Nikon AF-S Nikkor 35mm f/1.8G DX

I got multiple leads on this one - it doesn't make sense to me why Nikon would introduce a DX prime lens, but here it is with a grain of salt:

"Nikon is about to present a new lens on Monday the 16th; Nikon AF-S Nikkor 35mm f/1.8G DX (yes, a DX lens, not FX ...!)."

Does anyone see any reason for a prime DX lens besides price advantage? Maybe somebody is playing a bad joke with us, but then again why would they say it's DX - this just makes this rumor less believable and reduces the chance of me posting it - he/she could just say a new 35mm lens will be released in a week. Does it make sense to announce a new lens before PMA?

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