This is the white version of the Nikon Coolpix S800c Android based camera:
The pricing of the Coolpix P7700 is expected to be around ¥60,000 (around $750). The Coolpix S800c will be priced at ¥50,000 (around $630) in Japan. As usual, the US pricing will probably be lower (the P7100 currently sells for around $360).