Nikon Coolpix S1000pj now official


Nikon Coolpix S1000pj in action (credit:

Midnight - time for some announcements (last post on this topic, another Nikon rumor can be put to rest):

Full press release after the jump:

Nikon Continues to Lead in Innovation with a New Touch Camera and First Compact Digital Camera with Built-in Projector*

MELVILLE, NY (Aug. 4, 2009) – Nikon Inc. continues its tradition of innovation, design and performance with the introduction of four new COOLPIX Style Series compact digital cameras. Building on the success of Nikon’s previous touch-screen models, the ultra-stylish COOLPIX S70 features an enhanced interface and organic light-emitting diode (OLED) display technology for a new user experience, housed in a stylish camera body. The COOLPIX S1000pj features the world’s first built-in projector, which enables consumers to share their images and videos in an all-new fun way. Additionally, the COOLPIX S640 and COOLPIX S570, leaders in speed and affordability, respectively, complete the new smarter, cooler, simpler COOLPIX line.

“These latest Nikon COOLPIX digital cameras reflect hallmarks of the COOLPIX line: performance, design and innovation,” said Bill Giordano, general manager marketing, COOLPIX for Nikon Inc. “With new features such as a built-in projector and new touch controls for viewing, shooting and zooming, these COOLPIX cameras will appeal to users of every level.”

The Nikon COOLPIX cameras incorporate Nikon’s world-class NIKKOR lenses, delivering accurate detail and brilliant color, as well as Nikon’s EXPEEDTM digital image processing concept, which ensures high-quality pictures with stunning color and sharpness. A new enhancement to Nikon’s Smart Portrait System that helps create beautiful portraits includes an all-new Skin Softening feature designed to both smooth and even skin tones. Other COOLPIX features include Vibration Reduction (VR) Image Stabilization, minimizing blur that may appear in pictures, even in low-light or unsteady conditions; and Scene Auto Selector, which automatically recognizes the shooting situation and adjusts camera settings accordingly.

Built on the success of Nikon’s previous touch-screen models, the COOLPIX S70 features Nikon’s newly developed 3.5-inch Clear Color Display and a new generation of touch-screen controls that offer an enhanced shooting and playback experience. In addition to its photographic technology and stylish dual-texture design, the S70 captures stunning HD video at 1280 x 720 pixels (720p).

New to the COOLPIX line, OLED technology offers the benefits of vivid color reproduction, sharp contrast and the absence of afterimages. The capacitive touch-screen provides an immediate response at the lightest touch of the display for a fun and intuitive feel to every camera operation. For example, using the Touch Shutter feature, users can have a completely “button-free” experience and focus on and photograph a subject by simply touching it on the camera’s display. The touch-screen also makes viewing and retouching images more fun and efficient. With the swipe of a finger, users can scroll through images and use a pinching motion with two fingers to zoom in or out on displayed images, switching between thumbnail and full screen views. Additional new touch-screen controls include on-screen sliders for adjusting brightness and Scene Effect Adjustment, which offers controls specific to the scene mode in use.

The COOLPIX S70 features 12.1 megapixels; a 5x wide-angle Zoom-NIKKOR lens; ISO 6400***; 5-way VR Image Stabilization System; Subject Tracking; Scene Auto Selector Mode; Nikon’s Smart Portrait System and an ultra-stylish design.

The S70 will be available in September 2009 for $399.95 MSRP in a choice of colors and textures including Red & Red, Champagne & Beige, Black & Black, or Champagne & Light Brown.
Providing consumers with new exciting ways to share images, the COOLPIX S1000pj transforms photo-sharing into a multimedia experience. With the touch of a button, users can project images and videos as large as 40 inches, and with the camera’s unique slideshow function, playback pictures with music, effects and creative transitions. Additional features of the S1000pj include: 12.1 megapixels; a 5x wide-angle Zoom-NIKKOR glass lens; ISO from 64-6400***; a 2.7-inch wide-angle LCD display; 5-way VR Image Stabilization System; Subject Tracking; Scene Auto Selector Mode; Nikon’s Smart Portrait System and movie mode.

The COOLPIX S1000pj will be available in Matte Black, in September 2009, for $429.95 MSRP.

For consumers who never want to miss a moment, the all-new COOLPIX S640 is Nikon’s performance leader in the S-Series lineup. High performance features include ultra-fast auto-focus, the fastest start up time in its class** of a mere 0.7 seconds and short shutter release time lag. Additional features of the S640 include: a slim, stylish all metal body; 12.2 megapixels; a 5x Wide Angle NIKKOR lens; ISO from 100-6400 at full resolution; a 2.7-inch Clear Color LCD Display; 4-way VR Image Stabilization System; Subject Tracking; Scene Auto Selector Mode; Nikon’s Smart Portrait System and movie mode.

