New for May: free battery grip with the Nikon D610, D750 and D810

For the month of May Nikon introduced a new deal: you can get a free battery grip when you purchase a new Nikon D610, D750 or D810 camera. The Nikon lenses price drop is till active, the Nikon 1 rebates remain unchanged, more discounts can be found here.

This entry was posted in Deals, Nikon D610, Nikon D750, Nikon D810, Nikon D810a. Bookmark the permalink. Trackbacks are closed, but you can post a comment.
  • Eric Calabros

    now we can call it a Big Deal

    • manattan

      Badum ching

  • dclivejazz

    Sales are either terrible and/or replacements are on the way.

    • T.I.M

      Nikon team read comments on NR, and when people bitch about the Nikon grips high price (like they did few days ago), then Nikon give it away !
      Hi Nikon, the PC-E 45mm f/2.8 lens is way over priced, if you read this comment can you sell it for $950 ?
      Thanks !

    • Andrew

      Actually, my company has historically experienced a drop in sales in the May, June, and July months. But I think the D500 is creating an unusual pressure on the sales of these different camera models. The question is whether Nikon has a flexible manufacturing infrastructure to shift production from one model to another and thus ramp up production of the D500. But that would also partly depend on their suppliers being able to meet the increased demand.

      • Thom Hogan

        By “unusual pressure” you mean that Nikon didn’t make enough D500’s to fill demand, and demand shifted from the FX bodies the minute Nikon did what people wanted (make a pro DX). Self inflicted wound, Andrew, self-inflicted.

        • manattan

          I’d be curious to know if the DL’s introduction has put any “unusual pressure” on Nikon 1 sales.

          • Sawyerspadre

            It would seem they blew it by announcing so early. They killed Nikon 1, without having the benefit of revenue from DL sales for months and months.

            I guess you have to save face in your home market when you’ve got basically nothing to announce for CP+.

          • Allen_Wentz

            What introduction? AFAIK all we have so far is just announcements, vaporware marketing.

        • Sawyerspadre

          Now they can release a full frame D400 at $999. Genius.

  • Spy Black

    Free Phottix grip….(rimshot)…

  • TheBronx

    The primary purchasers of the Nikon branded grips are professionals who could write off the cost. With the price of third-party grips a fraction of the cost of the Nikon grips, they probably have a serious oversupply. With the actual manufacturing cost probably relatively low, this deal is a no-brainer for Nikon.

    • T.I.M

      Professionals like to save money also, we buy high quality gear because we need it to do the work.
      Camera/lenses insurance also cost a lot of money but we don’t have the choice.

      • doge

        You’re a professional?

        • T.I.M

          Yes since June 1989, but I’m now somehow “retired” and only do photography work for family, friends, associations, clubs, small business, etc…
          I actually enjoy it more now compared to when I was a full time pro.

    • fanboy fagz

      Dont speak for the vast majority as you dont know. I personally buy 3rd party grips because they do their job well and i dont see a reason to spend that much on that because i dknt want to. Not because i cant. Many pros use aftermarket grips and shoot tons of weddings with no issue. Today they make the quality quite good. Its not like it used to be.

      • Aldo

        I had a bad experience with meike for the d800. I guess I should have gone with a better third party maybe… but now I just hunt for used genuine nikon.

        • fanboy fagz

          the only oem I used was for nikons N90s. ive never had an issue with any of mine througout the years. If I had an issue id just buy another. still way cheaper than oem by a lot. and the meike had some battery issue in the first batches.

          • Aldo

            Makes sense… but in my case I had to rethink buying another one… as the grip would not come off… I had to stick a knife to turn the release dial.

        • I had the same experience with meike for my 800e. Center button malfunction within 5 months. Then I bought pixel vertax and it is very good quality compared to meike. It is still going strong after around one and half year.

    • Thom Hogan

      I’d say the opposite. I’ve had enough problems with the vertical grips that I won’t use them in production. But I sure see a lot of consumers buy them.

