Nikon D7500 camera announced

The Nikon D7500 DSLR camera is now officially announced:

Primary features:

1. The high-performance EXPEED 5 image-processing engine enables enjoyment of the same unsurpassed DX image quality as the D500

The D7500 is equipped with the same high-performance EXPEED 5 image-processing engine found in the D500. It supports the ISO 100-51200 range of standard sensitivities*, and the synergistic effects of utilization with the Nikon DX-format CMOS sensor, with its effective pixel count of 20.9-million pixels and no optical low-pass filter, ensure very sharp and clear photos and movies in which noise is suppressed, even when shooting at high sensitivities.

*The range of supported ISO sensitivities can be extended to Lo 1 (ISO 50 equivalent) and up to Hi 5 (ISO 1640000 equivalent).

2. High-speed continuous shooting of up to approx. 50 shots at around 8 fps (14-bit lossless compressed RAW)

EXPEED 5's high-speed image-processing and a larger memory buffer have made high-speed continuous shooting at approximately 8 fps*1 possible. Up to 50 images in 14-bit lossless compressed RAW, or up to 100 JPEG images can be captured with each burst of continuous shooting*2, ensuring certain capture of the perfect moment.

*1With continuous-servo AF mode, manual or shutter-priority auto exposure, a shutter speed of 1/250 s or faster, and all other settings at default values.

*2When a 16-GB SanDisk SDHC UHS-I memory card (SDSDXPA-016G-J35) is used, and an ISO sensitivity setting of ISO 100 is applied. More or fewer shots may be possible depending upon shooting conditions and/or camera settings.

3. The accuracy of AF and AE has been greatly increased with the adoption of a 180K-pixel RGB sensor

Adoption of the same 180K-pixel (approximately 180,000 pixels) RGB sensor used by the D500 increases the accuracy of automatically controlled functions, including AF and AE, auto white balance and Active D-Lighting. The D7500 is also equipped with a flicker reduction function for still images and highlight-weighted metering mode enabling support for a broad variety of scenes. Furthermore, group-area AF has been adopted for the 51-point AF system that uses the Advanced Multi-CAM 3500 II autofocus sensor module. Five focus points are utilized to acquire the subject within the frame, easily keeping even erratically moving subjects in focus. There is also an AF fine-tune function that supports auto fine-tuning, making precise focus adjustment for each lens easy.

4. 4K UHD (3840 x 2160) movies for incredibly sharp and clear imaging expression

The D7500 supports the same 4K UHD (3840 x 2160)/30p movie recording possible with the D500. The maximum recording time for movies of this resolution is approximately 29 minutes 59 seconds. What's more, movie files can now be recorded in the MP4/AAC format commonly supported by smart devices, making it easier to view your movies on a variety of devices. Time-lapse movies can be created in 4K UHD format within the camera and can be output to an external device via HDMI as they are recorded to the in-camera SD memory card. Furthermore, the electronic vibration reduction, which reduces the effects of camera shake in hand-held recording, and Active D-Lighting can be applied with recording of Full-HD and HD movies.

5. Superior agility and operation from a slimmer and lighter system

The D7500 is equipped with a 3.2-inch high-resolution monitor that can be used to perform a number of operations, including shooting using Touch AF and Touch Shutter (with still-image photography) as well as to scroll rapidly through images with playback using the frame advance bar. Adoption of a tilting mechanism allows users to more comfortably shoot from a broader variety of angles. In addition, a monocoque structure made of a strong and durable carbon fiber composite material has been adopted for the camera body, reducing its weight to approximately 720 g*. The deep grip made possible by the slim body makes for an even firmer hold on the camera.

*Measured in accordance with CIPA standards including the battery and SD memory card, excluding body cap.

6. Additional Features

  • Auto Picture Control, with which the camera automatically adjusts tone curve, color, sharpness and clarity in accordance with the scene.
  • Multiple exposure function that permits users to preview partially overlaid images of the final composite during the shooting process or delete the most recent frame and reshoot. All shots that make up a multiple exposure can be saved individually.
  • In-camera RAW batch processing of a great number of images, such as with interval timer shooting.
  • Power-saving design that enables recording of up to approximately 950* still images, and approximately 80 minutes* of movies with a single charge when the EN-EL15a Rechargeable Li-ion Battery is used.

*Measured in accordance with CIPA standards.

Press release:

The New Nikon D7500: Superior Performance That Drives The Desire To Create

Exceptional Speed, Precision and Low-Light Ability Has Never Been as Attainable; The New D7500 Uses the Same Powerful Imaging Sensor and Includes Many Features from Nikon’s DX-Format D500 Flagship

MELVILLE, NY – Enthusiasts are a distinct type of photographer, who go to great lengths in the relentless pursuit of the perfect capture. It is for this user that Nikon Inc. announced the D7500 today, an advanced-level DX-format DSLR that provides a robust yet lightweight camera with powerful performance and premium features. Using the same 20.9-megapixel image sensor, processor and wide ISO range as the D500, Nikon’s flagship DX-format DSLR, the D7500 incorporates an exceptional combination of stunning image quality, impressive speed, astounding low-light ability and 4K UHD video capture, yet remains within reach for a diverse array of image makers and creators.“The Nikon D7500 was engineered to be as versatile as the photographer using it, and excels whether shooting fast-action sports, stunning low-light landscapes, distant wildlife, glamorous portraits or multimedia content,” said Kosuke Kawaura, Director of Marketing and Planning, Nikon Inc. “This is a camera for the photographers who are serious about their passion, infatuated with the next frame and above all else, want speed, small size and an excellent value.”

Balance Image Quality and Low-Light Performance
The new D7500 features Nikon’s latest 20.9-megapixel DX-format imaging sensor and EXPEED 5 processing engine, the same high-performance heart of the Nikon D500. Designed to excel in a wide array of shooting conditions, the D7500 eliminates the optical low-pass filter (OLPF) for maximum sharpness and clarity, with the class-leading dynamic range flexibility that is a hallmark of Nikon DSLRs. The compact DX-format form factor also gives photographers extended focal length reach that is an advantage for sports and wildlife photography, especially when coupled with the vast selection of available NIKKOR lenses.

Whether shooting a landscape at dawn or sports under indoor lights, the D7500 affords the latitude of low-light capability to consistently nail the shot, time and time again. Even in the most challenging light, users can capture images with minimal noise, thanks to a native ISO range that spans from 100-51,200, and an expanded ISO range up to an astonishing 1.64 million equivalent. Those same stellar image quality and low noise virtues also apply to those shooting video, whether it’s a 4K UHD production or a mesmerizing astro time-lapse of the night sky.

Focus with Precision, Capture with Confidence
The Nikon D7500 DSLR gives photographers many new premium features and advanced Nikon technologies to help create incredible images and video:

  • The D7500 is fast enough to keep pace with the quickest athletes or animals; capable of shooting at up to 8 frames-per-second (fps) with full AF/AE, with an expanded buffer of up to 50 RAW/NEF (14-bit lossless compressed) or 100 JPEG images.
  • Nikon’s proven 51-point AF system covers a large portion of the frame. A Group-Area AF function has been added, which is a preferred focus mode for those shooting fast action.
  • The slim, tilting 3.2” 922K-dot touchscreen LCD can be used to easily control, compose and play back, even while mounted to a tripod. The menus can also be easily navigated using the touchscreen function.
  • Like the Nikon D5 and D500, the 180K RGB Metering system is used with the Advanced Scene Recognition System to help ensure balanced exposures and fantastic color rendition in nearly any shooting situation.
  • Lightweight DX form factor allows for an agile, comfortable body with deep grip and comprehensive weather sealing. The monocoque body is durable and approximately 5% lighter than the D7200 and 16% lighter than the D500.
  • Shoot all day and well into the night with up to approximately 950 shots per charge (CIPA standard).
  • Like the D500 and D5, the Auto AF Fine Tune feature when in Live View allows users to automatically calibrate autofocus with specific lenses if needed.
  • Through the Retouch menu, users can access an in-camera Batch Process RAW Converter that can handle multiple images to optimize workflow.
  • The camera’s pop-up flash can act as a Commander for remote Speedlights, while the camera is also optimized to function with line-of-sight using SB-500, SB-700 and SB-5000. It can even support the radio frequency control system of the SB-5000 when using the optional WR-R10 accessory.
  • New Auto Picture Control function analyzes the picture scene and automatically generates a tone curve within the camera.
  • Images can automatically be downloaded to a compatible smartphone, and the camera can also be triggered remotely using Built-in Bluetooth1 and Wi-Fi2 

Multimedia Capabilities for Creators
The Nikon D7500 adds in a diverse array of advanced features for multimedia content creators, including 4K UHD (3840 × 2160/30p) video capture and the ability to produce awe-inspiring 4K UHD time-lapse movies in-camera. Video files can be stored as either MOV files or as MP4 files, for greater flexibility and easier playback on a wide range of devices. Like the D500, the D7500 offers 3-axis built-in e-VR image stabilization when shooting 1080p Full HD video, and can be easily focused using the rear touchscreen function.

For the advanced videographer, the D7500 offers simultaneous 4K UHD output to card and uncompressed via HDMI, as well as a headphone and microphone jack for pro-level audio recording and monitoring. To allow for smooth exposure adjustments, the camera also supports power aperture for smooth and step-less depth-of-field transitions while users can also keep highlights in-check using visible zebra stripes in live-view mode.