The COOLPIX S640 will be available in September 2009 for $249.95 MSRP and will be offered in various colors including: Calm Black, Velour Red, Precious Pink and Pearl White.

Where style meets simplicity, the new COOLPIX S570 is ideal for entry-level consumers looking for a carefree shooting experience. The S570 features 12.0 megapixels; a 5x wide-angle Zoom-NIKKOR glass lens; ISO 3200 at full resolution; a bright 2.7-inch LCD Display; 4-way VR Image Stabilization System; Scene Auto Selector Mode; Nikon’s Smart Portrait System and movie mode.

The COOLPIX S570 will be available in September 2009, for $199.95 MSRP and will be offered in various colors including Black, Red, Blue and Pink.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. For the second consecutive year, Nikon D Series digital SLR cameras are recognized as “Highest in Customer Satisfaction with digital SLR cameras, Two Years in a Row, Tied in 2008.” According to the J.D. Power and Associates 2007 and 2008 Digital Camera Usage and Satisfaction StudiesSM. Nikon Corporation, the parent company of Nikon Inc., recently celebrated the 50th anniversary of its legendary F-mount lens-mounting system. Only Nikon has sustained an original lens mount for such an extraordinary period, ensuring that photographers can continue to leverage their previous investments while still taking advantage of new innovations. For more information, dial (800) NIKON-UX or visit, which links all levels of photographers to the Web’s most comprehensive photo learning and sharing communities.

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  • NikoDoby

    Wow, one hour battery life!!!!

    • NikoDoby

      Where’s the slide carousel adapter? Not as expensive as I thought it would be though.

  • NikoDoby

    Come on guys….. you have to admit this is kinda cool isn’t it. A little pocket projector that takes pictures too!

    • NikoDoby

      Ok…. I can hear my echo in here. Guess no one’s around. I’m going home then…. :^(

    • Well, there’s at least two of us in here that think it’s kind o’ cool. Not sure if that’s of any help.

      • I also think this is cool, but then again I easily get excited with everything with a button and a piece of glass 🙂 Even if no one buys this thing, it is a “marketing” product – it pushes the brand and creates a buzz.

        • Anonymous

          Which in turns brings in more revenue for Nikon to keep developing the pro stuff we all love. Without the average’s consumer money we wouldn’t have our beloved SLR’s and VR lenses

    • Mikeg76

      I think its cool and much like the Iphone, it will sell pretty good to those type of people.

  • rad

    so is there no HD video on the s1000pj?

  • Just a Thought

    Does it have built in Robo-Cam? Not a dumb question if you look at the promo photo. Note a family of four looking at a projected photo taken of them on a camping trip. If there are four people in the family and also four in the projected photo then who or what took the actual photo? Robo-Cam ?

    • Stevens

      Self timer on the camera can do it

    • John

      I can haz a tripod?

    • Anonymous

      A fifth person? Come on, you’ve never had a stranger ask you to take a photo of them with their camera?

      • Ranger Bob

        Actually, the pix was taken by a bear, through a new, undisclosed feature that allows the camera to communicates with bears, but only bears. Deer and rabbit communication technology coming in 12-18 months, rendering this PS camera obsolete at that point.

        • Siletto

          Get that out to market and I’m buyin. They must support polar bears though.

          • Felman

            Through firmware 1.2 upgrade only.

            Which is a txt file you can print and shine the projector onto. It then gets grabbed in and installed. Pretty clever trick actually.

  • Jim

    I guess it’s kinda cool, but it’s not something that i would ever spend any money on.

  • Jim

    It would sit on the shelf next my mini-cd player.

  • Willis

    Not something I’d be interested in. Just give me a nice LCD. Was hoping they might slip the sb700 in there.

    Good call by admin. Nailed it again. Now you’ve got engadget quoting you!

    • Jon Paul

      Seriously, great work again, admin. Would you mind posting a graph of how your traffic has been vs. time? I’d be interested in seeing where the spikes are.

      • thank you all!
        actually engadget started quoting NR over a year ago (I think it was for the D700)

  • Ubiquitous

    What no Direct TV connection or cell phone? I was expecting the AF-S 85mm f/1.4 VRII N that focuses to 15″ . I cannot say to be disappointed – just crushed! I’m off to bed with a bottle of Vodka…and rum 151…to chase it down with Tecate. What the world needed … more Coolpixs – four of them!!!! OK, I’ll take a Glenmorancie or two.

