Official Nikon Coolpix announcement (press releases)

Nikon Coolpix P300, P500, S9100, L120, S6100, S3100, S4100, and L24 cameras are all official now. If you are bored, the full press releases are included:

Nikon Coolpix P300

MELVILLE, NY (Feb. 8, 2011) – Today, Nikon Inc. announced the new COOLPIX P300, Nikon’s first compact digital camera to feature a super-fast Wide-Angle 4.2x Zoom-NIKKOR glass lens (24mm-100mm, 35mm equivalent) with a maximum aperture of f/1.8 for capturing stunning, tack-sharp images and Full HD (1080p) video in a variety of lighting conditions. In addition to the widest aperture NIKKOR lens ever seen in a Nikon COOLPIX camera, the P300 also comes equipped with a 12.2-megapixel backside illumination CMOS sensor as well as a complement of other Nikon core technologies designed to prevail in even the most challenging light.

Created for the photo enthusiast who seeks creative control but will not compromise image quality for portability, the versatile P300 features manual controls, Optical Vibration Reduction (VR) technology, and ISO sensitivity up to 3200. These features help create low noise images and faster shutter speeds, which minimize motion blur in low-light conditions like night portraits, even when handheld.

“The COOLPIX P300 reflects decades of optical experience and NIKKOR heritage that culminate to create this exciting compact camera offering for users yearning for more creative freedom,” said Bo Kajiwara, director of marketing, Nikon Inc. “The P300 is an excellent choice for the photographer who is looking for a compact camera with all the manual controls and advanced features that challenges them to take their creativity to new heights.”

Stunning Image Quality in Low-Light Conditions

Demanding low-light conditions and creative barriers are no match for the new COOLPIX P300. Superior image quality in low-light settings is achieved because of the P300’s powerful combination of a 12.2-megapixel CMOS sensor, high ISO sensitivity, and the fast wide-angle f/1.8 lens. The CMOS sensor in the P300 is designed so that each pixel receives light more efficiently for superior performance. ISO performance of up to 3200 helps to ensure that images have low noise and amazing clarity while the wide aperture increases the amount of available light to the sensor. Nikon’s EXPEED C2 image processing engine also participates in this phenomenal feat, enhancing overall speed and performance to deliver images that burst with vivid clarity and color.

Taking Creativity to New Heights

Designed to give users even more creative freedom in a compact body, the P300 comes equipped with several features commonly found in D-SLR cameras such Aperture Priority (A), Shutter Priority (S) and Full Manual (M) Control. Easily accessed through a top mounted control wheel, users are able to capture images missed by other cameras, while obtaining a desired look and feel to images by creatively adjusting shutter speed, depth of field, white balance and other settings. Users can also apply special effects to colors, and filter effects such as a cross screen or fisheye lens. The P300 also includes Nikon’s new Easy Panorama mode, to simply create vertical or horizontal panoramic shots automatically in-camera. Users can quickly and easily apply these settings, as well as review and share photos on the P300’s high resolution 921,000-dot, 3-inch LCD screen.

The new COOLPIX P300 also features several improved scene modes including Advanced Night Portrait mode, Night Landscape mode, and Backlight high dynamic range (HDR) mode. When Advanced Night Portrait mode is engaged, the camera captures the essence of night scenes by combining multiple background shots along with a subject flash shot. In Backlight HDR mode, the P300 combines multiple shots at different exposures while Night Landscape mode combines multiple shots taken with a faster shutter speed for reduced noise and improved tonal range throughout the photo.

While image quality and low-light shooting are main facets of the COOLPIX P300, the camera also has incredible video capabilities. The P300 records high quality Full HD 1080p movies at 30 frames-per-second (fps) with autofocus, stereo sound and the ability to use the optical zoom. With the P300, users will be able to easily access the camera’s video controls through its one-touch operation. Additionally, the Special Effects mode and a Creative Slider mode will allow ever more creative freedom when recording both movies and still images. Users can also adjust the recording speed of their movies to apply slow motion or high-speed special effects.

