Nikon’s President Makoto Kimura talks about a new generation of digital cameras and compact SLR (again)

Update: here is the English version of Makoto Kimura's interview with Reuters with some more quotes:

"We want to propose another type of photography. I don't think there is any need to limit it to two categories. We want to create a new market."

"We have tested things like a head-mounted display. We want people to have more ways of enjoying their photos rather than just going home and looking at them on their television or computer."

Today Reuters Japan published a new interview with Nikon's President Makoto Kimura. The Google translation is confusing, if someone has a better interpretation of his words, please post it in the comments section. Here are some quotes: "new area of digital cameras and compact SLR", "the next generation camera concept has been changed" and "I will propose a different area, also with compact SLR. I want to create a new market here". I think those references were for the upcoming Nikon EVIL camera.

Update#2: here is a better translation:

Mr Kimura revealed that Nikon is planning a next-generation product that is different from a compact or a mirrorless. He is quoted as saying "I cannot tell you when it will be launched because it is a strategic product" and also "We want to propose a domain that is different from SLRs and compacts. We want to create a new market." He also said: "Various manufacturers have proposed mirrorless cameras and we are going to propose a new generation camera." On timing he said it will be out during the mid-term management plan but will not comment further.

See the previous two interviews with Makoto Kimura here and here.

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