      • Patrick O’Connor

        What’s the word I’m looking for??
        Oh yeah…anecdotal. 😉

        • Thom Hogan

          I’ve kept stats on this since first encountering the problem at workshops many, many years ago. I’ve never had power issues with a non-gripped student camera. In ten years, I’ve had nine instances of power issues with gripped cameras.

          Now, for landscape workshops, generally not a biggie. We solve the problem and move on. For wildlife workshops, such an issue may generate a missed shot.

          I’d be the first one to admit that we’re very hard on equipment at my workshops. We don’t travel with gear nicely packed in protective cases and treat it with kid gloves. So your mileage may vary.

          • Patrick O’Connor

            I was kidding “;-)” because you frequently refer to people’s comments as being anecdotal. 🙂
            Personally, I’ve never used a grip for various reasons so don’t really care.
            I actually thought about getting one of the cameras before thinking about the fact that I would never use the grip anyway.

      • captaindash

        Really? I’ve never known of one that caused troubles (a couple 3rd party ones have tho). I use one because I find it makes the camera far more comfortable to hold, which is funny because I have tiny little hands. Plus, in the D300 it gave me 8fps (which I actually required for sports sequences).

    • Writing off an expense does not make it free. It merely means you do not pay tax on that much income. I find I am more cautious about the stuff I buy for my business than I am for the tings I buy for personal use. When I buy a item for my business, I must justify its ability to create more value to my business than its cost. When I buy an item for my own use, all I have to do is think I will enjoy using it and be able to pay for it.

    • neversink

      Yes, I can write off costs on my taxes. But a tax write off is not my criteria for purchasing camera/photographic equipment. I still have to pay for that piece of equipment. I buy a piece of equipment because either I need it for a specific shoott, or It is a necessary piece of equipment I must have in my arsenal.

  • Ethan

    Any idea if they’ll backdate this to recent purchases? Feeling a bit burnt.

    • T.I.M

      Did you get the D810 at reduced price ?
      I think you’ll get the free grip if you pay regular price for the camera…

    • Call them up, they may be able to do it.

    • Michiel953

      Of course they will.

    • Alex Barrera

      I tired and they told me it was not possible! I am still in my return period might just return it and re buy it, kinda sucks they cant just do it.

      • Aldo

        Tell them you will return it and rebuy if they dont

        • Alex Barrera

          Here is the reply I got “thank you for your message and for giving me the opportunity to assist you today. Unfortunately, Nikon requires dealers to submit information to them weekly regarding sales and stock levels and as such I wouldn’t really be able to just change the purchase date and send a grip. You will unfortunately need to return the camera. My apologies.”

          Such a hassle but might be worth it while I can

          • Aldo

            Id do it … I just hope you dont need the camera during the transition. Good luck.

      • neversink

        They probably have a contract with their suppliers which forbids them from doing this. However, since you are within the return period, just return it! It is a hassle, but it is worth it. Why even waste your time complaining about this online when you could’ve already started the return process.

    • neversink

      Don’t feel burnt. Sales come and go. Enjoy your D810, or what ever camera model you purchased. If you bought in the last 30 days from a dealer like B&H you might be able to call them up and explain the situation. Otherwise, you could return it to them, as long as it shows no wear and tear, and you still have the original packaging in good condition….

  • If the 610, 750 and 810 are to be discontinued or upgraded in the next 12 months then the battery grips may also be discontinued or upgraded. So, why not give dealers a good opportunity to clear shelves?

    • Sawyerspadre

      I would imagine any new grips would need to include the new AF joystick and other new button placements.

      • Are you saying what I am thinking?!!!

        • Sawyerspadre

          If you mean a full Pro controls layout, I wouldn’t hold your breath. On the other hand they could go halfway and add an AF-on or the AF thumb-stick.

          If a true D700 and D810 replacement are released, they should have the full Pro control layout, which is represented best in the D500 today.

          • That is exactly what I was thinking.

          • Allen_Wentz

            Yup. The D500 is a sweet very pro body. To standardize on that for D7xx and D8xx upgrades makes huge sense.

            After a week with the D500 I still prefer the single-digit pro bodies, but I do like the D500, a lot. And this from someone who found every other DX Nikon body generally undesirable.