    • NikoDoby

      Let us know if you find any COOLPIXes at the bottom of those bottles!

  • jbl

    I kinda like the OLED touch screen one, seems fun to use. But it’s nothing of my interests really.

    Cmon get those D700s rumors I need that camera for my next project.

  • Zoetmb

    All four cameras feature a 28-140mm equivalent lens, but the two more EXPENSIVE cameras have a slower lens: 3.9-5.8 instead of 2.7-6.6 on the cheaper models. Why?

    The projector is a cute idea that will get Nikon some attention, but I really don’t see much practical use. I suppose if you’re traveling and the hotel room has some extra wall space, it might be a little bit fun, but other than that, wouldn’t it be better to watch the photos/video on a computer or a TV?

    The proof is in the pictures these things can take, but on the surface, I’m not seeing anything here to get me excited. I don’t see anything that’s the equivalent of some of the better Panasonics, for example.

    And how come Nikon is no longer putting the sensor size in the specs? Are these all 1/2.33″ like most of the last batch?

  • NikoDoby

    Hey did anyone else see a penguin humping a panda on the S1000pj micro site?
    I’M BEING SERIOUS!!!! Did it get hacked or something? It was on the Technology section. Scroll down to the picture of the family camping! Please someone confirm this!!! BUT NOT you Ubiquitos, you’ve been drinking.
    I’M SERIOUS GUYS check it out.

    • Alex

      I think you mind is a bit over-active. Yes, the two critters are there, but the panda is carrying the penguin piggy-back. Have a cool glass of ice-water and chill out.

      • NikoDoby

        Ha Ha yeah it just freaked me out when I saw it. I guess it’s the bottle of Vodka Ubiquitous double dog dared me to chug in under 10 seconds. :^)

        That 3.5 OLED touch screen on the COOLPIX S70 sure would look nice on the back of a D800! Well except for the 288,000 resolution.

  • low

    this is actually pretty neat. but good job NR on giving us the latest rumors…

  • Ok, so the truly awesome part is going to be when somebody hacks one to project and shoot at the same time.

  • Mike

    Great Admin, once again spot on! Congrats and keep it up 😉

  • arz

    OK, 5 way VR? What does it mean?

    I thought the newest coolest Canon IS can only do “2 ways” and that was a big deal.

    • NikoDoby

      Sounds nasty….

      • Nasty? “Fun” would be my way o’ lookin’ at it 😀

  • Cesar

    Oh my gosh, what on earth is Nikon thinking??

  • zzddrr

    I just cannot think of the applicability. If you are outdoors, where an earth you’re going to find a flat and white surface to project your dogs and cats?

    Now, if you are in a hotel room? Maybe. But a bluetooth or some kind of other connectivity pack would have done a better job.

    I think Nikon is in deep trouble. Look, in couple of months (max 1 year) quite few cell phones will have projector, around 10MP camera and all the connectivity you want.

    My conclusion is that Nikon just released something that may not be a best seller. They will have issues to convince consumers to buy this crap. Watch out for Samsung and its new cameras. I bet they will look better.

    This makes me think about what an earth was Nikon thinking? Now it’s time to ask them what the heck they smoke because that shit does work.

    Seriously, in the recent announcements there was only 1 item (70-200 VRII) that generated interest of people who actually want to take pictures. In the meantime Sony just leaked the A850 specs. If they do come out at that price then …..

    • anon

      i agree about the cell phone thing. Once cells adopt more features of the point and shoots, dedicate point and shoots will be no more. Honestly, the mass majority of point and shoots are sold to people not that concerned about image quality or shutter lag. They are concerned more about size, price, convenience, and the whole “my camera looks so hot oh baby” fashion statement crap, which i never understood. Once a camera phone can take pics a little bit better quality at comparable megapixels of todays lower end dslrs. what incentive is there to buy a dedicated P&S? None.. It’s even already starting. I frequently go to the local zoo to take some photos of the animals, and not only do i see NO ONE with DSLRs, I see almost no one with P&Ss. it’s already all camera phones. This stupid useless projector is another attempt to add “newess” to a fading product type. Nikon, don’t put your development resources into stupid crap.

      • Agreed, the only place to use the projector is against a wall which you’d likely have a TV on and there are many ways to hook up a camera to a TV, etc.

        Showing it on a smaller surface is silly as you will get better picture viewing it off the LCD in the back.

