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Nikon 1 AW1 underwater mirrorless camera and two 1 Nikkor AW lenses officially announced

Nikon-AW1-underwater-camera
Nikon-1-AW1-camera-front
Nikon-AW1-camera-back
Nikon-1-AW1-camera-top
The Nikon 1 AW1 underwater mirrorless camera, 1 Nikkor AW 10mm f/2.8 and 11-27.5mm f/3.5-5.6 lenses are now officially announced. The AW1 is freezeproof (down to -10°C/14°F), shockproof (2m/6.6ft) and waterproof (15m/49ft) camera with a built-in GPS. Amazon currently lists two different kit prices on their website:

Nikon 1 AW1 features:

Nikon 1 AW1 camera design

  • The world's first waterproof, shockproof digital camera with interchangeable lenses
 2. Functionality suited to outdoor use as well as an elegant design that attracts attention 3. A CMOS sensor, AF system, image-processing engine, and no optical low-pass filter for high-speed recording of high-resolution movies and still images
  • The super high-speed AF CMOS Sensor for the world's shortest shooting time lag
  • The Advanced Hybrid AF System, which offers both superior speed and accuracy
  • The new EXPEED 3A image-processing engine for faster image processing and even better image quality
  • Action control for quick and simple operation
  • A Control lock function that prevents accidental button operation
  • Acquisition and display of various types of information for outdoor shooting
  • Outdoor display for sharper and clearer viewing outdoors
  • Underwater creative mode with 3 options
  • Underwater white balance
  • Underwater auto distortion control
  • Built-in flash that supports i-TTL flash control and can be used underwater
  • Slow View for recording the perfect moment
  • Smart Photo Selector for certain capture of the best shot
  • Motion Snapshot, Nikon's exclusive form of imaging expression that combines a movie with a still image

1 Nikkor AW 10mm f/2.8 lens features:

1 NIKKOR AW 10mm f:2.8 lens1 NIKKOR AW 10mm f:2.8 lens design
1 NIKKOR AW 10mm f:2.8 MTF chart

  • A lens for use exclusively with the Nikon1 AW1; it is the world's first*1 interchangeable lens to be waterproof to 20 m (JIS/IEC Class 8 (IPX8) equivalent)*2 and shockproof to 2 m (MIL-STD-810F Method 516.5: Shock standard compliant)
  • A wide-angle, 10mm (angle of view equivalent to 27mm in 35mm [135] format) fixed focal length lens offering the same optical performance as the 1 NIKKOR 10mm f/2.8
  • Minimum focus distance of 0.20 m (on land) The same elegant design as the Nikon1 AW1 for a sense of integration
  • Supports auto distortion control (underwater)

*1 Among lenses for digital cameras with interchangeable lenses available as of September 9, 2013. Statement based on Nikon research.
*2 When mounted on a waterproof camera.

1 Nikkor AW 11-27.5mm f/3.5-5.6 lens features:

1 NIKKOR AW 11-27.5mm f:3.5-5.6 lens1 NIKKOR AW 11-27.5mm f:3.5-5.6 lens design
1 NIKKOR AW 11-27.5mm f:3.5-5.6 lens MTF chart

  • A lens for use exclusively with the Nikon1 AW1; it is the world's first*1 interchangeable lens to be waterproof to 15 m (JIS/IEC Class 8 (IPX8) equivalent)*2 and shockproof to 2 m (MIL-STD-810F Method 516.5: Shock standard compliant)
  • An 11-27.5mm (angle of view equivalent to 30-74mm in 35mm [135] format) normal zoom lens offering the same optical performance as the 1 NIKKOR 11-27.5mm f/3.5-5.6
  • Support for a wide variety of scenes, from snapshots and landscapes to portraits
  • The same elegant design and color options as the Nikon1 AW1 for a sense of integration
  • Can be zoomed in and out underwater using the zoom ring
  • Supports auto distortion control (underwater)

*1 Among lenses for digital cameras with interchangeable lenses available as of September 9, 2013. Statement based on Nikon research.
*2 When mounted on a waterproof camera.

Nikon filter AW 40.5 NC:

  • This filter is for use exclusively with the Nikon1 AW1. When attached to a waterproof lens, it can be used in water to a maximum depth of 20 m. This filter can be used with the 1 NIKKOR AW 11-27.5mm f/3.5-5.6 and 1 NIKKOR AW 10mm f/2.8.
  • When attached to a dedicated waterproof lens, this filter helps to prevent the lens from fogging up under water. Use of this filter is recommended when the camera and dedicated lens(es) are used at the beach or underwater.

Nikon SB-N10 Underwater Speedlight

Nikon SB-N10 underwater speedlight (scheduled for release in spring 2014):

  • An underwater Speedlight for Nikon 1 cameras
  • Can be used with all Nikon 1 waterproof cases and the Nikon 1 AW1

Nikon 1 AW 1 System Chart:

Nikon-1-AW-system-chart

Additional images:



Hands-on videos:

Additional information:

Press release:

Nikon-1-AW1-protective-sleeve

Capture the Action at the Speed of Life: The Nikon 1 AW1 is the World's First Waterproof and Shockproof Interchangeable Lens Camera

From Tropical Tides to a Whitewater Adventure, the New Nikon 1 AW1 and Two New 1 NIKKOR AW Lenses Help Capture Family Adventures, Even When Traveling Off the Beaten Path

MELVILLE, N.Y. – Today, Nikon Inc. announced the world’s first waterproof, shockproof interchangeable lens camera*(1), the Nikon 1 AW1.  Also designed to be freezeproof, the durable and versatile AW1 thrives in harsh environments while delivering the high-performance features and incredible image quality that thrill-seeking families need to capture every moment and memory. By land or by sea, from the tropics to snowy peaks, this newest addition to the Nikon 1 Advanced Camera with Interchangeable Lens System (ACIL) is equipped with outdoor friendly features to capture amazing photos and stunning Full HD video.

To complement the AW1, Nikon also introduced two new waterproof, shockproof and freezeproof lenses, the 1 NIKKOR AW 11-27.5mm f/3.5-5.6 and 1 NIKKOR AW 10mm f/2.8. Striking the ideal balance between portability and performance, the robust 11-27.5mm lens offers a versatile lens option with a 2.5x zoom range. Additionally, the portable wide-angle 10mm lens offers a fast f/2.8 aperture to help deliver a shallow depth of field and excellent low-light performance.

“As the world’s first waterproof and shockproof Advanced Camera with Interchangeable Lens System, the Nikon 1 AW1 offers an exciting new option for the family who seeks both exhilaration and a durable yet versatile camera to complement their active lifestyle,” said Masahiro Horie, Director of Marketing and Planning, Nikon Inc. “The Nikon 1 AW1 and the new 1 NIKKOR lenses are always ready to capture the action with high speed performance and incredible image quality that users have come to expect from the Nikon 1 System.”

