Nikon rebates coming soon

Update #2: Nikon D300s rebate in Germany (this rebate seems to be for whole sale only).

Update: Nikon rebates in France are already official:


In his post from October 26th, Thom Hogan writes about the upcoming Nikon instant rebates program in the US that should be starting any day now. Some rebates may be valid only for a week, others will be "very modest in amount".

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  • Johnny

    Is there a web site to see what such discounts/rebates are/would be across the USA, or does each store work independently?

    I’d like a nice rebate on a 10-24 3.5-4.5G ED AF-S DX for something to stick in my stocking.

    • not yet, but I am sure I will get the info once it is officially available to dealers

      • GlobalGuy

        I don’t read Kermit’s language very well — can anyone read what France is offering as rebates?

  • T140Rider

    Not strictly about rebates but…

    Over at Canon Rumours there is speculation about the 1DSIV. 32 or 35mp!
    But the interesting thing is that someone reported that the next Sony chip will be in this range. Will Nikon be doing what they did with the D3x and making their own version of it for inclusion in a D4 or D4x.
    I hesitate to guess at the cost of either the Canon or Nikon bodies with this size of sensor. Greater than $10K perhaps?

    • WoutK89

      I dont agree, higher MP doesnt necessarily mean higher costs. It mostly depends on mass production or specialty production. The more you predict to sell, the cheaper it will become in the long term

    • Zograf

      But the Sony sensor is approx 30x40mm effective — somewhat bigger than FX sensor format?

    • King of Swaziland

      I suspect that the Canon IDs IV will come in at the same price as the IDs III, or a number within the same Yen conversion rate ballpark. They don’t individually etch each photosite onto the silicon, one by one, you know (even in Swaziland we know this much about electronics).

      • PHB

        They don’t individually etch the sensor sites, but that camera is going to have a bucketload of data to move about. There are going to be issues such as the length of the readout lines that increase noise. This is going to be a low yield chip making it expensive and it is going to need a huge mount of processing support making it expensive and hot and that will increase noise.

        Bottom line is that, yes they can throw a camera out that nominally supports 35MP, but its going to be very expensive and really not offer a whole lot more than the 24MP bodies.

      • Anonymous

        you are all so rumor obsessed you can’t even stay on topic…????

    • Gordon

      It’s a bit hard to think of the next high MP sensor for the future D4X when Nikon still have yet to re-use the 24MP sensor in another body.

      Does Sony have a 48MP sensor in the pipeline, seeing as Nikon likes to double the MP count at each new generation in the D#X line?

  • Eh??

    hogan is pretty desperate for attention, isn’t he?

    • Neil

      Much less so than you apparently.

      • f/2.8


      • Bubba Satori


    • Anonou

      The french rebates were known and hogan is just parroting rumor websites and pretends he has inside knowledge.

      And now you can buy his $800 books to have the privilege of spending 3 hours of his precious time with him. What a money whore.

      Also another sign of his lameness is his horde of devoted followers, as the last 3 posters have demonstrated. I guess all gulls need a god. It’s either KR or TH.

      • GlobalGuy

        With all due respect, those two do point us in the right direction on quite a few matters. Independent thought must move from there. But they do what the internet thing pretty well, and its helped me save money and go for the right product quite a few times, even if I don’t agree on all of what they say.

        And there is nothing wrong with an $800 price tag or even billing at several hundred dollars per hour for any specialized skill. I think the problem is that he is applying this price across the spectrum without concern for skill sets.., as if “that is simply what (his) time is worth.” But the problem is that that’s not necessarily the value or what your time with him is worth, because its really hard to gauge exactly what aspects of photography Thom is an expert at that would be worth fees higher than most good lawyers.

        Most likely such a meeting is for un-trained rich amateurs who have a particular problem or two they just cant seem to fix or understand. In that case, they may appreciate a one-on-one tutor. And if they can afford it, why not. No one said Thom was free to the public, the same as most private citizens who need to eat and live modestly comfortable are not. Most of us choose one, maybe two employers at most, and we pretty much expect wages we can live on comfortably. Its not that big of a deal what he is asking. Its simply not for you.

        • getanalogue

          +10, you got the point

          • Anonou

            I take the 10 points back.

