Nikon SB-300 flash, 18–140mm f/3.5-5.6G lens, Coolpix L620, S6600 cameras announced


Nikon-Coolpix-L620-camera-front Nikon-Coolpix-L620-camera-back

Nikon officially announced the SB-300 Speedlight, Nikkor AF-S DX 18–140mm f/3.5-5.6G ED VR lens and Coolpix L620 and S6600 compact cameras. Detailed coverage of the new products:

Nikon SB-300 Speedlight




Lighting simplicity 

The right lighting can transform an everyday shot into an extraordinary memory. Even if your camera has a pop-up flash, an external Speedlight provides capabilities and control that every shooter can appreciate—so much more than simply illuminating a dimly lit scene. The compact, lightweight SB-300 AF Speedlight makes it easier than ever to harness the power of a Nikon Speedlight. With its simple operation, excellent performance and approachable price tag, the SB-300 AF Speedlight belongs in the camera bag of every D-SLR or accessory-shoe equipped COOLPIX owner. Take control of the lighting around you.

Soft, balanced lighting with fill-flash and tilt capabilities

With the SB-300 AF Speedlight, you’ll enjoy a flash that’s soft and balanced for excellent color, skin tones and lighting throughout your entire composition—not just on your main subject. Use it in bright situations to fill in unwanted shadows (fill-flash), or use its 120° tilt capability to bounce your flash off the ceiling or a nearby wall for even softer, less direct lighting on your subject (bounce technique).

Lighting tailored to each shot

Nikon’s i-TTL (intelligent Through-The-Lens) flash coverage technology tailors the characteristic of the flash to the shot. An imperceptible pre-flash fires milliseconds before the main flash to gather information about the scene—shadow areas, subject distance and reflectance. Your i-TTL capable camera and the SB-300 AF Speedlight then work together to achieve the best exposure and white balance setting possible, all in a fraction of a second.

Nikon NIKKOR AF-S DX 18–140mm f/3.5-5.6G ED VR lens



A compact all-in-one lens that’s ready for anything

If you’re looking for an outstanding grab-and-go lens—the kind you’ll keep on your camera for nearly every situation—check out the new AF-S DX NIKKOR 18-140mm f/3.5-5.6G ED VR. Optimized to draw full potential from Nikon’s high-resolution DX-format image sensors, it delivers beautiful ultra-sharp photos and videos with softly blurred backgrounds. Its versatile 7.8x zoom range (18mm to 140mm) lets you shoot everything from wide-angle family portraits to telephoto close-ups on the sports field. 4* stops of VR image stabilization means sharper handheld photos and video, especially when shooting in low light or at maximum focal length. You can even get as close as 1.48-feet from your subject for macro-style close-ups!

7.8x wide-angle to telephoto zoom

Developed with high pixel count D-SLRs in mind, the AF-S DX NIKKOR 18-140mm f/3.5-5.6G ED VR delivers vibrant, detail-rich photos and videos across its entire zoom range. Zoom out for an 18mm wide-angle view that’s great for group shots, landscapes or any time you need to fit more into the frame. Zoom in for 140mm of telephoto reach—enough zoom to capture close-ups of your favorite player from the sidelines. In between, you have standard views similar to what you see with your eyes and medium telephoto views ideal for portraits. Whatever shot comes your way, you’ll be ready to catch it.

The VR image stabilization advantage

The AF-S DX NIKKOR 18-140mm f/3.5-5.6G ED VR versatility is strengthened by 4 stops of VR image stabilization. Capture sharp, shake-free handheld photos and videos in low-light situations, when you want to use slower shutter speeds, and at telephoto distances, when even the smallest amount of camera shake can ruin a shot.

Advanced Nikon technology and superb NIKKOR optics

AF-S DX NIKKOR 18-140mm f/3.5-5.6G ED VR is an advanced lens designed to get the most from highresolution Nikon D-SLRs. In addition to VR image stabilization, it uses ED (Extra-low Dispersion) glass, which virtually eliminates reflections and lens flare for better contrast and Aspherical (AS) lens elements for minimizing aberration and improving image integrity and color. Nikon’s remarkable Silent Wave Motor (SWM) provides ultra-fast, ultra-quiet autofocusing, a major advantage when recording video. And, of course, the AF-S DX NIKKOR 18-140mm f/3.5-5.6G ED VR has NIKKOR’s renowned quality of construction and outstanding optics.

