Deal of the day: Nikkor AF-S 50mm f/1.4G lens for $349.99 ($90 off)

Nikkor AF-S 50mm f1.4G lemns sale
Amazon currently has a deal on the Nikkor AF-S 50mm f/1.4G lens for $349.99 (original price: $439, $90 off, free shipping). This is a new lens and you don't have to buy anything else in order to qualify for the savings - just add the item to your cart to see the final price.

Update: the same deal is available also on BestBuy's website:


All Amazon Cyber Monday deals on camera, photo & video gear are listed on this page. More Cyber Monday offers are listed on PhotoRumors.

This entry was posted in Deals, Nikon Lenses. Bookmark the permalink. Trackbacks are closed, but you can post a comment.
  • Aldo

    except the 1.8 is still cheaper =]

    • Brent

      Woah… get out of here. A f/1.8 costing less than the much better f/1.4? Never would I have thought that to be the case… ever. Ever.

      • Aldo

        faster… not better get it right…

        • lorenzo

          According to Mansurovs review the f/1.8 IS better.
          Beside that don’t trust Amazon, this one is certainly a gray market lens.

          • Neopulse

            To be honest, anything made in China is not “always” something one should confide in.

        • phosgene

          Yeah, and if one yearns for that extra stop, even at this price there’s no reason to pass up the sigma

        • lorenzo
  • Matt

    Hey meant to say “except the 1.8 is still better =]”

  • DistrictGopher

    50mm 1.8 e-series still reigns supreme for manually focusing videos.

    • Ronan

      Horrible lens…

      • DistrictGopher

        Must be the photographer.

        • phosgene

          Maybe I’m a bad photographer too, but that’s one of the worst lenses I’ve ever used.

          • TheInconvenientRuth

            Try the 50mm/2.0 Ais. Stunningly sharp and ridiculously cheap if you can live with MF. Got one in a flea market in HK Central for 90HK$ as it had a tiny bit of mold on the front element. Couldn’t resist. Cleaned it with Dettol Mold & Mildew remover diluted with distilled water. Put it under a UV light for a day, then out in the sunshine for a day. Kept it ‘in quarantine’ till there was not a trace of mld 3 months later. MAN that tiny thing is sharp and built like a tank.

        • Captain Megaton

          It’s optically the same as the AiS 50/1.8, which is itself a fine lens, as long as you aren’t out for the last word in bokeh smoothness.

          • Zograf

            There are two AiS versions of 50/1.8: earlier and later (later AiS version is shorter pancake’ish like)
            The later, Series-E and the AF 1.8D share identical optical design. More prised for its optical quality is the earlier AiS version. Read tale #2

            where the optical diagrams of both lenses are given. The optics of AF 50/1.8D on Nikon’s official site is the same as of later 50/1.8 and Series-E

            • Dpablo unfiltered

              I think that the D is the same optics as the early 50 f1.8. The late one and the series E are not as good.

        • tertius_decimus

          Don’t waste your time on that troll.

    • scott800

      I must have had three bad copies, because I have not had a good 50 1.8e lens yet. The 1.8d lens has different optics and nicer aperture blades. Look at them side by side, they use different elements. 50e looks neat on my df I just got today

      • groucher

        I have the gorgeous Voigtlander 40mm, the Nikkor 50 f1.8 AiS pancake and 50mm 1.4D. The AiS pancake is optically slightly better than the other two for still images but I wish that Nikon would learn something about lens body design and finish from Voigtlander.

  • joey jo jo

    great deal, so close to jumping on this. really hanging for a deal on the 28mm G or a 85mm

  • Lubos

    not for Canadian customers… 🙂

  • lorenzo

    When Nikon repair USA runs test on a camera they always use the old
    made in Japan Nikon AF Nikkor 50mm f/1.4D Autofocus Lens…
    Perhaps they don’t have these state of the art f/1.4 and f/1.8 in their labs.

    • Captain Megaton

      Perhaps they don’t need one.

    • 103David

      If it doesn’t say “Made in Japan” on it, I’ll keep the one I have already that does, thank you very much. Probably the one that says “Made someplace else” doesn’t work anymore, anyway.

      • Global

        Oh brother..

    • saywhatuwill

      When Nikon USA runs tests with the f/1.4D it has nothing to do with the new vs. old. It has everything to do with the f/1.4D already being tested and approved for whatever tests they need done. To give all repair facilities a brand new f/1.8G or f/1.4G would cost too much and as we’ve seen here on nikonrumors, Nikon isn’t actually in the position to be buying new equipment for their facilities just because it’s new.

      Look at it this way, there are companies out there still using Windows 2000 Professional or Windows XP. It’s not that the company can’t afford to update their OS on one machine, it’s that it’s pretty costly to be updating the OS on hundreds, if not thousands of machines.