            That being said you have some valid points, but I still think there are ways to make money that are less conspicuous and that don’t involve being a photo escort. “Spend 3 hours with me for $800”, well, reminds me of another type of job also involving rich mid-aged male customers :). He’s lost some credibility to me because of that.

  • mnm

    Admin – do you have a list of the kind of rebates offered last year as a guide to what may be offered this year? I searched the archives, but lots of different posts make it hard to get a good sense of the USA lens rebate offers.

  • Aware (no rumor)! You have a scammers ad on this page selling under the name of See some prove here exposing their business:

    • f/2.8

      What’s this got to do with the rumored Nikon Rebates?

      • You might understand when you look at their rebate price for the D700. About 1000 euro factory sealed. Just to be aware of scams it was brought up.

        • f/2.8

          Got ya. Thanks. But sorry I don’t bother looking through commerce sites that I perceived as untrustworthy.

    • I blocked this site – I cannot choose what advertisers google pushes to my site, but I can block them. This is aways a problem – even for Gizmodo:

    • Anonou

      Scam or not, the name of this website is beyond ridiculous. It should be closed if only for that.

  • YEAH

    let us know, I would like an upgrade to my amateur gear.

  • davey

    d700 rebate would be nice…

    • GD

      I’ve noticed in the UK that the D700 price has generally gone up about £30 – £40 .. Grays of Westminster and Warehouse Express both have it around the £1760 mark while it was £1720 a few weeks ago. So how much do you think the rebate will be 😉

      PS – note to self – must stop dreamily looking at new gear and get more out of what I’ve got \ get a life etc …

  • jaba
    • WoutK89

      Nikon Holland, are you guys sleeping all this time? :-O Nikon France knows what to do, for a long while already!

  • Actually, I just saw a Ritz ad: D300 has a US$50 instant rebate, S700 a US$30 one right now according to that. Remember, these rebates change weekly.

    To the person that asked what happened last year:

    * Coolpix rebates from US$10 to US$50 depending upon the model and package
    * DSLR rebates from US$30 to US$200 depending upon the model and package
    * Some combined rebates (e.g. buy a DSLR + extra lens and get US$100 off).

    From the reports I’ve gotten from dealers participating in this program again this year, this year’s numbers look about the same. And as far as I can tell, every Nikon DSLR except the D3s gets at least one week at the rebate counter. However, as I noted, this is all subject to change. Things are only fairly firm out through early Dec at the moment (there’s lead time on producing the flyers and ads).

  • frage

    if i understand the french, than you will get back the value behind the nikkor name:

    AF DX 10.5 mm f/2.8 G IF ED FE 100,00 EUR
    AF-S DX 10-24 mm f/3.5-4.5 125,00 EUR
    AF-S DX 12-24 mm f/4.0 G IF ED 150,00 EUR
    AF-S DX VR 16-85 mm f/3.5-5.6 G ED 75,00 EUR
    AF-S DX 17-55 mm f/2.8 G IF ED 200,00 EUR
    AF-S DX VR 18-200 mm f/3.5-5.6 G IF-ED II 100,00 EUR
    AF-S DX 35 mm f/1.8 G 25,00 EUR
    AF 14 mm f/2.8 D ED 200,00 EUR
    AF-S 14-24 mm f/2.8 G ED 250,00 EUR
    AF 16 mm f/2.8 D FEUR 100,00 EUR
    AF 18-35 mm f/3.5-4.5 D IF ED 75,00 EUR
    AF 20 mm f/2.8 D 75,00 EUR
    AF 24 mm f/2.8 D 50,00 EUR
    AF-S 24-70 mm f/2.8 G ED 250,00 EUR
    AF 24-85 mm f/2.8-4.0 D IF 100,00 EUR
    AF-S VR 24-120 mm f/3.5-5.6 G IF ED 100,00 EUR
    AF 28 mm f/2.8 D 50,00 EUR
    AF 35 mm f/2.0 D 50,00 EUR
    AF-S 50 mm f/1.4 G 50,00 EUR
    AF 50 mm f/1.8 D 20,00 EUR
    AF-S Micro Nikkor 60 mm f/2.8 G ED 75,00 EUR
    AF-S VR 70-200 mm f/2.8 G IF ED II 250,00 EUR
    AF-S VR 70-300 mm f/4.5-5.6 G IF-ED 75,00 EUR
    AF VR 80-400 mm f/4.5-5.6 D ED 200,00 EUR
    AF 85 mm f/1.4 D 150,00 EUR
    AF 85 mm f/1.8 D 50,00 EUR
    AF 105 mm f/2.0 D DC 150,00 EUR
    AF-S VR 105 mm f/2.8G IF-ED MC 100,00 EUR
    AF 135 mm f/2.0 D DC 150,00 EUR
    AF 180 mm f/2.8 D IF ED 100,00 EUR
    AF 200 mm f/4.0 D IF ED MC 200,00 EUR
    AF-S VR 200 mm f/2.0 G IF ED 500,00 EUR
    AF-S VR 200-400 mm f/4.0 G IF ED 800,00 EUR
    AF-S 300 mm f/4.0 D IF ED 150,00 EUR
    AF-S VR 300 mm f/2.8 G IF ED 650,00 EUR
    AF-S VR 400 mm f/2.8G IF ED 1 000,00 EUR
    TC-14EUR-II 50,00 EUR
    TC-17EUR-II 50,00 EUR
    TC-20EUR-II 50,00 EUR
    PC-EUR Nikkor 24 mm f/3.5 D ED 250,00 EUR
    PC-EUR Nikkor 45 mm f/2.8 D ED 200,00 EUR
    PC-EUR Nikkor 85 mm f/2.8 D 200,00 EUR