* Based on CIPA Standard. This value is achieved when DX-format compatible lenses are attached to a DX-format digital SLR camera and zoom lenses are set at the maximum telephoto position.

Nikon Coolpix L620 camera




  • With a 14x Zoom-NIKKOR glass lens and a comfortable grip, great far-away action photos and videos are easy to capture and even easier to love
  • Lens-shift VR image stabilization ensures sharp, clear images
  • 18.1 megapixel BSI CMOS image sensor allows for better images, even in low light situations
  • Choose from 18 built-in scene modes, which automatically optimize the camera’s settings for great results
  • With Easy Auto Mode, the camera determines the scene and automatically sets itself accordingly
  • Large, high resolution 3.0-inch display provides crisp, colorful viewing and playback
  • Capture Full HD (1080p) videos in stereo with the one touch record button
  • Powered by a pair of AA batteries for added versatility and convenience
  • Built-in Special Effects help you take and share both stills and videos with a creative touch.
  • Choose from Monochrome, Sepia, Selective color and more for a fresh, original look to your images

Nikon Coolpix S6600 camera



Press release:

Nikon's New AF-S DX NIKKOR 18-140mm f/3.5-5.6G ED VR Lens and SB-300 Speedlight Help Photographers Capture the Beauty in Every Shot

Versatile New DX-format Zoom Lens and Compact Speedlight Help Photographers to Creatively Capture with Clarity and Precision

MELVILLE, N.Y. – Today, Nikon Inc. announced the new AF-S DX NIKKOR 18-140mm f/3.5-5.6G ED VR lens and the compact SB-300 Speedlight, both versatile and exciting tools to help capture amazing images and HD video. Ideal for shooting everything from portraits to landscapes, the 18-140mm f/3.5-5.6G ED VR presents a great zoom lens option for DX-format D-SLR users. Sporting Vibration Reduction (VR) image stabilization, users will be able to capture sharp handheld photos and videos in a variety of shooting scenarios. The SB-300 provides a compact and easy-to-use adjustable Speedlight option for photographers who want to explore creative lighting at an affordable price point.“Nikon’s system accessories are designed to let the user capture their memories in vibrant detail and tell compelling stories through imagery and HD video,” said Bo Kajiwara, Vice President of Marketing, Planning and Customer Experience, Nikon Inc. “While the new 18-140mm lens presents a versatile and powerful lens option for DX-format shooters, the SB-300 Speedlight introduces the benefits of flash photography to a wide range of users, specifically those who use either Advanced Performance COOLPIX or D-SLR cameras.”The 18-140mm f/3.5-5.6G ED VR: A Versatile Zoom Lens for DX-Format ShootersA valuable and practical asset for everyday photographers and enthusiasts, Nikon’s newest lens features a 7.8x zoom range that helps capture beautiful images and HD video from a variety of focal lengths. Whether shooting portraits, landscapes, travel or architecture, the 18-140mm offeringdelivers astounding image quality when shooting wide-angle or far-away telephoto. Equipped with VR image stabilization, the lens also features four stops* of VR image stabilization, helping to ensure sharp photos and video even in low-light situations or while handheld.

The AF-S DX NIKKOR 18-140mm f/3.5-5.6G ED VR lens is built upon core NIKKOR technologies designed to render photos and HD video with the utmost clarity and color reproduction. Constructed with one ED glass element and one aspheric lens element, the 18-140mm lens sports a seven-blade diaphragm for natural image blur and a Silent Wave Motor (SVM) that provides quiet and precise AF operation. Additionally, photographers can operate the lens using one of two focus modes, M/A (AF with manual override) and M (manual) for complete control.

The SB-300: Illuminate Creative Possibilities

The SB-300 Speedlight is small enough to fit comfortably into a shirt pocket yet it is built for the user looking to take flash photography to the next level. Providing more power and coverage than a built-in flash, the versatile and portable SB-300 is a simple and valuable lighting accessory compatible with both Nikon D-SLR and Advanced Performance COOLPIX cameras. This new Speedlight covers a wide-angle 18mm in DX-format and operates via simple on-camera controls, making it easy for beginner photographers to use light to their advantage.