The Nikon 1 AW1: The World’s First Waterproof and Shockproof Interchangeable Lens Camera

Whether the destination is to the beach, the slopes or a mountain pass, the Nikon 1 AW1 is a must-pack accessory for any adventure. Waterproof (down to 49 feet), shockproof (up to 6.6 feet) and freezeproof (down to 14° F), the AW1 can handle the toughest conditions while capturing fast action. Though built to be durable and robust, the camera retains a compact and lightweight body, making it easy to carry on any expedition, above or below sea level.

Additionally, the versatile Nikon 1 AW1 offers the unique feature set that adventurers of all levels can take full advantage of, whether tackling a black diamond slope or an unfamiliar trail. With built-in GPS technology, AW1 users can track their travels while identifying the exact longitude and latitude where an image or video was captured. The AW1 is also equipped with an altimeter, a depth gauge, an electronic compass and a virtual horizon indicator. What’s more, the cameras pop-up flash is waterproof as well, allowing the user to add light to a scene automatically or on command.

Capturing the Perfect Shot: The Performance and Speed of the Nikon 1 AW1

Featuring both a 14.2-megapixel CX-format CMOS sensor and Nikon’s EXPEED 3A image processing engine, the AW1 produces sharp, high-quality images and HD video with great detail and color, even in challenging lighting situations. The Nikon 1 AW1 also sports a wide ISO range (160 to 6400), allowing users to capture sharp photos in a variety of lighting, even while handheld.

Swift performance and rapid response are hallmarks of the Nikon 1 System, and in similar fashion the   the AW1 includes Nikon’s superfast and extremely responsive Advanced Hybrid Autofocus (AF) system that affords users the ability to capture incredibly fast moving action. To capture even the fastest moving subjects with clarity, the 73-point AF array can lock on to the action in approximately 80 milliseconds*(2). To help ensure that no moment is missed, the AW1 offers the world’s fastest continuous shooting frame rate (approx. 15 frames-per-second [fps] with AF)*(3) and continuous shooting at 60 fps when the focus is locked.

Ready for the Next Adventure: The Feature Set of the Nikon 1 AW1

The compact Nikon 1 AW1 strikes the perfect balance between creative and user-friendly features and controls. Similar to the Nikon COOLPIX AW110, the AW1 also includes Action Control, which allows users to control certain functions of the camera simply by swinging it in the air. This feature makes it easier to adjust the camera underwater or when wearing gloves.

When using the Nikon 1 AW1, the Creative Mode menu provides an easy way to utilize full manual exposure controls (P,S,A,M) as well as Selective Color, Miniature, Soft, Night Landscape, Backlighting and Night Portrait modes. Additionally, Easy Panorama provides a simple way to capture vast landscapes from a wide perspective of awe-inspiring landscapes.

The Nikon 1 AW1 incorporates Full HD 1080p video capabilities as well as Advanced Movie Mode. In Advanced Movie Mode, users can shoot Full HD video and high-resolution stills simultaneously. Additionally, Slow Motion Movies can capture all the action at either 400 fps or 1200 fps. The AW1 also features Enhanced Motion Snapshot Mode, which provides shooters with the option of capturing a quick passing moment with a short, slow-motion movie sequence in addition to a single defining still image.

When Best Moment Capture Mode is selected, camera users have access to Smart Photo Selector or Slow View modes. With Smart Photo Selector, the AW1 can capture up to 20 shots with a simple press of the shutter button, and the camera will select the best shot. Slow View is ideal for extreme action sports; once focus is achieved and the shutter button is pressed halfway down, users capture live action (approx. 1.33 seconds) while the subject is displayed in slow motion on the screen. A slowed-down view is then continuously looped over until the shutter is fully pressed, resulting in an amazing moment that would have been otherwise been missed.

Furthermore, the Nikon 1 AW1 features an intuitive Auto Mode to help users frame the perfect shot with ease. The AW1 also comes equipped with Live Image Control, giving the user access to real time adjustments of Active D-Lighting, Background Softening, Motion Control and Brightness Control, which are displayed on the AW1’s LCD screen prior to capture.

When it’s time for some aquatic action, the Nikon 1 AW1 offers several underwater controls. When in Underwater mode, users can choose from either three options (standard, scuba, close-up), which will automatically adjust the camera’s settings to deliver optimal results based on the type of activity that a user is participating in. Additionally, the Underwater White Balance setting makes adjusting white balance simple, while the Underwater Distortion Control corrects the effects of distortion caused by water.

Share the Adventure: Wirelessly Send Images from the Nikon 1 AW1

For those who want to share their images from their latest expeditions instantly, users will be able to take advantage of the AW1’s Wi-Fi capabilities. Similar to previous Nikon 1 System cameras like the Nikon 1 J3, the Nikon 1 AW1 is fully compatible with Nikon’s optional WU-1b Wireless Mobile Adapter*(4), allowing high-quality images to seamlessly be transferred to compatible smart devices wirelessly.  If using the free Wireless Mobile Adapter Utility application for Android™*(5) platform smart devices as well as iPhone® and iPad®*(6) mobile digital devices, AW1 users will have the ability to remotely take photos with the camera from a smartphone or tablet as well.

The 1 NIKKOR AW 11-27.5mm f/3.5-5.6 and AW 10mm f/2.8: New Lenses for the Nikon 1 AW1

Alongside the new Nikon 1 AW1, the waterproof, shockproof and freezeproof 1 NIKKOR AW 11-27.5mm f/3.5-5.6 and 1 NIKKOR AW 10mm f/2.8 provide two versatile lens options for the individual looking for a compact camera system that can keep up with their active lifestyle. When attached to the AW1, these lenses can handle tough conditions while being waterproof (up to 49 feet), shockproof (up to 6.6 feet) and freezeproof (down to 14° F). The compact 11-27.5mm is a lightweight yet durable lens that packs a 2.5x zoom (30-74mm equivalent) and is ideal for capturing landscapes and portraiture during a family’s latest expedition. Portable and ultra-compact, the 10mm provides AW1 shooters with a wide angle of view, useful when capturing everything from sweeping landscapes to close-up action that fills the frame. Not to be outdone, the 10mm has a fast aperture of f/2.8, to capture special moments with incredible clarity and a soft natural background, even in challenging light such as dusk or when underwater.

For further versatility when out of the water, the Nikon 1 AW1 is also fully compatible with the expanding lineup of incredibly sharp 1 NIKKOR lenses, Nikon 1 accessories, as well as a wide range F-Mount NIKKOR lenses when connected to the FT-1 Mount Adapter.

New Nikon 1 Accessories: New Skins Provide More Control and Personal Flair

Demonstrating Nikon’s commitment to the newly introduced waterproof, shockproof and freezeproof products, Nikon also introduced new accessory skins for the Nikon 1 AW1 and the 1 NIKKOR AW 11-27.5mm f/3.5-5.6 lens. To provide more grip, comfort and control when shooting, the new accessory skins provide extra protection while also adding visibility and personal flair to their Nikon 1 Camera System setup.