Price and Availability

The Nikon D7500 will be available in Summer 2017 for a suggested retail price (SRP)* of $1,249.95 for the body only configuration, or with a AF-S DX NIKKOR 18-140mm f/3.5-5.6G ED VR lens for $1,749.95 SRP*. For more information on the Nikon D7500 as well as the latest Nikon products, please visit

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  • Senor Magnifico

    It is evident that Nikon believe in the rule of not cannibalising their own products. But they forget about another one rule:
    >> If you do not cannibalize your own product, competition will do <<

    • Piooof

      Well no. Competition, for Nikon at least, seems to have only one name, Canon 80D. Single card slot, UHS I, 1 Mdot screen. Why offer more? (well perhaps because 80D has 27 cross-type AF points going to f/8, dual pixel AF, a full swivel screen, or a battery grip? but that doesn’t seem important at Nikon)

      • Senor Magnifico

        Narrow minded opinion. Take look at Fuji offer.
        Only one feature kills both canon and nikon. Dedicated (fantastic) DX lenses. In the hands of pro photographer X-T2 can beat even FF cameras.

  • nukunukoo

    Shame it just has 1 SD slot. I wish I can say SD Cards rarely fails but it does happen, and as a Wedding Photographer, it’s not worth the risk (and lawsuit). The deep buffer is okay but still no UHS-II

  • Steve7

    Has anybody come across how many cross type sensors there are out of the 51?

    • Jim Huang


    • nhz

      You cannot really compare D7500 with the 7DII, which is an older camera that has way worse low ISO image quality than recent Nikon DSLRs (probably closer to Nikon DSLRs from ten years ago …). The current Canon competitor is 80D, initial price 1400 euros (probably $1400 in US?) and current price 1000-1100 euros. D7500 beats 80D (I have one …) on many features, I’m guessing that they will have similar AF performance. I’m sure D7500 street price will be close to 80D price within half a year or so. Canon 7D2 price has dropped strongly since introduction, there is a reason for that …

      If you just want high fps, fast AF and extreme ISO the 7D2 may be a good choice, but otherwise IMHO the D7500 is a much better camera with a well balanced feature set.

      • Sawyerspadre

        Does the 80D have two card slots?

        • nhz

          no, it has just one basic SD slot (no UHS-II)

    • sandy

      You do realize the AF module is the same one used in cameras like the D4s, the D810 and the D750, and is probably the second best AF module for tracking available? And have cross type sensors and using them better than Nikon is two different beasts altogether.

      • 4tj3

        Just started reading this thread. Are you aware of the price differential between the D7200 and D4s?
        You don’t seriously expect the AF performance on a D7200 to match that on a D4s as that is what you are suggesting.
        The D4s has amazing AF right across the screen, probably the best of any camera in the world prior to the D5. The D7200 has very very good AF on the central strip of cross type sensors but is not as reliable on the peripheral sensors which are not cross type ….as you would surely expect at that price point.
        This information is readily available on the internet.
        Despite the AF module lettering being ‘similar’ – they are not the same.

  • Michiel953

    I wonder what the weight difference is between a similarly sized and styled body with a magnesium alloy chassis and this full carbonfibre one.

    I wouldn’t be surprised to see this cf technology creeping upwards towards full frame bodies (and would welcome that).

    • nhz

      Nikon D7200 675 gram
      Nikon D7500 640 gram
      Canon 80D 730 gram
      (all including battery, according to DPReview specs)

      Canon 80D is pretty similar body with magnesium alloy chassis and polycarbonate shell (similar spec, some weather sealing, tilt screen etc.) so I guess the carbonfibre saves 50-100 grams. To me that 100 grams of weight savings compared to 80D is quite attractive (probably because I used even lighter entry level DSLRs before). D500 is also lighter than the somewhat similar Canon 7D2. If you only use big/heavy lenses the weight savings may be a disadvantage though 😉

  • vwking

    Nikon now has a really nice line-up of DX cameras. I am pretty sure I’ll be trading in my old D7000 this year for the D7500. Hope they add more DX lenses. For my photography, I’d be really interested in DX 400mm f/5.6 PF, or perhaps even DX 500mm f/5.6 PF. It’ll be good to be able to shoot these long lenses handheld.

    • Piooof

      Write to Sigma or Tamron. Nikon won’t make them. They can’t even make a DX equivalent to a 35mm f/2 that many suggested for more than ten years (you have to be happy with a $2k 24mm f/1.4 FX).

    • KnightPhoto

      500PF would be great for international travel!

      Note it needn’t be a DX lens as there wouldn’t be an appreciable size advantage.

      • vwking

        Yes siree!! But I’ll take 400PF if they can’t do 500PF

  • Wally Brooks

    No 2nd card mixed emotions. I dont really use mine on my D7200 BUT its good to have. Workaround is to shoot teathered in the studio. Outdoors carry extpra cards. Wifi transfer to Wireless Hard Drive slow, klugy, and more $$$ for extra gear. What do you think…..

    • waterengineer

      Wrong. The point of two card slots is to shoot jpg to one card and raw to the other or for redundancy if one card fails. One card slot is stupid.

      • HD10

        Redundancy would be better achieved if the same JPG and RAW file be written to both SD cards.

      • nwcs

        Wrong. The point of two slots is whatever the user needs. Maybe it’s duplicating the files (raw). Maybe it’s splitting raw from jpeg. Maybe it’s stills on one and movies on the other. Maybe it’s overflow. We lived with one slot for years so it isn’t stupid.

        • And sometimes just to copy images(fully or partial) from one card to other. It is important.

        • For me, the only time I use the second card slot is to have a backup copy in the event of a failed or lost card. Today’s cards are big enough that overflow is really no longer an issue for me. This said, I wish my cameras (D810, D800e & D4) had two cards slots of the same type. For me this would all be XQD.

          This makes me think that the real customer for the D7500 really does not need the second card slot, but I agree with Thom in his post about perception. It looks like you are getting less and that makes potential buyers wonder why.

      • captaindash

        Well I guess that settles it then (except for all the people who use it effectively in other ways).

  • waterengineer

    Hopefully making this camera with only one card slot is not the 100th anniversary surprise Nikon has for us.

    • Graham Blaikie


    • Piooof

      No, it was reducing the screen resolution by 25% while offering 4K video instead of 1K (Japanese fuzzy logic).

  • docnorth

    1)Nikon claims D7500 is not a replacement for D7200 and my guess is the latter will remain in production for at least another year and its price will not drop signifigantly.

    2)The second card slot is mostly needed for professional use (just in case…) and the D7xxx had it because it was the top DX lineup (D300s was outdated). Now D500 is the top (the top of the top) DX DSLR and more suited for professional use and D7500 loses the second slot. I don’t agree with that, but to be honest I use both slots ONLY for professional work (I provide assistance when needed to a friend who is a Pro).

    3)D7500 really seems to be a baby D500 which is very good, but unfortunately this is true also for its width, 135,5mm, exactly the same as D7200. It seems however D7500 has a little more space between the grip and the lens or its my imagination because I need these mm.,711

  • wallybrooks

    I like the articulating touchscreen concept. I have a Panny GX7 and it works great. Lets see what functionality and useability Nikon built.

    • I have the D500 and the GX7–I doubt it’ll do more on this camera than it does on the D500. I really like controlling the focus point with a finger while looking through the finder on the GX7…Nikon missed the boat there. Especially with all the AF points and coverage on the D500!

      I’ve already found a use for shooting high and low with the tilt on the D500, but again, live view AF is still archaic compared to the GX7.

      • BVS

        Pretty sure you can use the touch screen to select focus point on D5500/D5600. Surprising if they don’t allow you to do it on D7500.

  • Adam Brown

    This is a tough upgrade to assess. It is more than a minor iteration but…
    – little brother to d500, a fast camera
    -8 fps is a nice jump from 6. Combined with a reasonably deep buffer, the d7500 is a very capable sports camera.
    -4K video. I’m not a video shooter but great for those do use it.
    -tilty touch screen with touch af — really great for video shooting and live view stills
    -af auto fine tune — I haven’t tried it first hand. But if it works, it really can save the aggravation of af fine tuning the old fashioned ways.
    -$500 cheaper than the d500… and for many people, may be a good enough sports camera that they don’t need to think about the d500.
    -snapbridge — if it works
    -wireless radio flash support — but why the hell does it still need another adapter?
    The bad:
    Any spec reduction in a supposed upgrade will raise questions… so…
    – loss of second card slot. I’m ok with this if it decreased camera weight, but for Sony haters who claimed they could never buy a camera without a second card slot… wonder how they feel.
    -lower resolution LCD. Just sheer cost cutting.
    – reduced resolution, and use of d500 sensor. I kinda have a problem with this. I do think resolution is overrated. Going from 24 down to 21mp isn’t a big deal. Still, not sure I’d ever want to reduce the resolution I’m shooting with. And more importantly, the IQ of the d500 sensor is not really an upgrade. It may be better than the d7200 at high ISO, but it isn’t as good at low ISO.
    I would have much preferred to see an improved version of the d7200 24mp sensor… thus giving the camera different strengths than the d500. It strikes me as Nikon having lots of leftover d500 sensors they had to sell.
    -same AF system. I’d prefer they took the d500 af system instead of the d500 sensor.
    – still same slow contrast detect live view. This is starting to become a serious disadvantage compared to EVERY other camera maker. Means it won’t be addressed for d7___ shooters until at least 2020.

    Conclusion — the good and bad both come down to this. It is a mini version of the d500. An aps-c sports camera. Both 21mp. 8fps vs 10fps. Save $500, and lose the more advanced AF system and lose the second card slot.
    So for those who really wanted a d500 but found it a little out of their budget, the d7500 is great.
    But for those who want something different out of the d7xxx series… a camera optimized with different strengths, it’s not such a great upgrade. It’s still not a cheap camera.
    I would have preferred to see the d500 optimized for sports, while the d7500 is more optimized for landscapes and portraits. Thus, the d7500 sensor would then be more optimized for high dynamic range and higher resolution.
    Alas, instead of giving us a clear cut upgrade to the d7200… they gave us a junior version of the d500. That can be a good or bad thing, depending on how you look at it.