    • Siletto

      This product probably isn’t meant to generate profit for Nikon, but rather, a push in marketing and in technology. Nikon recently is dipping their feet in new territories here, first with video in D90, now with projection tech, which looks pretty good to me. With this product, they have a second “world’s first” title, albeit not that impressive. Good for marketing and brand recognition.

      Speaking of image quality, I think the image quality of th e projected image is actually quite good, comparable to dedicated pico-projectors. Maybe that’s what Nikon will do next, pico-projectors

  • georgie

    Have you noticed that the Coolpix P6000 is missing in the actual line-up of Coolpix cameras? Is a P6100 or P7000 coming soon?
    This would be more interesting for me than the released models.

  • zzddrr

    Then when is Nikon planning to introduce products that people who want to take real pictures can use?

  • glphoto

    WOW. now that’s ground braking……. sorry that must have been another Socal earthquake.

  • Just a Thought

    For those who cant think of a market for these, you’re too puritanical.

    Think about the folks who are into mirror tiles on bedroom ceiling – cant wait to see the marketing ads for that market segment.

    New commercial – don’t let your wife catch you watching porn on the family computer. Use your go anywhere private coolpix instead. Or stop watching porn on a small computer screen – when size matters use the coolpix projector.

    I wonder how far the projector will work. Drive your neighbor’s barking dog nuts just project cat pics into their house.

    How about home security. Special Home secuirty SD card to go with the home security coolpix. When you are away, just setup the coolpix to randomly project photos of people doing things around the house. House breakins will become a thing of past – with the coolpix someone will always be home (or at least it will look that way).

    Racoons or cats ripping open garbage at night? Problem solved with the new coolpix projection camera with motion sensor and built in speaker. Now when the coolpix motion sensor picks up the racoon, it projects images of snarling dogs and the speaker makes barking sounds via the built in mp3 player. Asstd SD cards with snarling dogs photos and mp3 sound files sold seperately at additional cost.

    How about safety for ocean divers? We have the New waterproof coolpix projector. When a shark gets near, your coolpix will help protect you by projecting images of Killer Whales which all sharks fear. Built in sound transducer will ping Killer Whale sounds into the water. Again SD cards with Killer Whale images and mp3 sounds sold seperately at additional cost.

    How about the Copper Coolpix? If you’re walkiong alone late at night and you see a bad guy lurking by an alley up ahead. No problem, pull out your Copper Coolpix and project images of Police Officers with and without firearms drawn. Built in speaker can say things like “Freeze this is the Police”. That will surely make the bad guy run away in fear of being arrested.

    VCRs became big because of Porn. Tha same with DVDs. Maybe Porn can help Nikon’s projection cameras become the next “hot” seller. They’ll sell latest Video Porn on SD cards when the coolpix can project video. Young teens will no longer search out their father’s Playboy or Penthouse – they’ll look for Dad’s coolpix and Porn SD card collection. This camera will be a hit at the huge Vegas Porn convestions. Rows upon rows on coolpix projection cameras setup in booths projecting latest porn pics and videos (when video projection model becomes available), This could be bigger than the VCR was for the Porn industry and for Nikon.

    The uses of this new projection camera are limitless.

    • Siletto

      Nice try, but you’re thinking of some holographic projector.

  • Magnus

    Projector camera = babe magnet on parties…
    Reason enough to buy one?

    • Anonymous

      Thats a good reason ;). Perhaps ill buy one when its cheaper, as well because a slr isnt beer an shock shielded on partys and it disturbs you when you also want to have some fun.

  • Mike

    Is this the “GroundBreaking News”….duh?

    Ok, now Im fed up, no more DSLR level news as it seems, going tomorrow pick up a D700….

  • anon

    There is no possible way that tiny projector in that tiny camera body will look good. No freaking way… If it looks halfway decent projecting an image bigger than 4×6 inches on the wall, i’ll be thoroughly shocked. I don’t know much about projectors, but i know for damn sure there is a reason why the ones you buy for home entertainment rooms cost hundred or even thousands of dollars for really good ones. No way this could come close to anything resembling quality. Pure gimmick.

  • zack

    it will ALL depend on a quality of projection

  • This would work great for nights out after shooting w/ a group- looking over pics from earlier on a projector instead of passing around cameras (altho’ the kicker there is that I’d be shooting w/ my D700, not the coolpix 😛 Guess I need a projector in my D700. When’s the D700P coming out??)

    This would be a great business tool for a salesman. Portable presentations. I’ll have to show this to my sales guy- I think he’d eat this up.

    Anyone that can’t think of *any* uses for this isn’t thinking hard enough.

    • Bluedata

      I agree.
      If this projector could display Power Point presentations or pdf files it would be a home run. Nikon could get in a huge market niche.