For those adventurers looking for the flexibility to swap lenses in environments with extreme temperature and humidity changes, Nikon has developed a new filter attachment, the Filter AW 40.5 NC, to effectively combat the common occurrence of condensation. Nikon has also announced the development of the SB-N10 Underwater Speedlight. The SB-N10 will offer extra illumination when capturing still images underwater or in extreme low-light conditions.

Price and Availability:

The Nikon 1 AW1 will be available as a one-lens kit, with the 1 NIKKOR AW 11-27.5mm f/3.5-5.6 lens, and a two-lens kit with the 1 NIKKOR AW 11-27.5mm f/3.5-5.6  and 1 NIKKOR AW 10mm f/2.8 lenses. The Nikon 1 AW1 kit with the 11-27.5mm will be available in October 2013 for the suggested retail price (SRP) of $799.95*(7). The Nikon 1 AW1 two lens kit with the 11-27.5mm and 10mm lenses will be available in October 2013 for the suggested retail price (SRP) of $999.95*(7). To complement consumers' preferences, the Nikon 1 AW1 kits will come in three different colors including black, silver and white. Additionally, the new accessory skins for the AW1, 11-27.5mm lens and 10mm lens will come in a variety of colors including black, khaki and orange. These skins will be available in October 2013 for the suggested retail price (SRP) of $36.96*(7). Lastly, the new Filter AW 40.5 NC attachment will be available in Spring 2014, though the suggested retail price (SRP) has not yet been announced.

*(1)Among digital cameras with interchangeable lenses available as of September 9, 2013 (according to research conducted by Nikon Corporation).
*(2)Among digital cameras with interchangeable lenses available as of September 9, 2013 as determined by Nikon performance tests; measured when using the single-point AF mode and the shortest focal length of 1 NIKKOR VR 10-30mm f/3.5-5.6 (according to research conducted by Nikon Corporation).
*(3)Among digital cameras with interchangeable lenses available as of September 9, 2013 (according to research conducted by Nikon Corporation).
*(4)The Wireless Mobile Adapter Utility Application must be installed on the smart device before it can be used with the WU-1b Wireless Mobile Adapter connected to the Nikon 1 AW1. The application can be downloaded free of charge from Google Play™ or the Apple App Store.
*(5)Android and Google Play are trademarks of Google, Inc. 
*(6)iPhone, iPad and iTunes are trademarks of Apple Inc., registered in the U.S. and other countries.
*(7)SRP (Suggested Retail Price) listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time.
*Specifications, equipment and release dates are subject to change without any notice or obligation on the part of the manufacturer.

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  • http://kyleclements.com/ Kyle Clements

    I just might have to take back some of the mean things I’ve said about the Nikon 1 system. This looks fantastic!

    • Michi Fuz

      Indeed, this is god move. I just wait they also improve the “over water” cameras and lenses map.

  • http://Flickr.com/inthemist InTheMist

    Speedlight too? It looks like they paid attention to detail. I want one.

    Nice.

    • Dpablo unfiltered

      It will make a big splash.

    • Gareth O’Neill

      I looked at the body and went, this doesn’t look like it works with a speedlight, useless. Then I saw the speedlight and can’t work out how it connects.

      • http://Flickr.com/inthemist InTheMist

        Must be some kind of optical trigger, but I’m puzzling about it too.

        Haven’t found much information about it at all.

        • Art Nau

          optical on underwater camera … i see some issues there

    • GarethO

      From a bit of research I have found out that the Sea & Sea YS-D1 is currently compatible with the Nikon 1 housing and that it looks identical to the new SB-N10 strobe. It connects via sync cable, so I have to assume the SB-N10 will too.

      • http://Flickr.com/inthemist InTheMist

        Nice catch.
        I saw a note on their website that you get full TTL with the D7000.

  • Aldo

    It looks sexy.

  • Jarret O’Shea

    $800 is actually less than I was expecting for this, given the price of the other 1 cameras. Makes it intriguing at the very least.

    • AnthonyH

      The new entry-level Fujifilm is the same price, with bigger sensor and better image quality, though slower operating speed. It seems like a better choice for $800 unless you absolutely need the underwater operation. Even then, one could pick up a D3200 and a $70 flexible case and be cheaper. Still, a very intriguing camera because of its size and speed combined with UW ability and ability to zoom underwater

      • rosco

        Well; surely nobody would buy it unless they needed the underwater capacity? Hate to state the obvious….. but….

        • AnthonyH

          Of course…nobody’s ever bought a camera with features that are never used. My personal favorite example are people who buy an SLR and leave it in Program mode all the time.

        • AnthonyH

          …and don’t call me Shirley. LOL.

        • http://davidhdennis.com/ David H Dennis

          Actually, not quite. I might buy it for the durability. It would be a wonderful thing for me to have a camera that would survive a kayak flip without breaking its stride.

          Trouble is I really need a compact with a manual focus ring like Fujifilm’s entrants. I really don’t like the toylike quality of Nikon 1 lenses.

          Still, this is pretty cool, a niche where phones seem unwilling to follow. The idea is great, wish they would give more Fuji-style controls.

        • D M

          When I was living and doing research in the Solomon Islands in the 60s-70s I carried a couple of F bodies but when I didn’t want to be bothered by protective gear, I took a Nikonos II. I don’t think I never took it underwater but where it rains .5″ of rain per day, on average, a rain-proof camera is a huge plus. I’m seriously thinking about the AW1 and for the same reason. I live now where it’s wet, unpredictaby wet and also where a camera will get banged around . . . I wish it weren’t so expensive but it’s perfect for me. I don’t take my D800 out under those conditions but I’d take this sucker anywhere.

          • D M

            ahem, that’s “ever took it underwater.”

      • groucher

        The fuji is a very attractive camera but it doesn’t do 60fps. The whole point of the Nikon 1 is that it’s built for speed, something that Nikon’s marketing dept have failed to communicate. As for IQ, if you’re only going to print to A3 or display images on a telly, you’ll not see any difference between the Nikon 1 and Fuji.

        • AnthonyH

          I have a Nikon V1, and I love its speed. But I have both Nikon and Fujifilm SLRs, and you can tell the difference in pleasing color from the Fujifilm.

      • tor8472

        Have you ever used a camera in a flexible case, especially underwater? It borders on unusable. I made that mistake once, and am only using real housings now. If they had had this a year ago, I might have gone this route instead of an RX100 with underwater housing. Oh well.

        • AnthonyH

          Good point. I’ve only used cameras in a hard case or cameras designed for underwater use. But it seems that a serious user would get an SLR with case, a one-off user would get a waterproof point and shoot for hundreds less, so the only serious advantage over an SLR is size and speed, at the expense of image quality. I do find the camera intriguing, but wonder if that’s enough to make it a winner. Even now, I prefer my SLR to my Nikon V1 when I’m doing anything more than the most casual shooting.

