Nikon Sendai to produce 30,000 D800 and 5,000 D4 cameras per month

An interesting article found on about the production capacity of the Nikon plant in Sendai:

"With the current 1,600 workers, the factory is producing one unit of camera per minute on a daytime shift with each unit of the D800 variant produced every four hours and the D4 variant every five hours."

The Nikon D4 and D800 are made out of 1,600 components.

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  • David

    And now they want to tell me that the cameras are so expensive because they spend a lot of money in R&D and manufacture. Give me a break. The prices are not normal for this cameras. If at least the money would go to the fabric workers (which is not, I have a reliable source) I won’t say a thing. But they are producing cameras like computers. So I would at least expect a bigger price drop.

    • enesunkie

      Four year earlier, the D700 came out at the same price. Throw in inflation, value of the yen and all the new features your getting and it is a price drop!

      • david

        come on. Don’t be naive. It’s like the petrol prices “casually” raise before the summer holidays, before the christmas holidays etc. Reason: the dollar. It doesn’t matter if the dollar loses or gains in value, the petrol prices raise on certain moments. Obviously the d800 in comparison to the d700 is cheaper but I’m sure to produce the d800 it costs 700 Eur. Much cheaper then to produce the d700. The knowledge the gained producing the d700 they also use to produce the d800. So I think there is quite a price tag on it.And the excuse is obviously the “flood and the earthquake”. I find it funny that then everybody critice the Leica price which in my opinion are much more transparent and reasonable to their situation. And before any body says something I won a D700 and a Leica M6. So no favoritism here

  • Ed

    What do you suspect the 1 perfect lens is going to be for the D-800 version?

    • Uhh… perfect lens for what?

      I do think that lenses like the 14-24, 24, 85, 70-200, 200, 300, and 400 are going to really going to shine… but it just depends on for what.

    • Perfection is a sign of failure.

      • oldf*rt

        Yes, but only the mediocre are always at their best! 🙂

        • “Do your best? Losers always whine about doing their best. Winners go home and f*** the prom queen.”

  • WengerIsMad

    Nearly 7 billion people on the planet.. Only 1600 workers needed to supply roughly half the top end DSLR market. Shows what a tiny minority photographers are! I find stuff like that fascinating. It must be strange, given the size of the potential market to only really have one competitor to benchmark against.

    • Profound in a way. It might be more accurate to say only one significant competitor, Canon. Of course there is Sony, Leica and the various MF camera makers. When one considers the investment in glass, significant amounts of money get spent on the better DX systems, so it might not be so small after all.

  • broxibear

    Hi Peter/admin,
    Have you had any “hints” as to what may have caused the D4 delay?
    When story first surfaced it was decscribed as a “bug” which suggested some sort of firmware or software issue… are you hearing anything different ?

    • I was told it was a firmware issue, but we will probably never know for sure.

      • I am willing to bet they just want to load up the D800’s on the same shipment.

        • Btw, do you know if NPS members will get it any earlier?

  • broxibear

    A Japanese company called “SolidGear” ( I’ll be honest, I’ve never heard of them) has decided to manufacture XQD cards, there’s no new information from SanDisk or Lexar since they said they had no plans to make XQD media.

  • Jason

    While we’re asking, have you heard anything more about the Tokina 70-200 f/4?

  • oldf*rt

    Just noticed this at the top of the page …

    Nikon D3X Sale
    70% Off Nikon D3X Free Delivery, Compare Nikon D3X
    o, Curious, I clicked on it and guess what… It was B*llocks.
    I suppose this site needs to be funded somehow!

    • AshamedofMyActions

      oldF@rt sir, common sense is a practice, not a theory, but if these dudes need support, at least they are working for it, and I gladly support that!

    • The ads are served by Google, I can block this site.

  • aNikkorGuy

    dude, it’s call work, you know work, or are you a 99%?