  • Neopulse

    Could this be a sign that an update is on the way?

    • lorenzo

      I don’t think so.
      This is a gray market (stolen?) lens that doesn’t have Nikon USA 5 years warranty.
      Nikon would be completely stupid to come out with a new 50mm f/1.4 as it will kill their latest jewel 58mm f/1.4.

      • Stolen? The lens is sold directly from Amazon and has US warranty: Important Warranty Information: All Nikkor autofocus lenses from Nikon Inc. USA include four years of Nikon Extended Service Coverage at no charge. Be sure to look for the Nikon ESC certificate with every Nikkor lens purchase you make.

        • lorenzo

          If it was as you say why should they offer an extra 3 years $42 warranty?

          • Neopulse

            Everybody makes promotions to extend warranties on products.

          • CSIROC


            Directly copied from the Amazon page:

            “Because our price on this item is lower than the manufacturer’s suggested retail price, the manufacturer does not allow us to show you our price until you place the item in your shopping cart. Retailers like Amazon have the legal right to set their own prices independently. Adding the item to your cart allows Amazon to show you our price consistent with our goal of always offering you the lowest possible prices on the widest selection of products.”

            “Important Warranty Information: All Nikkor autofocus lenses from Nikon Inc. USA include four years of Nikon Extended Service Coverage at no charge. Be sure to look for the Nikon ESC certificate with every Nikkor lens purchase you make.”

            The warranties you are so hung up on are in the “available warranties” section. That section is there for EVERY Nikkor lens sold by Amazon…even the $6750 200-400 f4.

        • Global

          Admin, you only need to look at the “Eneloop” batteries situation on Amazon (and other items) to know that Amazon does NOT always buy direct from the manufacturer — or the primary distributors.

          Amazon is notorious (I know through 1st hand experience with our own company) to buy source from any distributor it can get. As long Amazon decides to buy directly from that distributor, it is considered “Sold by Amazon” — this, however, does NOT mean that its the official item.

          Several batteries, electronics, and even high ticket items have been forgeries, sold by companies posing as proper distributors, bought direct by Amazon. Amazon largely doesn’t review these items for quality & has purchasing reps who basically go out looking for the best deal (they go to trade shows, etc, etc).

          Amazon very often sells black market items, dressed up officially as “Sold by Amazon” posing as the real thing, when occasionally they are outright forgeries.

          Its the nature of a company like Amazon. Its not a traditional retailer with one supplier. They will take multiple suppliers for the exact same brand (and I don’t mean 3rd party — I mean direct purchase/1st party “Sold by Amazon”).

          However, I would seriously doubt there is anything wrong with these lenses OR that its black market. An item like this is not likely forged; but the lot could have been procured through an alternative (non-Nikon) purchasing channel. But more likely, its just a Cyber Monday deal.

          • Eric Duminil

            Very interesting.

          • TheInconvenientRuth

            Sadly, this is true. I thought that by sticking to ‘Sold and shipped by Amazon’ items, I’d be safe. but three pairs of fake Sennheiser headphones and a fake Nikon battery later, I have little confidence left. Sometimes it bays to pay 5 bucks more and get the real deal the first time around…
            Mind you, Amazon never made a fuss and immediately refunded-exchanged them. It’s just not worth the hassle.

      • Neopulse

        Why would it kill it again? You’re not making sense. You can’t compare a ~$440 lens to a ~$1600 one.

        • Aldo

          I think he means say… a new 50mm 1.4 with nano crystal coating + bells and whistles for around 600-800 bucks would make people opt for that one instead than the new noct.

          • Neopulse

            Yeah maybe, but what about no N-coating and have aspherical instead (apart from a different lens formula).

            • Aldo

              Yeah I agree… but a better 1.4 would really compete with the new noct… and there is only so much you can charge for a 50mm.

            • Neopulse

              How a complete revamp. As I mentioned before, an aspherical element included in the new formula and throw in a new exterior, maybe a much smoother focus ring and better AF motor for about $650

            • Aldo

              No I mean I get you… but remember we are theorizing on nikon’s philosophy. I would be all over a new 1.4… if it only was as good as the 1.8 (at least)

            • Neopulse

              Yeah I agree. Kinda weird though one of their most bought lenses isn’t getting an update. The 1.4G came out in late 2008 while the 1.8G was in mid-2011. Although the 1.4D was around 13 years before the G. I think with today’s ever evolving digital sensors, I think soon it should be getting an update.

      • Aldo

        Gray market doesn’t mean stolen… it simply means items don’t run through nikon USA (in the US for example). These items aren’t backed by nikon USA warranties. That is all.

