Nikon instant rebates coming to an end?

Amazon has ended the Nikon instant rebate in the US. The program was initially set to expire on March 26th, but I guess Amazon pulled the plug earlier (before and after screenshot):

Nikon rebates @Amazon before

Nikon rebates @Amazon after

The Nikon rebates at B&H will end in less than 24 hours (B&H is closing online ordering every Friday evening):

The Nikon instant rebate program started on March 1st, 2010 in the US. I believe there is a very low chance of the rebate program being extended again, given the recent price increases, fall of the JPY vs. the USD and the fact that Nikon's fiscal year ends on March 31st.

A new rebate program was started in France and Belgium on March 14 (valid till May 14th, 2011):

In the UK the current cashback program will expire on May 4th, 2011:

Nikon Coolpix rebates in the US will also end on March 26th.

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  • Mock Kenwell

    So much for picking up a body to tide me over until the D800 arrives…

    • venancio

      +1… makes you wonder if there is panic buying or gear run/hardware run in other parts of the world… i mean, do you see this happening on HDTV equipment or cars (using the logic of shortage of Japanese made items)? no. do you see this happening on the medium format world? i don’t know, i did not inquire… is someone playing us, your guess is as good as mine…

    • mshi

      You really want to get radiated stuff in my hands and close to your eyes from time to time? You will probably only know it’s safe after you test it with a Geiger counter, I am afraid. That explains why the Japs gubbermint doesn’t want you know the truth from the beginning.

  • Tonny

    any news on D5100?

    • The D5100 will be coming in the next 2-3 weeks, it will have a swivel display.

      • Tonny

        Is this for sure?

        I wish there is a motor, but I can live without.

        Will probably use D5100 until D800 release and price drop next year or 2.


        • JorPet

          If you want a camera to tide you over, get the D7000. It is being a great addition to the D700 for me. It is able to shoot HD Video and at 16 mp the multiplier with lenses actually works out to bigger better pictures.

  • Bob Wilber

    Glad I just jumped on a 24-70mm a week ago before the prices rose on it. But I’m not buying anything more until prices come down. I’m guessing that it will probably be the end of the year.


    • yooby

      I wonder if it was the best move to jump on the 24-70 now. I bet ya if Nikon comes up with a D4 around 30 MP -witch is to be expected- they will introduce a revised 24-70 with VR with it.
      Remember, the old 70-200 made good results on a D2x but then mounted on a D3x things looked different and a new 70-200 VRII was following.

      • Mock Kenwell

        Nikon lenses don’t depreciate, so if a new one comes out, he can sell it and trade up. In the meantime, he’s taking pictures.

      • WoutK89

        “Remember, the old 70-200 made good results on a D2x but then mounted on a D3x things looked different and a new 70-200 VRII was following.”

        Remember that a D2x is DX and a D3x is FX, the biggest problem on FX was corner sharpness, that doesnt show on DX.

        The 24-70 was designed to be used on FX already, so there isnt much but the addition of VR Nikon would do.

  • Even with the end of the rebates, I don’t see the new bodies coming anytime soon with the situation right now 🙁

    • Was referring to the FX bodies 😀

  • And cue the complaints 😉 In the middle of last year everyone was saying how Nikon continually devalued their products by making available rebates all the time. Now their gear is like gold dust (and priced accordingly) there will no doubt be a tide of dissatisfaction over availability. Glad I took advantage of the rebates when I could, I always thought it was smart marketing…

    • WoutK89

      It is actually not Nikon making it more expensive but the retailers themselves. In Holland I didnt see any price changes so far.

  • Peter

    Profiteering by camera retailers suggested? Tell me it isn’t so. No, wait, the price of gas shot up like a Nike rocket on speculation over a country that provides the USA with less than 3% of it’s oil. In reality, it almost makes sense with the way the world is turning faster now. The damage to Nikon is nothing to do with reputation but with actual supply/demand economics. Broken subcontractors, high energy/unavailability, recovery of a people too often throttled by land that just won’t sit still. I’d love for the prices to stay low but I have always been willing to wait because of the unswerving commitment to quality that Nikon Group insists on. It is why we buy from them, it is why the company will be around or on top for the next hundred years.