    • Pretty much on the money with one disagreement: the D500 sensor in the real world is better than the D7100 and D7200 at low and high ISO. Which makes up for the MP drop. I’d say if you compared prints side by side, you’d have trouble telling which is which up to 3200. Then the D500 has an edge from there up. It actually looks great next to my D700, which I didn’t think about the D7100. Might be ahead of them all.

      • Adam Brown

        I’ll reserve judgment till dxo testing.

        It still just strikes me as odd to reduce resolution in an upgrade. And I’m not even one of the people who thinks that much of high resolution.

        • My advice: do your own testing! DX0 is full of beans.

          • Adam Brown

            lol… It’s just ironic this is what Canon fans used to say, when their cameras were compared to Nikon.

            • I’ve been lucky enough to have access in one form or another, to the top of both lines over the years. (I’ve owned Nikon, and worked with folks who shot Canon, who let me test drive.) It’s always been pretty close. I remember comparing my D2x to a IDs mkii. Other than sensor size, they put out the same images. The difference being that the Canon had buggy software. In the studio and in the field, there was no difference.

              Canon always had a few more pixels, but Nikon made up better pixels. Then came the D800. I still prefer Nikon’s D800/D810 pixels to the 5Ds.

              But companies offer gear that will give you similar quality in a simlar price range.

              Sadly, I see this as shifting to align with Canon’s line–it matched the spec sheet of the D80 very well. With the exception of a grip! I will be shocked if they miss the boat there–Canon has historically offered grips, even for their Rebel line! Nikon never quite figured it out, even in the film days. (see: mb-16)

        • HD10
  • Stuart Crowther
    • Lol, $10 retail… so Nikon saved probably $2 per camera by eliminating the SD card slot.

      • T.I.M

        Peter, you perfectly know why Nikon made the D7500 with only 1 card slot.

        • Not really, to buy the D500?

          • T.I.M

            The D7500 have to “feel” an amateur camera, no grip, only one card slot will help that feeling.

            • With 8 fps and 50 frames raw buffer the experience is complete.

      • This I can forgive…but will it be compatible with a portrait grip? The only pic I could find did not give me hope!

        • I don’t think there is a grip…

  • DSP~

    If this is the “upgrade” / “successor” to the D7200, I don’t want to imagine what happens to the D7XX line when a new D8XX is released.
    I know that a camera wich is too close to the D500 may be a bad influence for the sales but there were enough differences between the D7XXX line and the D500 wich could be kept that way.

    Just some ideas how they could have separated the two lines instead of “murdering” one of them:

    – No dual cards anymore?
    > Just put in 2 SD card slots with a mediocre buffer
    – No battery grip anymore?
    > Just remove some dials from the BG
    – Worse resolution on the LCD?
    > Cut some brightness / No touch
    – Snapbridge?
    > Remove Snapbridge
    – Stil too close to the D500?
    > Raise the price so everyone will buy a D500 (or switch to Canon…)
    > Dont raise the FPS to 8 FPS

    Take my ideas with a major grain of irony, but damn, Nikon is fcking up big time at the moment.
    They really need to please the beginners with some more touch screen abilities, a better method of sharing images, easier menus, lighter bodies and better marketing – and a good and small mirrorless system that isnt just treated like a neglected child of the F-Mount cameras.
    And they need to please the semi pros aswell. D750 / D810 with better buffer, better AF, faster tethered and wireless transfer (for studio work), better buffer, better LCD + touch, better video AF and the list goes on…
    But instead of focusing on the entry level and semi pros, Nikon is just doing mid range stuff that may not be as relevant imho.
    Great D5 and D500 for Pro FX and DX but no appealing entry level cameras and semi pro FX.

    • Thom Hogan

      I don’t really see Nikon f-ing up here. But boy are they heavy in micromanagement mode of the details, which is giving people plenty of leverage points to lambast them.

      To me, the danger spots for Nikon are taking away one of the SD card slots and not keeping up with the UHS tech. The camera is already a generation behind SD technology, and the camera isn’t out yet. Likewise, losing the AI coupler basically was a dumb move, as it the opposite of the “legacy” aspect that Nikon users in this class category treasure.

      • Sawyerspadre

        The AI coupler, grip contacts, 153 focus points and dual slots will be on the D7500S…. Oh, wait, that is called the D500.

        • manattan

          And double the buffer, pro controls, joystick, higher res screen, bigger VF, more rugged body, etc. But there is no pop up flash LOL.

  • T.I.M

    You guys need to stop wining about the card slot.
    My wife have a D3400, she NEVER use the 2nd card slot.

    • Graham Blaikie

      Ah! They must have consulted her! 😉

    • DSP~

      Not every event, wedding, whatever photographer has the budget to buy a pro camera to have redundant storage.
      It’s not like Nikon didn’t introduce the dual card slots in the D7XXX series before – but they took them away now wich is just a cheap possibility for them to either scare potential customers away or lead them to other brands.

    • Thom Hogan

      No, this is a tricky thing. Remember, perception is Nikon’s biggest problem right now. Any perception of moving backward rather than forward is going to get amplified by a customer base that’s already grumbling.

      Put another way: if there was a reason to add the second slot to the D7200, what was the reason to take it away on the subsequent model? What exactly changed in the user base that made that the “smart” move?

      The answer is: nothing. Nikon is micromanaging their costs against what they see the customer requirement is. Unfortunately, this adds to the perception by that same customer that Nikon isn’t moving forward.

      • My only excuse its that the D7500 was planned a while back – I hope Nikon realized that what they are dong is just plain stupid. Crippling a camera for no apperent reason besides “you need to buy our more expensive model” will not get them anywhere.

        • Thom Hogan

          I think Nikon is caught trying to juggle a number of things. But primarily, they’ll juggle the financial balls first. Users are just now starting to discover that, though this has been the case for decades.

          The problem with that is that Nikon is basically not only making paternalistic decisions for customers, but they’re not actually acknowledging them or engaging in a dialog about them.

          If Nikon said “with all the other additions and changes we made, to keep the price point we had to remove a few features that we’ve found minimally used by our customers…” we’d be in a different spot.

          Of course, before they could do that, they’d actually have to show that they’ve surveyed and discussed these things with the users of the camera in question. Even Apple has gotten themselves into trouble over this at times, and they’re far better at interacting with customers than Nikon is.

          But let’s be clear here, the three “crippling” things that come up are: single UHS-I card slot, lack of vertical grip, and loss of the AI coupler. We should have the debate–since Nikon won’t actually engage in it themselves–as to whether those things really cripple the camera.

          • Yes exactly – how much do you think they saved by removing those 3 features? My guess is no more than $10-$20 per camera tops. Is it worth for that amount of savings to burry the brand even deeper? I don’t get it.

            • Thom Hogan

              Oh, US$10 would be more than they actually saved would be my guess. And what they really saved on two of those was manufacturing complexity.

              But the economics certainly argue for being very careful about cost. Just follow this path:
              – Currently US$800 for body
              – NikonUSA get US$680
              – NikonCorporate gets maybe US$550
              – Corporate targets 40% GPM, so we have to make the thing for US$330

              So US$10 is a big chunk of US$330. Of course, the body originally sold for more than US$800, but the fact that Nikon continued to make and sell it lower prices indicates that their base target build price is probably down around where I put it. Maybe a bit lower, maybe a bit higher.

              But we saw this same thing (bean counting) hit the PC industry a couple of times in its history, never with a good outcome. With cameras now still USB 2.0, slow Wi-Fi, not current card speed capability, lacking a fully thought through and modern touch UI, and a host of other things that are “behind the times,” this puts the perceived value the customer has for the product lower, too. So you don’t really gain anything. Indeed, you risk losing something if the customer’s perceived value is below your product’s actual price point.

              If you want to stay on top in tech and grow, you MUST innovate, you must pull from the latest and greatest tech to solve customer problems that they didn’t know they had. That’s how you turn perceptions around.

            • So in order to keep their margins across their distribution layers, Nikon prefers to sell less units, because this is what will happen with a crippled D7500. I hope I am wrong on that.

            • Thom Hogan

              Having been in on similar discussions, this is how it usually goes:

              Bean counter: You need to take pennies out of the cost.
              Engineer: We can do that by using lower end parts or taking out parts.
              Marketer: But that will sell fewer cameras.
              Bean counter: Then you’re not doing your job well enough.

              The only way marketing ever manages to stay afloat in those arguments is if they have documented evidence they can point to (e.g. 50% of the potential upgrade base says they won’t upgrade without X, but 75% says they will with X).

              The bean counters will first challenge how that data was obtained and whether it is accurate, but if you can defend it, they’ll then put that into their spreadsheet and proclaim either “that’s not enough to justify the addition” or “okay, go ahead an put that in.”

              But then there’s the aftermath. So the camera market is mature and sales are just going down for everyone. You didn’t manage to hit the numbers you promised the bean counters. They have deep memories, because it’s all encoded in their spreadsheets. So now when you protest, they say “that’s what you said last time and you were wrong, so take out the part.”

              Every big company, and especially ones whose market matures quickly as happens in tech, get to this stage, unfortunately. It generally is the stage where I leave the company ;~).

            • Allan

              As an employee or as a customer?

            • Thom Hogan

              Now that I think of it, both. But I was mostly thinking about this from within companies.

              Note that the media companies I’ve worked for are no different. The bean counters will always tell you that “content production” is a high cost, and gets higher as salaries and benefits rise. Thing is, “content production” IS the product in media. I can point to hundreds of examples where those first significant cuts on the content side basically started the death spiral.

              Newspapers are a good example. They were hemmed in on the circulation side: the plants were unionized and the distribution, well, let’s just say that if you didn’t meet certain demands, you might find that your newsstands were vandalized.

            • Allan

              I don’t blame the bean counters; they are just doing their jobs. It’s up to the upper management (the bosses) to take input from bean counters, marketers, engineers, photographers, etc., to make smart decisions. The loss of market share shows they are not making smart decisions.

