Nikon prices hit MSRP in the US

Nikon prices continue to rise in the US since my last post a week ago:

Nikon D300s body only

Nikon D700 body only

Nikon 70-200 f/2.8 VRII lens

Nikon 14-24 f/2.8 lens

Some of Nikon's lenses are hard to find anyway, it can only get worse in the next few months given the situation in Japan. You can save some money with the latest Nikon rebates if you buy a camera and a lens at the same time. The other option is to buy grey market/imported Nikon products. B&H actually offers 1 year warranty on grey market/imported products:

What kind of warranty is available?

For IMP items only, B&H provides a warranty identical to the provisions and limitations of the manufacturer's warranty for such items, with the exception of the time period, which is equal to the term of the manufacturer's warranty or one (1) year, whichever is less.* Your dated B&H sales receipt is all you need to obtain warranty coverage from B&H for a "grey market" product purchased from us.

If you should experience a problem with a product sold with a USA warranty, it can be sent to any of the manufacturer’s worldwide authorized service facilities for servicing. A "direct import" or grey market item would have to be returned to B&H Photo-Video if it required in-warranty service.

For film cameras, lenses and speedlights, a product with a US-warranty should be reciprocally warranted by the manufacturer's service centers worldwide. B&H Photo-Video does not sell any "grey market" still-digital cameras at this time.

A resident of the USA may wish to make the buying decision based on price since the cost of shipping to a US service center or to B&H should be about equal. A non-USA resident should consider the cost of returning a product to B&H in New York for servicing as opposed to the cost of taking the product to a local warranty service center.

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  • oi wei 😉

    • texasjoe

      Hey admin, the prices on the nikon website for refurbs haven’t changed. The D700 is $2150. That’s way better than $2700.

      • texasjoe

        I bought a D700 refurb about 6 months ago and it didn’t have a scratch on it. It was like new. Never had any problems with it and would do again.

        • PHB

          That sounds like a great price and I would have no problem with a refurb Nikon either.

          What I do have a problem with is the crazy prices second hand gear fetches on EBay, particularly bodies. The refurb price is a bit less than some D700s go on EBay.

          Quite often you can get a brand new current model with better specs for less than a used model that started higher in the line. Prices on D200 and D100 are particularly silly, OK so they are pro cameras that will last for longer than the consumer models. But the consumer models are still pretty decently made and the used model has been used for several years and may be being sold because its faulty.

  • that D700 wont sell unless the buyer its in a hurry tho, way too expensive for a camera that is about to get replaced

    • pooparty

      i got mine on the 13th… best decision EVER!

    • i_still_want_a_D800

      Given the situation in Sendai, I very much doubt you would see a D800 any time soon. If Nikon Sendai has to cut production capacity to 1/3 of what it had, don’t you think they would choose to produce the D4 over the D800, assuming a simultaneous release?

      I see an inevitable further delay of the D800 release.

      • The invisible man

        Yes I agree, because of the Japan disaster, the D800 may be release in 2021 not in 2019 as planned.

        • :))) According to last rumors D800 will be in 2018 …

          • Global

            Too soon, too soon.

            Your joke — not the delivery date. =P

      • The D800 was probably not planned for simultaneous release anyways. When the D3 came out, the D300 came with it NOT the D700. Too much overlap. Nikon is smart, they know they can get early adopters to buy more D4’s sooner (and still sell plenty of D800’s later) …if this summer’s release is just a D4 and D400. And the D400 is probably made in Malaysia and China, so design and production isn’t going to be affected. As far as I remember from the last time I read anything from Thom Hogan etc, …Nikon only makes the high-end flagships in Japan. So if there are any delays, the D4 might be postponed a few months but not much…

        Just my opinion of course,

    • Bob

      People were talking about the D700 replacement last year, and even in 2009. Glad I didn’t wait but bought mine in 2009. Best decision I’ve made, with thousands of frames to show. Will its replacement be better? Of course, but I can’t imagine it rendering it obsolete (unlike the D300 which IMO eclipsed the D2X and d200/D80). I’ll wait, unless I really need some feature that the D700 just don’t offer, and I can’t find a work-around.

      It’s like the D7000–as good as it is, the D90 is excellent, and I’m sure the D300 replacement will be even better. It’s diminishing returns as the technology matures. You can wait all you want, there’s always a new camera around the corner.

    • LOLCATmasterFTW!!!

      Keep dreaming, with the state of things in Japan you won´t be seeing a new model anytime soon… Right now with how much they have lost because of the reparations to machinery and build, the time they haven´t been producing, the aid they are giving to the injured workers, the black outs, etc. you can´t really expect AT ALL a new camera model.

  • note that the prices a week ago were already higher then before the earthquake in Japan

  • Anonymous

    D700 is way to outdated

    • Tom Parker

      “D700 is way too outdated.” Spoken like someone who doesn’t own a D700.

      • maddog

        Amen to that as a very satisfied D700 owner myself…

      • +1 “outdated” is indeed a ridiculous statement.

        I bought the D700 almost exactly a year ago when prices fell sharply and Nikon started to offer all sorts of rebates. I got a free battery grip for mine and a camera at a price that is still £100 cheaper than present. I thought maybe I would use it for a year and then replace it with the D800 when it came along. The problem is the more I use it, the less I think I need to replace it, especially when I can take huge stitched low noise panos like this recent one:

        Who needs a 24MP sensor and video? Not me, I invested in Nikon’s best glass instead…. lenses like the 24mm PC-E, 45mm PC-E and 70-200 VRII to name but three. I would suggest that others need to be thinking more along these lines and appreciate the work of art that remains the D700.

      • +1

        The D700 is outrageously relevant. Maybe because it doesn’t have any video capability it’s even MORE relevant to a stills-only photographer than anything else…

      • Did I mention that I just bought a 1961 Rolleiflex this week and have been using it exclusively? 50 megapixels, bitches.

        • Some great mono work Sean 🙂

          • Thankya sir! It’s my first week using film… ever (well, in a serious capactiy). I love it.

            • Mock Kenwell

              I’ve got the 3.5F, too! You’ll love it.

    • PHOTOGRAPHY is never outdated!

    • The invisible man

      D700 is a great camera, the down side is the “only” 12pm sensor.

      You just have to take 2 shoots verticaly, and then, put them together with photoshop.

