Nikon 2015 CSR report published online

" realizing sustainable growth with “Trustworthiness and Creativity” as our base"
"Realizing sustainable growth with Trustworthiness and Creativity as our base"

Nikon published their 2015 CSR report. Here are the highlights related to the imaging business:

Nikon will mark the 100th anniversary of its establishment on July 25, 2017:

Looking ahead to Company’s centenary, the responsibility rests with me to complete the transformation and bring about a return to a growth track. I also believe these efforts will be crucial for growth in the next 100 years. The technologies that the Nikon Group possesses are of the highest level in the world, and the high-quality products that they help create will lead to a competitive advantage. To become a corporate entity that continues to grow for the next 100 years, it is clear that issues must be addressed now.

Breakdown of the four Nikon business units - the imaging business currently represents 68.3% of Nikon's sales with 23% from the US and 24% from Europe (click for larger view):

Breakdown-of-the-four-Nikon-business-units

Market environment:

The market for digital cameras–interchangeable lens type was sluggish mainly in Europe and China, and the compact digital camera market continued to shrink. Despite a delayed recovery in the European and Chinese markets, the contraction of the market for digital single lens reflex (SLR) cameras lessened from the previous year.

Nikon-digital-camera-sales

The market environment is predicted to remain severe, and we are expecting year-on-year decreases in revenue and profit in the fiscal year ending March 31, 2016, but our policy is to continue investing for future growth, such as by further tapping into emerging economies, strengthening the Nikon brand, and conducting R&D for new products. A modest recovery in the market environment for digital SLR cameras is expected from the second half of the current fiscal year.

I am not satisfied with the current situation for our Nikon 1 advanced cameras–interchangeable lens type. We are
planning to reactivate the market and expand our share by launching new models. With regard to compact digital cameras, I would like to generate value that the photography functions of smart devices are incapable of providing. For example, the high-value-added COOLPIX P900, equipped with an 83x optical zoom lens, was launched in the spring of 2015 and has exceeded our sales expectations, so we have increased production. (Nobuyoshi Gokyu, Senior Vice President General Manager of Imaging Business Unit)

Composition and list of Nikon's major shareholders:

Composition-and-list-of-Nikon-major-shareholders

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