  • aNikkorGuy

    a contrea my friend, spam suhi, spam rolls, spam n eggs, to name a few, yes spam is useful, and tatsy, but for some its a way to bread and inner peace 🙂 no offense or hate bro, just trying to add my 2 centavos

  • ken

    have you tested it?

    • T.I.M

      Not with the D800e yet, but with a D700 that had the AA filter removed.

  • Matthew Nadler

    What is the D4 “variant” ???

    • Look at it this way.

      Nikon makes cameras. They have a variant called the D4.

  • Any chance they can spare a couple of blokes to maybe knock out a few D700’s instead of the 5000 D800’s I have no interest in?

    • …sorry, make that 30,000 D800’s I’m not interested in.

      • worminator

        Plenty of used D700s to choose from. Plenty more used ones come this time next month!

        Try Map Camera in Tokyo.

      • btdown

        This guy isnt alone. I bet there are a ton of others who share his sentiment.

    • mikils

      And, sorry to mention this, but the fact you’re not interested in D800 bears very little relevance in NR rumors, and no relevance whatsoever in Nikon decision room.

  • morg

    I was told at my camera store the D800 will be 3149$ in Canada but thats with a two year Nikon warranty and our dollar above par?

    • PeterO

      I feel your pain, but I’d rather take the 2 yr warranty and the excellent service I get at Nikon Canada for the small premium. Our dollar rises and falls below par on a weekly basis so I would say even. I think the discrepancy may be that for every D800 they sell in Canada, they probably sell 10 or more in the US. Volume discount. I wouldn’t tell the Aussies though – they get hammered.

  • Six things I am looking forward to in the Nikon D800:
    1. Lower* iso
    2. 60 fps 720P for slow-mo video
    3. in camera HDR
    4. Flash exposure compensation.
    5. Side-by-Side Comparison
    6. Perspective Control
    Make it 7. forgot 36 megapixels, as if that’s not the biggest.

    • jodjac

      Perspective Control? Is this a new ‘in camera’ edit feature? I haven’t heard of it. My D7000 has a straighten feature in camera edits menu. Is it the same as that or something new and different. Isn’t that something you’d want to do in pp on your computer?
      Just asking . . .

      • MB

        Perspective Control is the name Nikon uses for variable geometry shift/tilt lenses like 24mm f/3.5 PC-E Nikkor.
        You could get similar results using software, but putting it in firmware would not be of any use because camera LCD screen is just too small for that kind of image manipulation.

  • rum

    what about the d900?!?

  • Steve

    When this camera becomes available in the USA do you think there will be enough for everyone. What I’m trying to say is do you think it will ever be back ordered and not available for a short time with in the first 6 months of release? Thanks for your time.

  • MB

    Anyone noticed that new design line used in D800 and D4 actually started with D5100?

  • Nikonnut

    I do believe that there will be 1 more FX nikon coming out either this year or the next.

    Seeing that nikon had 3 FX cameras, the D3s, D3x and D700 before which is now and will be replaced by the D4, D800 and the Dxxx (mystery camera) respectively.

    This last FX camera will be priced the same or cheaper than the D800 and will be the D700 replacement proper. Meaning that it will have great high iso performance but it wont be as good as the D4 all round so that they dont eat into its sales.

    The D300s replacement will have a brand new DX sensor developed by Nikon made by sony (as is the D4 and D800) and will have 24mpx (sony’s a77 sensor sucks and nikon knows it so they wont use it) This same sensor will be used in the D3100, D5100 and D7000 replacements as a cost cutting strategy.

    The DX cameras will differ in features and functions such as expeed sensor, buffer memory, af, metering suited to its price point and class.

    My guestimate is worth 2 cents but i just had to put it out there.

  • jusme

    If the factory is producing one D800 every four hours, doesn’t that equate to six units per day and 180 units per month? They’d have to crank out almost 42 per hour to hit the 30,000 a month mark.

  • David

    Interesting comparison. I still get great output from my D700 & D3. I’d love to see Nikon compete with these Fuji’s, they’re really nice units.

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