            • Thom Hogan

              Certainly you need strong, motivated, insightful, and well-connected leadership in order to make smart decisions.

              I’m not going to finger point, but given my interactions with Nikon management, I think I see the fingers of a few leaders in many of their decisions lately. What I’d really like to know is on what ground-based evidence are they making those decisions?

              I’ll take the KeyMission 170 for an example. Given the time frame that this started at, did they not see that there was strong market saturation already? Did they not anticipate that GoPro would drop the separate case and add the LCD? Exactly what data precipitated the go decision there? It would be illuminating to know.

            • manattan

              It probably was something along the lines of “our company is dying, let’s just speed this process up to get this over with”.

            • This was a sad story… I do not see how Nikon can come back with this mentality – like you said, they need innovation, not another way to split a penny.

            • Thom Hogan

              Darwinism is a sad story if you look at the extinctions, an exciting one if you look at the adaptations.

            • Allan

              I like your analogy but,

              Darwinism is rooted in the randomness of the evolutionary process; there is no thought involved. Let’s hope that there is some thinking going on at Nikon.

            • Thom Hogan

              I was thinking more broadly than biologically based evolutionary Darwinism, which as you point out is not decision based, but random.

              There certainly is randomness in business. You can’t always predict things like the Great Recession or wars or even just public whim. But you can build an organization that can withstand and react to that.

            • yes 🙂 sadly I have not seen any adaptation yet

            • Adam Brown

              “If you want to stay on top in tech and grow, you MUST innovate, you must pull from the latest and greatest tech to solve customer problems that they didn’t know they had. That’s how you turn perceptions around.”

              I agree with this statement. Problem is, there is not going to be any real growth in camera bodies. Sure, you may have one model that is more successful than another. You may have some shift towards mirrorless. But Nikon will never again sell as many ILCs as they sold in 2012, for example. The D820/850 will never sell as many bodies as the D810. The D7500 will likely never sell as many bodies as the D7100 and D7200.

              So regardless of whether they innovate and push the technological boundaries, sales are going to decrease.

              So no matter what they do, no matter how awesome their cameras, their revenues will decline.

              With declining revenues, there is more effort by management to cut costs.

              So with a shrinking market and declining revenues, it is easier for management to justify price cutting rather than increased investment.
              Of course, by cutting costs instead of looking to invest, it ultimately causes sales to fall even further. So then it becomes a vicious style — Sales are down more, we better cut costs more! But we we cut costs more, sales will fall even more! Then we better cut even more costs!

              It’s not just camera companies. The same cycle is on the verge of driving Sears out of business. Instead of competing with Amazon by improving their stores, they cut costs… turned their stores into undesirable wastelands. And I suspect they will be completely out of business by the end of this year.

              Getting back to Nikon, I see some positives but also some negatives in terms of Nikon’s commitment to investing in the future.
              — The good — Instead of just adding megapixels, they really pushed up the camera from a performance perspective. 8fps with a 50 image buffer would have been considered a pro-camera not that long ago. The D7500 is practically an APS-C version of the Nikon D4 (similar resolution, same AF system, 8fps vs 10fps). (Maybe it is really a D400). It is also incorporating some of the innovations from the D5 such as the AF auto fine tune.
              — The bad — Some of the obvious cost cutting. Lack of UHS, lower resolution LCD.
              — The missing innovation / Nikon falling behind: They are “keeping up” by adding 4K, but they are now the only camera maker (with Pentax) without a truly usable live view for stills and video. Sony has 4d hybrid AF.. Canon is now putting mature dual pixel AF into their high end cameras. This is just falling behind. This is Blockbuster holding on to VHS while everyone else was switching to DVD.
              This isn’t going to make any devoted Nikon shooter switch away from the system. But if you are younger and investing into a system for the first time… and you grew up using “screens”… this is really going to put Nikon at a competitive disadvantage.
              Blockbuster may have gone bankrupt eventually anyway… eventually losing sales to online streaming. But their slowness is transitioning to DVDs was a major factor in their demise.

            • Thom Hogan

              Lot of things to respond to.

              First, about tech maturity. Basically you have to reinvent the market over and over. It really has to do with what business you think you’re in. If you think you’re in the camera business, then you’ll die. You’re in the “taking of images” business. If you thought that dedicated cameras were the only way that would happen forever, you were wrong. If you think that smartphones are the only way that will happen in the future, you’ll BE wrong.

              I’ve long said that Nikon missed something when they stopped referring to themselves as an optical company. At their heart, everything they did (and still do) is about bending and using light. You’d think there would be a need for that in the future ;~). Of course, it might not come in the form of DSLR lenses.

              So no, growth in camera bodies will be very limited. I can see it in a few forms and products, but not across the board. At the same time, I don’t see ILCs going away any time soon, only morphing. Nikon is morphing slowly. Sony morphed once already, will probably morph again whether they need to or not ;!).

              You and others keep hounding on an individual detail of some sort (e.g. dual pixel PD). Nope. If you fixate on a tree, you won’t see a forest.

              The only question in my mind is this: Nikon has been slapped silly by the market. To repeat my analogy, they kept the accelerator pedal to the floor all the way to the end of the straightaway and well beyond the point where others had braked, and didn’t seem to see the hairpin curve at the end. They’ve now crashed into the wall and need to pick themselves up.

              So: (1) Nikon knows they goofed; (2) Nikon knows they need to do something; (3) Will they do the RIGHT thing?

              It’s not #1 or #2 that are in question, only #3. And it has nothing to do with missing card slots, AI tabs, vertical grips, dual pixel PD, or any other individual feature. It has to do with: will Nikon reinvent the way they approach and sell imaging to customers? Even partially.

              No one knows the answer to that question. I don’t even think Nikon does yet. But until they do figure out the answer, their best course of action is to keep the cameras they’ve got up to date and still reasonably viable.

            • Adam Brown

              Good points… but I see it as 2 important paths/questions.
              You elude to the big question — how do they position themselves in the new reality of imaging market. Merely iterating past products is insufficient. And in this sense, it’s not about any individual features.

              But there is a second issue — especially while they are still figuring out the big picture, the second issue is simply remaining competitive and relevant. If you fall too far behind, it becomes too late to figure out the bigger question.
              And this does include staying current with the competition in features. It can be hard to know which features are the important ones that drive consumer decisions.
              I’d compare it to the iPhone popularizing touch screens… and now you can’t sell a smart phone without a touch screen.
              Aside from the niche DF, how would an ILC sell if it didn’t incorporate video capabilities? Or didn’t have live view at all? Or a model that had stuck only to CF cards? Or if a camera maker had decided that “nobody needs more than 10mp…”
              No, you don’t have to match every feature offered by every competitor. But you also don’t want to be the only one not offering features that consumers can get in every other brand.

            • Thom Hogan

              Well, as to the first question I’ll tell you what I told Nikon executives in 2010: (1) Nikon Inside; (2) Communicating/Programmable to fit new image sharing world; and (3) keep your advantage for as long as possible in the old camera world.

              I’m not convinced that anything has significantly changed in that advice other than what Nikon would be inside of and what they have to successfully communicate with. But given a month or two to reflect and build a new case, I’m sure I could. I’d need to also spend a bit more time investigating 2-year, 5-year, and 10-year out technologies to make sure I’m not missing something.

              You are correct that they need to remain relevant in what remains of the camera market. But you know what? I think that’s as much a marketing and messaging issue as it is a technical issue. Look at what I wrote last week about Nikon’s advertising: it’s disconnected from the sale. Other than big Instant Rebate programs from time to time. Nikon DSLRs can and do hold their own against all comers at the moment. I’ve written so many times that I believe that the D810 outperforms an A7rII slightly, yet it’s the Sony that gets all the fan promotion. Where’s Nikon saying the same thing as I am?

              Again, perception. The perception is that Nikon has nothing to add to smartphones, They do, but they’re not doing it. The perception is that Nikon can’t live in the social networking image sharing world. They can if they actually had a crack team on SnapBridge. The perception is that Nikon isn’t competitive. They are, they just don’t say that much to any but those that make it to a Nikon site, and even then they don’t bother to tell you about how they’re better than competitors.

              So, on the customer side, Nikon is failing the perception issue. On the Nikon side, they’re failing the execution issues.

              All fixable. But remember, their CEO is someone who’s used to selling a couple of dozen units a year. I wonder if he and his team actually get the hole they’re digging.

            • Adam Brown

              I have 3 comments–
              1. In 2010, I think you were quite insightful to see the need for better addressing the image sharing world. But in the reality of 2017, that simply isn’t enough. No camera will communicate and share images as well as a smart phone. Even if snapbridge becomes perfect, it’s still not better than a phone — it’s carrying a big bulky camera that can transfer photos to a slim phone for sharing. As opposed to just taking the picture with the slim phone in the first place. You can’t hope to beat phones on their own turf. You need to improve image sharing just to stay competitive but it’s not enough to drive the future. And it’s not enough that dslrs can have telephoto lenses or better image quality– that means something to serious enthusiasts but won’t beat the ease of a phone for casual shooters. Maybe I’m wrong, but my prescription is to make entry level cameras “fun.” They need to be fancy toys that are fun to use. Give more people a reason to use a ILC even if it’s not as convenient and easy as a phone, even if phones can produce good-enough IQ.
              2.. there is the future of Nikon as a company. Rightfully, that’s what corporate management cares about. But most of us around here actually have a more selfish concern — future of the F-mount, protecting our investment in the system. Nikon may have a long prosperous future designing autofocus systems for smart phones and car cameras. But most of us are hoping Nikon’s future includes a place for thr f-mount. I was a Sony a-mount shooter. When Sony reinvented itself, it has all but abandoned the old system. I hope that doesn’t happen to Nikon.
              3.. it’s not -just- – perception and communication problem. Like you, I shoot extensively with both Nikon and Sony. And yes, Nikon still makes fantastic dslrs. But are they still the best ILCs? You say the d810 is still superior to the a7rii… You’re probably correct by all the traditional metrics. Better ergonomics, better menu system, better white balance, more reliable metering, better JPEG rendering.
              But you’re missing many other comparisons, many of which go to my first point of making cameras fun. The d810 can’t face detect and eye-detect like the a7rii. I can’t hold the d810 down by my feet or over my head, and still get fast live view AF at burst shooting at the same time. The d810 can’t do totally silent shooting. The Sony cameras do great in-camera panoramas and HDR. I’m not a video person at all, but I do enjoy the simple super slow-motion video available on my a6300. And shooting 11fps on cameras that cost under $1,000 is fun too (comparing the a6000 to d5500, a6300 to d7200).
              So yes, on one hand… Nikon dslrs continue to be the best available ILCs. But in many other ways, the competitors are pulling further and further ahead.