    • f/2.8

      Merci beaucoup frage.

  • lox

    Wow, spectacular news from France! The “50 years F mount” has not brought such broad rebate offers to germany, iirc. 250 Euros off of the current pro zoom series. The PC-E-Nikkors still aren’t a good deal, though. I hope there will be similar offers in germany, too.

  • Alex

    On Nikon French website, the discount is good from 10/01 to 12/31.
    That’s an instant saving, not a rebate, in Europe lenses and cameras are much more expensive than in USA, and the stores profits are better then in US (I owned a photo retail store in France).
    The Nikon lenses discount in France does not necessary mean that it will apply for the US market.
    But I hope it will :o)

    • f/2.8

      Unlikely that Nikon USA will match the length of the rebates/savings list. I had never seen Nikon USA with a long rebate list. On top of that, in the US the hot lenses have been in short supply lately.

      I suspect the shortage of the existing top lenses was due to Nikon having to divert resources to manufacture the new lenses such as the 70-200 Mk2 and some other exotics that are yet to be announced. There is no reason to offer rebates on those hot lenses.

      I bet not even the 70-200 Mk1 will get a rebate/saving. That lens had always been in short supply. The Mk2 costing $800 more will make the Mk1 just as attractive. Besides, they must have stopped production months ago and switch to making the Mk2.

      I could see rebates on some bodies. Perhaps rebates on D3, so they can clear the inventory since it had been replaced by the D3S. Perhaps the D700/D90 which have stiff competition. Then the D5000 which needs a boost to overcome the recall. And some lenses or camera & lens combos. But the list will be short is my guess.

      May be I an pick up a 50mm f/1.4G cheap.

  • Jeff Tucker

    It would be nice to get some kind of Price Break on anything NIKON, whether it be in the form of a REBATE or whatever. Lately, it has all been about PRICE INCREASES on a lot of their products.I sure hope they announce a replacement for the 85mm prime, one with AF-S, and I wish they would hurry up with the release of the 70-200mm VRII, I want to spend some $$$$ with Nikon for some new products.

  • Saravanan

    Is the 70-200 listed in the france site, the newer version or just the older one?

    • f/2.8

      I sure hope Nikon is not doing so bad in France that they have to discount the yet to be available 70-200mm Mk2. But I don’t know. may be the French loves Red, which looks more artistic.

      Here in the US, it is more like if you haven’t pre-ordered a 70-200mm yet, you won’t get it till after the World Cup Soccer.

      • Saravanan

        thx. I agree with you. but in the site, it was listed : AF-S VR 70-200 mm f/2.8 G IF ED II (which I am not sure if the Mk1 was named that way.) I am yet to preorder this monster, but its too tempting, I think I will give up in a day or two. I don’t have the older version, but want to get the newer version and be happy for the rest of my life…

        • f/2.8

          I don’t think Nikon intends the ” II ” following ” VR” as second generation VR.