Additional COOLPIX Cameras Join the Low-Light Fight

In addition to the launch of the COOLPIX P300, Nikon also launched several other COOLPIX low-light all stars today, including the COOLPIX P500 and the S9100. Like the P300, the P500 and S9100 capture sharp, crisp images in demanding low-light conditions with accurate detail with the assistance of their backside illumination CMOS sensor and VR technology. The P500 also features Nikon’s first 36x wide-angle optical Zoom-NIKKOR ED glass lens with side zoom control and is versatile enough to capture photos that other cameras would miss. The S9100 is a full featured camera with a high-power 18x wide-angle optical Zoom-NIKKOR ED glass lens packed with high performance in a compact, sophisticated design for superior portability, which is equally stylish and useful.

Pricing and Availability

The COOLPIX P300 will be available beginning March 2011 and will retail for $329.95* MSRP and will be offered in black. The COOLPIX P500 will be available beginning March 2011 and will retail for $399.95* MSRP and will be offered in black and red. The COOLPIX S9100 will be available March 2011 and will retail for $329.95* MSRP and will be offered in black, red, and silver. For more information about these and other COOLPIX cameras, please visit

Nikon Coolpix P500, S9100, L120

MELVILLE, NY (Feb. 8, 2011) – Invoking the NIKKOR legacy of unparalleled optics innovation, Nikon Inc. today unveiled three new high power super-zoom COOLPIX digital cameras, including the new COOLPIX P500 with a 36x zoom, the longest zoom ever integrated into a COOLPIX camera. For consumers who desire slim zoom or affordable telephoto, Nikon has also announced the new COOLPIX S9100 and L120 cameras to address the need for versatile, high performance compact cameras with easy-to-use functionality.

Whether capturing photos or HD video up close or from afar, Nikon’s new super-zoom COOLPIX cameras are ideal for cramped quarters or the great outdoors. The new COOLPIX P500 is a full-featured compact camera complete with an expansive 36x zoom for photo enthusiasts looking for their next big adventure, while the new COOLPIX S9100 packs an 18x zoom in a sleek body ideal for traveling light. Rounding out this impressive lineup, the new COOLPIX L120 combines a powerful 21x zoom with easy-to-use features for the ultimate family camera.

“Today’s consumers want an increase in zoom range, and a camera that is compact enough to never hinder a jet-set, on-the-go lifestyle. Nikon listened, and offers the best of both worlds with these three new COOLPIX models,” said Bo Kajiwara, director of marketing, Nikon Inc. “These three new COOLPIX models offer the shooting versatility that comes from the stellar NIKKOR lenses while still offering the portability of compact digital cameras.”

COOLPIX Technology

At the core of these new COOLPIX cameras are Nikon’s world-class NIKKOR lenses, delivering accurate detail, brilliant color and amazing clarity. Further enhancing color and sharpness, Nikon’s EXPEED C2™ high performance digital image processing engine is implemented and custom-optimized for each COOLPIX model to ensure high-quality pictures. With a variety of useful functions such as the Scene Auto Selector, Best Shot Selector and Smart Portrait System, the COOLPIX lineup is designed to help even the most inexperienced photographer take beautiful photos easily.

The New COOLPIX P500: Beyond Super-Telephoto

The COOLPIX P500 features a 36x wide-angle optical Zoom-NIKKOR ED glass lens, shattering the conventional zoom barrier to create the “ultra-telephoto” premium compact. From shooting super wide-angle 22.5mm to a staggering 810mm (35mm equivalent), the COOLPIX P500 is the best bet to capture the user’s intent with exceptional image quality, even in challenging low-light conditions thanks to the 12.1-megapixel backside illumination CMOS sensor.

A first for the COOLPIX line of digital cameras, the P500 features the EXPEED C2 dual image processor that greatly enhances performance, reduces noise and corrects distortion in both movies and still images. With a 36x zoom, the need for an exceptional image stabilization system is essential for capturing steady subjects at such long focal lengths. For sharp photos and video, the COOLPIX P500 meets that need with its hybrid vibration reduction (VR) stabilization system comprised of both image-sensor shift VR and electronic VR. To further combat the effects of camera shake, an additional zoom control has been added to the side of the lens barrel to increase stability while shooting photos and video while handheld.