            • Thom Hogan

              1. As I’ve noted before, my Aha! moment came in 2007 sitting on the side of Kilimanjaro and able to send images back home (via iPhone). By 2010 I had a pretty strong understanding of the players and where they were going. But I’m not as willing to dismiss the reality of 2017. Not a lot has changed other than APIs, URLs, and a few of the SV players.

              The smartphones are convergent devices, and as such, they eventually go least common denominator. While right now we have them trying to distinguish themselves by camera ability, I think that’s going to die down considerably in a few years. Moreover, the size/power issues really put a top end to what you can do in the form factor, and the things that drive how much is left are battery and display. The Phablet craze hit a top end of what people are willing to carry.

              So I think there’s going to always be a place for dedicated cameras, especially for highly critical work that has spin-out timely components (e.g. news, sports, etc.). Cameras can and should be jumping to fill that space. Ironically, I can stream from my 4K video camera perfectly fine. Should I happen upon a newsworthy event, I can call up CNN, tell them where to grab my stream and I’m on air. But I can still be running around with that camera and getting high quality shots, too. Why is this easier to do with video gear than stills? (hint: has to do with organizational standards behind the media outlets).

              2. Absolutely right. But…what business would be that be and who are they selling to? It isn’t steppers to a few fabs. It isn’t consumer cameras at Best Buy. Fundamentally, Nikon let their two biggest businesses just push out past market failure points. They should have diversified long, long ago. And they shouldn’t be trying to be “proprietary everything.” They make some of the best glass in the world. They can be a supplier.

              3. Yeah, the “fun” component is a big one, but primarily if you’re not in the professional tool business. It’s actually every time Nikon has transitioned into more consumer type cameras that they’ve floundered, and I’m sure that this is part of the problem.

            • Adam Brown

              1. I agree that phones are reaching their maximum displacement. I agree that dedicated cameras are not going to die completely. The question is, how big in the market for dedicated cameras, once the dust settles. It is just pros and extreme enthusiasts, or is there still a generic consumer market left.
              My “aha” has come from teaching a photography class for a couple of adult schools. My “students” range in age from their late 30’s to 70’s… and more of them are on the older side. They come specifically because they want to learn to get more out of their dSLRs. Most have owned their dSLRs for years, but have never taken them off “auto mode.” Most have never considered trying a lens other than the basic kit and maybe a consumer telephoto zoom. In my current class, one of the students… a woman in her late 30’s, has a Rebel Xsi — So she is fairly young and tech savy, she has a clear interest in photography and has a good eye for composition. But she is toting around an 11-year-old camera with a kit lens. While the market for this type of photographer will never return to what it was 5-10 years ago, I believe that the camera makers must still maintain a healthy segment of this market, as some of them will grow into enthusiast photographers.
              The next part of my “aha”…. I stuck the basic kit lens on my Sony A6300, set it to jpg and full auto… and took some side by side shots with my iPhone 7. Viewed at normal viewing sizes….. the iPhone images were as good as the A6300, maybe even slightly better in some respects.
              When these dSLRs owners start my class — even though they have owned their dSLRs for years, most of them don’t know how to use the most basic functions. They don’t know how to move an AF point, or adjust exposure compensation.
              And going forward… younger people… when they compare those dSLR images with phone images, they aren’t seeing any real reason to use the dSLR.
              I already mentioned that ILC/dSLR cameras must become more “fun.” But I should have mentioned — they also must showcase why they are better than phones. Okay, the most obvious answer is telephoto zoom — So your sports/wildlife enthusiasts will never be satisfied with a phone. And the camera companies clearly thought “telephoto zoom” was the antidote to phones by pushing the superzoom compacts for years….. but most non-sports/wildlife shooters have started to realize…. There isn’t a huge difference between a fixed iPhone camera lens and a 18-55 consumer zoom.
              So this is largely a marketing question — How do you showcase the advantages of ILC? I mentioned most of my students have never even considered a lens beyond the 18-55 and 55-250. They got a deal on their camera that included both, why would they ever need more?
              When one of my students is a Nikon or Sony shooter, I hand them a 50/1.8 lens and tell them to stick it on their camera. Within a minute, I get a response of “wow” — even on full auto, the camera is now using faster shutter speed resulting in sharper photos, they are noticing the depth of field difference, the focus becomes faster. They’re eyes are very suddenly opened to the potential of their camera, that they didn’t even know existed before.
              To a lesser but similar degree, the same thing happens when I show them ultrawide lenses — They are floored by the perspectives you can create with such lenses.
              So…… in regards to your often repeated “buzz buzz”… enthusiasts generally know what lenses they need, and can generally get them already. Yes, they may need to use an FX lens instead of a DX designed lens. But the lenses generally exist.
              The problem is getting those lenses into the hands of consumer photographers, so that their camera actually is better than a phone camera.
              I actually think Nikon (and others) should sell their D5000 series paired with a 35/1.8 lens… maybe also design entry level packages that include ultrawide.
              So that when consumers take these cameras out of the box, they are immediately getting images that are better than their phones.

              2… In my fantasy, Nikon and Sony merge. Nikon supplies the glass… they continue a traditional line of dSLRs, along with E-mount mirrorless, and come up with a great F/FE mount adapter. Yeah, just a fantasy.

              3. Nikon could go the way of solely being a professional tool. The market would be tiny, but likely profitable. And if they don’t expand more towards the “fun,” then this will happen. I think it would be regrettable. And even professionals may gradually look towards other brands that are both professional, and have incorporated some of the useful “fun” elements. Tilt screens are not considered a “professional tool”.. but I know many professionals who have started to find them very useful.
              Yes, Nikon has floundered in their recent efforts. But that doesn’t mean it’s a bad path, it just means Nikon has executed really really poorly. Sony had success with their NEX, so expanded along those lines. Nikon has failure with the 1 series, so has all but abandoned it. And they are either secretly on the verge of trying again, or they really have mostly just abandoned mirrorless.
              So is the lesson that they shouldn’t try those “fun” elements and just stick solely to core (Image quality, autofocus systems, performance speed)… or is it a matter of execution? Apple’s first tablet experiments were total failures, good thing they didn’t give up.
              I had bought a J camera for my son… The concept behind the camera was solid, and it has some fantastic “fun” elements. But the execution was absolutely horrendous. Paired with the slow lenses, the IQ is simply bad. (The RX100, released at the same time, managed to get far superior IQ out of the similar sensor). The UI is horrible — For enthusiast photographers, access to basic controls was horrible. For basic consumers, the controls are confusing. The camera should be great for shooting action, but on auto it always used shutter speeds that were too slow when I tried it. Of course, I knew how to increase shutter speeds, but that required confusing menu diving. On top of that, the cameras were overpriced.
              But the general concept and some of the technologies were very strong — A super fast compact ILC. If priced right, with a clean interface, and IQ that could rival dSLRs, it could have been a best seller. I think they may have hobbled it intentionally in some ways, because they didn’t want it to compete with their dSLRs.
              Part of the reason I’m frustrated with the lack of Nikon mirrorless development, is because they already had demonstrated they have some of the core technologies to make it work. Take that Nikon 1 AF system, pair it with larger sensors and true f-mount compatibility (The FT-1 adapter with support for 200 AF points instead of just 1 AF point)… throw in some good video features, let it shoot in the 10-20 fps range… price it right, and it’s a best seller. But Nikon seems afraid it will cannibalize sales of the D7500 — And they are right, it would. But they have a choice, they can cannibalize their own sales, of they can simply lose those sales to competitors.

          • I have ai-s, af-d, and af-s g lenses. Won’t buy a body I can’t use them all on. That ai coupler on my d700 makes using the good old glass a pleasure to use. Nikon just crossed me off the list as potential d7500 customer.

            • Thom Hogan

              I’m sorry, but I’m getting tired of these pronouncements. You have a D700. Why would you update to a D7500?

              People are just in a complaining mood, it seems. I’m seeing more and more of these non-sequitor type pronouncements. Many from folk who aren’t target customers for the thing they’re complaining about.

            • Sawyerspadre

              Maybe for video, or to use the new DX primes when they come out, buzz, buzz.

            • Not an update. In addition to. The update might be the d810. Sorry my need tires you. But. I’ve been waiting for a version of the d7200 with tilt lcd, etc…and it finally comes, and it doesn’t work for me. I felt the same way about the d5300, etc. I would have added one if I could also use my old manual focus glass. So. A little disappointed.

      • Adam Brown

        I wouldn’t say “nothing” has changed.
        While it may not be sufficient reason to remove the second card slot, Snapbridge can be considered as a redundancy. Afterall, you can basically automatically backup a jpeg onto your phone, as opposed to having a second card for jpegs. I realize there are differences. It isn’t a true replacement for a second slot, but it can somewhat slightly lessen the need for a second slot.

        • nwcs

          I wouldn’t say SB in its current incarnation would qualify as a redundancy. The jpeg is much smaller plus you have to have the smartphone with you, the connection working, etc. If they find a way to transfer full size jpegs reliably and easily then I’d agree.