          • Sripal TAD

            personally i think a mode dial is much easier to switch between PASM faster and custom modes like u1 u2 are important like c1 c2 c3 in canon. what nikon cameras need are more buttons for the right hand for white balance, playback,drive mode and AF mode near the top LCD . also a third wheel on the direction pad for ISO/expo comp etc

          • neversink

            The D700 is dead. It was a great camera for its time. It is no longer a top-of-the-line camera. The D 700 is dead. It has been replaced a long time ago. Give it up already! Move on…..

  • KT

    Sony is about to update the A7 m2 with a new 22-24 MP sensor, so that sensor is likely to wind up in the new 620, that will hopefully get a new reliable shutter as well. Not sure what’s the rationale for a stand alone D750 if they update the D610 with a new sensor and half-decent AF, so maybe they will merge the 610 and 750 into a new pro-sumer mid-level FX line. Then the D810 will get a new ultra-high resolution sensor upgrade along with all the D5 bells and whistles.

    • Andrew

      The D610 now selling at $1,499 allows Nikon to offer a full frame sensor camera at a substantial discount to the pricier D750 which debuted at $2,299. If the D620 is released anywhere close to $1,699, this could allow Nikon to have an entry FX camera that is more affordable to burgeoning professional photographers. So I do not think that merging the D610 and D750 line would make much sense.

      With regards to the D610, giving it a new hand grip, touchscreen LCD, and the sensor and AF system of the D750 would make it more appealing. That will allow the D760 to inherit a newer image sensor and AF system to make it a more upscale camera in order to justify a higher price with a differential of maybe $600 as compared to the D620. And with the D760 having a tilting LCD screen, it will further distinguish it from the D620 in a somewhat similar manner that the D3000 series are distinguished from the D5000 series.

      • Sawyerspadre

        I agree, put the D620 at $1499 to $1699 and bring the D760 at $2300.
        D620. D760
        49 AF. More, like 153.
        1/4000. 1/8000
        Fixed LCD. Flippy LCD, Both touch
        New sensors, new video, deeper buffer on 760, new Expeed, Snapbridge, new buttons, like ISO, but still in Prosumer layout. Rotate battery on D620, like on D750.

        You could do all this and use the same new sensor on both of these cams. It would bring scale on these and save room for a D700 replacement with D5 sensor and a high pixel D8xx monster.

        • Eric Calabros

          You guys forgot that D600 was a $2k body when it arrived. If D610 is now selling for lower than that is because of D750 weight from above, and “something is wrong with quality control of this series” mindset in market, plus aggressive Canon pricing of 6D. FF sensors are expensive, DSLR components are expensive. Nikon cant keep making FF bodies with this low profit margins. so D610 replacement has to ditch its mirror, and even with that sudden cost cut we shouldn’t expect $1500 as MSRP.

      • Thom Hogan

        Ask yourself this, Andrew: does Nikon WANT to sell the D610 at US$1499 (let alone with a free grip)?

        It’s easy to post justify what you’re doing with pricing and blame it on market mechanics. But I’m pretty sure that where we’re at is not where Nikon planned to be.

        • Sawyerspadre

          While I agree, maybe Nikon could actually do a little market research and find out what the target price points should be. If $1499 is where there is a big market, and they can make a decently reliable cam with fewer features, then so be it. Leave off the touch screen, use the 49 point AF from D750, use a fixed LCD.

          Use a sensor that you can get some scale with. Is that the current 24mp version or a new sensor that could scale up?

          Step 1, ask your customers what they really want, and listen. Talk less, listen more. My old boss used to say “you were born with two ears and one mouth. Use them in that proportion.”

        • decentrist

          It’s just another commodity price race to the bottom in a declining market. Nikon used to be a brand of one.

        • Andrew

          Maybe not sell to make a profit but to give away the D610 at cost. It makes sense if the intent is to sell more FX lenses and attract new customers from competing brands.

          But Nikon may have an expanded strategy. With the reasonably priced D500 and a full frame affordable camera in the form of the D620 with modern features, a likely scenario is that some may get both cameras. I have a lot of FX lenses which I would prefer to match to an FX camera while the D500 is a must have camera but would preferably match it to DX lenses.

