New Yahoo Japan article about Nikon


Yesterday Yahoo Japan published an article about Nikon. The Google translation is hard to understand, but here are the main points:

  • The Nikon D850 was described to have “high-speed continuous shooting
  • Nikon is still second in the camera industry
  • Action cameras shooting 360 degrees have poor reputation for connectivity with smartphones and have not reached half of the plan.
  • Camera and other imaging businesses accounted for more than half of Nikon’s sales
  • Senior Managing Executive Officer Mr. Yoshihiro Kiyoshi said: “Strengthen middle / high-end single lens reflex, replacement lens and a mirrorless camera that can make use of brand power.”
  • The article also mentions the previous quote from Nikon’s President Kazuo Ushida on the upcoming mirrorless camera: “Generate mirrorless camera that differs from other companies in terms of performance in generations grew up on smart phones. I would like to overwhelm the performance of the lens by making use of industrial lens technology, while also requiring playfulness
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