          • Adam Brown

            As I said, I realize it is limited. I was just pointing out that there is some limited level of redundancy as opposed to “nothing.”
            To the extent you’re only using the second slot for jpeg backups (and there are other reasons to use the slot), and assuming you don’t need full resolution backups, and then assuming it is working, etc (lots of assumptions), it could lessen the need for the second slot.

      • Piooof

        The user base didn’t change but Nikon’s offer did. I bet Nikon considered the double slot to be an essential differentiating factor in order to not cannibalize D500’s sales. But everybody can feel what it is: a voluntary castration for market segmentation purposes. This plus the unbelievable downgrade of the screen and a steep price hike (in Europe) makes for a weird launch.

  • Camera Cottage

    SINGLE SD card slot?
    I am hoping that is a typo! But the memory card door does look significantly smaller.

  • T.I.M

    I just checked the Wall street market, D7200 auctions went up $30 in 24 hours!

  • Wolf33d

    What a joke again from Nikon.
    We were used to have 0 upgrade on their new camera (Snap bridge?)
    But this was now thing. Time has come for upgrade being a downgrade:
    1 slot instead of 2.
    D500 sensor meaning less mpx and a lot less Dynamic Range.
    Don’t look at Dxo, they are just numbers. Look at Dpreview DR studio tool where you can actually see a real image and

    • harvey

      Why would Nikon, or indeed any manufacturer, spec a camera better than its flagship at a lower price?

      • Wolf33d

        So you are going to buy a piece of shit for 1200$ because it is close in spec to a more expensive camera? Not me.
        This is not the question. The thing is they release a downgraded camera 2 years after for more money (than a d7200 now). This is not acceptable.
        The video capabilities of this camera and the D500 are not acceptable.
        I am not even speaking about the fact that Nikon is years behind not having FF and APSC mirorless in the game.

        I loved the Nikon D810. A body that at least brought world class dynamic range and high res sensor.
        The D750 brought very nice balanced specs for a good price.
        But time as passed, and Nikon becomes behind. They need to release real new stuff and not just snapbridge upgrades and downgrades. Seriously. Or they will really die. (Well bit of people like you continue to buy shit for a premium price – aka D7500)

        • Michiel953

          Yes, it’s not acceptable at all. You should write to Nikon management immediately, outlining your formal complaint.

        • harvey

          Once again, why would Nikon give you better specs than the D500, in a lower priced body?

        • nhz

          First of all, while the D7500 is a downgrade for you it is an upgrade for many others.

          The competitor from Canon (80D) has even lower DR and probably lower resolution too in practice because of low pass filter. Also it doesn’t have 4K video, second card slot etc. While 80D has a few features that might make video use a bit more comfortable, I don’t think anyone who is serious about video should buy these DSLRs. Better buy a camera dedicated to mixed use like Pana GH4/5 or a real video camera …or maybe buy a Sony and spend a fortune on good lenses 😉

    • BVS

      Agree on the card slots.

      Shorter battery life is unfortunate, but still plenty, and better than them skimping on other things (e.g. weaker flash on D5600) just to make the CIPA number higher. Also still comparable to 80D.

      I think we need to wait and see on the DR. They may have tweaked it differently than D500. Nikon claims D7200 uses the same sensor as D7100, but D7200 shadows are good and D7100 shadows are crap (when pushed).

      • Mike

        You forget that the D7000->D7300 came out in a time when Nikon didn’t have a flagship DX camera. For 10 years it basically was their DX flagship. D500 sales would drop off (and might still) if the D7500 was spec’d like a D500, dual card slots and all. Similarly priced and spec’d cameras from Sony and Fuji only have one card slot.

    • Horshack

      Agreed. Nikon is in no position to play segmentation games at this point. It’s like making people take their shoes off before entering your house that’s burning down.

  • Nikita

    Upgraded RGB sensor is excellent. What about auto AF fine tune?

    • doge

      bullet point number 3. “There is also an AF fine-tune function that supports auto fine-tuning, making precise focus adjustment for each lens easy.”

      • Nikita

        great, thanks, the two improvements I was hoping for (with RGB sensor).
        I love the SLR experience.

    • Senor Magnifico

      D500 sensor meaning less mpx and less Dynamic Range

  • T.I.M

    Most people use the 2nd card slot for the video recording, so why give 4K video but only 1 card slot?
    I better see 1CF + 1SD slots on my D8200/D900 (or else, I’ll buy it anyway)

    • jstevez

      Yes, I’m one who always send video shots to card slot #2. Also during very important events like one in lifetime vacation I set my DSLR to copy pictures to both cards.

      • Mike

        Then this isn’t the camera for you. What is cheaper? Repeating your once in a lifetime vacation? Or getting a camera that meets your needs?

        • jstevez

          A few months ago I’ve good deal on a used D500, so you’re 100% correct, get the camera that meets your needs.

    • Thom Hogan

      Yes, I’d agree with that sentiment. But then again, Nikon doesn’t think like camera users do, nor do they do a lot of consulting of active camera users to find trends like that.

      • Allan

        Do the Nikon Ambassadors opinions influence any of their decisions about individual camera features?

        • Thom Hogan

          At the pro camera level, sure, though generally not in the design process. The earliest the Ambassadors see cameras is in prototype stage, I believe.

          At the D7500 level, doubtful.

    • Gecko684

      Xqd and sd I bet. I feel like the d850 will be a d500 with a big sensor.

    • Piooof

      Well, I’m afraid 4K was thrown there because it came as a free bonus of soldering an Expeed5 chip, not as a seriously thought-out feature.

  • Senor Magnifico

    Let’s guess what Nikon will take out of D820?

    • Sawyerspadre

      I guess it depends on whether the D850 is also in the pipeline?

    • Viktor

      It seems they already did – the whole body 😀

    • Viktor

      Actually, without joking I think and hope it will be that silly built-in-flash 😉

      • Mike

        Agreed. I don’t think I’ve used the flash in a camera in the last 8 years. That said it can be used as a tertiary backup for triggering speedlights or studio strobes. But so can a cable and a PC port. Lol

  • Sawyerspadre

    Interesting reactions. This is a great update from so many cameras.

    If you wanted a D500 for $1250, sorry, that wasn’t what Nikon was thinking. If you need two card slots, or a grip, Nikon has some great cameras that have those for the serious photographer.

    If you are an enthusiast coming from D7000, D90, D5xxx, D3xxx, and pretty much everything before that, this is a great camera.

    The proof will be in the images, and video. I predict this camera will be a joy to use and deliver great images.

    My D700 has only one card slot, and it seems to work fine. Is that not a camera a pro could use? Also the D300 and many “pro” cameras have taken billions of images on only one slot.

    It looks like Nikon made some smart choices on how to keep this in the middle of the DX line. If you ready between the lines, you might see a lineup where the D500 is top, D7500 is middle and a new D6500 is the upgraded D5xxx series. Kill the D3xxx series and now you have a more focused line with room to introduce Mirrorless DX. You have also moved your average selling price up, in all likelihood, which seems to be a stated goal of Nikon.

    • Yep! My D700, and D300 before it, and D2x before it, had only one slot. And my D700 is the breadwinner. (although my last gig was mostly with the D500…that may be the way of the future. It’s the bee’s knees.)

    • Thom Hogan

      An interesting observation about grips: clearly Nikon can’t make money on those grips, they get knocked off so fast at far cheaper prices that Nikon ends up with a pile of them they end up having to use in promotions to sell cameras. The bean counters obviously won this battle: “can’t make money on grips? stop making them!”

      But…grips are pretty popular with users, just not at Nikon prices. In essence, Nikon’s giving up on the grips means that they’re taking an option away that customers found useful. Now, if only Nikon worked with third parties, they could keep users happy by letting third parties supply these low profit items, and everyone would be happy, right? Yeah, that’s what Nikon’s insular and unopen stance does to them: pisses off a few users every time they make these paternalistic decisions.

      • Sawyerspadre

        And I think you could make a grip connect with only 4 or 5 pins.

        voltage, common, mux, mux bar, and maybe a ground pin.

      • You’d think Nikon could standardize the add-on components which are easily knocked-off… grip, batteries, GPS, WiFi, etc. That way the per-item cost would become more reasonable and they could be used across the product line.

        I’ve tried three, third-party grips for the D810 and they all got returned because they performed erratically. I’d rather spend $100-$175 for a Nikon-produced grip than $45-$90 for an off-brand. And I sure ain’t going to spend $370 no matter how well it is made.

        Hell, I’d probably even spend $200-$250 on a Nikon-branded grip if I knew I could use it on my D700, D810 and D500; that it wouldn’t be obsolete every time I bought a new body.

        That’s part of the vendor lock-in that Nikon doesn’t seem to understand. If my grip, GPS and batteries worked on my next Nikon camera as well as my last Nikon camera, I’d be more likely to by a next Nikon camera. When all the Nikon accessories get replaced every iteration, there is less friction in moving to a completely new system.


        • Thom Hogan

          The Japanese don’t seem to want open and flexibile ecosystems. For the most part they’ve used proprietary and closed ecosystems in tech products, and that’s been one reason why they didn’t dominate a number of key products over the years, including PCs and smartphones.

          Personally, I want to build and sell the core of the ecosystem. I want to show what the ecosystem can do. But I don’t want to build all the little bits and pieces that extend the ecosystem to its fullest. That’s a waste. If you have talented engineers, why would you have them design dongles (I’m looking at you Apple) or remote triggers or any of the other smaller things in the system?

          The camera makers should control the core imaging IP (the camera’s smarts), the camera bodies that come from that, and create the lenses that establish it as a full system, maybe extend that a bit with lenses that show something off, like the 19mm PC-E or 300mm f/4E PF. But I’d want my best people constantly extending and improving that core of the ecosystem, not wasting time trying to figure out how to sell a widget, especially widgets that are more commodity like.