          But the decision has become more complex with Nikon’s new DL cameras. I have never before found myself in a position where I have been longing for so many different camera models and that includes the P900 which saves us on Nikon’s $17,000 lens which most of us would never consider buying, yet afford!

          • Thom Hogan

            It’s a zero sum game that’s getting smaller, and Nikon is losing at it.

            To use artificial numbers so it’s easier to understand, last year the game was 100 units big. This year it’s likely 95 units big. Last year Nikon had 45 of those units, this year it may be only 40.

            Meanwhile, the lens market hasn’t fundamentally changed for Nikon. They’ve run the same balance and share for some time, within a couple of percentage points. So, no, I don’t think this is about “sell more FX lenses.” I believe this is solely “sell the stuff we’ve got, even if we don’t make as much profit.”

            Every financial analyst I know that follows Nikon is predicting a down quarter for them. The quake, the camera delays, and the early 2016 CIPA numbers have reinforced that notion among them.

            Glad you’re still drinking the Nikon marketing Kook-Aid, because they’ll need every one of you to stay profitable this year.

            • Andrew

              You and I know that Nikon has been frantically putting out all types of camera models on the market each with a unique bent, hoping for that big hit.

              In particular the Nikon 1, Df, D750, and D810. There was always something unique (or missing) when each of these cameras were released to the extent were it either had too small a sensor, lacks video, lacks the anti-aliasing filter, or the megapixel count was too high. And not to mention moving from 1/8000 sec to 1/4000 shutter speed; they told us that the D750 body’s desired form factor did not allow a big enough shutter mechanism that can handle 1/8000 sec. They are excellent cameras but there is always something we want or don’t need.

              And yes, you are correct, I now feel that Nikon has finally delivered the goods. But I feel that it goes deeper than marketing, it hits me at an emotional level where I feel like a kid in a candy store not knowing what candy to get. It definitely is not marketing that is moving me, it is more like a fusion of their technical prowess at a level where I find myself desiring more than I probably need.

              But it is a need that I feel could be satisfactorily met by a “collection” of their different camera models. For example, as awesome as the D500 is, it is nowhere able to give us the reach with a reasonable lens combination (if at all) of the D900’s 2000mm lens. And as great as the D900 is, the DL has its obvious appeal in other areas. I could go on and on, but suffice it to say that their marketing guys could rest knowing that the Nikon engineers have closed the deal.

            • neversink

              Nikon will probably continue to stay profitable. However, their profit is diminishing quarter after quarter. and it was not just profit that is looked at by financial analysts. Analysis includes market share, PE ratios, gross revenue, debt, future growth projections and quite a number of other factors as you well know. I believe the share price will probably Plymouth another 10 to 20%. At one point, if my phone gets his act together, there might be a good time to buy the stock. Since Nikon is the most shorted stock on the Japanese index – the Nikkei – any good news about Nikon could initiate a short squeeze as a quick rise in the share price

            • Thom Hogan

              The problem is that no analyst I know can come up with any likely “growth scenario” for Nikon. Not growth in sales, not growth in profits, not even effective growth in diversification so they aren’t effectively the two-business thing they currently are.

              Meanwhile, as I’ve been reporting, Nikon is doing everything in their power to cut costs to keep short term profits looking high and sustainable. They’ve now cut to the bone.

              For me to invest in a company, I have to see how they are relevant 5 and 10 years out. It’s becoming more and more difficult to make such a case for Nikon. Sure, if you really are day trading, you can find small very short term idiosyncrasies in stock pricing you can exploit. But that’s true of any stock.

            • neversink

              I agree with you Thom, but the sun is not setting on Nikon. I don’t see them going bankrupt, but then again whoever thought Kodak would go under.
              You can make a lot of money day trading, and also lose your whole fortune in a second. Margin calls are like a tsunami.

            • Thom Hogan

              Agreed. Nikon isn’t going to go bankrupt at the moment. If we’re to believe their financials–something you can’t always do in Japan, unfortunately–they’re still showing all signs of a viable business. What they’re not showing is any growth. Instead, we have contraction in their two key businesses.