  • Manfred

    Dear Nikon fans in the US. Though all the reports of broken plants of Nikon and their suppliers are true, I think the price increase up to MSRP is made up by the dealers filling their pockets pointing to the catastrophe as reason.
    One have to take the length and the duration of sales chain from the factory to the retailers in account and then one will see, that the time between the tsunami and the price-increase is too short to be based on real shortage. And one have to take in account too, that huge retailers like the quoted B&H, Adorama and Amazon wouldn’t dare to try to push such a vast price increase into the market on their own. Cause if just one of the big players stick with the lower prices, they gonna loose a lot of business. Since price agreements aren’t allowed in the most of the countries, they have it done by their upstream organization to be out of the line of fire.

    From the Oil industry we (in Europe) know all too well, that there is no possible reason left out to increase gas-prices even if there isn’t actually any real shortage.
    But while there is not much choice in terms of gas, since you don’t get to work or to the next mall without, concerning camera gear most of us have the choice of taking the bait or not. So hang on! If Japan is managing to get Fukushima under control soon, I guess many factories will be working overtime by the end of May.
    The real threat I see lays in quality should Nikon be forced to swap established suppliers and have rookies doing their pre-products. Maybe the Admin could have an eye on this issue.

    • LOLCATmasterFTW!!!

      I agree 100% with you: Stores are vulturing over Japan´s disasters, if the yen has slided down in value prices should go down, not up… they will say that they fear stock problem but that is BS, there were shipments of stock before (and in transit) the catastrophes so they should have enough products in their warehouses and in this crisis cameras and lenses don´t sell like donuts either… It is sad that photographic retailers in the US take this kind of actions, in Europe prices have been stable without ANY change at all.

      Since most announcements point that the factories will be running by the end of next month you can call this for what it is: US stores wanting to make a profit over the disasters in Japan.

      They could help Japan by keeping the prices normal, but Amazon, Adorama, B&H and the rest are only thinking in their ow damn profit…. SAD

      • broxibear

        Hi LOLCATmasterFTW!!!,
        “Europe prices have been stable without ANY change at all.”…that’s not right, I’m in the UK and prices are going up and I’ve been told prices will continue to rise.
        As far as stock is concerned there is very little of it around, one retailer I won’t name saw this coming and managed to get some high end lenses in, but not many.
        In general retailers tend not to buy that much higher end stock just to sit on their shelves, that’s why some items are so difficult to get.

        • LOLCATmasterFTW!!!

          Then the UK shouldn´t be in Europe! that´s the problem :/ they will win a kick in the nads for doing funky stuff with prices!

          • broxibear

            As long as the prices are not fixed between the retailers, eg an agreement to keep Nikon D3s bodies at £3600, they can price them however they like…Europe is only concerned with competition, not pricing.
            At the moment in the UK you can get the D3s for anything between £3426 to £4295.

      • Banned

        Agreed and there was a couple threads about this on DPR, specifically naming B&H and Adorama. Their rep “Henri Posner” was quick to respond that that’s just the law of supply and demand as if there was no other ethics involved than supply and demand when dealing with this kind of catastrophe. Then a swarm of B&H fan boys came to the rescue as is always the case when saying anything mildly negative about that store. I wonder, do they get free lenses for being fan boys or are they just stupid? I’m rather sure this Posner guy will pop-up here and answer since he must be running Google searches on his name on a daily basis. But because I just said that he might not answer just to prove me wrong. lol.

    • JorPet

      Sorry, but the supply chain for FX bodies and pro lenses is not like it is for the point and shoots. A small hiccup already causes the pipeline to run dry. A good example is to look at what happens each year when they close for a week to inventory. Most major sellers run out of stock and are out for a month. So closing the plants for a month and then bringing them back online at a lower level means shortages in the supply chain for the foreseeable future.