      It’s a little extra work but I get better results than with the $7000 24mp D3x, specialy for the noise.

      • In downside in a small percentage of situations. 95% of portrait work stays below 11×14 which is essentially native resolution.

      • LOLCATmasterFTW!!!

        To tell you the truth most of the professionals who price their work the right way it would be no problem at all to buy a D3x if needed… only amateurs, cat shooters and microstockers complain about paying for a D3x…. :/

        • Mock Kenwell

          Or people who understand what value is.

          • LOLCATmasterFTW!!!

            You are smart and deserve a cyber cookie.

    • PAG

      Anonymous seems to think that cameras are actually canned food. The D700 has hit its expiration date so should no longer be purchased and consumed.

      • The invisible man

        That’s why I keep my D100 in the freezer all the time !
        It will never get updated or expired !

  • Uh oh….it’s going to keep rising 🙁

    • Vivian

      yes, prices will continue to go up and availability will go down, if you need something buy it now – that way you can help Nikon and Japan as well

      • Global

        That’s not true — retailers are not giving it to Japan. They are pocketing most of it. While some rebates have ended, other increases are purely based on speculation. Furthermore, Nikon has plenty of assets, including liquid. They are very capable and take profit for a reason — in case resources are needed, such as now.

        I say wait 3 months before you buy.

        Or wait until before Christmas if you can.

        • There are many other factors (Thom Hogan mentioned a detailed list few days ago here) that can slow down the production in the next few months. Nikon even mentioned this in their last press release:

          Even after operation resumes, we have a concern that the situation may happen where our production cannot fully satisfy our customers’ requirement due to inability of full swing production caused by problems such as the planned blackouts of electricity and procurement of components from our business partners.

          • PHB

            It is not just Nikon. The entire electronics industry is scrambling to secure new sources for a whole range of parts.

            Just-In-Time means that the factories hold no inventory of parts. And that applies the whole way up the supply chain. Components in a camera are themselves the end product of other production chains.

            And its not just the factories that were hit, its the power plants and the road and rail infrastructure. Schools are being used as temporary housing so the kids can’t go to school. There are still evacuations.

            The final assembly issue is only a small part of the whole production process.

            As to the implications for product launches. I don’t think it is going to make a difference. The factories will be running or not running. If they are running they will be making the latest model they have parts for.

            We might well see some minor changes to the camera specs to allow for substitution of components. We may also see a D700s appear from Thailand if Sendai cannot be brought back online.

        • > That’s not true — retailers are not giving it to Japan.

          Retailers give it to NikonUSA. NikonUSA gives it to Japan. That’s an important distinction to remember because…

          > They are pocketing most of it. While some rebates have ended, other increases are purely based on speculation.

          Your post is speculation. Try asking the retailers in question what’s happening. NikonUSA is no longer offering them huge quantity discounts. In other words, their inventory replacement costs have gone up, thus they’ve raised their prices.

          The same thing is happening with other companies, too. Canon apparently just canceled some dealer programs. Doing that increases dealer costs, and then the dealer looks to figure out how to recover those costs.

          You need to look at the reason why prices collapsed in the first place: overproduction and promotion by the camera companies. They chose to push volume into the dealers, and offered incentives in many cases for those dealers to take it. That’s now gone.

          If you want to see SPECULATION, look at what’s happening with X100 sales on eBay. If production really falls behind on Nikon, Canon, and Sony gear, we’ll see similar things happen with Nikon equipment on eBay.

          • Global

            Spoken like a true speculator.

            • Global

              By the way, this is why I will repeat my message: If you can wait until Christmas — wait.

              No price increase is needed to tell me that. Its purely out of ethical self-interest. If there is even the possibility of shortages, then I should buy only what I need and nothing more. Why? Because if others follow the same rational self-interest then the likelihood of something being available when they absolutely need something is dramatically increased.

              A solidly 60-80% of society behaves in naturally self-interested yet almost always socially ethical ways. Only 10% try to mess it up for fun. And only another 10% actively try to beat the system or profit by tragedy. They cannot possibly purchase enough supply if the majority engages in self-interested restraint based on what we understand about Japan.

              I trust that the next 3-6 months will have lower supply — but I know for a fact that supplies will exist for what the industry requires to function. Therefore, its a matter of supporting this kind of statement: If you don’t need it absolutely for your livelihood — then check in 3 months, or just wait until Christmas. Don’t worry about supply or demand or whatever. Just know that Japan needs 3-6 months to get back on her feet. Let’s do our part and have self-interested restraint so we all can afford what we absolutely need and have a chance that its available.

              Maybe I just believe in the goodness of humanity and the common sense of those in the photo industry. I guess for those like Thom who are screaming about a “bank run! a bank run! withdraw your money now! the system’s collapsing!” — well, of course they are going to encourage speculation and be the apologists for those profiting by tragedy.

          • LOLCATmasterFTW!!!

            The question is: How can I trust what you say when you are a freaking robot???? (Thom starts to cry and bursts into electric flames).

  • Eric

    Price gouging is unconscionable.

    • King Of Swaziland

      The law of supply and demand isn’t some vague option you can choose to turn off when you don’t like prices.

      When supply is restricted and demand isn’t, you can ration scarce items by price, or by queue. Either people will pay more, or they will have to wait, and wait and wait in line.

      • +1

      • 11-16

        remember when they were selling the tokina 11-16 for $1000 on ebay?

      • iamlucky13

        And if you do it by queue, then you just end up with scalpers jumping in lines and buying up inventory of things they don’t need, because they can sell them to people who do need them.

        So the end price is about the same. The difference is who gets the extra money. In one case it goes to Nikon and its dealers. On the other it goes to unknown people shelling cameras on ebay. And don’t forget, even though those cameras come with blank warranty cards, the warranty is not transferable.

        Besides, no one fundamentally needs a D3s or a 70-200 VRII. Sure, pro’s may “need” them to compete in their field, but if Nikon disappeared off the planet, no one would die.

    • M!

      i don’t think it is price gouging. it’s supply and demand.
      when nikon drop their prices, did you think they were gouging previous to their adjustment?

      all the best to everyone in the community.
      your D3X/D3S/D700 should still take excellent pictures.

      I am glad that i didn’t have to shell out $$$$ for a D3X replacement this year or a D3S replacement.

    • It’s not price gouging since the prices have simply returned to MSRP. Perhaps you’d like a world where price DISCOUNTING is not allowed?