    • Siletto

      Can’t wait for ttlP: Through the lens projection. Think of what you can project with a 10.5mm fish eye. It’lll be like Imax or something. Will definitely come in the D400^12

    • Siletto

      Can’t wait for ttlP: Through the lens projection. Think of what you can project with a 10.5mm fish eye. It’lll be like Imax or something. Will definitely come in the D400*10^12

  • Guest

    Piece of crap from Nikon’s marketers. Nikon calls it “Groundbreaking”. I’m watching last announcements from Nikon. And seems to me they lost their mind. Recently Nikon starts completely disappointing me. What next, Nikon?

    • anon

      hopefully a redeeming decision with a d700x or new FX lenses or something.

  • Magistos

    Nice catch, admin! I, for one, can see a simple use for this – showing people the pictures after you have just taken a great shot instead of passing around the camera to squint at the screen on the back.

    Obviously, Nikon thinks that there is enough of a market for this. Definitely different.

  • Projection pointless

    This projection thing is kind of useless really!!! It is an innovation that is meaningless to me at least!
    Why? You have the back of the camera first. Then, you can hook your camera to the TV second. Third, you can download your images to your computer. So, why on earth would I need this projection stuff!! They should have spent their resources on something like adding HD video or something this meaningful.

    Conclusion: innovation is not always meaningful, useful!!!

    • Mikeg76

      It’ll sell good though, which is what innovation strives for in private industry. Its all about the profits, don’t kid yourself. Not everyone has large LCD TV that can input memory cards directly either. This is geared towards teenagers and college kids that want to quickly show off some photos since they have their camera with them.

  • Ray

    It’s a good idea, although the only thing close to a pns I will get will be the sigma or ep1.

    I personally lived without a projector for 20 yearsi won’t suddenly want onebut I can see how this Is a useful tool especially to show grandma some pictures on the go or vacation time for family review of pictures.

    There is a market for this just like the stupid video mode on dslrs.. Remember those? “omg why would they put video on a dslr!” and now it’s we want more… Let’s just accept some innovations.

  • nikonian

    wow, this is what I call “groundbreaking”. It`s a real canon killer 🙂

  • Ranger Bob

    Is Ashton Kusher pushing this also?

  • Mike again…

    Still no “ground breaking news”…

    The video recording feature in DSLR as it may appear “stupid” is far more sensible… but having a video projector in a small pocket camera… the very weak power will demand a really dark environment and suitable surface to project the pictures on to make this feature useful, and we will find it everywhere huh?

    Just imagine, all sitting comfortable in the sofa and one of the guys pulls up his “ground breaking” coolpix and want to show some pictures… well suppose the living room unfortunately don’t have any suitable wall with the very light colour, what do you do???? ehh, sorry guys I have a white coloured wall in my toilet, lets get there… err………………..

    If you do have suitable walls in your living room to project your pictures on, is it in a suitable position in front of the sofa??? maybe… ok, how big is the projected picture then… because I don’t have my sofa like 1-2 meters from the front wall meaning we need a big picture because something like 15″ diagonal picture isn’t much to look at, think of looking at a medium size laptop from 3 meters distance… and big picture means a lot of power and can a pocket camera really provide that?

    This all boils down to we have to rig up the environment to have any use of the camera projector feature and that is not going to happens just anywhere, with other words a really handicapped and cumbersome feature, this make the video recording feature in DSLR’s much more intelligent and sensible by far!

    sorry couldn’t hold back from ranting but the words “groundbreaking”… was after all very ridiculous marketing hype, maybe I expected something on a much higher level when such words were shouted out.

  • Biziclop

    If it can project Ashton Kutcher on the kitchen wall properly then it is an instant get for sure!!

  • Jay Birch

    after seeing that youtube video… I can start to see the fun you could have with this projecting certain images onto people.

  • Gary

    I will admit that even though the projector is a novelty gimmick, I agree with Jay…I can see how many people could have some fun with this feature.

    This may even have some limited business use, where someone may want a cheap pocket projector to use in some limited manner of presentations.

    I’d still rather have a D700x release, but again, I do think the projector cam will sell. The projector cam has one big virtue: it’s easy for people to understand, and the concept seems kinda cool.

  • Rich_L

    I think this is quite innovative. Do I want it? No (yes?). Will people want it? If marketed right, they could sell a zillion… Does it take good photos???

  • Daf

    That 1st video is terrible false advertising.
    The guy holding the camera laughs + moves, yet the projected picture doesn’t!

    • Biziclop

      Yes, because VR works for the projected image too.. 😉

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