      So what is the logical response if you know that the stock you have on hand and that that had already shipped may be all you get for the next six months? You raise prices to get whatever profit you can from them. Supply and demand curves pretty much demand you do so as supply falls to near zero and demand stays the same.

      As for the price of the Yen, it is still higher than it was just before the earthquake, though it has fallen off the highs that it hit right after quake. It is now about 150% higher against the USD and 140% higher than the Euro than it was 4 years ago. Japanese items will continue to be more expensive as long as the Yen remains strong.

    • broxibear

      Hi Manfred,
      “I guess many factories will be working overtime by the end of May.” I think this is wildly over optimistic.
      Japanese companies like Nikon and Sony are being careful with their statements because they don’t want to spook their investors and affect their share values.
      Nikon themselves said plants were “severely damaged”, and “inability of full swing production caused by problems such as the planned blackouts of electricity and procurement of components from our business partners”
      It’s going to be a lot longer than the end of May.

      • Just A Thought

        IMHO end of May 2012 is far more plausible.

  • What did you expect?

    • manfred

      The question is not what to expect but how to react.

  • Oh god!
    Thanks for the post!!

    I was in need for a d7000 and just bought a 24-70 with it for U$ 1420.

  • JorPet

    Well it was a good run while it lasted.

    I bought the D700 and 24-70 last year in early March right after the rebate program started up and just bought the 14-24 and 70-200 in early March this year and had them throw in the D7000 since it was only a step increase of $400 with those two lenses.

    Timing on everything was pure coincidence, but unlike my normal luck it all worked out for the best. I have no complaints about the rebate program. It took care of me very well.

  • PhotoGradStudent

    I’m glad I have my holy trinity plus the D7k. Just waiting for the D4/D800 and right now I can afford to be patient on it.

  • jason

    They are being continued through May 2011 in USA. I work at a place that just got the literature passed down to us.

    • Jason, do you have any details on the new rebates? Thanks.

  • amosrides

    Not sure if any of you saw Brian Williams’ report last night, but remember the shot of the road that was completely split apart by quake? Well, it was fixed three days later. Maybe there is reason for optimism.

    • broxibear

      Thanks amosrides,
      As I’ve said before Japan is the most prepared country in the world for this type of event…Sendai airport was open to military and aid flights a few days ago.
      There was a documentary on last night here in the UK about the earthquake and tsunami, seismologists have recorded 500 aftershocks in Japan since the initial earthquake…nearly 100 measuring 6.0 or over ?
      Hopefully the American authorities have been learning from this since San Francisco is due a very large quake.
      Here’s a link to the piece amosrides mentioned

  • Edward

    Paniek voetbal Panic soccer the usa is over reacting the probleme mabe later this year why thinks were allready unther way before the impact transit etc and only the retailers want to much money from this the consumer is paying like allways.

  • Prices have been higher for a while even with the rebates. I bought the 14-24, 24-70, and 70-200 VRI with a D700 all at once back in Dec 2008 from B&H and they were as follows:

    70-200 VRI – $1599
    24-70 – $1400
    14-24 – $1490
    D700 – $2319

    This was all before they started offering the so called deals for bundling them together. Those were the individual prices. Now it looks that even with the rebates (now ended) they were still above cost from two and a half years ago, and now going higher. I would like to get an 85 f/1.4 G, but fear that I will be waiting this one out since prices are so inflated. I guess the new debate is do you buy up the current high end products known to be made in Japan with high quality standards, or buy later once they have been produced elsewhere. Will they hold up to the same high end quality? That and will the Japan versions become collectors items, or hold higher value to the same models produced elswhere?

  • Goodbye, Nikon Rebates. We will miss you. It was great when you were around. I hope to see you again soon. Best wishes for everyone in Japan. Thank you.

  • jason

    The rebates have changed on a few lenses, there will now be a $250 rebate on the 55-300 and on the 18-200. The rest look to be all roughly the same.

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