  • ZoetMB

    I checked prices on 3/21 and as compared to 3/14 (when some lens prices had already gone up), 38 lenses had their prices increased at B&H on or around 3/21, although 7 of those are for out-of-stock lenses, so the price is moot, because they tend to get repriced when they come back into stock.

    And while grey market lenses are less expensive, most of those had greater percentage increases than the domestic lenses.

    But on another site, one of the B&H execs said that in addition to price increases, Nikon USA started heavily enforcing Minimum Advertised Pricing rules. If I interpreted his comments correctly, he implied that they can actually sell for less if you negotiate. (Although I once tried to negotiate down the price of the 105 macro and they would only take off $5.)

    Also, right after the earthquake, they Yen increased substantially against the US$, but that has since subsided, so we might see some adjustments going forward, especially if these new prices hurt sales. I’d say look for rebates or discounts about 30 days before the end of each of Nikon’s fiscal quarters, which are at the end of June, September, December and March. So I’d watch out for some discounts around Memorial Day, unless Nikon is selling everything they can make anyway, due to parts shortages.

  • Mark

    Any word if Nikon is going to do a big super telephoto release (400mm, 500mm, 600mm) along with the D4 this fall similar to what they did in August 2007 with the D3?

    • Just A Thought

      Have you been living in a cave and are unaware what recently transpired in Japan??

      • Mark

        HUH? Design and engineering for the next generation of a product will have potentially begun even prior to the release of the current product. According to your Limited “Just A Thought” Process we won’t be seeing a D800, D400, or D4 this year either. Cave? No. Question about product release rumors? Yes.

        • Global

          Agreed. Nikon is moving some of its manufacturing, and is repairing the rest. They said they will begin production at the end of the month. That’s in less than 10 days. Does anyone seriously think that Nikon was stopped for the rest of the year?

          A one or two month gap doesn’t mean than lenses will not be available for another year or 3.

          • broxibear

            Hi Global,
            I think you’re being way over optimistic, this is what they said a few days ago…
            “At Sendai Nikon Corporation and Miyagi Nikon Precision Co., both of which have been severely damaged, operation is expected to resume by the end of this March. Operation at the remaining facilities will start tomorrow on March 23.
            Even after operation resumes, we have a concern that the situation may happen where our production cannot fully satisfy our customers’ requirement due to inability of full swing production caused by problems such as the planned blackouts of electricity and procurement of components from our business partners. While we will do our utmost effort to overcome such expected difficulties, we will be most grateful if our customers could understand such circumstances.”
            And to make things worse Sendai is on the border of the 80km (50 mile) exclusion zone from the nuclear plant in Fukushima ?

            • Just A Thought

              There a bunch of elephants dancing in the room.

              Canon came out and stated that there is a gasoline shortage which is causing problems in distribution and in employees being able to get to work. I would envision that Nikon employees may also be having problems finding gasoline as major refinery damage does not get fixed overnight. Kinda hard to ship in gasoline if your shipyards are not equipped to off load it from the ship. The other problem that Canon mentioned is that there are running electrical blackouts.

              There’s another elephant dancing not far from Sendai. They have detected Neutron Beams coming from the reactors. Apparently you get Neutron Beams when you have nuclear fission. Apparently if fission become critical you have an A Bomb. There are six reactors. If one goes critical and the other cores are melted or melting who knows if you will not get six atomic blasts (smallish but deadly) – that would be best case as it would send material further up into atmosphere. Worst case one blows and takes the molten cores into the lower atmosphere to rain down on towns and villages nearby (Sendai).

              So yes Mark, since things are not much different this year than in 2007, Nikon will very likely follow the same release pattern. We should hear rumors of pending D4 twins release and D800 along with a number of newly designed super telephotos in oh say a few weeks – if not earlier. I am as excited as you are to get my hands on a D4. I haven’t decided which one I want yet. Probably get both since there is sure to be plenty of supply. and with the Japanese Yen falling, the price should be very affordable. With the money saved due to lower prices might also get the redesigned 400mm 2.8 – I’m sure that too will be bargain priced with a lower Yen.

            • PHB

              No, fission is going on in uranium and plutonium all the time and fission creates free neutrons, that is the nature of the beast.

              Normally the neutrons are emitted too fast to be captured by another atom and cause a chain reaction. But there is still a moderator in place and so there will be some induced fission going on. The control rods only soak up some of the neutrons.

              I don’t think that the plant is on the verge of a meltdown at the moment. It appears that they have successfully restored power and should be able to get the pumps going.

              The reactor is still too hot to start removing the fuel. But hopefully they can start removing fuel from the storage pools and moving it off site. The big problem they are going to face is that the cranes in the reactor were destroyed. So now they have to figure out how to defuel it.

              The reactor is not going to be completely safe for years but it is slowly becoming safer.

            • Just A Thought

              reply to PHB:

              Thanks for the info about fission reactions. I side with you and hope that things stay under control.

              The news articles stated:
              “Tokyo Electric Power Co. said Wednesday it has observed a neutron beam, a kind of radioactive ray, 13 times on the premises of its crippled Fukushima No. 1 nuclear plant.

              Tepco said the neutron beam measured about 1.5 km southwest of the plant’s Nos. 1 and 2 reactors…”


    • Glass for those lenses takes a year to make, cure, polish, and refine. Had any such lenses been in progress, the earthquake would almost certainly have stalled the production of the elements needed to make such a lens. And the polishers need uninterrupted power, which considering Togichi’s location, they aren’t going to get soon.

      • Global

        Do you own stock in the Retailers, Thom?

        If glass production stops for 3 months, then we have a 3 month delay. Its not exponential delays — its 1:1. 6 month stopped production = 6 months delay. Everyone knows that that supply is manufactured sufficient for monthly or quarterly sales. Yes, THAT supply will be eaten. And YES, some may flatline for a few months. And YES there will be another quarter of demand that cannot be filled as reserves are stocked.

        But don’t act like the game is over and be declaring a run on bank money. Its completely irresponsible.

        Simply promote restraint: If you don’t absolutely need it in the next 3 months, don’t buy it at all. Wait until Christmas if you can. If the industry behaves ethically for the next 6 months, then we will find ourselves in no terrible disaster of our own.

        Encourage bank running irresponsibly — and you encourage the price gougers.