          I think the ” II ” is used stand alone to indicate second generation or Mk II / Ver. II of the lens itself. Look at how Nikon USA name the 18-55:

          AF-S DX Zoom-NIKKOR 18-55mm f/3.5-5.6G ED II.

          As mentioned earlier, I don’t think there will be rebates on the 70-200mm. I don’t track these stuff but I also don’t recall there ever was a rebate for this lens. The only thing I recalled about this lens was that you invariably have to wait patiently with money in hand.

          I got mine about 1.5 yrs ago and had to wait ~2 mos for it. So I won’t count on a rebate. They just don’t have boxes of them piled up.

          Like you, I too thought I’d be happy for the rest of my life when I got the Mk1. But I come to the realization I can only be happier the rest of my life when my Mk2 arrives.

        • f/2.8

          Oops, sorry, I see what you are saying. They call it as if it was Mk2. Oh well, the French does it differently yet again, I guess.

          • Saravanan

            I was confused and ended up pre-ordering it through Amazon. If there is a price discount, it will reflect when the item ships, else it will be the original amount. As you said, i think we will have to wait our lifetime to get it I think…

    • WoutK89

      What I can tell, both the new version of the 70-200 and the 18-200 are in this rebate offering.

      • Saravanan

        thats exactly what I interpreted reading the list. So do we get this discount, if we preorder it. Dont know how its going to work – Any rebate on this lens is a bonus 🙂

  • jaba

    Hang on guys,

    The prices in France are normally higher than on other countries, so do not begin envying them…

    • Alex

      When I was young, In France the taxes were 33% (on top of the already high retail price). Taxes are now only $18.6% but cameras and lenses are still much more expensive compare to NY prices (reason why I moved to US :o)
      But French guys are crazy about 3 things : women, cheese, and photography.

      • Mikael Willberg

        And I thought that wines would have been in that list…

    • mnm

      Yep the 70-200 VRII AFTER rebate (buying from Amazon France) works out to about $2350 euros, ie $3450 USD. You’d save by buying a $600 airfare to come here and get it. Assuming you can find it somewhere when it is released….

      • f/2.8

        Hey, I can’t get to see France. It is not a bad deal. And if they offer a discount, they must not be moving that many. So there is a chance one can score one.

        • f/2.8

          I mean I can get to see France. That’s what I get for typing on Nikon Rumors while the boss is walking around.

          • cem

            no rebate for us market. in europe they already overpriced everything. 24-70 is 1800 euro, meaning 2800 dolars. you get 200euro rebate meaning 350dolar. ending price is about 2400-2500 dolar. Still expensive. We are lucky being in US.

    • Mikael Willberg

      What about Pixmania which to my understanding is Frech company, their pricing is pretty cheap. Where do they get their stuff ?

      On the otherhand there are a lot of customer horror stories, at least in Finnish forums.

  • Bluecow

    So let’s say Nikon does offer a rebate on the 70-200mm VRII, who would be able to take advantage of it? I mean it’s going to be sold out everywhere for a couple months after it’s release, right? So who would be able to buy it with the rebate in effect? I assume the people who pre-ordered it (myself included) won’t qualify since we technically purchased it before the rebate period. However, maybe it will go by when the transaction goes through. Like my credit card won’t be charged until the lens ships, so maybe the rebate will apply then. Anyone have any thoughts on the pre-order of the 70-200mm VRII and these rebates?

    • Saravanan

      I think, if you have pre-ordered thru Amazon, u will get the lowest price, till u get the lens. Atleast thats what I think. I am on the same boat though 🙂

      • f/2.8

        Amazon is good for this type of stuff. I bought a Garmin GPS from them in July 2009. Some 3rd party seller on Amazon must have snatched a bunch and priced below everyone by some $20. Amazon dropped the price to match. I complained and they credited me the differences.

        A couple weeks later I checked and the price stabilized. Amazon raised the price back in line with all the sellers and to what I bought it for. They didn’t ask me to refund them though.

  • Quash

    Think there will be a rebate for the SB-800? 😉

    Man, I wish they still produced that lens. More powerful than the SB-600 and more reliable, smaller and less expensive than the SB-900.