              Many Japanese HiFi companies survived the crush that came from CDs/MP3s. But they’re mostly smaller niche companies now.

              This is why discussion of the right “product mix” for Nikon is highly relevant at the moment. They’ve attempted to go broad and consumer three times in the Imaging business, and they get bit by it every time. What continues to survive is the high-end, well contemplated and designed stuff. It’s a core they don’t dare lose, which is why the non-appearance of a D400 was very, very wrong. But even with the appearance of the D500, we still don’t have the lens set that establishes it as the core product it should be (buzz, buzz).

            • lefantome

              Dear Thom, what do you think is the story on Canon’s side (concerning its DSLR business)? Seems it’s doing better than Nikon?

            • Thom Hogan

              Canon had more fairly new product shipping in the quarter, plus they’ve managed to get some movement with the EOS M in the mirrorless market.

              As I’ve mentioned before, Canon also uses outlets like QVC here in the US. The number I heard them say last week is that QVC pushed out almost 200k 5Ti in its lifespan. That’s a pretty large number for one outlet. I don’t know of anywhere that Nikon gets such a big pull through.

            • lefantome

              Just according to my limited experience with Nikon and Canon (in China), the user experience with Nikon has been clearly worse. The marketing is worse, the customer service is not that good either. In recent years the promotion gifts for D810-like camera are things like barbeque shelves. Don’t know what is inside the marketing guy’s mind.
              Even the product naming is so different: Canon has been kind of more consistent with its product line planning and positioning (XXXXD, 350D-750D, 20D-80D, 5D, 6D, 7D, 1D, 1Ds), while the naming (and positioning) of Nikon products is quite a mess–the numbers keep changing, but with every change the company seems to have no plan for the next step: and nobody can guess what the numbers would be in the next few years (the D1~5 and D100~500 series being exception).
              I suspect that a company with such marketing would live and prosper, especially when its major rival has done a better job in marketing.

            • Deep_Lurker

              My reading of the tea leaves is that Nikon (or rather the “buy an FX!” faction within Nikon) doesn’t want the D500 to be a core product. Nikon released it because they were under pressure to come out with a high-end DX body, but the specs of the D500 look to me to be carefully designed to minimize cannibalization of FX sales. Coming out with wide-angle DX primes, or even an update of the 17-55 f/2.8, would defeat the purpose.

            • Thom Hogan

              Okay. But reading the money leaves the buy FX idea is going to leave Nikon considerably short of revenue as a company. Moreover, continuing to ignore the customer in product decisions is slowly causing a bleeding of Nikon faithful to competitors. Remember the stats I presented on actual DSLR sales Nikon has made. FX won’t save Nikon. It won’t even come close to holding serve on market share, revenue, or profit.

            • Deep_Lurker

              Hey, I never meant to imply that this was smart of Nikon. Just that it was my guess about Nikon’s internal decision-making.

            • Thom Hogan

              Okay. Sorry.

              Nikon’s management and approach to customers is what I’d call their biggest problem. I’m sure they’d disagree, as I’m sure that management would point to how long they’ve managed to keep the company profitable. But that just gets to who you’re managing for. Ultimately if you’re in a consumer business, it had better be consumers, because they’re highly fickle and likely to move to competitors if you’re not careful.

              Even Apple has to watch this carefully. The whole Phablet thing caught them off guard, I think. Then once they were there, they lost track of the phone user who wanted the same thing, only smaller. It’s very, very tricky trying to build tech and keep consumers fully happy.

            • Tony Beach

              “Buzz, buzz.” Now that’s a real in-joke. That I get it shows that I read your blog. BTW, I 100% agree with this assertion.

  • Paul Bardotz

    So, what about me, I purchased my D750 last year with no incentive, and now they are offering teh battery grip for $300? Big deal!! What will Nikon do for us users now?

    • Lex Cross

      Are you a photographer? Do you like your camera? THAT’S what Nikon did for you.

