Nikon to concentrate on “high-end digital single-lens reflex cameras”

Interesting article on how Nikon sees the future:

"Nikon Corp President Michio Kariya said Friday the company intends to boost sales of its high-end digital single-lens reflex cameras, whose profit margins are higher than those for other cameras.
'This year, we will shift the focus of our strategy to strengthening brand power,' Kariya said. He indicated that he does not mind if his company is replaced by rival Canon Inc as the top digital SLR camera seller in Japan this year in terms of volume. According to Kariya, Nikon places more emphasis on profitability than on a market share.
The Japanese digital SLR camera market is dominated by Nikon and Canon. Nikon was the market leader last year.
For its current business year, which began in April, Nikon puts its global SLR camera shipments at 3.3 million units, up 210,000 units from the previous year.
The projection is conservative compared with that of Canon, which foresees global shipments of 4.4 million units for calendar 2008, up one million units from 2007."
This is what we all want - no more Coolpix!

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  • I think Nikon played their digital cards perfectly- going after the beginners and newcomers first, by making stellar beginner / amateur cameras. Ever since the D70, Nikon’s lineup has ruled. Now that they have gained a huge base of consumers, it’s time to focus on delivering high-end equipment for these consumers to upgrade to, and of course to reward the pros who’ve stuck around. 2008 is shaping up to be the year of pro primes, I think. Let’s see some SWM f/1.4 glass, Nikon!!!!


  • Oh, and I could also go for some more f/2 VR primes, and a 50-150 2.8 DX VR or something, hehe…


  • Blog Admin

    That is funny but you have to admit it was a good one.

  • Andrew

    Let me start by saying I have been a Nikon guy since age 8… and while I am glad they are focusing on the digital SLR line of cameras, I am a little bitter that the company that has always prided itself in a lens system that is completely backwards compatible started producing DX series lenses when we all know the future of pro digital lies in full sized FX. I purchased my first DX lens for my D200 and I am very happy with its performance and quality, but I am a little unhappy about the fact that I can’t use it on my F3HP, F5 or D5*. Kudos on the latest 14-24 it’s spectacular, but where is the VR on the 24-70?

    D300 is AWESOME, but… I want to love you Nikon, I really do… but sometimes you make me crazy! Just slap an FX sensor on all future Dxxx and Dx cameras and we can all go home happy tonight.

    Am I the only one that feels this way?

    * referring to the Nikon pro digital camera that I will purchase when it comes out… still saving my pennies.

    • delayedflight

      The DX lenses are a whole different design… They’re *not designed* to fit on the full frame bodies the image projected by the lenses are too small.

      If you wanted lenses that worked with both DX and FX bodies buy FX lenses.

  • Blog Admin

    I hope Nikon Inc. is reading this.

  • Blog Admin

    You beat me by 8 years – I got my first Nikon when I was 16. It was the FM2 (black).

  • Andrew

    I asked my parents to enroll me in a photography class after school. I had asthma so I couldn’t play sports, so they signed me up. I loved seeing something, then capturing it in time. Digital is great, and my primary medium at this point, but the cost of film and processing forces you to think before you capture the image. I will always have a soft spot for that F3HP, and I admit it, that was my first Nikon. My first camera was a Fujica STX1N. Those light meters still can’t be beat!

  • Kudzu Fire

    I am new at the camera game but it looks like there is a clear path up.

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  • Reilly Diefenbach

    My sister likes her Coolpix 900 just fine.

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