< ! --Digital window verification 001 -->

Nikon Interview

Pin It

Interview with Mr. Nakayama Akira (Marketing Division of Nikon Imaging Company):

  • Nikon D40 successor “under development”
  • "I will put new products at a rate similar to previous years"
  • Video in DSLR: "The direction is right"
  • Nikon is interested in mirror-less system (4/3), but they do not have any in development

Original text / Translated text - the Google translation was bad again. If a you have a better one, please post it in the comments section and I will update this post.

Update - a better translation:

Interview with Mr. Tadashi Nakayama  (General Manager, Marketing Division of Nikon Imaging Company):

Nikon D40 successor “under development” 
“Nikon will put new DSLRs at a rate similar to previous years” 
Video in DSLR: “The direction is right, but Nikon doesn't have a plan to launch products that have exactly the same function as camcorders, instead, Nikon will launch  differentiated products from camcorders by utilizing the merit of large sensor and variety of interchangeable lenses.” 
The worldwide market of Digital Still Camera, especially DSLR, will continue to grow.
Nikon is interested in mirror-less system, and Nikon needs to respond to customers' demand if it exists.  As the mirror system of DSLR is an accomplished technology that has some merits superior to EVF, Nikon will inherit it . Nikon has no immediate plan to launch DSLR with EVF, but if Nikon would launch the product ,it will adopt Nikon's distinct technologies.

This entry was posted in Other Nikon stuff. Bookmark the permalink. Trackbacks are closed, but you can post a comment.
  • Thomas

    “Jenerarumaneja” is not part of his name, it means “General Manager”.

    Very interesting times anyway, with Nikon telling us they, too, are interested in mirror-less largish-sensor cameras. Too bad they haven’t got any in development yet :(

    Oh well, we would have to buy new glass for such a cam anyway, so it doesn’t matter whether it’s a Nikon or not…

    • http://vyperphotos.com Vyper

      Actually it would matter about it being a Nikon or not. Maybe not for lenses but for us, users who rely on the Creative Lighting System,

      • Martin

        Yes, the CLS is very important. But I still think, I want to be able to use at least some of my old Nikon lenses. And this really shouldn’t be a problem. Nikon could and should build an adapter (if they are going to build a mirrorless EVF camera) to use all the old Nikon lenses with the new camera. This would have to be an adapter very similar to the one for micro-four-thirds.
        I suspect we’d lose some functionality, like AF with old style AF-lenses, but everything else should work just fine.
        I want such a mirrorless EVF camera as second body. But I want to be able to use my stash of old lenses, because otherwise it’ll be less expensive and less cumbersome to just buy another SLR camera.
        So, Nikon, if you read this: yes, build an EVF camera with DX sensor! make it small and inexpensive! But let us have an adapter to use all our old but great Nikon lenses with it!

  • Anonymous

    >>Nikon is interested in mirror-less system (4/3), but they do not have any in development

    this.
    soooo i ssoooooo much want the mirror-less fullframe body, so i can put the Canon 50/0.95 lens on this.

    • Anonymous

      you can grab a leica M7 or M8 with leica 50mm 1.0

      • Jason

        Or you could put the Leica on the Nikon! Heh.

    • Pete C

      Screw that, slap a 75mm 0.75 Rodenstock or Kowa on it.
      Much sharper flatter field lens than the canon.
      You’d need to be able to get it about 6mm from the sensor though to achieve infinity.

  • http://www.clanoflaherty.com Scott

    How could you have a mirror-less system and retain an optical view finder with TTL? Curious…

    • http://www.craigchapman.ca/ Craig

      It’s not possible to have TTL for an optical viewfinder without a mirror. EVIL would work though. And a rangefinder would be another good alternative.

  • Anonymous

    There’s nowhere in the passage that says Nikon is interested in the Micro Four Thirds Format, but only referring to Panasonic/Samsung as pioneers in the mirror-less lens interchangeable camera business..

    • Crabby

      This is good information, as the suggestion that Nikon was going down the 4/3 route would have been a very big surprise.

      IMO, this is the direction that the D40 replacement (maybe a generation or two away) will move for the sake of size, weight, and production cost. I see the latest lens from Nikon (35mm G DX) as consistent with such a development plan. Still, these lens give Panasonic/Olympus a size advantage for this market segment.

      • rhlpetrus

        Not micro43, just a microF mount and smaller lenses. Actually, you can keep the F-mount, since it’s not that big and would eventually lead to a FF w/o mirror box.

    • http://nikonrumors.com/ [NR] admin

      how about this: ” In question still needs If you really, we need to respond to it.”

      • Anonymous

        If you really need an answer, I’ll respond. Like Yoda grammar, it is a bit.

  • Anonymous

    Anyone care to ask about an 80-400 VR update?

    • johnny

      no

  • Anonymous

    now, admin, this rumor is MUCH better.

    • Thoppa

      YES ! Especially the news about product development continuing at the same pace. I really hope we see some more lenses soon.

      And hopefully, this will shut the pessimistic fear-mongers up too.

  • PabloV

    Good info, thanks Admin.

    Would be nice what Nikon really think (deeper thoughts) about video on DSLR

    • Anonymous

      well, video on D90 is just the beginning… it might improve on the next camera.

  • hoe

    typical executive talk. when they say: do not have any in development

    it is code for: we are fiercely investing on it but don’t want the competition to know. so keep buying our existing stock.

    • Web Marketing

      Not really.

  • Anonymous

    It says Nikon usually put more efforts in PIE…. A person who wrote this article says they may expect an announcement for the replacement of D40. But at the same time, Mr.Nakayama said, “it is valuable/useful to leave D40 in the production/market.”

