Chinese smartphone company Xiaomi wants to partner with Nikon, Canon or Hasselblad


The Chinese smartphone company Xiaomi posted a strange poll on the social media platform Weibo asking fans whether they should partner with Nikon, Canon or Hasselblad. The poll winner was Hasselblad, which is of course owned by DJI (also a Chinese company):


I am not sure if such a joint venture will be beneficial for Nikon. Hasselblad already worked with Motorola (more info here), Zeiss with Nokia (see also here) and Leica with Huawei and I am yet to see the benefits of these collaborations.

Via Diyphotography

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