  • Ash

    1200fps!!! Gopro step aside…

    • AnthonyH

      Undoubtedly at lower resolution.

    • AnthonyH

      Undoubtedly at lower resolution.

    • Ƹ̵̡Ӝ̵̨̄Ʒ

      1200 fps has been on the 1 cameras for a while, its in 320×120 resolution, so not really worth it.

      • Zord

        Yeah, but now it’s in a waterproof!

        • Ƹ̵̡Ӝ̵̨̄Ʒ

          I was talking about the 1200 fps video not worth it.
          I’ve been thinking of getting of getting a J2 and a underwater housing for it to snap som underwater images. But now I’m going to preorder the AW1.
          It looks to be a great little camera, to bad nikon don’t make them in pink or purple, it would make it extra cute!

    • Ƹ̵̡Ӝ̵̨̄Ʒ

      1200 fps has been on the 1 cameras for a while, its in 320×120 resolution, so not really worth it.

  • http://www.flickr.com/photos/kgnixer niXerKG

    So torn.

    For it’s purpose it looks like Nikon hit it out of the park but they could have made it so much better. They copied the V1/J1 issue of no P/S/A/M dial. Yes there is Action Control from the AW100/110 but still.

    The fact that you can use normal Nikon 1 lenses and the FT-1 with it could have made it the Nikon 1 I was waiting for.

    Also I know they are releasing gel cover accessories for it, but to not have a camera itself in Orange is missed marketing.

    • Spy Black

      To imply a lineage back to Nikonos with an orange camera would outrage a lot of people. A diving camera this ain’t.

      • TheInconvenientRutht

        No, it will ‘outrage’ a few snobby elitists who feel threatens in their ‘exclusivity’ now that decent quality uw photography is becoming accessible. Making this camera available in day glow orange would be great because it would be easy to spot if you accidentally dropped it under water. The Nikon F3, F4, F5, F6, D1-4 are all black, so we should be outraged that a coolpix is available in black? Making this camera waterproof to greater depths would make it bulkier, heavier and far more expensive. Plus at greater depths than this you’ll need to bring a lot of light. You yelling every 4 posts that this is “Not a diving camera” is about as useful as me complaining that my plastic Hello Kitty lunchbox isn’t as strong as a pelican case. Nikon never claimed this to be a diving camera. Only that it is waterproof to 15m.

        • Spy Black

          A Hello Kitty cover is a more appropriate cover for this camera.

          • Remedy

            And for Your primary school backpack.

            • Spy Black

              Thar doesn’t go underwater.

      • Remedy

        Oh sure, because divers are so fking stupid that they think everything orange is waterproof. Good point sir.

        • Spy Black

          Orange and yellow have traditionally been the color underwater gear like Sea&Sea cameras and Nikonos. You don’t dive, do you?

          • Remedy

            Are You friggin serious? So I was right then? Divers are so heavily stupid that they take orange as an waterproof color. If something is orange it has to be waterproof!! Gotta try it with my sofa. Would be awesome to take a rest or have a nap underwater and my sofa is comfy… now it turns out it’s also waterproof.

            The only traditional thing in this world is human stupidity. Which is a shame actually.

            • Spy Black

              You don’t dive, do you?

            • Fotozar

              Repeat after me.

              “You don’t dive, do you?

            • Spy Black

              When people keep making dumb comments about diving camera use underwater, I will reiterate the question again and again.

  • kassim

    Just make all 1 series camera waterproof. It will sell better that way.

  • kassim

    Just make all 1 series camera waterproof. It will sell better that way.

  • Bamboojled

    Finally a camera for people who take pictures outdoors vs. those that shoot targets on their living room walls…

  • FrenchGuy

    I AM THE FIRST INTERESTING ONE

    • AnthonyH

      No, you’re not.

      • Eric Duminil

        He was talking about the AW1.

        • AnthonyH

          Hence the use of the pronoun I? Right. Go back to grammar school. He probably thought he was the first to post and left punctuation off.

          • Eric Duminil

            Hello, my good sir.
            You may not know about the Nikon 1 ad campaign :
            http://www.youtube.com/watch?v=UjMfIqXDVjk

            The horror! The camera uses the pronoun I! It definitely should go back to grammar school.

  • dirty fingers

    Blazing fast autofocus. My torpedo pictures are gonna rock!

  • Art Nau

    “Nikon SB-N10 underwater speedlight “…
    how are they planing to attach this one to the camera without hot shoe?

    • AnthonyH

      It may simply have a sensor, triggered by the onboard flash. Do fish get red eye?

      • Spy Black

        At the right angle, yes. I imagine that perhaps bluetooth signals may JUST travel far enough underwater to control the flash.

  • Rafa R

    wow very nice..

  • Per Laursen

    Liked the old Nikonos System and the AW100. This new Nikon 1 just combines all the quality and skille + a lot of up to day features. This will boost the sale of the Nikon 1 system, and I will probably pick one up asap

    • Spy Black

      NOT! This is not a diving camera, inasmuch as you can dive to shallower depths with it.

    • http://photokaz.com/ Mike

      I agree, 15m limit does not make it a diving camera. The polycarbonate case I have for my compact goes to 40m, which makes it acceptable for recreational diving. With a 15m limit, it’s more or snorkelling, kayaking, taking to the beach, etc. Still a nice camera but it won’t replace my diving kit.

  • Zord

    Cool! I’ve been holding off on buying an AW110 so maybe now I should consider this.

  • Joseph Li

    Wow…i dont dive or surf, but if I do i would definitely get one. As far as I know underwater kits for DSLRs are almost as pricey as the body itself, not to mention bulky and massive. I have to admit, this is quite good and priced quite right. At least this products has few competitions and wont break the bank. Surprised me!

  • arf

    As a underwater and nature photographer, I’m underwhelmed! There are many other choices I would buy in this price range and type before I would buy this camera. Could not they have used a larger sensor, seeing where cameras are headed?

    • hadiii

      I’m not familiar with underwater shooting so am curious to know what other choices are available at this price point with larger sensors.

      • http://nikonrumors.com/ Nikon Rumors

        Nothing really unless you get an underwater housing which will cost more than the AW1.

        • hadiii

          That’s what I thought. Last I checked, underwater housings cost a bomb which makes them targeted only at professionals or very keen divers. Was curious to know of the “many other choices” claimed by arf since I know a lot of surfers who would love an affordable, waterproof camera with good quality stills.

          • Remedy

            Under this “many other choices” is hidden the truth – ONE choice where you spend MANY, MANY dollars for ridiculously and idiotically overpriced underwater housings.