  • Ormenean Calin

    Nikon D40 succeor – after 18 april 2009
    Nikon D300 succesor – in august 2009.

    • http://nikonrumors.com/ [NR] admin

      you are guessing, I guess?
      :)

  • PabloV

    Some technical question that I didn’t have enought time to research for:

    - Is it possible to have a mirror-less DSLR with Full Frame sensor ?

    - in case not, why?

    - Benefits?

    - Disadvantages?

    (sorry if it gets out of topic, but Nikon telling they are interested in mirror-less systems bring me these questions again)

    • Martin

      No it’s not possible. For a very simple reason: a mirrorless camera can not be a SLR (single lens reflex), right. ;-)

      It is possible, though, to build a mirrorless camera with a full frame sensor. I doubt, though, we will se something like that from Nikon or Canon anytime soon. Maybe Leica will develop something like that to expand their M-series, but I wouldn’t count on it.

      Benefits and disatvantages of such a system are in the eye of the beholder.
      Personally I never was a big fan of range finders, but there are plenty of people out there who seem to like them.

  • johnnybottoms

    “Nikon D40 successor “under development””

    wasn’t the D40 successor the D60?

    • PabloV

      no, the D43.99 :D

  • Andy

    More exact translation is as follows;

    Interview with Mr. Tadashi Nakayama (General Manager, Marketing Division of Nikon Imaging Company):

    Nikon D40 successor “under development”
    “Nikon will put new DSLRs at a rate similar to previous years”
    Video in DSLR: “The direction is right, but Nikon doesn’t have a plan to launch products that have exactly the same function as camcorders, instead, Nion will launch diffrentiated products from camcorders by utilizing the merit of large sensor and variety of interchangeable lenses.”
    The worldwide market of Digital Still Camera, especially DSLR, will continue to grow.
    Nikon is interested in mirror-less system, and Nikon needs to respond to customers’ demand if it exists. As the mirror system of DSLR is an accomplished technology that has some merits superior to EVF, Nikon will inherit it . Nikon has no immediate plan to launch DSLR with EVF, but if Nikon would launch the product ,it will adopt Nikon’s distinct technologies.

  • Sam
    • http://nikonrumors.com/ [NR] admin

      is it better than google?

  • Bernie Bernbaum

    We won’t see many releases of new products this year. The economy doesn’t allow for it. Been out shooting today and amazed at the number of people out using their old film cameras. (me included) One guy said his D3x can’t match his F5 and he putting his D3x on ebay. In fact I only saw three digital cameras today and they were all compacts (and one of them was MINE in my top pocket!).

    • http://nikonrumors.com/ [NR] admin

      Mr. Akira said 2-3 new bodies this year. My guess: a new D40, a new D300 and a new D700, unless they come with something completely new (rangefinder, 4/3).

      • PabloV

        Do you think the update of D700 would include movie/video?

        (I doubht, but would like to know your opinion, as you know :) )

      • King Richard II

        No way a new D700. It has only been “in the shops” since late last summer! Whether they introduce another model – i.e. high resolution X version is another matter but no way will we be seeing a new D700. The D3 will be replaced before we will see a replacement for the D700. Look towards the fall of 2010 – at earliest – for a D700 replacement and if either the economy is still in the doldrums or the D700 line is still selling well, you won’t even see it then.

        You can’t seriously believe a D700 replacement will be introduced in 2009! C’mon!

        • http://nikonrumors.com/ [NR] admin

          I think they will add video to the D700 this year – they must stay competitive.

          • Cookie

            People who are buying the D700 are not buying it first and foremost for – or indeed making a buying decision – based on whether or not it has video. It may be something which a buyer think “Oh, that’s a great extra feature, but they are not beating the doors down to buy either Nikons or Canons based on whether they have video and certainly not choosing between the two brands on this basis. That is a fundamental misunderstanding of the market, marketing, product cycles, the customer base and the target market.

            The economic conditions at the moment have resulted in recent price rises. There may well be more before the recession is at an end so the price of a D700 is not going to be falling significantly within the next two years (The Yen is one of the two – formerly three currencies and before this is over may be the only one – where all the money goes when times are tough) – resulting in the strong Yen and high prices for these products. Any new D700 (D800 whatever) is not going to be cheaper than the product it replaces so the price is going to be pushing higher than the D700 when it was introduced. This is NOT going to happen.

            D700 replacement will not be introduced until 2010 at earliest and may even be 2011. Once the replacement for the D3 is out then you can start thinking about D700 replacement.

            I am beginning to get concerned at the grasping at straws going on at the moment re Nikon products. There is not alot of news so people seem to be grasping at straws and reading enormous amounts into nothing at all.

          • http://gosselinphoto.ca Sam

            I’m in the selling market and I would say most people are buying the 5D MKII because of the video function. They know what they are doing and mostly are videographer that want a cheaper way to shoot HD/interchangeable lens then a RED ONE.

            Personnaly I think that Nikon should add video on the eventualy new D700 since some photog would like to have a video camera too to shoot weeding or everything else and keeping there Nikon lens. The D90 is a good alternative but can’t beat the 5D MKII.
            And if you are right about the year of the replacement, you could expect an even better video function then every new DSLR that have this function.

  • http://www.upsidedownlawnmower.com Derek

    What’s funny about the Canon 5D MK II is that many filmmakers purchased it for the video mode, but have been forced to buy Nikon lenses in order to have full control over the aperture. Canon is actually giving Nikon business by crippling their video controls.

  • Back to top