        • But if production stops for 3 months, you have the backorder demand that was prior to the stop, demand for the 3 months, then demand on top of both of those even after production begins. 3 months of production stop can most certainly lead to a more-than-3-month setback

        • > Do you own stock in the Retailers, Thom?

          No. Nor do I encourage people to buy on speculation or fear.

          > If glass production stops for 3 months, then we have a 3 month delay.

          It’s not quite that simple. It depends upon where the glass was in production. Imagine a polisher in operation at the time of the quake. Glass in the polisher would have a strong likelihood of being lost. We don’t know anything about whether glass in process was damaged in storage.

          But let’s just take a “for instance” possibility to illustrate: Nikon says they produce a few hundred 300mm f/2.8 a month. Let’s call it 300. Let’s further assume that 25% of the glass in process was lost in three months of the process. Let’s assume that the former supply meets demand (e.g. 300 sales of the lens a month). Now let’s apply those numbers. Three month delay = 900 orders in unmet demand. 25% loss means 75 less supply out the other end. So in three months we get 225 lenses to meet 1200 orders. Four months we get 225 lenses to meet 1275 orders, five months we get 225 lenses to meet 1350 orders, and then after that we’re in a constant 1050 order hole.

          Now I’m sure that Nikon would look at that and arrange to boost production. But boosting production today won’t result in more new lenses coming out of the line for a year. And we all know that Nikon is somewhat conservative about the high-end line production.

          We saw a similar thing happen starting in 2007. The D3 and the upcoming Olympics in China put a a huge demand on the high-end lenses as it became clear that the D3 was THE indoor camera. That put new demand on the exotics, to which Nikon has never really caught back up.

          So I don’t expect that the big lenses are going to suddenly pop up in full supply in three months like you seem to.

  • Just A Thought

    Don’t blame the retailers and resellers. They buy from distributors and their sale price are based on cost. No distributor in his or her right mind is going to offer retailers discounts on products whose inventory is known to be in decline for months to come.

    Supply and demand. When the supply declines, while demand rises (smart money buying today what will cost more tomorrow) the price does not go down does it???

    You gotta move up the food chain – it ain’t the retailers fault. Part of the price we pay to live in what is a quasi free market economy.

    BTW. today’s prices will seem like bargains in the not so distant future. If think you will need it, then you should have already bought it.

    If you did not think ahead and end up paying a dearer price then you have only yourself to blame.

    At least you can still buy the stuff – that too should change in the not so distant future.

  • brad

    In my opinion, Nikon products over the past several years have been offered to the consumer in an increasing short supply and availability. This statement holds true with many bodies and lenses. This trend, as a consumer, has become frustrating for many. This last sentence directly refers to Nikon’s pro oriented bodies: I don’t appreciate and refuse to pay increased prices for older technology that should have been updated with newer models tsunami or not.

    • Gerry

      I am sure Nikon is crying over your refusal to buy their products…. Have fun playing with your non-nikon products. That just leaves more Nikon stuff for the rest of us.

      • brad

        Or perhaps I’m a prospective buyer happily waiting patiently for Nikon to get their act together while I play with my other Nikon toys. All I am saying is that it’s bad business when a company takes their sweet time to release a product people have been waiting to buy for over a year. I find this especially sad when their main competitor does not seem to have this problem.

        • Mock Kenwell


          &-1 to dickheads who tell you to leave Nikon when you state a perfectly rational approach to personal purchasing philosophy.

  • The invisible man

    The Nikon 14-24mm from Adorama $1785 – $1829 – $1999 in one week !

    I bought mine just before it went up ($1785) but it was bad (very poor resolution) so I returned it today for an exchange.

    People from Adorama are very professional, they paid for the shipping back, they are sending me a new one express mail, and they charged my card the same amount I paid at first.

    I still don’t understand how a pro lens can be sold with no quality control.

    • aetas

      Are you implying that because you got a bad copy of a lens there is no quality control at nikon.

      That must be why nikon glass is considered by alot of people to be the best or close to it. Their quality control must suck.

      • The invisible man

        I’ve been using Nikkor lenses for now 25 years, yes you will find lemons in Nikkor lenses but so far I’ve seen bad samples in low end consumers zoom only, never in pro lenses.

        Also, I test my lenses with special tools, is everyone doing it ?

        You’ll find people happy with bad lenses, as long it says “Nikon” on it, sorry but I use my lenses to take pictures, not as paper weight.

        • aetas

          “still don’t understand how a pro lens can be sold with no quality control.”

          I thought you were implying that you thought all nikon lenses had no quality control because of your bad lens that you returned. Sorry if the missunderstanding was on my side.

          I personally dont care how long you have been using nikon lenses and im glad that your not using them as a paperweight because that would just seem like a waste.

          I dont think that you can have a 100% perfect line I agree that there are going to be lemons.

          • Bigus Dickus

            QC was not ever problem, it started about year ago. Most products we bought from nikon had some kind of issue.

    • poo party

      Its not the lens. Its not your body. Its both. Bodys are built to say + or – 3. Same goes for lenses. If you get a -3 body, and a -3 lens, picture quality sucks. Thats when autofocus fine tune within your camera is your best friend. Its not a quality control issue, its just super tight tolerances. Notice how this rarely happens on lower end lenses and bodies??? Its cuz they dont have the same resolving power, and when you do have problems with low end stuff, they cant be adjusted for in camera. So then you return. But on FX, everything should be fixable in camera when you set up the lens.

  • broxibear

    I’ve been checking the prices here in the UK and there is very little stock left… two of the UK’s largest photographic retailers are now out of 70-200mm f2.8G ED VR II, AF-S 35mm f/1.4G, AF-S 85mm f/1.4G, AF-S 24mm f1.4 G, AF-S 24-70mm f/2.8G and AF-S 200mm f/2G ED VR II.
    There are a few places showing stock but I’m not convinced they actually have any in… hmmm.
    I posted this in another thread
    “Due to the destruction of key plants we will see a slow and unpredictable recovery in this area and we should expect to see shortages of many photo products in the months ahead. A shortage of LCD screens, semi-conductors, imaging sensors, optical lens and flash memory may influence the development of new products. Many companies have stated that should delays continue production facilities could be moved abroad, which may also have a more lasting impact on the Japanese industry. Many firms, such as Nikon and Olympus, already manufacture in countries such as China and Thailand, but even these plants may suffer shortages of key materials.”

