Nikon USA announces “I Am Generation Image” contest

Nikon USA I Am Generation Image contest
Nikon USA announced a new contest where you can win a Nikon  D750 camera plus lenses and be featured as the Next Voice of Generation Image. Here is the full press release:

Nikon Inc. Announces the Search for the Next Great Storyteller to Stand Out as Part of Generation Image

Consumers with Great Stories Invited to Share Photos Using #IAmNextContest for a Chance to Win a Nikon Camera and be Featured as the Next Voice of Generation Image

MELVILLE, NY – Today, Nikon Inc. has announced the #IAmNextContest to search for the next passionate individual to share their story for a chance to be featured as the next representative of Generation Image. This contest is the latest component of the “I Am Generation Image” integrated campaign, Nikon’s platform to amplify the voices of individuals who want to stand out in a world of visual noise. In addition to being featured among seven others on, the crowd-sourced winner will receive a complete Nikon D750 camera system, and a platform to tell their story to the world.

“Each and every one of us shares more visual content than ever before, and we all have amazing stories to share; but with all of this visual noise, it’s easy for our images and their intent to get lost. With this contest we want to invite more people to share what they are passionate about with the world and be heard,” said Lisa Baxt, Associate General Manager of Communications, Nikon Inc.


Whether it’s family, a project, a hobby or a charitable cause, we all have something we want to share far beyond our immediate social networks. Starting today, all members of Generation Image are encouraged to upload their photos or videos to either Twitter or Instagram using the hashtag #IAmNextContest. This is a chance for these individuals to reveal to the world what they are passionate about, and have their message reach further than ever before. The submission period will close on March 3, 2015, and finalists will be announced in late March 2015. From these finalists, the community will vote for the winner whose story needs to be shared.

The winner will receive the same full-featured camera kit used by the other individuals representing Generation Image and will be invited to become a part of the campaign. Along with the acclaimed Nikon D750 DSLR camera, the winner will get a full complement of lenses and accessories, including the AF-S NIKKOR 24-120mm f/4 VR, AF-S NIKKOR 50mm f/1.8G ED and telephoto AF-S NIKKOR 70-200mm f/4 VR lenses, to ensure that their images are captured with maximum clarity and fidelity. The winner will also have an opportunity to be featured prominently on the IAmGenerationImage web site, which is an immersive portal celebrating this generation as the first to overwhelmingly express themselves through images on a global scale.

About the Nikon “I Am Generation Image” Campaign

The concept of “Generation Image” was born from a desire to understand people’s relationships with their images. After extensive research, it became clear that the number of images captured and shared every day is significantly increasing, and that quality is critical to celebrate and purposefully represent the motivations of this new generation of image makers. Across the country, people are using their cameras as a tool to share what is important to them and each have the potential for significant impact. From families or hobbies, personal causes to accomplishments, this new segment of creative individuals enjoys expressing and sharing what they are passionate about through photos and videos. On social media channels, the hashtag #IAmGenerationImage is a rallying cry. It echoes the desire to deliver the best images possible, in order to convey emotions and passions that rise above the noise. “I Am Generation Image” reminds us that we are all part of this generation, and Nikon will enable our stories to ring loud, true and authentic.

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  • Bill Pahnelas

    #WhatIsAHashtag? I guess i’m not generation image…

  • br0xibear

    Do yourselves a favour, and have a good read through the terms and conditions if you are entering this competition….
    “Submitting an entry constitutes Entrant’s grant to Sponsor, its parents
    and affiliates, and the employees, officers, directors, licensees,
    designees, agents, successors and assigns (collectively, “Grantees”), of
    a royalty-free, irrevocable, perpetual, nonexclusive license to use,
    reproduce, modify, post, distribute, publish or create derivative works
    from and display the entry in whole or in part, on a worldwide basis,
    and to incorporate it into other works, in any form, media or technology
    now known or later developed, including for promotional, advertising,
    public relations, trade show and/or marketing purposes, without further
    compensation, notification or permissions of any kind except where
    prohibited by law.”
    Love this bit lol…”in any form, media or technology now known or later developed”.

    • doge

      Yeah that’s pretty standard boilerplate policy when entering any artistic contest.

    • saywhatuwill


  • Huh?

    “I Am Generation Image”

    Can somone translate that into English please?

    • john457

      it’s Japanese 🙂

      I think it means: I am generation big, slow and clunky, though with good picture quality, but I like to hang on that mirror 80 years old technology (like mechanical hard drives in the age of SSD)

      • MrB

        Taking the mirror away won’t improve your terrible photographs…

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