    • Jonathan Björklund

      Produce new cameras of course 😉

    • nwcs

      Lol, you had a year of using it vs people buying it now at the end of its lifecycle 🙂

    • whisky

      i can see some people having their feathers ruffled if Nikon offered something of real value — like a good lens, cash back, or $350 credit for the Nikon product of their choice — but for a battery storage container, with knock-offs selling for just a tiny fraction of Nikon’s highly inflated retail price is, IMO, not a big deal.

    • Sawyerspadre

      Did you get any decent images? All the people buying now, didn’t get all the great D750 images you’ve made in the last year;-)

      • Stuart Crowther

        They didn’t get the recalls either 🙂

    • Aldo

      Youd be a very angry tesla owner right now when you paid 80k for yours and people will soon buy them for 35k (25k with government incentives)

      • The new “cheaper” Tesla is smaller than the previous model. There are incentives available for both models. Thinks of it like the D810 and D610.

        • Aldo

          Right on .. except I feel is more of a d3s/d700 situation. A cheap tesla is still a tesla with the same powertrain concept.. which is what I find so amazing about teslas.

          • That’s true, but they did not reveal much details about the Model 3.

        • I wasn’t aware of any incentives! I may have to hold off buying any camera stuff for a bit.

          • Currently the government gives you $7500 back when you buy a Tesla (or any other electric car). Some states have additional incentives – like California for example you get up to $15000 back if I am not mistaken.

          • Aldo

            My wife was thinking about it.. but right now you are looking til 2018-19 to get one… and then of course the recalls lol. We went with an accord to help increase global warming awareness by making thr planet even hotter.

        • sickheadache

          In the past I have used Nikon D800/10..but I rented the D610 on my last shoot…and was very surprised with the quickness and accurate of the autofocus, when I used Sigma’s Art Line. Very Impressed with quality of the photos, while D810 is the best with 36mp …IF I was going to have a back up system..I would use the D610. Nice lil camera.

          • neversink

            Are you a shill for Sigma….

      • DB White

        I think we need to stay calm…and get a grip. 🙂

        • manattan

          These folks have trouble handling reality 😉

          • Ric of The LBC

            Hold me, I’m scared.

      • Andrew

        Anyone that can afford a 80k car will not be angry 😉

        They belonged to an exclusive club in which the bragging rights is priceless!!!

      • Paul Bardotz

        All you guys are right, I am just a guy who wants everything I can get for free. I did pay $179 for Nik.
        Thanks, no more whining!!

    • Ric of The LBC

      Nik needs to refund me $300!!!!!

  • akkual

    Brought to you by EU price increases, my US friends.

  • jstevez

    I have bought several 3rd parties grips over many years, I’d say the Meike (thanks admin) has been the best, never an issue with my D750; on the contrary the Vello grip on the D7100 was garbage.

  • reporteratlarge

    I had been using a Vello grip with my Nikon D600 for a couple of years. Then a piece of the internal plastic housing fell off the grip when I was changing the battery (allowing the battery to shift loose). So I bought the Nikon grip and haven’t looked back.

  • Just fine. Another reason I’m glad to be rid of Nikon. Badly-overpriced battery cases posing as grips.

    • Sawyerspadre

      If they are free, then are not grossly over-priced, right?

    • nwcs

      If that’s your only reason for leaving Nikon that’s kind of silly. In the end, changing systems just means changing for a different set of problems and high prices.

    • Since you are rid of Nikon, why are you still reading and commenting on a Nikon rumor site? If owning Nikon was so bad, I would think being on this site would just bring back too many difficult memories.

      • I still come to see what they’re up to. I’ve used Nikons professionally since the 80s. it’s too bad they’ve grown so out of touch with what’s going on in the technology that’s making photography better. They do a lot of things right. But the attitude of management is so, “You’ll take what we get and like it” attitude I couldn’t remain a Nikon loyal user any more. When my NPS membership runs out, that’s it.

        This particular deal struck me as so emblematic. They charge so much for something that should be free from the beginning. I just felt like expression relief I felt. Sorry if it got some folks’ knickers in a twist.

        • Patrick O’Connor

          technology is certainly making photography easier but I’d be loath to say “better.”