    • JakeB

      That’s why I just bought the 50 mm 1.4 and 24-70 2.8mm. Got an excellent price (for a non-US country).

      I’ll be happily shooting my lenses while some are waiting for “Christmas.”

  • ANton

    In my country (Ukraine) supplies go through Nikon Russia, and the prices are going down every week.


    Nikon 14-24 : 1675$
    Nikon 24-70: 1740$
    Nikon 70-200: 2299$

    Nikon d700 : 2329$
    Nikon d300s: 1469$
    Nikon d7000: 1230

    All products have an official Nikon warranty for 2 years.

    If in your country price rises, it is the fault of retailers who are trying to cash in on the disaster in Japan.

    • The invisible man

      100% true

    • Nau

      Agree, in Australia havent seen any changes on the price…its as high as before : )

      • broxibear

        Hi Nau,
        Do you have any information about stock in Australia?
        I’ve just checked a few online retailers in Australia and they’ve got next to no pro lenses…one had a 70-200mm f/2.8G ED VR II but the price was over £200 more expensive than in the UK.
        Do you think the stock is there ?

        • Nau

          there is nothing new about that, we might not have stock but its not like we ever did… and price is higher thn pretty much anywhere in a world… I NEVER bought anything from local shops here since its cheaper to get things from US or Asia with express postage … and u r still 10-15% in front

          • broxibear

            Thanks Nau…always interesting to hear how it works in other parts of the globe.

      • The invisible man

        I have many customers in Australia, very nice people to deal with.

    • > If in your country price rises, it is the fault of retailers who are trying to cash in on the disaster in Japan.

      Only one problem with your little assertion: individual Nikon subsidiaries are actually in control of the costs to dealers. NikonUSA appears to have told the big stores (Adorama, Amazon, and B&H) that there will be no more big shipments with big discounts.

      I suspect that if production is really as constrained as it seems to be, we’re going to see other things happen here in the US, too, including things like some rebate programs ending. In the US, Nikon has long used a very intensive and effective dealer coop program to push inventory through the channels. But with FX bodies and pro lenses, it’s unlikely that Nikon has enough inventory in the pipeline to continue those pushes for those items.

      Note that things still being produced by the Thailand plant and China (D3100, D7000, consumer lenses, Coolpix) are not being impacted by major price shifts. It’s only things that have ended production or are in production in Japan that are undergoing changes. It’s possible that we’ll see that spread to those non-Japan products, too, though, if the parts supply pipeline continues to limp along. A lot of key components still come out of Japan.

  • Tom Hogan

    The article stated there are several rebates in effect for camera & lenses purchases. Listed was the D3s and 70-200 VR II, of which I happened to have ordered on 20 Mar. The link listing them is for B & H. When I went to Nikon website an could find nothing about this?OK, am I missing something here. The rebates listed are $400.00 for the items I currently have on order.

    • I haven’t seen any rebate info on Nikon’s website.

      • Tom Hogan

        NR Admin, this is the line from your article:
        “You can save some money with the latest Nikon rebates if you buy a camera and a lens at the same time.”
        The “buy a camera and a lens at the same time.” is a link to B&H. Does that mean it is a B&H rebate and not a Nikon rebate as the article stated?
        Not trying to be picky, but $400.00 is $400.00.


        • Those are Nikon rebates that are given to resellers, but Nikon does not advertise them on their website, at least I have not seen them. Try to contact the store and see if they can make an adjustment or return them and buy them again if you can.

        • broxibear

          Hi Tom Hogan,
          I was curious about the rebates you mentioned (I’m in the UK and we don’t get these type of rebates).
          As far as I could find out from the B&H website all the Nikon rebates ended on 04/02/2011, here’s the link
          As far as stock goes B&H don’t have any D3s bodies or AF-S Nikkor 70-200mm f/2.8G ED VR II Lenses… Unless they had a shipment on it’s way before the disaster in Japan they won’t have stock for a long time.
          It might make more sense to cancel your order and try and find stock elsewhere ?
          I agree with Admin and ByThom…I don’t think there’s going to be any more pro stock coming from Nikon in the next 3 months at least.

          • > I agree with Admin and ByThom…I don’t think there’s going to be any more pro stock coming from Nikon in the next 3 months at least.

            I don’t know that I’ve written that. First, there very well could be a ship with some pro inventory en route to the US. It’s unclear where Nikon keeps the pro inventory they’ve built and whether that is damaged in any way. Third, Nikon seems to think that both plants will be back in some form of production by the end of the month. Likely reduced production, true, but I think they’ll find a way to get back into some production reasonably fast.

            Still, pro inventory was already tight when this occurred. Thus, it will get tighter for a substantial period.

            • broxibear

              Sorry I worded that wrong, what I meant was I agreed with what you were saying in general and I personally don’t think there’s going to be any more pro stock coming from Nikon in the next 3 months at least. (call it an educated/informed guess)
              I know retailers in the UK have little or no pro lenses in stock, some are showing stock on their websites but after contacting them they don’t actually have any… by little I mean 1 to 10 of lenses like the 70-200mm VRII.
              I checked prices today and their going up already, the cheapest on amazon is now £1645…yesterday it was under £1600.
              I think Nikon’s statement was overly upbeat about production so as not to spook the share value… between the 4th February and 15th of March Nikon’s share price dropped by 30%.

    • Jeremy

      I think if my real name were Tom Hogan I might use a different name around here.

      • real name

        his real name is kneecap melloy….
        thom is a cover

      • Does he have something to hide?

  • Segura

    The following Pro lenses are in stock right now . . .

    24mm f/1.4G
    35mm f/1.4G
    85mm f/1.4G
    14-24mm f/2.8G
    24-70mm f/2.8G
    70-200mm f/2.8G VR II

    . . . in my camera bag 🙂

    • MRPhotoau

      Touché. Yeah I reckon the same as a lot of others. If you need it buy it fullstop. As for me, I could just spend my time for a couple of years with all this lovely pro gear in stock. Lol. I have a couple of lenses I’d like to see an update for. Like my 135mm. And I’d like to have the D4 but I can wait as long as it takes. Rather more concerned about the suffering in Japan, and to busy taking photos to waste time bitching at Nikon.

    • That’s a big bag.

