Nikon D5000: the press release

Body Only RRP: £719.99 / €878.00 
D5000 + 18-55 VR kit: £799.99 / €972.00 
Sales start date: 1st May 2009 

Nikon UK is pleased to announce the D5000, its latest digital SLR camera that is perfect for capturing family fun and developing the skills of photography hobbyists. Packed with features that make taking pictures easy and fun, this camera stands out above the competition with its unique Vari-angle LCD monitor, allowing you to shoot easily from almost any angle. 

The D5000 inherits the D90’s groundbreaking HD movie capability, Nikon’s proprietary D-Movie function, and extensive in-camera editing features to enhance images. Coupled with the wide choice of scene modes, 12.3MP sensor and high-sensitivity that ranges between ISO 200 and 3200 (which can be extended to ISO 100 and ISO 6400 equivalent) for shooting in a wide range of lighting conditions, this camera makes it easier than ever to take great quality pictures. 

“This camera offers exceptional image quality and technology inherited from higher-end Nikon models giving consumers first hand experience of the outstanding quality that Nikon is famous for,” says Jordi Brinkman, Product Manager for Nikon Europe B.V. “With the D5000’s unique Vari-angle LCD screen, you can easily take pictures from any angle, bringing a totally new perspective to your images. The added benefit of the D-movie function (introduced as a world-first with the D90), is now being brought to a wider consumer audience looking to have fun with photography and to grow their skills, or to upgrade their existing DSLR.”

The D5000’s 2.7-inch Vari-angle LCD monitor offers a whole new perspective on photography, allowing you to take pictures easily from any angle. Its flexible, moving screen allows you to position the camera perfectly to suit the angle or shot you’re trying to take – so whether you’re at a concert and you want to get a clear view above the crowd for your shot or you want to take a picture from ground level, you can adjust the Vari-angle monitor to give you the best view of your subject. Close it to protect the monitor or place it in the standard position for regular shooting using the viewfinder. You can even reverse the monitor for effortless, perfectly-framed self-portraits. Thanks to Nikon’s ergonomic design values and the downward opening direction of the screen, it will never get in your way, and you’ll be able to maintain a steady grip on the body which will prevent camera shake. The choice is limitless.

Shooting movie clips with a DSLR will allow you to get really creative. For example, you can change the lens for a new perspective and enhance the emotional impact of your movies using the Picture Control settings before you even start shooting. The D5000 offers D-Movie (with audio) – high-definition movie capture which is perfectly compatible with the latest television screens and an HDMI output for easy connection. The single button access to the Live View function allows you to view and compose your shot or movie on the Vari-angle LCD monitor for optimal framing. When taking still shots, the camera offers four types of contrast AF (wide area, normal area, face detection and new subject tracking) to make capture as easy as possible. In subject tracking AF mode, the camera will even restart tracking the subject once it leaves the frame and then returns, so your target will always be in focus.

With a total of 19 scene modes, you don’t have to know the ins and outs of digital photography to take great pictures. Simply turn the dial to ‘scene’, choose the appropriate scene mode setting and the camera will do the rest for you. The camera will even display a sample scene to make the scene selection easier for you. Another easy-to-use feature is the camera’s extensive range of built-in editing function, with which you can edit your pictures and create visual effects in-camera, before you even get to a computer.

In addition to all these features, the D5000 is a high quality camera in its own right. With its high-sensitivity 12.3 effective megapixel CMOS image sensor, Nikon’s innovative EXPEED high-speed image-processing system, fast and precise 11-point AF system and highly-durable, high-performance shutter, it is also perfectly suited to those with a higher level of photographic knowledge. Image quality is guaranteed further by the image sensor cleaning mechanism with airflow control system, Active D-Lighting and Picture control. It feels good to handle, too, with Nikon’s typically ergonomic design in a compact, light-weight body. Those who shoot pictures in quieter settings will appreciate the new Quiet shooting mode and, the built-in pop-up flash which will automatically detect when the flash is needed. For those on the move, GPS-compatibility with Nikon’s GP-1 unit will come in handy when pinpointing shooting locations as will the HDMI output when you finally want to present your great shots to your family and friends. The Nikon D5000 is compatible with a wide variety of AF-S and AF-I NIKKOR lenses.

RRP: £799.99 / €972.00 
Sales start date: 1st May 2009 

Nikon UK is pleased to announce the introduction of the AF-S DX NIKKOR 10-24MM F/3.5-4.5G ED lens, a NIKKOR DX-format ultra-wide-angle zoom lens that boasts a focal range starting at 15mm equivalent in FX/35mm format. 

At a very affordable price, this new lens offers a superior build quality making it a great addition to anyone’s Nikon system. It is perfect for users wanting to shoot scenes that require a wide angle perspective effect such as in a small room, or for shooting architecture and landscapes. 

Ludovic Drean, Product Manager for Lenses at Nikon Europe B.V says: “This great new lens is perfectly suited for Nikon D300 and D90 users and works very well with our other mid-class DSLRs too, including models without a built-in motor such as the D40 and the D60, for example. Its affordable price is no reflection on its superior quality, though, as its high-reproduction performance, minimum distortion and build quality are almost equivalent to those of the AF-S DX Zoom-Nikkor 12-24mm f/4G IF-ED.”

The AF-S DX NIKKOR 10-24MM F/3.5-4.5G ED offers a focal length between 10 to 24mm and a picture angle equivalent to a focal length of 15 to 36 mm in FX/35mm format. Thanks to its ring-type Silent Wave Motor (SWM), its autofocus is quiet and fast. Housed in a compact and lightweight body with Nikon’s unique high-quality exterior design, the NIKKOR advanced build quality ensures smooth operation and durability. The optical system features ED glass and a-spherical lenses optimised for digital SLRs with an excellent capacity for accurate image reproduction, delivering high-resolution, high-contrast images whilst minimising chromatic aberration. Using the internal focusing (IF) system, the lens barrel length does not change whilst focusing, giving it a more durable build and allowing for the use of heavy attachments. The lens also has two focus modes – M (Manual) and Manual-priority auto (M/A). M/A mode enables a user to switch rapidly between autofocus and manual focus by merely rotating the focus ring even during AF operation. This allows precise focus adjustment without taking your eye off of the viewfinder.

Focal length: 10-24 mm 
Max/min aperture: f/3.5-4.5, f/22-29 
Lens construction: 14 elements in 9 groups (with two ED glassed and three aspherical lenses) 
Picture angle: 109°, 61° (DX-format) 
Minimum focus distance: 0.24 m 
Max. reproduction ratio: 0.2x 
No. diaphragm blades: 7 (rounded) 
Focusing: Autofocus with built-in SWM and manual focus 
Filter/attachment size: 77mm 
Diameter x length: Approx. φ82.5 x 87 mm 
Weight: Approx. 460 g

The AF-S DX NIKKOR 10-24MM F/3.5-4.5G ED is supplied with 77-mm snap-on front lens cap LC-77, rear lens cap LF-1, bayonet hood HB-23 and flexible lens pouch CL-1118.