a bomb on all media channels if they could do it this year. Sony is preparing for long telephoto lenses above 400mm wide open – that is not a good sign for Nikon after the A9. Sony could grab more market share – not against Canon but from Nikon.

  • T.I.M

    I have NOTHING to do with the new D900 pictures leaked yesterday in Europe (I live in USA).

    • sickheadache

      The D900 is going to happen when Nikon releases the D9 along with it.

      • T.I.M

        The good thing about D pro series, Nikon can’t get rid of the grip like they did with the D7500 toy.

  • T.I.M

    I heard the live view mode is amazing….

    • Michiel953

      Did you hear that? Or did you see it?

  • FountainHead

    Nice to see they’re doing this instead of wasting their time on bodies and lenses.

    To be honest, the DPRK human images at their Mass Games put this to shame.

  • sickheadache

    I think I see some Oil Dripping out…Is this my new D820? Going to be a real hassle getting through all airports.

  • Nikon User

    Peter odd adds have started to show up in my feed. Thanks

  • Senor Magnifico

    Yawn… Where is my D820, Nikon?

    • T.I.M

      soon, before the total solar eclipse (August 21st)

      • Senor Magnifico

        To late…

  • fanboy fagz

    they should have formed the beaten up (dog chewed) d500 camera in the previous post

  • Zoot

    Where’s Wally?

  • animalsbybarry

    Very low resolution !
    Only about 2000 pixel people
    That’s not even one megapeople !!!

    • T.I.M

      2 pixels by person…

    • EnPassant

      Those people are not pixels but focus points!
      And close to 2000 of them is not bad at all!

  • Max

    They can make the world’s biggest human camera but they can’t put out one wide dx prime, get their software to work, or fix live view.

  • NJP


  • Nikon should answer to Sony with FF Mirrorless. That would be a bomb on all media channels if they could do it this year. Sony is preparing for long telephoto lenses above 400mm wide open – that is not a good sign for Nikon after the A9. Sony could grab more market share – not against Canon but from Nikon.

    • Ric of The LBC

      100% that is mirrorless.

  • Дмитрий


    • T.I.M

      There is hundreds of D900 accessories for sale on Ebay right now, we are getting close to the actual release date.
      It will not be cheap so I’m ready to sell my kids (and the cat + the hammer)

      • John Albino

        I thought you were joking, but you’re right!!!! There ARE lots of listings for Nikon D900 (or D30x30) accessories on ebay! Including batteries, grips, flashes, chargers, neck straps… The list goes on…

        Have you considered you might be able to offload your mother-in-law to some rich American good-‘ol-boy for a decent price (:-) (:-) (:-)

        • now you know why they list them as D900 – free promo thanks to T.I.M. 🙂

      • What is the D900? Successor of the D810 or entirely new product that won’t replace the D810?

        • please ignore TIM, he is annoying everyone again with his D900 and then I have to step in and explain again that there is no D900

          • T.I.M

            You mean not yet….

  • Ric of The LBC

    can’t wait for DXO ranking on this

    • Antonio

      I’m afraid you’ve a long wait ahead as their R&D is still struggling to develop the equipment able to test such a huge beast.

  • Member

    While other manufacturers are trying to make smaller camera’s Nikon succeeds in making the world’s largest.

    • Can’t be true. Largest? Like medium format? Do you know Pentax 645Z or FUJI GFX 50 plus lenses? And what means smaller? Like the ugly Sony A7?

  • Dino Brusco

    I was there. It was something really extraordinary.

    No, just joking but I do know a few friends of mine who actively attended the event.

  • Kári Jensson

    Now only if they would put this much effort in trying to save they’re business.

    • If a company based around products can’t create a desire to buy those products then there is something wrong inside this company.

  • KellyVanRijn

    Well, if you decide as a company that you aren’t going to go after Canon, or even Sony (mirrorless) for that matter, you might as well waste your time with BS like this.

    • Not sure what is going on in the headquarters of Nikon but they don’t do much to keep their competitors away and that costs some market share. They have fallen further behind Canon market share and if they don’t to anything about Sony then the day will come that Nikon will fall behind Sony market share.

      • Pat Mann

        As long as they keep ahead of Canon and Sony in the Guinness Book of Records, isn’t that all that matters for posterity?

        • Maybe they are working in the background on it to become another Pentax? And if things are going worse they become Kodak.

    • Bob Thane

      It’s marketing. Do you think Nikon’s behind Canon because Canon has better cameras? Of course not. It’s because people know the Canon brand better.

      This display may be kind of silly, but it’s not a bad way to grab headlines.

      • KellyVanRijn

        I agree with Ken Rockwell. Nikon stopped innovating a decade ago, Canon just keeps getting better, both their bodies and lenses. It’s why I switched back to Canon after moving to Nikon at the start of the digital age.

        • Bob Thane

          I dunno, while pricey the new Nikon lenses are really dominating the field. The 105 is sublime, the FL primes are unbelievable, the 24-70 is everything a photojournalist wants, and the 70-200 is unmatched. On the value side of things the 200-500 and f1.8 primes offer great quality for the price too. Canon certainly has great lenses as well – the new 100-400 is fantastic, for example, but I wouldn’t say that Canon lenses are improving faster than Nikons, in fact I’d argue the opposite.

          On the consumer side Canon is making bigger strides than Nikon right now, with the T7i blowing away the D5600. And their dual pixel AF is great for video. But the D7500 rivals the 80D very closely, the D500 is better than the 7DII, the D750 was only just beaten by the 5DIV, the D5 is on par with the 1DXII, and while Nikon doesn’t have an alternative to the 5DSR or 5DIV yet we are expecting updates to both the D750 and D810 that will likely make Nikon more competitive. So I’d say Canon and Nikon body improvement is about on the same level.

  • Ric of The LBC

    CX, DX, FX.

    What is this?

    • EnPassant

      The logical continuation of that series is GX. G as in Gigantic.

      • Ric of The LBC

        HX, HUUUUUUge

        • Allan


          YX, YUUUUUUge (Donald).

  • Pat Mann

    Now how about doing the largest camera image of a human?

  • GearHeavy

    Lately, just about every time I read a post on NR, my Nikon heart sinks a little lower. Sigh…

  • zombietimeshare

    “largest human image of a camera”.

    I’d rather see an official Nikon image of a D820—accompanied by a release date.

  • jojo

    And here we were thinking there was nothing else special coming for the centenary……..

  • Scenic Spartan

    Here’s the catch… These pictures were taken with Nikon’s new drone, which will be the next product announcement to celebrate their 100th anniversary.


  • dr fresh

    OMG lol Nikon rumors should be renamed nikon haters 🙂 all ya’ll do is rip on nikon, F.

  • dr fresh


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