  • Mock Kenwell

    Jesus Christ. Captialism can be a bitch.

    • Global

      Not really. Only for the speculators who think its necessary to buy up armloads, instead of what they need. Raising prices actually increases sales when tied to a scare. Retailers KNOW that and are taking advantage of it.

      Just buy what you absolutely need to survive.

      Be ethical for the next 6 months. Its rational self-interest. Screw the retailers for 6 months. Let them dry up. If you don’t absolutely positively need it. Don’t go near it.

      • Mock Kenwell

        Umm, yeah and you just described counter-captialism. Didn’t need the psalm, but thanks.

  • Tonny

    I heard Nikon production plant in Thailand is setting up new line for product transfer from Japan. So it is soon…

  • I still think they are price gouging just like gas companies do. I could be wrong on this but I have to assume that they aren’t getting any cameras in right now from Nikon and are just selling their stocks that they already have. They paid $X amount for them before anything happened in Japan and they are reacting to what the prices might do so they can make a bigger profit. If they are actually buying cameras at a higher price now from nikon, then I can understand a price hike. Either way, I may have missed the boat on getting a D3s if they can’t replenish the stock or the price goes through the roof. I may end up with the rest of the crowd waiting on a D800 release or maybe a used D3. I’m not really in a big hurry though and Nikon as well as the rest of Japan has much bigger fish to fry right now than tending to my needs. After living there for a couple years in the Aomori Prefecture on, I can say that there is no other country that can handle this type of devestation and rebound quickly. I used to be astounded at the rate they handled construction tasks. My heart and thoughts are with them.

    • Again, how is it price gouging if all they’re doing is canceling discounts. Stores do that all the time, and inventory supply is one of the factors they use to make that decision: excess inventory coming in and they discount, little inventory coming in and they put prices back at MSRP. To date we haven’t seen anyone do what car dealers do in the US (and have started doing in the case of a few Japan-built vehicles): put added “dealer markup” stickers next to the factory MSRP sticker. That would be much closer to price gouging (but isn’t because…)

      Another key component of the term “gouging” is that a product is necessary, not voluntary. Food, gas, water, repair supplies, etc. Most gouging laws here in the US apply only to items you can’t live without.

      • PAG

        I had mentioned this some months ago when some here were mocking the continuous rebates from Nikon. It’s simply easier to let rebates expire than to raise prices. With supply getting leaner, there is no reason to continue incentives to move more product.

        People have to understand that Nikon is a business, not a non-profit that advocates camera ownership.

      • good points

        All good points: it is not price gouging.

        In the examples of cars MSRP is B.S. and only fools pay that unless it is a high demand and very limited supply product.

    • Mock Kenwell

      No one is forcing anybody to buy these cameras and lenses now. And I for one am hoping people don’t. The last thing we need is an already high-priced gear maker to discover their products can fetch more than they’d already been asking.

      The rough part is that the pace of modern business is dizzying and the appetite for growth is unrelenting (not to mention globally unsustainable). So groups like Toyota and Nissan cannot wait for rebuilding efforts, and are moving activities to China. Sadly, it is unlikely they will return. Capitalism has no sympathy and with each passing year, disaster recovery for any nation becomes an increasingly difficult blow to recover from.

      • The invisible man

        Your name sound familiar,
        Are you the guy with a big angry family and do tell everyone that Nikon made the G mount to save money on our back ?

        • The invisible man

          I meant hungry family, sorry Ken

        • Mock Kenwell

          Keep talking in riddles, IM!

  • Mark

    Can someone confirm for me if the the price of the Nikon AF-S Nikkor 50mm f/1.4G Autofocus Lens has gone up?

    I think I had a student buy one not long ago and it was about $330 to $350? and now it is about $430.



    • Guy

      It’s been $430 for months.

      • Mark

        Ok, Thank you.

        I double with one of the students of mine that has the lens and just like you said, it is the same.


  • poo party

    Its not the lens. Its not your body. Its both. Bodys are built to say + or – 3. Same goes for lenses. If you get a -3 body, and a -3 lens, picture quality sucks. Thats when autofocus fine tune within your camera is your best friend. Its not a quality control issue, its just super tight tolerances. Notice how this rarely happens on lower end lenses and bodies??? Its cuz they dont have the same resolving power, and when you do have problems with low end stuff, they cant be adjusted for in camera. So then you return. But on FX, everything should be fixable in camera when you set up the lens.

  • Shortages and higher prices will linger for some time. Many items were already in short supply. New product introductions will probably be delayed. Remember in Nikon’s recent announcement they expected to not reach full production due to power outages and component shortages. Camera bodies contain a lot of components, so I expect the problems to be worse in this area.

  • Not only did Amazon raise prices to MSRP but they also ended the Nikon lens rebates early. Their rebates were supposed to end on March 26, 2011, but they ended around March 22 or so.

    Amazon’s prices on lenses had always been better than Adorama and B&H, but now Amazon has the highest listed prices….pretty much at MSRP.

  • amazon now has the 14-24, f.2.8 for $1999.00, B and H temp out of stock
    amazon has D300s body only $1439.88

  • Kingyo

    whew! Glad I bought all my stuff last October when prices were still nice 🙂

  • D700guy

    I have my D700, my 300mm 2.8, 70-200 2.8, m7 14-24 2.8, my 105 2.8, my 28 1.4 and my 85 1.4. I am not going to concern myself with whether a D4 is in my bag this summer or not. All my current Nikon gear is flawless and reliable and this spring/summer I will concentrate on creating the images I purchased this gear to create.

    The stuff I own runs circles around the Canon gear a friend of mine has.

    It’s too exhausting to play hurry up and wait for better camera bodies.

    • SDiggity
      • D700guy

        Thank you for the hate.
        The world doent have enough of that right now.
        You must be very proud of yourself and your life’s accomplishments to be such a big man. Thank you again. have a nice day.

        • SDiggity

          The true value of a human being can be found in the degree to which he has found liberation from the self. ~Albert Einstein



        • Rob

          Actually it seems you’re the one very proud of yourself, based on your original, unsolicited brag post.

          • Mock Kenwell

            Which added nothing to the discourse. +1 to the link.

  • Zim

    Well my D300s was made in Thailand so maybe the D400 will be coming out of there. I heard there was a earthquake in that area yesterday.

