According to Nikkei (via Reuters) Nikon's mirrorless camera + lens combo will cost between 70,000 - 100,000 yen or between 900 - 1,300 USD. US prices are usually slightly lower than the MSRP in Japan.
Maybe this is the media report Nikon had in mind with their latest news update.
Update: and another article from Reuters on the same topic:
"Shares in Nikon Corp rose for the third straight day on Friday, after market speculation about the company's launch of its first mirrorless camera was boosted by a report in the Nikkei newspaper that the new product would be on the market by the end of the year."