Nikon Df demand not as strong as the D800


Dream combo: Nikon Df with Nikkor 58mm f/1.4G lens

I received some unofficial information from different retailers and based on the number of pre-orders, it seems that the demand for the Df is not even close to the demand for the Nikon D800 when it was officially announced. The Df is currently not even in the top 20 best selling DSLRs on Amazon (D610 is on #14).

I am still questioning Nikon’s strategy since they first cut their forecast three months ago because of poor mirrorless sales in US and Europe. At that time Nikon said that they will concentrate on new entry level DSLR cameras. Three months later Nikon introduces the high-end $3,000 Df camera, which was perceived as a great but overprices product. Few days after the Df announcement, Nikon cut their sales forecast for high-end cameras…

This entry was posted in Nikon Df. Bookmark the permalink. Trackbacks are closed, but you can post a comment.
  • FCC disclosure statement: this post may contain affiliate links or promotions that do not cost readers anything but help keep this website alive. As an Amazon Associate, I earn from qualifying purchases. When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network. Thanks for your support!

  • Back to top