  • SDiggity

    It seems we may end up helping Nikon compensate for their ¥1,000,000 donation to the people of Japan. Which I’m ok with personally, Japan is a great country and needs the help right now. GAMBATE NIPPON TO NIKON!

  • broxibear

    Ripple effects from Japanese earthquake felt in Austin Tx…
    “We’ve had to hold our prices firm because when we’re out of cameras we might be out for a month or two, which is going to hurt everyone,” said Gregg Burger, the general manager of Precision Camera & Video in North Austin.
    Burger says it’s not just Nikon cameras which are now becoming more scarce in the wake of the quake. So are memory cards for cameras, as well as lenses, flashes and other camera equipment. ”

    Japan quake pushes up electronics prices in China…
    “hi-end electronic products are among the most affected. SLR cameras from Sony, Canon and Nikon have gone up by 200 yuan to almost 1000 yuan. The earthquake has paralyzed logistics and caused shortages in the market.”

  • Rick Rae

    Can’t really blame a store from upping prices to MSRP during a shortage. Rules are still buyer beware. A lot of stores here will price match provided their competition has the camera in stock. It seems kind of strange at this point that prices are so much higher in the US than in Canada. Usually its the other way round and we’ve been bitching about it for years. I was waiting for the D800 and was upset it was taking so long but now I am far more concerned that the people in Japan recover and rebuild. I can wait.

  • mshi

    When oil price goes up in fast pace, price of everything else goes up too. Have you noticed that?

  • RUH

    I am not spending anymore money on gear.

    • Raise your hand if you’ve said that before.

      It’s like if you’re in a pregnancy scare and you say “omg if she’s not pregnant, I’ll never have sex ever again!”…

  • I have to admit, when I heard rumors that the D400 would be announced in late summer this year, I put off my buying decision to get the D300s. I have a D100, which still works fine, but does not provide the image size I need for high quality photo products through Mpix. I’ve had it new since 2003, so I’ve more than justified the cost of the D300s/D400 as a replacement. Now I’m wondering if I just should just bite the bullet and get the D300s instead of waiting for the D400.

    • broxibear

      Hi Rachel H,
      I’d wait and see what happens if you can, the D300s is made in Thailand and I’d expect the rumoured D400 to be made in the same plant. Yes some of the parts come from Japan but I reckon the DX cameras will be less affected by recent events.
      Not fancy the D7000 ?

      • I am a fairly serious amateur photographer. I have had an SLR since I was 16, starting with the Canon AE1. Switched to Nikon SLR (N90s) back in 1999. I will wait not so patiently for the D400. D7000 not my style.

        • broxibear

          Hi Rachel H,
          I suggested the D7000 because it’s cheaper than the D300s you were thinking of and by all accounts it’s better…but if you’re not comfortable with it then it doesn’t matter?
          The other thing I forgot to mention was buying a used D300 to keep you going until the D400 comes out…then sell it and you won’t lose too much money ?

    • Bruce

      What D400…? The best camera is the one in your hand and the second best is the one you can buy. Waiting, particularly if your livelihood depends upon it, makes no sense IMHO in the present circumstances.

      • Zim

        If that is the way you feel why are you at a “rumors” website? Get your camera and go take some pictures

      • Stuff

        There’s always one old grouch lurking on rumor websites saying “use what you have and stop waiting.” The implication is that this person is doing just that; firing off brilliant shots with their trusty camera purchased in 1967. Which raises the question why he (always a man, typically 50s/60s, definitely a Hemingway beard) is hanging around a RUMORS website.

        More annoying than the smugness of such a type, however, is the fallacious argument. Let’s say you have a D60 and you want to shoot in low light. Highest usable ISO is 400 (I speak from past experience). You’re in a dark church? You’re plum out of luck, chum.

        So the camera in your hand is useless for getting good shots in that situation. The D7000, however, can easily handle such a situation.

        So, yes, make the glaringly obvious point that you can’t take a photograph without a camera. Brilliant. Real Oxford don thinking there. But if you’ve butted up against the limits of tech and you’re waiting a few months for something MORE CAPABLE to come out, rather than buying something on the market which won’t get the job done or will soon by behind in capabilities, then that’s being sensible.

        These old “film” guys are the worst. At a fundamental level they still see cameras as basically “dark boxes with a hole” as opposed to what they are — highly specialized information processors which can make large technological leaps from one generation to the next.

        That’s worth waiting for. And speculating about. In the few minutes of the day when we’re not out taking stunning photographs.

        For thousands of years we had the horse. Then we had the automobile. But there was still a generation wondering where you put the hay.

  • ericnl

    the opposite seems to be true here in the Netherlands: the D700 price has been steady for months at €1,699 / $2,379 (without tax it’s €1,427 / $1,999) at my local shop in Amsterdam (although sold out).

    last week they got new stock that was only €19 more expensive, but the day after they got the shipment, Nikon lowered their prices significantly (I was told it’s around €150 / $212), so they are now trying to see if they can get the shipment for the lower price, since it was only one day of difference. the store clerk told me to check back in in a week to see if the new price stuck.

    since the he told me this, their D700 is now listed as ‘out of stock’ even though I know the shipment was large, so I guess they are working out the new price. I’ll call the store tomorrow to see if there’s any news, but a $200 price drop on an already low-priced D700 sounds like news to me.

    oh: and this all took place after the whole earthquake/tsunami disaster happened.

    • price increase

      I have a feeling the new price will be MSRP.

      • ericnl

        okay, you might have read my post wrong:
        the new local Nikon MSRP changed the day after they got the shipment to $212 less then the previous price, which is the opposite of what this article suggests.

        • broxibear

          Hi ericnl,
          I looked at the prices in Holland and in general they seem to be around £150 – £200 more expensive than here in the UK (170 – 230 euros).
          The stock levels of higher end lenses are very low just like the UK.

  • CRojas

    JR still sells the Nikkor 70-200mm f/2.8 VR II at $2,159.00 but is out of stock and on order. I wonder if they would honor the price if somebody ordered from them and waited until it becomes available.

  • Ant

    I just got myself a decent deal on the 70-200 VRII – €1920 from a German retailer. I was planning on getting one in the summer, but with an ok deal being available now I figured it’s best to take it now. But talk of price gouging to end-consumers is pretty dumb. Each and every single one of us can choose not to pay a price we consider to be too high. The number of situations where someone has no choice but to pay an inflated price is pretty limited, and mainly restricted to companies who are locked into a particular design and can’t re-engineer quickly enough to mitigate the problem.

