Nikon UK surveys medium format cameras

Nikon UK has an ongoing phone survey to professional photographers. The first few questions are about the type of photography and the exact current equipment each of the targeted photographers are using and then… a bunch of questions on medium format, cameras, backs, lenses, etc… This interest in medium format could be based on the fact that the Nikon D3x camera was promoted as an alternative to medium format users or… (and this is where the rumor mill kicks in) Nikon has plans to release a medium format camera and are researching the market.


  • Nikon executive recently said “We have no experience in the niche market of medium-format. It may simply be impossible for Nikon to go on the market.”
  • Back in 2008 there were a series of ads with unknown source and authenticity that featured what appears to be a medium format Nikon camera ad #1, ad #2, ad #3 and ad #4.
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