BCN Ranking report on the state of the full-frame market in Japan (Oct. 2017 – Oct. 2018)

Over a week ago BCN Ranking published a new graph on the state of the full-frame market in Japan from October 2017 to October 2018 (already discussed over at PhotoRumors). Some additional information:

  • For the time period shown, Nikon had one full-frame camera (Z7 was released in September and was still out of stock in October), Canon also had one full-frame camera (EOS R) released in October. Sony had two full-frame models released in the same time frame: Sony a7 III in April 2018 and Sony a7R III in October 2017.
  • As the BCN article points out, the Nikon Z6 sales were not included in the above graph.
  • BCN Ranking collects real sales data from approximately 40% of the Japanese retailers.
  • The above graph also reflects the previous BCN full-frame mirrorless camera market share report (Sony: 67%, Canon: 22.1%, Nikon: 10.4%).
  • The last global market share data I’ve seen can be found here.

Thanks Nakayamahanzaemon!

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