Japanese camera market share: Canon 37.3%, Nikon 26.7%, Sony 13.1%


BCN Ranking (BCN+R) published new data on the Japanese camera market share from April 2018 to March 2019:

  • Canon: 37.3%
  • Nikon: 26.7%
  • Sony: 13.1%

Translated text:

Unchanged Canon of strength in the sales market share, 37.3% and by far. Nikon, which extended the number in the compact camera is running 26.7 percent and second place. Sony which runs the luxury routes, to ensure a 13.1% and the third place position while maintaining the highest average unit price. Then, Olympus, but the order of Fujifilm.

The second graph shows sales compared to last year - here are Nikon's numbers (translated):

More serious for is a Nikon. On sales are suffering from 85.0% and significantly below the previous year, the level of 71.5% and a 30% reduction is reached the sales amount. Also at the closing of the year ending March 2007, sales of the video sector is struggling 82.1% in the previous fiscal year. Ahead of Canon, although managed to launch a full-size mirror-less "Z" series, this is also not enough to cover the drop in violent single-lens reflex, it has become a major minus.

BCN Ranking collects actual sales data daily directly at the point of sale and it covers about 40% of all Japanese retailers.

Via BCNretail

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