      • arf

        The lens nikon came out with this camera are a poor choice for most underwater photos. A lens like the old Nikonos 15mm would have been much better. Some thing that can shoot macro down to 1 to 1 would be a great help. Somehow to attach a strobe directly to the electronics is needed. Most underwater photos need a strobe for color and to shoot behavior. This camera looks like it would be good for a surfer. For underwater I would pick a Sony NEF type or one of the Micro 4/3rds and a housing. That way you would get a decent lens selections.

        • Remedy

          First of all it’s advertised to 15m waterproofness. In a clear water there is still tons of sunlight so You don’t really need flash, at least not most of the time. Also you don’t get the point of this camera. It’s about not needing the stupid housing. How many times You were having fun at the beach and You had your housing with You? ZERO? That’s what I thought.
          You do realize You can get the older Nikon 1 and get a housing for it right? Oh and I would love to see how your beloved m4/3 cameras handle AF in low, underwater light conditions. Yeah….

          • Fotozar

            You’re wasting your time.

            These people just don’t get what the camera is about.

            If I didn’t already have the V1 I’d get this.

    • spicynujac

      Where cameras are headed? That would be… miniturization. In film days we had Film (fx size) only. Then came FX. Then came DX, then tiny proprietary sizes like iphone cameras with good quality, then CX. The trend is towards smaller cameras, smaller sensors, etc. You may still *prefer* a large sensor (there are still people who prefer to shoot MF) but that is NOT the trend.
      Also, if there are other choices in this price and quality range then please list them. In my book it’s either this for $800 or the inferior Panasonic Lumix TS-5 for $300. I agree this may not be “triple” the quality of the Lumix but it’s the clear winner to me.

      • arf

        I do not know where you are getting your facts. Maybe we are looking at the problem from different view points. I see most people are taking more and more of their photos with cell phone cameras. You could buy a water tight housing for your I Phone for a couple of hundred dollars. I think most of the north american customers going that way and $800 on a AW 1 will look out of the question. The cell phone cameras are killing the sales of the small sensors cameras. You can see this with a much smaller selection of Small point and shoot cameras. The camera manufactures started to try and sell point and shoot with slightly bigger sensors cameras with changeable lens like the Nikon J1. Sales in North America and Europe are terrible. Sony with the NEX line and the Micro 4/3rds are doing much better. So this is how I look at the Nikon J1. They take a J1 and make it water waterproof to a shallow of 50 feet. They take the controls from the Aw110 with its huge limitations and lack of flexibility. You wind up with a $800 camera with the picture quality of say a Canon S120. Give it lens that are OK on land and poor for underwater. I just do not find it a very exciting tool. You may look at it as perfect for what you have in mind. I do not.

        • spicynujac

          We are in agreement that the camera trend is toward miniaturization. I do not think the AW1 is perfect. I think it is the best underwater camera on the market now. I don’t understand your comment that the lens will be poor for underwater. The camera is not even out yet. All we have is Nikon sample photos which of course look great underwater.

          • arf

            I’m saying that the trend for mirror less cameras with interchangeable lenses the trend is for larger sensors than the 1″ sensor that nikon is choosing to use on its V1/J1 line. One of the secretes of underwater photos is to get as little water between the lens and the subject. A effective 30mm – 70mm lens is a very poor choice for most underwater photos. Not that you can not get good results but you probability must shoot in very clear water. The old nikon RS and Nikonos lens were also corrected for underwater and did not work well on land and vise versa. Do think that those two lens are water corrected? I got no indication that was so. A great lot of good wider angle underwater photos are balanced strobe to sunlight. This takes some manual controls. Looking at the camera photos I did not see any easy way to do this. Everything I see on the AW1 looks like a low cost way for nikon to get something out and try and save V1/J1 sales.Thus stopping sending the cameras to the scrap pile. (a vary costly investment) Thus I’m undewhelmed with this camera.
            Did this help you to understand my statements?

  • anon

    i’ll stick with my nikonos ;-)

    • Genkakuzai

      How’s the iso performance on it? ;)

  • Spy Black

    Kudos to Nikon for not calling this a Digital Nikonos, or Jacques Cousteau and Jean de Wouters would be rolling in their graves. Contrary to what you may think, this is NOT an underwater diving camera, inasmuch as you can go underwater with it. As contradictory as that sounds, a true underwater diving camera is good for at least 4 atmospheres, or around 130 ft. The 50 ft. limit of this puts it in snorkeling or secondary (shallower) dive territory. Of course it’ll be handy above water in extreme weather conditions. It’s not clear if you have exposure controls like the V2 or if this just another typical 1-Series toy. Priced a bit high for a toy like this, but those with disposable income won’t bat an eye at the price.

    The one door I really hope this opens is if Nikon may return to the underwater market and have a true digital version of a Nikonos, DX or FX, lurking in the shadows. In other words, a toy like this for the party crowd, and a serious underwater camera for professional underwater photographers. We can only hope.

    • MD

      I am sorry to have to say this, but grow up !

      Have actually ever been diving ? If you had you would know that just because you are in shallow waters it does not make the diving any less real or somehow change taking a photo from being serious to being playful.

      • Spy Black

        I’ve been diving since 1989 and I’ve shot with Nikonos and lesser UW cameras. I know exactly what I’m talking about. How ’bout you, Mr. Grown-Up?

        As an underwater camera, this is a toy. However I think this camera will have far better use on land in conditions that would tax regular cameras. I think this is where this camera’s calling will be.

        • Remedy

          This Sealife camera is ZERO meters waterproof. I’ll repeat, ZERO METERS. The housing that comes with the kit is. So all this is, is a fking P&S camera in a waterproof housing in which it becomes as huge as a minivan. Image quality and speed wise this Sealife is gonna be destroyed, demolished and devastated by this 1 AW1.
          As I said before, there are gazillions of applications for a camera that is “only” 15m waterproof. There are thousands of places where the good stuff is well above 15 meters underwater. Just because You and the rest (0.0000000000000000001% of the population) dives deeper doesn’t mean You got the right to decide what is and what’s not suitable for photographing underwater. Have a nice day sir.

          • Spy Black

            “So all this is, is a fking P&S camera in a waterproof housing in which it becomes as huge as a minivan.”
            You’ve obviously never handled one.

            “Image quality and speed wise this Sealife is gonna be destroyed, demolished and devastated by this 1 AW1.”
            You’ve obviously never seen any images taken with it either.

            “Just because You and the rest (0.0000000000000000001% of the population)
            dives deeper doesn’t mean You got the right to decide what is and what’s not suitable for photographing underwater.”
            You obviously don’t dive either.

        • Mr. Mamiya

          What about that filter:

          Nikon filter AW 40.5 NC:

          This filter is for use exclusively with the Nikon1 AW1. When attached to a waterproof lens, it can be used in water to a maximum depth of 20 m. This filter can be used with the 1 NIKKOR AW 11-27.5mm f/3.5-5.6 and 1 NIKKOR AW 10mm f/2.8.