Utilizing the high-speed continuous shooting performance (capture five images at full resolution in approximately one second) of the CMOS sensor, the COOLPIX P500 includes Backlighting scene mode with an in-camera high dynamic range (HDR) function, which merges images of the same scene at different exposures to achieve a single image with a broad range of tonal detail. For additional low-light performance, the Night Landscape mode combines a series of consecutive shots taken at a fast shutter speed into a single image with reduced noise when taking handheld shots in night scenes. Additionally, the advanced Night Portrait mode combines consecutive images of the background while the subject is captured using the flash to deliver beautiful night and indoor scenes.

To help users stay one step ahead of the action, a new shooting mode button facilitates quick setting of continuous frame shooting, in addition to the pre-shooting cache that starts to snap photos before the button is fully depressed. Additionally, The COOLPIX P500 features a variety of advanced functions for the sophisticated user seeking smooth control with intuitively placed controls such as a new mode dial that enables easy setting of frequently used functions on the fly.

Other notable functions include full HD (1080p) movie recording with stereo sound and the ability to capture still images during recording, as well as the ability to utilize the expansive zoom range while recording with autofocus. The camera can also adjust recording speed to create slow motion or high-speed special effects. The P500 also features a new Easy Panorama mode that creates dynamic panorama photos with a choice of directions and angles, automatically. To facilitate easy composing, viewing and playback of images and HD movies, the COOLPIX P500 also features a 3-inch high resolution (921,000-dot) vari-angle monitor.

The New COOLPIX S9100: Pocketable Power Zoom

For the sophisticated traveler who needs portability and versatility, the new COOLPIX S9100 packs an impressive 18x wide-angle Zoom-NIKKOR ED glass lens into a stylish compact body - the most compact body of these three. From wide-angle (25mm) to super-telephoto (450mm), the COOLPIX S9100 captures everything from sweeping landscapes to distant subjects confidently. Ensuring exceptional image quality even when shooting in low-light conditions, the COOLPIX S9100 features a 12.1-megapixel backside illuminated CMOS sensor and ISO sensitivity up to 3200. The S9100 also includes Backlighting scene mode with HDR functionality built-in, Night Landscape mode, Night Portrait mode and Nikon’s hybrid VR image stabilization system.

For effortless operation when composing or sharing, the COOLPIX S9100 features a 3-inch high resolution, 921,000-dot LCD monitor with an enhanced user interface that enables easy composing and viewing, as well as a mode dial for smooth setting of frequently used functions. The COOLPIX S9100 also includes full HD (1080p) movie recording with one-touch operation, optical zoom, stereo sound and the ability to capture still images during recording. Putting the fun in functionality, the COOLPIX S9100 has a new Easy Panorama mode and a variety of Special Effects for artistic photos and movies.

The New COOLPIX L120: Affordable Zoom Performance

Making it easy and affordable to capture memorable family moments, the new COOLPIX L120 features a 21x wide-angle Zoom-NIKKOR glass lens with side zoom control, 14.1-megapixel resolution, hybrid VR image stabilization system and high sensitivity up to ISO 6400 (reduced resolution) for beautiful photos in a variety of lighting conditions. The COOLPIX L120 also features an Easy Auto mode that automatically selects the most appropriate scene mode by simply framing the subject, allowing the user to capture photos confidently and preserve special moments forever.

From school plays to soccer games, users can record every moment in HD video (720p) with a simple one-touch control button. Composing and sharing photos and movies are also made easier with the COOLPIX L120’s 3-inch high resolution, 921,000-dot LCD monitor. For the furry member of the family, the COOLPIX L120 includes a Pet Portrait mode that helps capture the expressions and actions of dogs and cats automatically. The attractive styling and the convenience of AA battery operation makes the COOLPIX L120 an ideal camera for the busy family.

Pricing and Availability

The Nikon COOLPIX P500 will be available in March 2011 for $399.95* MSRP in black and red. The Nikon COOLPIX S9100 will be available in March 2011 for $329.95* MSRP in a variety of sophisticated colors including, black, red, and silver. The Nikon COOLPIX L120 will be available in late February 2011 for $279.95* MSRP in black, red and bronze.

*Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.

Nikon Coolpix S6100, S3100, S4100

MELVILLE, NY (Feb. 8, 2011) –Today, imaging leader Nikon continues to steer innovation to create models as diverse as the needs of users by announcing four new COOLPIX compact digital cameras. Whether it’s a weekend excursion with the COOLPIX S6100, posting photos and videos on social networks with the COOLPIX S3100 or S4100, or casually shooting life’s events with the COOLPIX L24, Nikon provides an enhanced user-experience with astounding imaging quality and point-and-shoot simplicity.

“The latest Nikon COOLPIX cameras reflect a shift in digital photography where more and more types of consumers are sharing social content at a rapid pace,” said Bo Kajiwara, director of marketing, Nikon Inc. “With new, easy-to-use features such as HD video capability and mid-range zoom shooting capabilities, these COOLPIX cameras inspire consumers to shoot, record and share, while also serving as an expression of personal style.”

Great Photos and Video Made Easy with COOLPIX Technology

A hallmark of the COOLPIX brand, Nikon inspires fashion with its compact cameras in vibrant colors to match any personal style and budget. The new COOLPIX S6100, COOLPIX S4100, COOLPIX S3100, and COOLPIX L24 incorporate Nikon’s world-class NIKKOR lenses, delivering accurate detail and brilliant color, as well as Nikon’s EXPEED C2™ digital image processing engine, to help ensure high-quality pictures with stunning color and sharpness. Additionally, all four COOLPIX cameras include Scene Auto Selector or Easy Auto mode, which automatically recognizes the shooting situation and adjusts camera settings accordingly for great pictures.

To capture flattering portraits, the Smart Portrait System incorporates a series of automatic functions including In-Camera Red-Eye Fix™, Face-Priority AF, Face Priority AE, Smile Mode, Blink Warning and Skin Softening to flatter even the most camera-shy subject. The new COOLPIX S6100, COOLPIX S3100 and COOLPIX S4100 feature a new Pet Portrait mode that enables automatic recognition of a user’s dog or cat by detecting the pet’s face.

COOLPIX S6100: Power and Performance in a Pocketable Package

Whether a user is a fashionista, foodie or fan of fun in the sun, the Nikon COOLPIX S6100 continues the Nikon commitment to stylish performance by offering weekend warriors and photographic trendsetters the versatility of a 7x optical zoom in a compact body. The COOLPIX S6100 features the highest resolution ever seen in a COOLPIX camera, 16-megapixels, allowing users to zoom and crop into their images and capture even the most minute details. Paired with a 7x wide-angle optical Zoom-NIKKOR ED glass lens, the S6100 personifies the user who needs a multi-role camera for the ultimate in versatility.

The COOLPIX S6100 also features an enhanced touch screen interface that utilizes tabs to open up screen space, making it easier than ever to capture exotic architecture from afar or a beautiful coastal sunset away from home. Users can share or compose images on the 3-inch high resolution (460,000-dot) touch screen, and take in the scenery or the people and places with confidence.

COOLPIX S4100 and S3100: Shooting to Sharing the Simple Way
The Nikon COOLPIX S4100 and S3100 are two stylish compacts that scream for self expression through a trendy exterior design and user-friendly operation. The Nikon COOLPIX S4100 features an intuitive touch screen interface for a user-friendly seamless operation that makes it easy to compose and share images. The S4100’s bright 3-inch high resolution (460,000-dot) touch screen is perfect for showcasing images and HD video. Users can later upload their photos online to Nikon’s myPicturetown® photo hosting service or other social media websites via computer.

Both the COOLPIX S4100 and S3100 are sleek and colorful compact cameras that feature 14-megapixel resolution with a 5x wide-angle Zoom-NIKKOR glass lens. These trendy COOLPIX cameras come wrapped in a compact, go-anywhere package and are perfect tools for young users to generate content. For those seeking stylish portability, the super slim S3100 saves on space with a crisp 2.7-inch LCD screen and complements any style with seven available colors.