          • Well, no, it’s not inevitable. But it is possible. How is it Nikon hasn’t built 802.11ac into their pro cameras now? And not just through some proprietary dongle, or a lame cellphone connection, but to make instant connections to real computers with mass storage? it’s a no-brainer! (Except to Nikon apparently.)

            Well, we know why they don’t. Then there’s not a thousand dollars widget to attach through 15 year old legacy port.

            • Patrick O’Connor

              Well, they ARE in business to make money. And anyone is free to use whichever manufacturer’s products they like for their photography, as you have done.

            • And the way to make money is to truly innovate and beat your competitors. Nikon’s fallen way behind Sony, and even Canon, on that front. Not that Canon is much better. But Sony? They are going to eat both companies’ lunches in a few years.

            • IronHeadSlim

              Feel better now? Good luck with Sony…

            • Patrick O’Connor

              I would not welcome career advice from anyone with less experience than myself. It’s amazing to me there is no shortage of people, having never run a corporation the size of Nikon, who feel qualified to comment on what they’re doing wrong.
              Of course neither of us knows but I’m going to predict that Sony will NEVER exceed the sales of Nikon or Canon. This being based on their relative interest in the field.

            • Allen_Wentz

              It does not take a CEO to see a corporation failing to properly communicate with its customers and allowing its brand to deteriorate in some ways.

            • Patrick O’Connor

              Fine. Give me your relevant information and I’ll do an analysis of your finances so I can go on blogs and tell everyone what you’re doing wrong.
              Sounds ridiculous, doesn’t it!?

            • Allen_Wentz

              Not at all. People like me do case studies of the likes of Nikon in graduate seminars all the time. The smart CEOs even pay academicians and consultants for their counsel.

            • Patrick O’Connor

              And that’s fine. But this isn’t a seminar, Nikon isn’t paying any of us, and I’m guessing the tone of such exercises is vastly different from that of most NR commenters.
              Intent and attitude are key. It’s the difference between an admirer and a stalker.

            • Allen_Wentz

              Agreed folks who just hate on Nikon so they can hate are just by-definition-lame haters. Personally I have advocated for Nikon products for decades and still do. That experience and advocacy plus degrees IMO give me the chops to diss Nikon’s marketing as incompetent.

            • Patrick O’Connor

              Duly noted. 🙂

            • Scott

              Please list all the pro cameras that have built-in 802.11ac.

            • Allen_Wentz

              The reality is that “instant connections to real computers with mass storage” is a fantasy: even 802.11ac is NOT “instant” when batches of 25 MB files are involved. Personally I am glad that Nikon focused on things like XQD, 200-shot buffer, 10fps, high ISO, etc. rather than on building in WiFi to my latest Nikon.

              WiFi, even 802.11ac, is too slow and inconsistent for large batches of RAW+JPEG image files. I prefer that the limited subset of photogs who can utilize WiFi productively pay for a dongle or whatever rather than forcing WiFi’s complexity and cost into every pro-level Nikon.

              Cellular connectivity and 2 MB files (i.e. Snapbridge if it ever works) are another story that does badly need to be implemented in all new Nikons.

              My 0.02.

          • Allen_Wentz

            Photography IMO is all about “getting the shot,” so unless one argues film vs. digital, I would say better. Film is a totally different discussion.

            My D3 bests my D2x in every way; the D500 bests all other DX bodies in every way (unless one wants built-in flash, and I consider built-in flash a negative). I would love to upgrade the D3 to D5 except for the cost and the fact that a D8xx will likely better balance my kit.

            Some argue small laboratory values like a twelfth of an EV at low ISO as a step less good on a camera like D5 that gets used for high ISO work, but other than those (IMO wrong-headed) technicalities, yes tech is making photography better.

            • Patrick O’Connor

              Getting the shot, IMO, is all about the photographer. Certainly some cameras will make it easier but there’ll always be times when you have to figure it out.
              Photography, IMO, is all about getting THE shot. Personally, I think the current emphasis on technology distracts from that endeavor and potentially negates the advantages the technology brings. Note that I wrote “potentially” so please don’t get indignant. 🙂

            • Allen_Wentz

              Agreed that getting any shot is of course primarily about the photog. However when we discuss the impact of tech we logically _ignore_ the photog – – because it is the same photog using both the older and the newer tech.