The SB-300 tilts up 120 degrees, allowing for the use of creative bounce flash to soften shadows and diffuse the flash, resulting in more flattering portraits and even exposures.  For additional convenience, the firmware is upgradable through supporting D-SLRs, and this Speedlight is powered by two AAA batteries. Additionally, the SB-300 features thermal cut-out protection to prevent overheating when capturing rapid flash images in succession.

Price and Availability

The AF-S DX NIKKOR 18-140mm f/3.5-5.6G ED VR lens will be available in late August 2013 for suggested retail price (SRP) of $599.95**. The SB-300 will also be available in late August 2013 for a suggested retail price (SRP) of $149.95**. For more information on NIKKOR lenses and accessories as well as other Nikon products, please visit

*Based on CIPA Standard. This value is achieved when DX-format compatible lenses are attached to a DX-format digital SLR camera and zoom lenses are set at the maximum telephoto position.

**SRP (Suggested Retail Price) listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time.

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  • Fred Flintstone

    Just in time to put on my D400

  • Mansgame

    I’ll take 3 pieces of junk that I won’t ever buy for 200 Alex.

  • Spy Black

    Wow, that SB-300 will be perfect for the Nikon 1…

    • Fred Flintstone

      It won’t mount on it though will it? Looks like a good replacement for the SB-400

      • Spy Black

        It was a joke…

        • Fred Flintstone

          Haw haw, it was on me!

    • _sem_

      Notice the SB-300 is a recycled SB-N7 of Nikon 1 with the standard hot-shoe

  • Merv S

    Hmm, maybe a 16-85 replacement will be for the D400.

  • Calibrator

    Why three posts in a row for standard consumer stuff like this, admin?

    And why two “announcement of announcement posts”?

    Shouldn’t you have posted for this much earlier? Obviously you had no infos but why two pre-announcement for something that happens on the same day?

    • Two of the post were published before the announcement. I received the information at different times which explains the two posts. The rest is just updates after the announcement. Pretty much the same thing I have been doing for 5 years now.

      • Calibrator

        Thanks for the quick reply!
        My suggestion would be to condense the info a bit – especially if you consider forum discussion. Three announcement posts will produce lots of similar discussions.

        I, for example, can’t visit the site every hour or so and when I visit I see three posts in a row with a very similar topic.
        I’m confused where to post my comments (if I have any): In the first announcement post which usually has the most comments or the official announcement post, which has the most sold information – but sometimes the fewest comments?

        • It is not so simple: if I just update the first post, many reader who follow the blog on Facebook, Twitter, RSS, email, etc. will not get the update. If I delete the first post and publish a new post, it will not be fair to the people who have commented there already. The only solution is really to do multiple posts. This happened only few times a year, so I think it’s acceptable.

        • Sports

          It’s a very good point – trying to get just one discussion. Could this be a feature request for the forum: to let different news stories point to the same forum thread?
          Anyway, it’s kind of cool to get many stories about the same thing to generate the feeling of something really happening …. as opposed to wooden cameras etc. (sorry).
          Thanks for the updates, admin!

  • Socaltyger

    In other news.. Sigma plans release of f/2.0 zoom. Cmon Nikon! This? Really? Give us something to be excited about.

  • Mr. Mamiya

    The SB-300 could be a much more helpful tool, if you could direct it upwards to the ceiling when shooting in portrait orientation. If you buy one, you’ll dump it sooner oder later anyway.

  • peterw

    Striking news:

    “… this Speedlight is powered by two AAA batteries.
    Additionally, the SB-300 features thermal cut-out protection to prevent overheating when capturing rapid flash images in succession.”
    hahahahahaha…. overheating on 2 AAA batteries… I think a comedian was at work here.

    (more serious: why not use an EN_EL-anynumber in a flash? Expensive? yes. Powerful? yes!)

    • _sem_

      > more serious: why not use an EN_EL-anynumber in a flash?
      Because Li-ions are not good at pumping a lot of current in a short time => slow recycling unless you use a 5x bigger pack of them

      • peterw

        thanks Sem

      • Arkasai

        I think your information on lipos might be a little dated.