COOLPIX L24 Digital Camera is Compact and Easy To Use at an Affordable Price
The COOLPIX L24 features premium styling for the Lifestyle-series class of COOLPIX cameras. The new COOLPIX L24 continues to empower users with more amazing features such as 14-megapixel resolution and 3.6x optical Zoom-NIKKOR glass lens than its very reasonable price would suggest.

For the shooter who enjoys taking photos at an affordable price, the Nikon COOLPIX L24 is the ideal compact camera for any situation from birthday parties to the school play. The COOLPIX L24 also affords users the option to record video with sound to capture their memories to share for years.

Pricing and Availability

The S6100 will be available in March 2011 and will retail for $199.95* MSRP in silver, black, red, and violet. The S4100 will be available in late February and retails for $179.95* MSRP in plum, silver, red and black. The S3100 will be available in late February 2011 and retails for $139.95* MSRP in a choice of colors, including silver, red, blue, purple, pink, yellow, and black. The L24 will be available in late February 2011 and retails for $119.95* MSRP in red, silver, and black.

*Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.

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  • TCD

    That P500 looks ugly, specially in that color

  • KC

    Is this all…. omg but FIRST

    • JorPet


  • Anon

    the P300 is disappointing. The sensor size is too small to adequitely compete with the S95 and the new Olympus. It looks like it was built really crappily (most Coolpix’s give that vibe to me). Oh well…

  • zzddrr

    Where the hell do hang out these Nikon engineers? For goodness sake, couldn’t they find somebody who is not color blind to select the paint for these plastic crap. Next thing you’ll know that Nikon will surprise us with a D700p. Now the “p” stands for pink. I am worried that Hello Kitty will be the next hit from these sick minded Nikon engineers.

    The good news is that now all the coolpix have better video than the entire FX line including the D3s. Great job Nikon!

    • Anonymus Maximus

      have you ever visited a Daiso shop?

    • Just A Thought

      “I am worried that Hello Kitty will be the next hit from these sick minded Nikon engineers. ”

      Rumors are that there is discussion with the creators of Barney (the purple Dinosaur – was a big PBS hit years back). I can’t wait for the purple Barney model to come out – will buy one each for the kids (they loved watching Barney) (should bring back memories for them). Wonder if the D4 will have a special edition Barney model.

  • Great job again Admin! Appreciate the efforts 🙂

    • thanks, when there are no rumors, there are no cameras/lenses

  • iamnomad

    What the he(double toothpicks) is Nikon thinking?!
    Underwhelmed but not surprised am I.
    Panasonic & Canon simply have this market wrapped up.
    Fuji’s going rangefinderesque (shouldn’t Nikon have done a digi S2?).
    Coolpix = no GPS, no RAW, ugly (right?!), and poor display navigation.
    Very weak.
    And how long do we have to wait for the D800?!

    • Welcome to the internets. We can swear here.

    • Adamski

      Panasonic and Canon don’t have this market wrapped up. It’s Sony, man. Sony rules both Canon and Panasonic. Where is a mirrorless Canon or Nikon? Why is P300 or S95 or G12 so weak compared to Sony or Olympus offerings? We get excited that Nikon has full HD – well, guess what – Sony has full HD with 60p!!!!!

      • Just A Thought

        “Sony has full HD with 60p!!!!!”

        In case you did not notice this is the Nikon Rumors forum – not the Sony Rumors forum. Do you work for Sony? If not then why do you feel so insecure about Sony camera gear that you have developed a need to promote it at no charge to Sony??

  • that is one long press release…

  • broxibear

    de ja vu ?…I think I heard all this somewhere before?…are you this is news admin lol ?

  • Joe

    All of these cameras look terrible to be honest. Not that I care. As long as they bring Nikon plenty of business I will be happy. Because the better Nikon is financially, the more money they will put into developing super cool new pro cameras!

    • broxibear

      To be honest when have Nikon ever made a coolpix camera that was any good ?… maybe that’s why the D3 range is so bloody expensive ?

  • Got my mom a canon P&S for Christmas, they seem more intuitive and have a better design. Plus, when my broke his P&S Nikon, Nikon wouldn’t repair it, feh.