  • broxibear
  • PiXLPeeper

    B&H’s website is down tonight…
    This has been used in several countries to halt online ordering when pricing or availability is unknown or keeps changing by the hour, usually due to local economic crisis or currency devaluation.
    This may well be the reason they are “experiencing technical difficulties”, due to supply unanswered questions or manufacturers reneging on their usual discount schemes (Thom).
    Hope NR readers will go check copiously once they are back online and report here (new thread, admin?)

    • I feel like every-other-day as of late that B&H has had their website down for ordering… on top of their usual “close for 50 holidays a year because we’re in New York” policy.

      On top of that, they have been taking an extra day to process my orders for the past month.

    • PiXLPeeper

      So, as predicted, several items at B&H have suddenly gone out-of-stock, not necessarily Nikon products only but lots of other stuff too… I guess they’ll think about the new pricing next week.
      Amazon? Same thing, some electronics were out-of-stock for a day or two, just to return at a higher price…
      It may well be the declining value of the US dollar too 🙁
      Watch the prices for all you consume everyday… and don’t go to the supermarket if you have a heart ailment!

  • Ruhtard

    Lol. Some jackass has his used d700 on craigslist for 2400 bucks. What a joke.

    • Ruhtard

      Lol only 10k suggest clicks. People crack me up

  • Bruce

    There was an auction on Yahoo Japan yesterday for 2L x 6 bottled drinking water (12L). When I checked it last the price was 51,000 yen or about $640 roughly… yeah supply and demand can sting sometimes. Looks like prices have dropped back to a more reasonable level today. I’m going to be back in Japan a week from now so I guess I will see this first hand. The real big problem over there is the loss of life and property from the tsunami. The supply lines and manufacturing in Tohoku will take some time to rebuild so if you have a need for any of the high end stuff I’d get after those purchases NOW because supply may dry up here soon pretty quick and anybody’s guess at this stage when it will resume.

  • LOLCATmasterFTW!!!

    Freaking vultures, that´s what they are, if you really want to do a good thing for you and Japan buy directly from Nikon´s store. With the price of yen sliding down there´s NO reason at all to increase prices… freaking USA stores bastards… wanting to make a profit out of a disaster! Isn´t there a regulation for speculation in the USA?

    • Mock Kenwell

      Umm. It’s called MSRP. Didn’t hear you complaining about sales and rebates over the last 18 months. If you don’t like it, don’t buy it. If no one buys, fundamental laws of capitalism will kick in again. It works. Those who don’t have self-control lose. Those who do, will win. If you need it (pro), buy it. Otherwise, wait.

      Oh, and buying products just because a country is undergoing turmoil doesn’t help in the long run.

    • broxibear

      I’m afraid that’s free market economy LOLCATmasterFTW!!!.
      You could always buy some high end Nikon lenses and bodies now, wait a month while prices increase, sell them for a profit, and give that profit to one of the earthquake funds?
      That way the people of Japan benefit from you buying the product and giving back the profits.
      Or you could just pocket the profits…free market economy ?

    • Just A Thought

      Store sale prices are based on cost. They buy from distributors.

      Guess who owns the distributors who set the price at which stores can buy items?

      You and the stores are too far down the food chain to be able to set pricing on a national level. If you feel there is a problem then look higher up the food chain.

  • Robert

    “The other option is to buy grey market/imported Nikon products. B&H actually offers 1 year warranty on grey market/imported products”

    Remember that Nikon will not service grey market AT ALL in the US, even out of warranty.

    • broxibear

      Same in the UK…
      “Nikon European offices cannot provide any technical support or warranty service for Grey Market product, additionally they may not perform any fee-based repair work on Grey Market products.”

      • Just A Thought

        Grey Market equipment is manufactured in the same Nikon plants as the Non Grey Market equipment. Nikon ships to Distributors so all equipment has gone thru Nikon’s hands. A retailer may have purchased too much gear which was bought from a Nikon distributor. Said retailer wants to sell some equipment to free up some cash – might be an emergency situation has arisen (like say an earthquake). The retailer sells the equipment to a third party. The third party is also an authorized Nikon reseller, who in-turn selsl the equipment. But because it did not come directly from a Nikon Distributor to them it is sold as Grey Market. The equipment did infact go thru a Nikon Distributor who in-turn sold it to the first Nikon authorized dealer.

        I can understand no warranty coverage if the equipment does not with an international warranty. Nikon was already paid for local warranty coverage when it was first sold to the first dealer. Why not repair the equipment for a fee??

        Does Nikon track serial numbers of what what was shipped to which dealer. ex: Dealer in far east year in and year out buys a lot of equipment, but the equipment is all being registered by users in the USA or Europe or remains unregistered. When you buy high priced gear you naturally register it. Are no questions being asked for reasons to such anomalies?? If so, could that be deemed as passive support ????

        A percentage of the price that the first dealer paid was to cover the local warranty. So does Nikon makes a tidy profit on that money by not having to provide warranty work??? Why do they not then at least repair the gear that they manufactured for a fee????

        Is this legal in Europe or in the USA?????

        • broxibear

          “Does Nikon track serial numbers of what what was shipped to which dealer.”
          The serial number is associated with a particular region. You can register grey market equipment fine, it’s when you try and use the warranty or repair it through Nikon that you run into problems… registering it just adds it to a database with your details.
          Personally I’d say grey market products aren’t worth the potential problems, the initial savings are not that big anyway. It’s up to each person if they want to risk it, but don’t cry if Nikon won’t fix your £3500 camera because you wanted to save £100 on the purchase price.

        • So basically you can buy a grey market product and it may come with US registration card? The big dealers are probably removing the warranty card from the box before shipping.

  • Zim

    I have a 70 -200 2.8 VR I’ll sale. $18,000. I’ll even throw in a used D70s. Free shipping!

    • broxibear

      Is it made of gold Zim ?

  • …….Post subject Nikon warranty for grey productsArchived from groups recphotodigital ……………. Unless my memorys playing …tricks on me what I saw was a list of FAQs where they say that …even cameras bought from the grey market are eligible for full …warranty support. It …is however possible that Nikon stated that their servicing …centers are equally open to grey imports and I confused it with …repairs under warranty.

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