        Battery tech is always in rapid development, I remember thinking lipo would never be used in power tools or replace NiMh for RC car racing..and within years they took over. There are several advantages, like higher and more consistent current per cell (in an RC car/plane it’s almost like a gas tank, you get max performance till the battery is almost dead) they also have higher energy density (Wh/mass) than NiMh and are safer to store and use/abuse.

  • Mr. Mamiya

    Well, 4 stops of VR advantage in CIPA standard measurement for the 18-140 is pretty much! Best DX lens ever, in line with the 70-200/4 and AF-S 80-400, only beaten by the 800/5.6E. Nice!

    On the other hand: Canon is doing some “STM” focussing magic for video, Nikon doesn’t.

    • Yer nutz

      Amazing what fan boys can deduce from a press release!!!!!!

      • KS

        silly answer. You don’t care, don’t comment. Buy other products.

  • Arcade999

    Grrrr. What a disappointment. 18-xx is not wide enough on DX. It had be 16-xx. Such a waste of time.

    • There’s only a tiny difference between 16 and 18mm on DX. If you want wide, then go for a UWA zoom.

  • Nikonsdownthepan

    Well, we were all desperate for those weren’t we. No?
    Where the f##k is the D2xs replacement?

  • robert

    I would rather add another $20 and get the Yongnuo 568 flagship flash.
    I will no longer pay over $300 for a flagship flash. I have the 568 and its fantastic. im waiting for the phottix mitros though. an SB910 for $300..well see if its true or all hype.

  • tertius_decimus


  • Rameses the 2nd

    What’s the main difference between the newer SB-300 and older SB-400?

  • skaarj

    Nikon has a complaint “survey” page for this stupid idea of a lens

  • Oliver

    Nikonrumors readers might realise that these specifications are identical to the existing Speedlight SB-N7, the flashgun which replaced the SB-N5 for Nikon’s 1-series compact system cameras. The only difference is the mount: a standard Iso hotshoe foot on the SB-300 and a proprietary Nikon connector on the SB-N7.

    Does this make it more likely that Nikon’s next high-end 1-series camera, the 1 V3, might have a “proper” Iso hotshoe on it? Or are Nikon just saving a bit of money by bringing out the same flash for both their systems? Admin do you have informations about this? Please let us know what you think?

    • IAMNFI

      Apart from you, no one cares!

      • Actually I care. If the V3 uses a standard battery and flash, and gains a stop of low light performance it could be very compelling.

      • KS

        I just hate stupid fools make stupid comment and pointless.

  • MB

    Yet another consumer 18-xxx zoom … I AM BORING!

  • BroncoBro

    UGH! Another DX 18-XXX lens??!!! What’s so different than the 18-105? Yeah, I know, 35 more MMs. Whatever. Couldn’t that wait? There are a LOT of other lenses in the DX format that would be infinitely more interesting than another walk-around lens. PUKE!

  • Wally in Austin

    I have a feeling that if you want nikon CLS the SB 300 = forced upgrade to Nikon 1 V3. Knowing Nikon there probably is no adapter for those of us with the first two versions( Nikon 1 V1& V2) At least I bought during the fire sale!

  • Buz9er

    Confirmation: -metal mount- and same build as the 18-105mm. Barely (but noticeably) longer and fatter.

    Tried it on a D3200 and it was at least as sharp as the former, at first glance. I would gladly use THIS as a kit lens for that camera. But we do need an upgrade in DX zooms and at least a wide DX prime.

    I prefer my DX (D3200 or D7000) platform to my D800; more portable, lighter, and I don’t have the omnipresent fear of dropping/banging my D800+17-35mm so I’m more focused on the picture-taking.

    Only times I take my FX out is for ULTRA-wide (14-17) and for very, very dark inside setting with a 50mm 1.4G.

  • NikonaGirl

    Hey all, I’m thinking of pre-ordering the Coolpix L620 as an easy-to-use point and shoot just sitting in my travel bag. When pre-ordering, who typically ships it first or in a timely manner, Amazon or Adorama? the prices are equal and they all give free shipping.

  • nikonian

    Why an 18-140mm kit? They already have an 18-55, 18-70, 18-105, 18-135, 18-200, 18-250, and 18-300mm

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