          The sum of a ecosystem is greater than the sum of the parts. Unless the parts suck. Make the best core of the ecosystem and engage others to make the best extensions. Everyone gains.

      • Piooof

        I don’t see that as a paternalistic ‘you don’t need a grip, do you?’. I rather see it as an aggressive ‘if we can’t make money with this, nobody will’. Surely, if they only produced microscopes they wouldn’t piggyback all these companies selling aftermarket lens caps, tripod collars or flash radio commanders. So maybe they should stop producing cameras right now?

        • Thom Hogan

          Paternalistic and propriety are at least cousins, if not outright siblings. I sometimes am a little loose in my language there, so my apologies.

          The customer stories that make the rounds about Nikon in virtually every market they’re in tell me that this is systemic to them. It’s the way they operate. I’m a little surprised that they haven’t tried the HP/Epson ink games with the lens mount, where you’d need some sort of encrypted communication that Nikon controls for the lens to be even registered. They’d probably try that if it didn’t make their own legacy lenses inoperable ;~).

          It’s a funny thing about companies: even people within the company aren’t always privy to the way they actually operate. I’m in Seattle briefly (actually at the airport heading home) for a big event at Paul Allen’s Living Computer Museum, and ran into my old fellow Osborne notable, Lee Felsenstein (he designed the Osborne hardware). As we were telling war stories, he was surprised at some of the stories I told: he was there and didn’t see some of the things that were happening. I suspect that this is highly true at Nikon. There’s a lot of compartmentalization. The grip designers probably aren’t aware of the reasons why the D7500 didn’t get a grip. No one asked them to design one, so they just moved on to whatever the next project they were assigned.

          • Piooof

            Sure. In all big companies there’s a fragmentation of responsibility that doesn’t lead to collective intelligence. But not seeing that a vertical grip is a sort of ‘status symbol’ for a camera [owner] that is essential to keep in this ‘enthusiast camera’ even if you don’t make a buck on it, is weird. A bit as if BMW removed the possibility to mount a third-party in-car audio system in their 3xx models because they wouldn’t make any money on it, or because this would presumably entice people to buy a 5xx model that has this possibility (nope, they’ll buy an Audi instead).

  • Ric of The LBC

    Well done Nycon! Yesterday I found the sales receipt for the D80 I purchased in July ’07 for $1100. This thing is going to be $150 more and a brazillion times better.

    Buncha whiners. No 2nd card slot, what a POS!

    Go take some photos.


    • Piooof

      In Europe D7200 was introduced at 1200€. This one is now 1550€. I don’t know what Nikon’s thinking.

      • For this you can probably blame the Euro – in the US the price is almost identical.

        • Piooof

          No, I have to blame Nikon. For six months the $ has been around 0.93€. Add 20% VAT and you get 1340€. Thus a normal price would be 1350€, not 200€ higher.
          Right now the D7500 is 63% more expensive than the D7200, for no real improvement in sensor, and suppression of several ‘pro’ features like grip, double SD slot, or full top LCD. Not to mention the subpar touchscreen resolution that was good 8 years ago when > 300 dpi phones were not becoming mainstream (neither 4K video). Better AF certainly makes better pictures, but it’s not something you can easily judge in store, contrary to the features I cited.
          Bis repetita: I don’t know what they’re thinking.

    • I should compare the price of my first computer to my latest one.

      • Ric of The LBC

        Or my first car car and latest one.

        • Not the same comparison. Silicon technology is different.

          • Ric of The LBC

            I’ve had 3 laptop computers in the last 10 years. About ready for the next one. They have all cost about the same price. Specs have gotten better, but the price is the same.
            Silicon technology is not different.
            Dell, M60, M6400, M6800. M7720 will be the next one.

            • Exactly what I have been saying. Of course it’s understood that we have to allow for inflation over time too.

  • XanderV

    Well, I don’t know if anyone’s mentioned this, but there was a welcome control layout change. The ISO button is on top now near the shutter instead of beside the rear display like the newer pro bodies. The metering button has moved to the old ISO button location. The addition of the tilting touch screen is a pleasant surprise. For an iterative update, they did quite a bit more than the usual I think, though the removal of the second card slot is a downer.

  • Kiboko

    Zebra is good … When Will Nikon give us focus-peaking?

    • Thom Hogan

      Technically, zebra is only good if you publish the specs on what it is actually showing, or give the user to set the max crossover point. True video shooters also use zebras to watch skin tone values, which you can’t do without a fully settable zebra value.

    • Piooof

      Focus peaking? I’m dreaming of it, but the answer likely is: never. This would make Zeiss/Samyang/Irix/Laowa/etc far too attractive options. They want you to buy Nikon AF-P or AF-S lenses.
      (It bet an expert can program focus peaking in less than an afternoon)

  • Mike

    Lol. You whiners are funny. In an era where a m4/3 camera is over $2000 and mirrorless APS-C cameras (I.e. less parts) are in the mid thousands, Nikon puts out an incredible camera for less than $1300. The Sony a7sII is $4000, 4K, one card slot. The Sony a6500, APS-C, 4k, single card slot. Flagship Fuji cameras compete with the D500 in price and specs. Want a lesser priced Fuji? You get lesser specs. And one card slot.
    If you ‘need’ 2 card slots, this isn’t the camera for you. If you want a D500 for $1300, this is not it. If your work is critical and need that assurance, this is not the camera for you, pony up and do a business expense to buy what you need. And for another $700 you get that assurance. If you’re going on a once in a lifetime vacation, this may not be the camera for you. (Heck I wouldn’t even bring just one camera if it was).
    Up until the D3, cameras existed with only one card slot. Before that they could only use one roll of film at a time. The D7500 is incredible value for the shooting specs. If you need a camera to be primarily a video machine, there are better options. Most video rigs costing 10’s of thousands of dollars can only record to one type of recording media at a time. This seems to be a homerun for Nikon given its price point.

  • purenupe1

    Is this Nikon’s answer to video camera?

    • RC Jenkins

      No. Why would anyone design a video camera as a DSLR? Doesn’t make sense.

      This is a stills camera that offers video capability.

      • purenupe1

        Semantics…. Given the audience its should have been easy to understand im asking if this is meant for those who enjoy using DSLR for vlogging and have avoid Nikon for Cannon and Sony. Dont be a jerk

        • RC Jenkins

          I’m not being a jerk. You just made an vague statement with an incorrect implication.

          Do you know what semantics are? Not this.

          • purenupe1

            Still being a jerk… But semantics is the branch of linguistics and logic concerned with meaning. There are a number of branches and subbranches of semantics, including formal semantics, which studies the logical aspects of meaning, such as sense, reference, implication, and logical form. There is also lexical semantics, which deal with word meanings and word relations. And if that is not good enough for you how about conceptual semantics which studies the cognitive structure of meaning.

            • RC Jenkins

              LOL good job for looking in a dictionary. Now explain how your (grammatically incorrect) post “Is this Nikon’s answer to video camera.” and my response had anything to do with semantics.

              Because I’m not seeing what words you don’t understand the meaning to. Perhaps the same dictionary you just used would help.

            • purenupe1

              Youvealso gotten being an arse down to a science as well. Given the fact that this is an informal communication environment and im typing on a mobile device im quite sure the few grammatical errors are well within reason. But your inability to comprehend the very basic context of my post makes me wonder if your just plan mentally challenged. Either way you should do us a favor and walk through traffic.

        • ZoetMB

          I still think for vlogging, people will still use smartphones. But for more serious video shooters, this is not an answer until there’s more “P” lenses, lenses that keep focus from short to long end and stabilization for 4K video. And for semi-pros or serious hobbyists, geared lenses and faster video AF (maybe this has faster AF) and non-cropped 4K video. I’ve given up shooting video with AF on my D800. It simply doesn’t work. I bought one of those Hoodman compact viewers and manually focus. I’ve developed some techniques for zooming and re-focusing smoothly on my long zooms. Unfortunately, I’m frequently in situations where I’m forced to shoot video at f2.8 or maybe 3.5 if I’m lucky on a long lens, so it’s really hard to keep focus. Eventually, if someone releases a decent LED monitor for a low price, I’ll get one of those.

          I think that both Canon and Sony are still far ahead of Nikon in terms of video. Nikon thinks of video as being one feature on a checklist. But their heart doesn’t seem to be in it.

          But having said that, I’d like to see what the 4K video looks like out of this camera.

          • ashleylamb

            ZoetMB Canon’s expensive cinema cameras may
            out perform Nikon but at the D750 and D5300
            price points Canon’s DSLRs have been well and
            truly beaten by Nikon for video quality.

            Amongst the hundreds of video shooters on EOSHD forum virtually the only Canon users
            left are a few using hacked Canon 5D MkIIIs.