            • Patrick O’Connor

              Agreed. But, again, I think the technology has the potential to distract the photographer from his craft.
              And, really, the original assertion was that Sony cameras contain technology that Nikon does not. What kinds of photos would be achievable with this tech but not what’s in a comparable Nikon?

            • Allen_Wentz

              Can’t answer that. I am a Nikon advocate not a Sony advocate. 🙂

            • neversink

              Actually the DR is much worse in the D5 at low ISOs than the D4. It is not wrong-headed at all to want a D5 with great DR at the low ISOs. Yes, the D5 is great when it comes to fps machine gunning and AF capabilities, but it is a disappointment to me and others because of the dumbing down of DR in the low ISOs. It is not wrong-headed at all for me, and others, to decide not to “upgrade” from the D4 to the D5. Image quality is my most important criteria. The D4, with its fast AF (admittedly not as fast as the D5 AF system) is preferable to my work. I rarely shoot above at 3200 or 6400, but I do on occasion and know how to post process these if necessary….

              Please don’t be presumptively judgmental of those of us who are unhappy with the low ISO performance of the D5, a $6400 camera body.

        • Why would a grip be free in the beginning? As an example I do not use a grip on the D8x0 cameras, so if it was “free” as you suggest then its cost would be built into the price from the beginning. This would mean that me and all others like me would have to pay more for something we never use.

          • neversink

            It’s not free. It’s just that Nikon has decided to throw in a goodie to get some sales at a time when they need sales. And they can lower their inventory on a product that they may have too many of. Certainly other companies have sales and this is the only time I have heard of people complaining about a sale. I’m scratching my head!!!!!

    • mikeswitz

      buh, bye……

    • neversink

      so long… why are you still here? Stalking? Better talk to your shrink about this love-hate relationship you have with Nikon. ;–}

  • Samuel Masini

    Does anyone know if this applies to EU as well? I’ve bought a D750 yesterday.. I wouldn’t say no to a free grip!

  • sickheadache

    Because these Current Battery Grips will not work with the New Nikon D620, D760, D820. lol

  • Is this an official Nikon deal, or is it just something they are offering through B&H? I couldn’t find any official announcements about it on Nikon’s website.

    • AlphaT

      Maybe not official. But most likely Nikon’s way to help dealers clear their inventories, instead of dropping the price of the body itself.

    • Yes, it is an official Nikon deal – they usually don’t post them on their website. US retailers are not allowed to just make deals or reduce the price of Nikon gear without approval from Nikon USA.

      • Avery Krieger

        I can’t find this deal on the sites for the D610 body + grip only. Does that not exist?

  • saywhatuwill

    It figures. Just like the majority of companies out there. Are you a loyal consumer that spends a lot of money buying a product within the first few months to a year? Good, cause you’re a sucker. Because all you slackers who’ve waited so long we’re rewarding you with a $400 grip for that new camera you’re buying. You suckers, I mean loyal customers? You get nothing.

    So many companies do that. There’s this one hair restoration company or maybe it was Lasik that advertised one time you’d get an autographed Joe Montana ball, but it was only for new customers.

    The only company I can think of that actually gives old customers anything is the car company Tesla.

    • neversink

      Some people may have needed that D810 when the camera came out way more than a year ago. That’s pretty mean spirited of you. No one is a sucker for a buying a camera when they wanted or needed it.

      • saywhatuwill

        That’s what you normally call an early adopter. They get all the bugs and all the problems of a new model that’s released. Don’t worry, I’ve been a sucker for decades cause I always want the newest, but always run into all the bugs and then watch the company release a new version that fixes all the bugs we found. I purchased the D810 but where’s my free battery pack grip?

  • Gabriel Rodriguez Santa Maria

    Purchased the D810 during the deal and when it arrived…no grip! Called them and they said, “sorry, out of stock”. got the other free items, thou. Couldnt be more dissapointed with BH.

    anyone remembers if this deal had a “stock disclaimer” or something??

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