From a recent interview with Nikon’s President Kazuo Ushida – Nikon to focus on 8k digital camera, healthcare (Google translation):
President Kazuo Ushida, Nikon’s biggest camera celebrating its 100th anniversary in July, responded to the interview of the Asahi Newspaper and showed a policy of shifting its pedestrian position with the health care business as a new growth field. While the sale of core digital cameras has been dropped by smartphones, we began cutting down on our hands with the US-based companies in the ophthalmology camera business. Digital cameras are developing a product that supports high-definition “8K”, a strategy to differentiate them from smartphones.
On the other hand, digital cameras focus on high-end models, narrowing down models, and planning to differentiate themselves from smartphones by “absolutely enhancing image quality” (President Ushida). We are aiming to commercialize a camera with resolving power that can withstand 8K compatible large screen televisions, which electric machinery manufacturers rush to develop. It is said to develop high performance lenses and sensors corresponding to 8K.