            I recently purchased a Bestview S7 4K 7inch
            HDMI display for my D750 and it makes video
            focusing much easier (about US $200)

  • HD10

    D7500 Quick summary (incomplete) of changes from the D7200

    – Faster processor (D7500 Expeed 5 vs D7200 Expeed 4)
    – better metering
    – better WB
    – improved AF accuracy (better subject recognition and tracking)
    – improved AE
    – improved flicker reduction (artificial lighting)
    – improved Active D-Lighting
    – highlight-weighted metering mode option
    – group AF option added for Advanced Multi-CAM 3500 II AF
    – better/deeper grip
    – slightly lighter by 35g
    – improved weather sealing
    – ISO button positioned near the shutter button (like the D500)
    – rear screen is now tilting
    – rear screen a touch screen (touch AF and touch shutter on live view)
    – higher 8fps 50 RAW frames buffer (vs D7200 6fps 18 RAW buffer)
    – Auto AF Fine (In LV, to auto calibrate autofocus with specific lenses)
    – 4K video (at 2.25x 35mm FOV)
    – in-camera 4Ktime-laps video
    – 1080p HD video can now use Active D-Lighting
    – power aperture support for video
    – Zebra stripes for highlight checking in Live View Video Mode
    – better separated left and right microphone position
    – bigger front IR port
    – Auto Picture Control (analyzes scene for better tone curve)
    – Blue Tooth and WiFi (vs just WiFi)
    – shutter rated for 150k shots
    – shutter monitor auto adjust shutter speeds to keep these accurate
    – in-camera Batch Process RAW converter

    – uses D500 21mp sensor (some minus, some plus)
    – still the same 51-point Advanced Multi-CAM3500 II AF
    – SD card still does not support UHS-IImedia (like the D7200)
    – re-positioned camera strap lugs

    – still no Focus Peaking support in Live View
    – no separate AF joystick (like the D500 and the D5)

    – $50 increase in list price (USD $1,250 vs $1,200)
    – single SD slot (compared to the D7200 twin SD slot)
    – slightly lower resolution for the rear screen (922k vs 1.2M dot LCD)
    – lower number of shots per battery charge (950 vs 1110)
    – no NFC feature (which the D7200 had)

    Overall, I think the D7500 is a good and worthwhile upgrade from the D7000, D7100 and D7200. Compared to the price of the new Fuji X-T2, the Sony A6300 and A6500, and the Olympus/Panasonic m43 top end $2,000 cameras, I think the D7500 iteration delivers a solid bang for the buck.

    • RC Jenkins

      Also negative: removal of AI Indexing tab, so less compatibility & no metering for non-AF AI lenses.

      Neutral: move of metering mode button to where ISO button previously was.

      • HD10

        I will add these. Thanks.

  • Ric of The LBC

    I hope this will drop the price of Ai and AIS lenses. 🙂

    Maybe they are still mountable but aperture needs to be controlled with the sub-command dial like on the Df for non-Ai?

    • RC Jenkins

      They are still mountable, but they will not meter correctly, which can be a bigger problem as you move away from ‘wide open.’

      See here:

      To summarize, the viewfinder always shows the lens roughly ‘wide open’ so that you have enough light to see (eg. as opposed to when you hit “Pv / Preview”)–the lens only stops down during the shot. However, without this AI Indexing tab, the camera will have no idea how to compensate for metering other than wide open.

      One correction to that article:

      “However, lower-end cameras such as the D3xxx and D5xxx don’t have the aperture feeler so you lose light metering. On the D7xxx and higher, you can use these lenses in A and M modes with light metering…”

      Which is no longer true with the D7500… 🙂

      • Ric of The LBC

        maybe, maybe not. S or P mode will not work but in A or M if the sub-command dial is used to tell the camera what aperture the lens is set to then it will meter. That is how the Df works with non-Ai lens and I get great results with them. A slower process for sure.


        • RC Jenkins

          How will the camera know the aperture? This is not like a DF with a non-AI lens. This is more like a D3000 or D5000 (or similar) with an AI lens, which only works in “M” mode.

          See here:

          • Ric of The LBC

            You tell the camera what the aperture is. Why can’t this be like the Df?

            • RC Jenkins

              Did you even bother to read any of the links I sent? I pasted what is literally the definitions & history of the mount + a compatibility chart.

              You can tell the camera what the aperture is all you want, but how does it distinguish between a non-AI, AI, & AI-S? Do you think Nikon included this Df feature into the D7500? What would it do when an AI lens is mounted, since it doesn’t have the (optional) AI Indexing tab of the Df? The Df has this. The D7500 does not. It echoes all of the entry-level cameras like the D5xxx series and below.

              I take it you didn’t take the effort to ‘click’?


            • Ric of The LBC

              Yes I did. Rewind. I was speculating. “Maybe, Maybe not and I used the word IF.

              “What would it do when an AI lens is mounted”, Just like non-ai lenses

              1. Have the lens registered as a non-cpu lens.
              2. Set the Aperture on the lens. Say f/8.
              3. Tell the camera what the aperture is set to using the sub-command dial. f/8

              This will not work with S and P modes. non-ai, Ai and Ai-s lenses would be treated the same way.

  • amaas

    lower-res sensor, lower DR sensor (at low ISO), lower colour discrimination at low ISO. Single card slot, no AI support.

    Looks good for people wanting a cheaper speed camera. But the D7200 remains superior for people who shoot low ISO and single-shot mode (landscape, street, studio/portrait, etc)

    • HD10
      • Ric of The LBC

        is the difference even perceivable?

        • HD10

          The difference will be hard to see between two identical photos taken with the D7200 vs the D7500.

          That being the case, I prefer the 21mp sensor as it yields other advantages such as slightly smaller file size, faster shooting frame rate (fps) and greater buffer, less demanding on the lens optics, etc.

          • Ric of The LBC

            “The difference will be hard to see between two photos.” Exactly!

            Pixel peepers will have/are having a moo-cow over the difference.

        • Piooof

          The difference in price is very perceivable. And both go to the same direction, by the way. Still waiting to have the D7500 in hand, but it seems to have stupid touch interface limitations, which doesn’t really surprise me, alas, and the speedy AF/burst isn’t an argument for me. If the software part (snapbridge, interface) is still half-broken, I’ll chose a D7200.

      • amaas

        Slightly different than the DXOmark numbers, but supports my claims.

        The D7200 sensor is better at low ISO than the D500/D7500. The latter is better at high ISO’s.

        The differences aren’t large, but the D7200 sensor remains better for most non-event/action photogs, and for those who want the 20MP sensor, a used D500 is a better choice than a new D7500.

  • Steve

    Why is it that, in pictures 1, 4 and 7 of this camera the AF assist light is orange but clear/white in the others? #dat sloppy edit

  • Kyle

    I got a D7200 (refurb for $899) thinking I’d use the 2 card slots. Nope just use 1. I find that my camera really slows down when using 2 SD cards (Sandisk Extreme Pro 16-32GB ones with the 95 MBs r/w speeds).
    Having 1 slot isn’t a big deal to me.
    I like the upgraded video specs but not sure about using such a “low resolution” screen for 4K focus. By comparison I had a GH4 with the 2M dots and it was very easy to manual focus for 4K video.

  • HD10

    The D7500 would make a good replacement camera for the D300/D300s owners who would like to upgrade but who do not want to spend more for a D500 (so long as they do not need a Nikon battery grip). The absence of a second SD card slot would not be an issue for them.

  • Eric

    Going into hibernation. Please wake me up when Nikon comes out with something new and exciting.

  • ANOTHER disappointing release from Nikon. Nikon figures out any way to handicap a body. Not only is this handicapped, it is a move backwards on too many important aspects of the camera. This release gives me a pretty certain feeling the D820 will be handicapped too or a much different price range than the D810.

    Here is the Nikon Handicap list (a.k.a. you will never get all important features with ANY Nikon body). This list does not go into every detailed spec of each camera, just the most import aspects or USING the camera and the results you SEE in the image.

    D5500/D5600 – Positives: Great sensor, no AA filter, perfect tilting screen, excellent ergonomics.
    Negatives: No high speed sync with flash, 1/4000 max shutter speed.

    D7200 – Positives: Great Sensor, no AA filter, High speed sync with flash, 1/8000 max shutter speed, Dual card slots.
    Negatives: No tilting screen

    D7500 – Positives: Tilting screen
    Negatives: Less MP (only the D500 had this sensor so they needed a body that had the same sensor to lower costs), less DR, Single card slot, less resolution lcd screen.

    D750 – Positives: Tilting LCD screen, great sensor (then handicapped with AA filter even though no other new Nikon bodies have AA filter), great ergonomics.
    Negatives: AA filter, smaller AF area than D810, and a COMPLETELY UNACAPTABLE 1/4000 MAX SHUTTER SPEED.

    D810 – Positives: Great sensor, High resolution and DR, no AA filter, 1/8000 max shutter and hss flash sync, built in flash (great for triggering).
    Negatives: No tilting LCD screen, not the best ergonomics.

    Here is my bet on the D820… It will not have a tilting lcd screen and if it does, it will not have a built in flash. If it has both of those, it will be priced MUCH higher than the D810 was at time of release. You never know with Nikon but I HOPE they don’t do something as stupid as putting a 1/4000 max speed shutter and an AA filter in the D820 the way they did the D750.

    Nikon, is a FX camera with a tilting screen, no AA filter, 1/8000 max shutter speed, 4K video, and dual card slots too much to ask for??? gheeeeesh.

  • Richard Hart

    looks awesome – just needs to be fullframe!

    did anyone see what the video mbps is? I dont like filming with h.264 as it is compressed and looses the highlights/shadows.

    Why would you want a d500 over this?

    • Bill Ferris

      If you’re a professional sports or wildlife photog, the D500 offers a second XQD card slot, better AF, faster burst rate, deeper buffer and more rugged build. The D7500 looks to me to be a good option for the enthusiast sports/wildlife photographer on a budget. The D7200 may be the better, lower cost choice for landscape and portraiture.

      • Richard Hart

        thanks for the details! They left those reasons out in the video… I thought the 7500 had the same focussing as 500

  • Alex Ionas

    Conclusion: Any word on that D820 or D760?

  • whisky

    more innovation, less iteration please. =:-/

  • Piooof

    Yes, I also expect the D7200 to stay around for a good while. They do not target exactly the same audience, the D7200 is a better choice for “slow” photography and people with AIS lenses. So I anticipated a price reduction for the D7200 but looking at the introductory price of the D7500 I also suspect there won’t be any for a long time. Too bad!

  • ZoetMB

    That looks pretty good, except that it doesn’t have a Nikon battery plate. Also, while it takes a 4K signal, it doesn’t actually display in 4K, only 1080, but as long as I can see to focus, that’s enough for me. Does it come with a battery charger for the battery that comes with it? How long does the monitor last on a charge?

  • Pat Mann

    AHA! They released the D400 after all.

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