          20 meters is 65 feet, almost your primary diving depth as stated above. ;-)

          • Spy Black

            Almost doesn’t count. ;-) My last dive was off the Duane wreck in Key Largo, and the average depth there was 100 ft, and you could go down to ~120ft.

      • http://photokaz.com/ Mike

        I have been diving many times and do take a camera with me. the 15m limit makes this unsuitable for diving.

        • MD

          No this camera is not unsuitable for diving, it is unsuitable for the type of diving you do. We all have different needs from a camera and for me I never go below 10m so it is quite suitable for diving.

          • http://photokaz.com/ Mike

            True, it’s not suitable for the type of diving I do. It is also unsuitable for the type of diving all of my friends do. Any camera that is targeted at scuba divers is going to have a depth rating higher than 15m. I don’t know of any UW camera housing from any brand with that type of limit. The only other thing I can think of is the beefed up ziploc bags that are supposed to protect your gear.

            • spicynujac

              Wrong, there are plenty of cameras targeted at scuba divers (although perhaps not you or your friends) with depths of 15m or so. Actually, the top 4 sellers of underwater cameras are all within the 10-18 meter range: The Panasonic Lumix TS5, Sony TX30, Olympus TG2, etc.
              You can find plenty of reviews around the web, many done *by* scuba divers, that review these cameras. I know, because I’ve read them. The conclusions typically say that the Panasonic is the best, but it’s still somewhat mediocre. I’m very excited by this new Nikon AW1.

        • Remedy

          You are honestly and plainly stupid. There are tons of things to photograph up to 15m and there are gazillion applications for this camera within the 15m dive limit. You are just too limited to understand that.

          • http://photokaz.com/ Mike

            Whatever, I didn’t say there was nothing to photograph at 15m and above. You are stupid as you can’t even read.

            • Remedy

              Wrong… again.

  • delayedflight

    For those who have not realised it this is not a Nikonos successor, it is NOT a deep sea diving camera.
    It’s aimed at the yuppies that do shallow dives, snorkel and people with a nice amount of disposable income that want an easy to shoot with mirrorless camera that so happens to be abuseproof to a certain extent.

    So quit whining at least Nikon is trying to innovate.

  • Ernst

    Love the design and the versatility. Can take pictures of nice fish while snorkling one minute, change lens to, say the new 80-400, and go birding the next. Waiting for some tests with nikkor tele lenses and if the results look good I will definitelly pick this up.

  • darryl.lara1018

    i really wish they would come up with an oem housing for this camera so it would go to at least 40m. and with ports too so we can use the other 1 lenses!

    • Ƹ̵̡Ӝ̵̨̄Ʒ

      You know there is WP-N1 and WP-N2 for the other 1 cameras if you want to go to 40m?

  • Ivo

    Well, I like it. I love my Nikonos, and absolutely hate UW housings, so this is a step in the right direction. It would have been nice if it was waterproof to, say, at least 25m to make it usable for most recreational diving, but 15m is still ok. I would have thought the 6.7-13mm wide-angle would be a better choice as the first lens to be released along with the 10mm, but then again, this is not primarily a diver’s camera. Hope it sells well, and come spring that we’ll see a wide angle, maybe a macro lens, along with the strobe, and just maybe, a more diver oriented model.

    • Weasel

      Agree, as a scuba diver, I would have liked to see it rated to 30m but, no doubt, it would have needed a more robust construction / sealing.
      I’m sure it will be ideal for surfers / canoers / snorkellers.

    • http://photokaz.com/ Mike

      I find it completely useless as a diving camera, I can’t remember when I dove to just 15m.

      • Remedy

        …and I can’t remember when I dove below 15m… oh wait, I remember now – NEVER, same as 99,9999999% of the population. I did however use waterproof compacts for fun in and under the water both in pools and natural tanks. Now, how about you stop making ridiculous claims about gear from yours only point of view? Last time I check you were not the emperor of the universe.

        Also, 15m is what they guarantee. Ever heard of Canon PowerShot D20? Canon claims 10m waterproof, it’s now proven it can handle over 30m! I’m pretty sure 15m is not the limit for 1 AW1.

        • http://photokaz.com/ Mike

          Who just made a claim that essentially 100% of the population of divers doesn’t go below 15m? Last time I checked you didn’t sample the entire population of the universe. Your claim is equally ridiculous.

          • Remedy

            By population I meant all the people, not only divers. You sir surely know how to fail.

        • MyrddinWilt

          Canon will honor the warranty to 10m…

          • Remedy

            Yes, that’s obvious. My point was that these cameras can handle more and some times waaaaaaaaay more than producer claims. The main problem with those cameras when You drag them substantially below the manufacturer’s limit is that buttons got pressed in (all at once) and You can’t operate the camera, there is no leaking. So if this camera is done right and buttons are sturdy/resistant enough You might go sub 20m with it. On Your own risk of course ;)

      • Genkakuzai

        Also, let’s not forget free-divers, they want cameras too. And this one will fit the bill in most cases.

      • spicynujac

        The best things to see when diving are typically located within the first 10 meters. Below that and there’s so much light dropoff that the living things disappear, especially the colorful interesting ones that would make great photos. I never dive below 15m. Sure, I’m missing some weird bottom of the sea creature and shipwrecks, but this will make a fantastic diving camera.
        If you need to take photos at depths of greater than 50 feet underwater, you are a VERY niche market, and you shouldn’t be looking at a portable consumer camera. Some people just complain about anything. This will be a great camera to dive with!

      • Fishguy

        “I can’t remember when I dove to just 15m.”
        …you’re probably just still suffering residual narcosis (grin). Lots of things to see in shallower water, I prefer to dive all day at 33′ than to limit myself and use up my air faster.

    • MyrddinWilt

      25m would probably double the cost of the camera.

      At $800, this is going to be a must-get camera for anyone going to Hawaii or anywhere with good snorkeling.

      A question I would like to see an answer to is whether it is possible to interchange bodies or lenses with the other CX cameras (accepting that they won’t be waterproof of course).

      • hadiii

        I believe that the ‘normal’ CX lenses, including FT-1 adapter, can be used with the AW1 body but the AW1 lenses cannot be used with the other 1 series bodies.

        • http://nikonrumors.com/ Nikon Rumors

          Yes, the AW1 can take regular CX lenses.

    • Jon Ingram

      Agreed, the 6.7-13mm lens + waterproofing to 25 meters would have really taken this camera to the next level for diving enthusiasts. Maybe Nikon was not trying to target that demographic or maybe they figured the extra cost of waterproofing to 25meters couldn’t be justified by the projected revenue? Who knows. Looks like a decent camera though. Hopefully Nikon will market this right, but I’m not holding my breath…

  • TheInconvenientRuth

    Wow, I’m impressed Nikon! Market this right and every mom will want it as a go to the beach/pool/anywhere camera. I’d make a short commercial like this: picture a swimming class exam. A line of mothers with cameras all crouching, kneeling, lying down, elbowing each other to get a shot. All the get are fuzzy head-half-under-water shots. One mum gets bumped into the water. Panicky housewives everywhere! But she comes out 30 seconds later, calmly, with a great pic of her kid swimming under water. Deal with it.