  • Alberto

    Of all the Nikkor lenses I own (8 of them) the 50mm F/1.4G surely is the worst of the lot (I’ve tried multiple copies) . Especially on high resolution sensors (D600 and D800) it’s almost unusable at 1.4… soft, low contrast, loads of CA… it becomes decent at 2.0 and good at 2.8 – combine this with a (hefty) focus shift when stopping down… I’ve seen (and I own) better optics. As far as price/performance ratio is concerned I think the 50mm 1.8 G is a better choice.

    • saywhatuwill

      Unusable? Isn’t that a bit extreme? Do you get a Picasso look when shooting at f/1.4? I would say that’s unusable if people look like cubes. However, if they look normal, which I’m positive they do, then it’s not unusable. It just doesn’t meet your needs. No need to go off the deep end.

      • J. Dennis Thomas

        Man, if they made a Cubist lens I’d be all over that! The 50mm f/1.Braque.

        • Lcky

          Cubed Bokeh! f1! I’m so with that.. hehe

    • Van Poot

      If you find it unusable, mail me your copy. I know many people who’d make use of this lens quite cheerfully without being aware that it was unusable.

      Seriously, anyone who throws language like that around…

      • Alberto

        “Throws language like that”? Have you taken your meds today? I haven’t been rude or unpolite in any way. I’m just saying that if I buy a F/1.4 lens I expect it to be decently usable at F/1.4 – but the 50mm F/1.4 G is disappointing wide open, sure, you could use it wide open for smaller prints, but come on, be real, at 1.4 it’s barely at decency level: soft, low contrast, lots of CA, and not so great bokeh… This is a lens I never treat as a 1.4, I treat it like it was a F2 lens… I almost never shoot it wide open: too many weaknesses, you have to stop it down a bit to bring out its potential.

  • neversink

    I don’t know. I am happy with the 50 f/1.4G. It certainly isn’t perfect and the new 58 is incredible. Is the 50 f/1.8 any better than the 50 f/1.4???. i don’t know. I never tested it. You want perfect. Take a look at the 85 f/1.4. Incredibly sharp. People compare the sharpness of the 85 f/1.8 with that of the 1.4…. and tests conclude that the 85 f/1.8 is as sharp as the 1.4. I have tested both 85mm lenses. Sharpness is not everything. The f1.4 is incredible in its bokeh (softer and creamier than the 1.8 which isn’t bad) but the 1.4 is superb in contrast and color which after tests, I found the 85 f/1.8 not to be as good. What is incredible about the 85 f/1.4 is that it has absolutely no ED glass and it is so sharp.
    So my point is, that when DxO or someone else says a lens is sharp, it still should be tested and the results carefully looked at before deciding to buy. Sharpness is only part of the formula. Tests leave out a lot of variables that can only be considered with your own eyes.

    • broxibear

      Hi neversink,
      You’re right sharpness isn’t everything, but one of the things that DxO does do is take out many of the vairiables you and I can’t, and gives some sort of a base to make comparisons a bit easier. The variables range from how good your particular monitor is to how good your eyes are. The other thing many forget is that as soon as you start adjusting brightness, contrast, clarity etc in Lightroom (or whatever software you use) all the comparisons mean nothing…If you like high contrast images then that extra dynamic range you paid thousands for in your new super duper DC Nikofujicanoica body is thrown out the window.
      There are no perfect tests, lenses or bodies (apart from maybe pornstar Phoenix Marie, but that’s a different conversation, lol).
      Absolutely look carefully at the tests, reviews etc and try it for yourself…a lens that’s great for me may not be great for you, but at least the tests like DxO give you some sort of starting position.

      • neversink

        Broxbear — Points well taken. Mansurov does some great reviews. However, as has been said, it is best to evaluate the lenses and always do a test of the lens you eventually purchase, because there are lemons out there.
        And as you also point out, it is important not to make any adjustments to the raw test images and to best review them on a calibrated high-quality screen.

  • Jay

    if you are in for a new body you get the additional $100 off as well so effectively the price can be $250 for 50mm f/1.4 .. very sweet deal..

  • gb0n

    I had always been eyeing a 50mm f/1.4 lens and I jumped on this one at Amazon for $349. I was curious whether I’d get a grey market item or not. It arrived today, and I am still confused. The serial number on it does NOT start with “US.” But there is a 5-year protection slip in the box (1 year + 4 years Nikon ESC) with a preprinted S/N that matches the S/N on the lens. Moreover, there is a sticker attached the the exterior of the box that says “% years of protection included.” What’s the prevailing wisdome here: is it a grey market lens or a legit Nikon USA copy?

    • gb0n

      Meant to write “5 years of protection” on the exterior box sticker.

  • Evan Richardson

    this lens is now 484 on both sites… fail

  • vishal singh

    untill unless you have very specific requirements go for 50mm f/1.8 D for FX format and 35mm f/1.8G on DX format. both of them are very cheap and incredibly sharp. you can refer to for more details. good luck

    Vishal Singh

  • Back to top