    To me, Nikon has a better branding image then the other companies. In my eyes that mostly extends to mainly the DSLRs, while Canon (and others) have a hold on the P&S market. How am I not suppose to recommend a T2i to a beginner when it (for the most part) has more to offer then the D3100?

    And on that note, Nikon, where are my D7000 video updates?!?! I’m talking about 720p/60, manual aperture control during liveview and a liveview UV audio meter!!!

  • Anonymous

    I am glad that Nikon got those Coolpix out. I will be buying the P500.

    I am glad that Nikon does not listen to these nitpickers and naysayers, but depends on their business development people to decide which products to introduce.

  • The Wayne

    Bitch -n- moan, bitch-n-moan. Dang! Nikon, why can’t you make everyone in the world happy!?

    • Rahul

      + 1m

  • Sterling

    Maroon? That’s what Nikon came up with? A maroon camera? I don’t care if it had the sensor and image processing of a D3s, I wouldn’t use a camera colored like bloody stool.

  • Neurotox

    Many people seems to care more about the look of a camera vs the camera by it self :\

    When I take picture is because I want to take picture not because I want to look good!

    • preston

      I’m concerned about color for functionality, not style. For street shooting you have to be discreet so that you blend into the scene. With a maroon camera everyone around you will be aware that you are taking pictures which will subconsciously prevent them from acting naturally. If this was my architectural photography rig then yes, I couldn’t care less what it looked like because I’m pretty sure the building doesn’t care either.

    • Just A Thought

      “When I take picture is because I want to take picture not because I want to look good!”

      Yes, but have you replaced the Yellow Nikon branded camera strap (which you can see from a mile away) with a no name strap? If not then you technically you can still be classified as a poseur.

  • Nathan

    I’ll probably be picking up the P500 too. It’ll match well with my Gigapan.

  • Tonny

    they don’t release their flagship D800 at the right time line and not even news.

    And they released compact camera that can’t even compete with the existing camera in the market, look at P700 how sucg it is!!!!!

    • Just A Thought

      “And they released compact camera that can’t even compete with the existing camera in the market, look at P700 how sucg it is!!!!!”

      And yet Nikon is still able to sell them and make millions (possibly a lot more than you will make in your whole lifetime). Admit it, Nikon is way smarter than you.

  • does this thing glow in the dark, great color for a bordello

  • RUH

    Wow is all I can say. This new lineup is just blah.

  • Simon

    I’m sad that the P500 lost the f/2.8 lens that the P100 had. It now has a stupid f/3.4 lens.

  • jose

    I quite like the S9100. 18x zoom packed in a nice compact body (that happens to be easy on the eye, specially in that stealthy matt black) and the same sensor and IQ than the P300.
    No manual controls, but sometimes even die hard enthusiasts feel like moving the dial from M to P and relax a bit. For those moments, the S9100 looks like a winner.
    Nikon is evolving the family in a (for them) surprisingly coherent way. You can tell there is a gene line linking the S8000, 8100 and 9100. I am just shocked at the little to no attention that these cameras get in the media

  • Zim

    I wonder if they can make the D800 a red color when it is released in 2015?

  • leebee

    Went to Europe for a couple of weeks and did not want to lug the D90 so I wanted a light Nikon P and S with Raw. No Dice. Bought a Canon S90 and took that. Worked great even had bracketing for HDR work. Pics were not up to D90 standards but were very acceptable and the HDR shots were great. Why can’t Nikon put out an S90/95 equivalent? They seem to try; only to fail repeatedly. Do love my new D7000 though.

  • Animoto pro looks to be something I would consider using to showcase my photography.
    Love to give it a try.
    Oh,, the comment on this post. Keep up the good work. always interesting and amusing.

  • The good news is… that by the time they bring out the d800 (or whatever name they’ll give it) I’ll have enough money to buy….well a D3s or a RED ONE!!! So may I say “thank you Nikon for taking your time”

    (and I was of course being sarcastic)

    please NIKON bring out a full HD DSLR with 60p and I’ll drop kick my 7D (promise)

  • Jeff Sigadel

    What about the 80-400 lens replacement?

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