    • We Want You LTD

      Sir we would like to hire You as a head executive officer in the advertisement department, effective immediately. Please contact us via recruitment@wewantyou.com

  • destroy2153

    Ok, nikon official description is pretty clear, it’s “for the family who seeks both exhilaration and a durable yet versatile camera to complement their active lifestyle”. This is not an underwater camera nor there are underwater lenses. Just waterproofed gear. Nothing that will be of any interest for scuba diving.

    • Remedy

      Wrong.

      • Cure for the remedy

        Quit just typing “wrong” like you’re the ultimate authority on what constitutes a diving camera and contribute some worthy discussion.

        • Remdey

          Wrong. Yes, You too.

    • Dover

      Then Nikon should probably take the image of the scuba diver off of their homepage which is touting this new camera.

  • http://photokaz.com/ Mike

    This is not a diving camera, seems to be it’s intended for water sports such as kayaking and snorkelling. Most people would dive to depths deeper than the 15m limit so a camera and housing makes more sense.

    I prefer a Sony RX100 and a housing such as this one: http://www.bluewaterphotostore.com/ikelite-rx100-housing

    • Remedy

      Wong. Most people WOULD NOT dive to depths deeper than 15m. 1 out of 10 000 000 would… eventually. You really don’t get the concept behind this camera, do You. Like literally zero clue, eh?

      • http://photokaz.com/ Mike

        They don’t advertise this as a diving camera, do you get that concept?

        The PADI Open Water course, the most basic certification out there, takes you to 60′ or 18m. Every diver I know that has completed that course has been to 60′. I guess you are the one with no clue.

        • Remedy

          You dive deeper and deeper into your stupidity. It’s YOU who brags and moans about it not being a real diving camera. You bitch around it being only a 15m hence not suitable for “real divers”. Loosing connection with your brain much???!

          Nobody gives a shit about PADI in most parts of the world. That’s first thing. Second, it’s not like the camera is gonna die at 18m. Third and most important, so there is a line where the good stuff underwater is? Where does it start? 16m? 18? You really seen shit as a diver, did You.

          • Dover

            You spit when you talk, don’t you. I have enjoyed underwater photography for over 20 years and A: Plenty of people are diving below 60′. Plenty of subjects occur at twice that depth. And B: PADI is the worlds largest recreational diving membership and diver training organization in the world. Now who is diving deep into stupidity?

            • Remedy

              For every diver which dives bellow 60m there is like 10 000 that do not (15-20m max). For every sub 100m diver there is 100 000 of those 20m range. But as a diver with 20+ years of experience You should know that. So what’s Your point?

              Baidoo is the largest search engine in China and mandarin is the most popular language in the world. Those that mean people in Burkina Faso or Uganda care about it? So once again, majority of the world doesn’t give a jack about PADI. …and I don’t even know what this has to do with this discussion.

              And finally just because You are trained and certified to go bellow 60 or even 100m deep does it mean You have to always go this deep, are You obligated to go that deep every time? Will You drown if You stuck at say 20m? Or maybe the reef is nicer at 100m? Oh wait… it’s soooo not.

              Why do people having hard times using their brains?

            • Dover

              60′ not 60m genius. Read my post Einstein. You say nobody give a crap about Padi in most parts of the world yet PADI certifies most people in the world….THAT is what it has to do with this discussion smart guy. You are using your brain so much you can’t even read a simple post correctly, you MENSA member you.

            • spicynujac

              Don’t know what PADI has to do with anything as they are not certifying or branding this camera. It is clearly being marketed towards divers though and as an occasional diver I am very interested. It should likely work to 60′ although probably only guaranteed to 49. But that deep you likely need flash gear and probably have a budget for something more than CX. It should be great for reef and fish photos, which is what I’m interested in.

            • Dover

              The reason PADI entered into this conversation (if you just read the thread above you) is ‘Remedy’ tried to say that most of the world could care less about PADI, even though they certify most people on the planet. I am not a huge fan either to be honest, I got the best certification from NASDS, but I do have 3 other certs from PADI. As far as needing flash gear, that happens just a few feet below the surface if you are even half way serious about underwater photography. But then again, if you are looking at this camera, you are not serious about underwater photography. You will get just as good of results using many of the point and shoot options already out there.

      • Wong

        Yes?

        • Remedy

          Just wanted to invite You to this very interesting discussion. I felt like You’re missing out a lot :P

  • Tondu

    Something small with real outdoor capacity…I am tempted to buy one, even if I don’t like the Nikon 1 system very much.

  • Barton

    AW1 is just what I need, only I’m a little concerned about small buttons and possible handling issues when I wear gloves. They should have made a bigger buttons.

  • Ken Elliott

    No viewfinder? Again? Really Nikon?

    I own a V1, and purchased a “Polaroid” branded underwater housing for about US$140. I hate housings, and I’d buy and underwater version of the V1/V2. But the lack of a viewfinder makes this a no-deal camera.

    BTW, I live on the coast with lots of surfers. My in-water shooting is mostly above water, so 15′ depth limit is fine for me. But a true dive camera should be rated 90 feet / 10 meters or better.

    • Remedy

      You do realize 90 feet does not equal 10 meters right? You do realize 15 is more than 10 right? Facepalm.

      • Ken Elliott

        Yeah 27.432 meters to be exact. I meant to write “30 meters”. That’s what I get for posting before first coffee… But 15′ (notice the foot mark) is indeed less than 10 meters. So I guess we both screwed up.

        • Remedy

          :D

  • David Kasman

    Looks like a tweaked, ruggedized, waterproofed J1.

  • Mike M

    Wow Nikon, really, GPS, in an underwater camera. Freaking genius. I love Nikon but seriously this is a sign of their ineptness in some of their recent products, buy this camera designed for underwater use with a feature that DOESN’T WORK UNDERWATER!

    • Zord

      Are you kidding? Because it’s designed to work out of the water too… Much like the several other waterproof cameras that have gps built in.

      Like you can change the lenses too, you also aren’t expected to do that underwater.

    • Remedy

      Seems like your stupid brain doesn’t work no matter the conditions. You fking imbecile really think it’s meant to be used exclusively under water? Are you fking retarded? I guess guns are also useless coz most of them can’t shoot underwater. What a tool.

    • spicynujac

      This camera hasn’t been released yet, but likely it would record the last known GPS location where it received a GPS signal. So all your photos may not have a precise location down to inches, but it will at least tag them with EXIF data that says “these were taken in Belize”. Useful, in my opinion.

    • Fotozar

      You are completely nuts!