    • Alex

      You are right, they did the same with the 28-70 f/2.8 AF-S, that was the best flash ever made, better than the new 24-70 f/2.8

      • soap


      • WoutK89


  • Vendetta

    NikonRumors completly out for this “news” , we are the 28th october and we have this information since the 1rst october.

    • f/2.8

      It is now a matter of speculation/rumor on whether Nikon USA will have a rebate program and if so what will be on the list.

  • You wonder what those three lenses with 77mm filter to the right of the new 70-200/2.8 are?

    You are right!

    200mm/2.8 VRII
    300mm/4.0 VRII
    400mm/5.6 VRII

    • WoutK89

      keep on dreaming, they are the 70-200 f/4 VR and 70-200 without VR, duh 😛

  • b

    I’m wondering the same as bluecow. Lenses that are out of stock with a rebate? then you are just out of luck. Or let’s say there is another lens announcement in december, like a af-s 85 1.4, (wild guess) I bet the rebate for the current 85 1.4 will be over before the release of the new one. the rebate might sell a load more and the sell even more with af-s. what ever, who cares….

  • M!

    “AF-S VR 70-200 mm f/2.8 G IF ED II 250,00 EUR”

    i wish that have this for US / CANADA.
    it will almost pay for my upgrade from the VR (1).

  • So what’s the big deal anyway about the70-200 VRII? I don’t get it when people want to travel across the world for an excessively expensive update of an existing lens that’s fine already.

    • Adam

      Landscape + vignetting on FF

    • M!

      @ Cesar. it is not fine. Vignetting on FF.
      you understand? if it were fine, why does Nikon update it to a VR II?

      • WoutK89

        Indeed, VR II, Nano coated elements and better FX performance.

        • Jim

          ceasar – have you tried it? I tried it a the expo and shot razor sharp 1/15 at 200mm handheld. amazing!!! yes i have the current 70-200 and wouldn’t mind the new lens.

          • WoutK89

            if condition are right, I can do that too with my 70-300 VR at 300mm handheld with a D80 attached. So I guess it is also a matter of technique.

      • First of all, the original lens was bizarrely expensive so I’d expect nothing less than perfectness. Then comes along a new version. That’s allright, if it were the same price. But at 750 euros extra I’d not only expect less vignetting, I’d expect it to make me some coffee and carry my golfclubs too!

  • Anonymous

    Any deal in canada?

  • Martin

    I’m also hoping for some rebates here in Canada ’cause I’m eyeballing Sony’s A850. The type of shooting I do fits that mold. One thing about Canon and Sony, they’re marketing beasts compared to Nikon. Yes, I get the fact that Nikon is smaller but good marketing will often sell swamp land to developers.

    • Gary

      BMW is smaller than Toyota and Honda, but manages to hold its own niche in the market. I think Nikon is similarly positioned with a prestigious reputation, and I really don’t believe that Nikon marketing is bad.

      Nor do I see that Canon or Sony have great marketing when it comes to their dslr’s. Sure, Sony’s a beast in marketing in other areas such as TV’s and Playstations.

      As an aside, I will say that if you compare the websites of Nikon and Sony regarding their dslrs, Nikon is far more impressive. Canon looks primitive by comparison.

  • funkian

    will the rebates spread to Asian markets? hongkong? japan? china?

  • john

    well whatever too late for rebates for me i just bought a 24-70 😀 😀 😀

    • Gary

      Congrats! The 24-70 is an incredible lens! Enjoy!

    • john

      14-24mm up next hope there will be rebate on that in the states

  • Anonymous

    hopefully more news will show up for nikon usa rebates if any

  • Martin

    Hey Gary, what I meant is that Canon for example seems to have these rebate programs a lot more than Nikon does. At least here in Canada. It would be nice to have some sort of yearly rebate program, much like Canon does. A $100 here, $50 there is always better in my pocket than Nikon’s. As for Canon and Sony’s websites, yeah, Nikon’s (USA or Canada) is a hell of a lot better. If Sony ever decides to market their DSLR’s like they do the Playstation, or at least put in half the effort, things will get even more interesting in the DSLR world.

  • jaba

    Still some more rebates in Germany:

    10% off any one accessory (lenses included) for anybody buying a body in 2009

  • Movilla

    Are these rebates back dateable? If I buy something, say today, will I be able to get the money back from the rebate if the rebates starts in November 1st?

  • Eric

    No rebates announce for the UK ?

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