  • Z

    Now, if I can only figure out how to mount this thing on my helmet …

  • Clubber Lang

    I like how a new camera quickly creates a debate among divers. Has to be an argument about something right. The internet is #$%ing amazing.

    • Darkness

      +1 “love the how deep do you go” postering. Losers.

      • bobbobbob

        How deep? Most divers can go only 6 inches max. I go deeper, though, as my “gear” is built bigger and better.

        “I’m better because I go deeper…” Same st*pid d*ck measuring contests from divers, just like pixel peepers. LOL

    • Dover

      Ahem. It is being billed as an underwater camera. Why wouldn’t divers debate it? I live on the Big Island of Hawaii, a very young island, which means almost no erosion, most of our dives involve dramatic drop-offs into fairly deep water. It is common to go to 100′ on any dive. This is a camera that will not work for most divers and is too much camera for a snorkeler that rarely goes deeper than 5′. There are a slew of underwater cameras you can snorkel with, but no scuba diver with any sense will buy this to dive with. This camera missed the mark.

      • Shack

        Now if this camera was called S1 for Scuba 1 then you might have an argument. The thing is, This is probably for the general public who venture outdoors and do things that the AVERAGE person does. Not to say deep scuba diving isn’t a great thing but come on now….how much of the population scuba dive on a regular basis to warrant people bashing this camera because it can’t take a picture of a sea urchin on the bottom of the ocean floor

        • Dover

          Then why make it waterproof to 50ft? How much of the population goes to 50ft? And why have a big image of a scuba diver on the home page of NikonUSA.com with an add for this camera? How much of the population scuba dives?

          “The thing is, This is probably for the general public who venture outdoors and do things that the AVERAGE person does.”

          And there are 500 other cameras that can be used by the average person. This is being billed as something different, with a slant toward underwater photography. This camera missed the mark.

          • Allen_Wentz

            Why make it waterproof to 50 feet? Seriously?

            1) Because 50′ defines it as a better-than-just-splashproof u/w compact camera.

            2) Because 98% of the interesting u/w pix that will be taken with a compact camera will be taken above 50′ of depth.

            3) Because photos below 50′ depth typically require serious flash setups, not compact camera rigs.

            4) Because most experienced u/w photogs want light not darkness and dive time not depth. Dives below 50′ are dark and dramatically reduce one’s time underwater.

            • Dover

              Thank you for revealing that you are not an underwater photographer. I am.

              1: it is basically a splashproof camera that also includes the unusable depths between 10 and 50 ft. for the snorkeler (I will repeat, divers go deeper than 50 ft routinely, therefor this is NOT a scuba diving camera).
              2: Plenty of terrific subject matter occur below 50 ft. Period.
              3: A reasonable artificial light system is required at about 10 ft. Reds are rapidly disappearing at that depth. An on camera flash from a compact is useless.
              4: This comment is just silly and full of why I know you are not an underwater photographer. Nobody wants more bottom time. It is not about the time spent blowing bubbles, it is about what you see when you are down there. And it is NOT dark! I have been to 217′ and it was not dark there either. I’ll bet you even think that divers are experiencing unbearable pressures at those depths as well (LOL!). You need to get to like 700 or 800 ft for it to start getting dark. And just so you know: underwater lighting is less about illumination and more about color balance.
              5: You’re welcome.

  • PeterO

    Wow, so much anger over a niche market camera. First world problems I guess. I would think that IF you’re going to buy this for diving, (and I’m not saying whether it’s a diving camera or not, lest the foul language be aimed at me) you’d have to get the skin. It looks too slippery otherwise.

    • Genkakuzai

      Frankly I thought the general reception was very favourable. Just a few people who simply have to whine whenever given the opportunity.

      • Dover

        This is an opinion oriented board. If you are familiar with underwater photography, you would see that Nikon has just released a camera that does not allow a diver to go to commonly visited depths (safe diving limit being 130′, and not everyone adheres to that arbitrary depth), AND is waterproof far deeper than most snorkelers are able to go. Too much camera for most of the targeted users and not enough camera for the rest of them.

        Their r&d could have gone much farther had they actually talked to a few underwater photographers. A simpler, much more rugged camera with a lens family that makes sense underwater: an ultra wide (zoom or not zoom) and a quality 1:1 macro (zoom or not zoom) will encompass the majority of your underwater subjects.

        If you were targeting topside shooters, none of my comments apply, but don’t try to sell it as a useful underwater alternative. And the first people to try and blame Nikon for the floods they get for assembling the camera wrong will kill this camera the same way the Nikonos RS was killed.

  • DaveB
  • Up $#!t’s creek!

    I guess nikon is preparing for when they go under…

  • Plusalpha

    Interesting BUT… Please now think about serious stuff (24-70 VR, D700 REAL replacement etc…).

  • Genkakuzai

    Nikon are on top of shit these days. Great concept, great job!

  • Jon Ingram

    Glad to see Nikon making a product which is somewhat new and unique. A good consumer camera aimed at the active lifestyle. This is the first Nikon announcement in some time where I didn’t role my eyes. I know it’s not what most divers want, but it’s nice to see some innovation.

  • argonswm

    Totally digging it. That would be superb for pool work! Swimmers around world would dig for it too. I will wait till it drops to like 500$

  • Zaza

    Welcome back Nikon

  • spicynujac

    I’m really looking forward to reviews on this. I wonder what the chances are the price will drop below $800 in a year? I really want one.
    Pros:
    ——
    new Expeed3A!
    Fast AF
    High quality sensor / good low light / great IQ
    Can use N1 lenses (not sure about these at all as I’m new to N1) and all Nikkor lenses with adaptor
    Versatile–I will likely leave the DSLR at home and shoot with this smaller lighter guy instead.
    Interesting/Questionable:
    ———————————
    Native ISO of 160?
    Odd choice of lenses–only 2 lenses which practically overlap–not worth spending an extra $200 for an extra stop and ~3mm on the wide end (film equiv) and if you DID want the fixed 10mm would you really also want the 11mm zoom?
    Cons:
    ——-
    Small Buttons
    Does not *look* like it will be easy to shoot/handle underwater
    Priced a little high..I bet D5300 is cheaper.. but still very tempting

  • decisivemoment

    I’d say this is a hopeful sign that Nikon is starting to get a little more realistic about Nikon 1 pricing. But I hope they follow it up with another body, perhaps without pop-up flash, that can cope with deeper water, and I also hope that future non-waterproof Nikon 1 bodies have the AW1′s recessed front plate so that they too can use the waterproof lenses if necessary; it would be annoying to have to either get AW bodies only or else carry two sets of lenses.

  • John N

    Just now, when I was getting interested in the MFT-system, Nikon presents this interesting camera. Not that I take many pictures under water, but the fact that the camera is shockproof and will not be harmed by rain is interesting for me. You don’t need to be a diver to like this camera.

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