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Nikon’s President Makoto Kimura talks about a new generation of digital cameras and compact SLR (again)

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Update: here is the English version of Makoto Kimura's interview with Reuters with some more quotes:

"We want to propose another type of photography. I don't think there is any need to limit it to two categories. We want to create a new market."

"We have tested things like a head-mounted display. We want people to have more ways of enjoying their photos rather than just going home and looking at them on their television or computer."

Today Reuters Japan published a new interview with Nikon's President Makoto Kimura. The Google translation is confusing, if someone has a better interpretation of his words, please post it in the comments section. Here are some quotes: "new area of digital cameras and compact SLR", "the next generation camera concept has been changed" and "I will propose a different area, also with compact SLR. I want to create a new market here". I think those references were for the upcoming Nikon EVIL camera.

Update#2: here is a better translation:

Mr Kimura revealed that Nikon is planning a next-generation product that is different from a compact or a mirrorless. He is quoted as saying "I cannot tell you when it will be launched because it is a strategic product" and also "We want to propose a domain that is different from SLRs and compacts. We want to create a new market." He also said: "Various manufacturers have proposed mirrorless cameras and we are going to propose a new generation camera." On timing he said it will be out during the mid-term management plan but will not comment further.

See the previous two interviews with Makoto Kimura here and here.

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  • SA

    Oh! Finay my NikonRumors.com works again. First? )

    • SA

      I mean “Finally”

      • The invisible man

        SA
        LOL so in a hurry to be the first, you misspell !
        :o

        • SA

          Exactly! I wanted to type this reason, but you told. )

    • http://nikonrumors.com/ [NR] admin

      Yes, your ISP finally updated their routing tables!

    • http://nikonrumors.com/ [NR] admin

      Here is another good translation of the article (thanks Taropon):

      Kimura announced that there will be a next generation product, which is different to DSLR and compact cameras.

      It is a key market strategy product so he is unable to announce any dates but mentioned that it will be a different product to those mirrorless DSLR from Sony, Panasonic and Olympus

      He stated that the way photos are used after they are taken have changed. Not only printing but also often networked to TV and digital photo frames and also exchanged via e-mail. These are obviously very different to film era and cameras also need to change. This is why they need to come up with something different to DSLR and compact cameras. They want to bring in a new market.

      Regarding Sony and Panasonic’s new mirrorless DSLRs, he states that he welcomes them, as these products activate the market. He added that these mirrorless DSLRs have encouraged the digital camera market to come up new areas.

      Photokina starts 21 Sep in Germany. However, Kimura repeated that the next generation camera is in tthe 2012 business plan but did not comment on the release date.

      • VJ

        “The way photos are used have changed”… and he refers to the head mounted display…

        Well, many people stream photos from pc to some dlna compliant device connected to their TV. Maybe Nikon adds dlna functionality to the camera? But that would imply wifi… which would up the cost… As he mentions email etc… my guess is either that they will build some network access in the camera, or provide an accessory that allows it…
        (but all I want is a weathersealed DX SLR capable of full hd video)

      • Nobody Special

        I certainly hope they are ahead of the curve – it is time to rethink many traditional design ideas (if that’s what he’s speaking of) as FF DSLR’s are just bigger than they need to be.

        In an odd sort of way, I think Leicas’ S2 camera being relatively close in size with a bigger sensor coupled with the burgeoning market of APS sized compacts has brought or forced a re-thinking. Technically the prize-winner will have the capabilities of the FF DSLR (or some type of EVIL) in a smaller package – if that’s possible with current tech.

  • Phillip

    Nikon’s going to introduce its own version of iPhone?

    • Bryan

      Yep, but when you hold it a certain way, the shutter stops working. :)

      • N-Mi

        Epic win !!!

        • Bryan

          I’m a Sprint user, so it’s an Epic 4G win ;)

    • Valadice

      With HDR

  • LGO

    New next generation camera will probably mean using a global shutter and doing away with the need for mechanical shutters. It will likely also be mirror-less. This would do wonders for sports photography with its fast fps as well as for HD-video.

    • LGO

      Global shutter would also means faster flash synch speed without using FP. Strobist rejoice!

  • iamnomad

    Good lord, just release the new D700(s,x, 800?!) and/or the D4 already!
    Enough of this little sensor shit.

    • LGO

      The new technology will likely be applied to large sensors bodies (FF and APS-C) as well sometime in the future.

  • Anonymous

    President Makoto Kimura should keep his goddamn mouth shut and actually deliver something. I am sick and tired listening these Nikon execs promising with all kinds of great things. SHUT UP AND DELIVER NIKON!

    • The invisible man

      Japanese people are very sensitive….you may obtain the opposite result !

      • twoomy

        If anonymous insults cause the president of Nikon to delay, we won’t see that D700x/D800/D900 until 2050.

        • Victor Hassleblood

          Good one! Hope the president is not driven by such pride issues.

    • WoutK89

      Did you take your pill today? If not, listen to some calming music, and take a nap, hope you will feel better after it ;-)

      • Anonymous

        WoutK89 – no need for pill(s), I am calm and sharpening my samurai sword … :-)

        • Carlos R B

          lol………….

        • Bryan

          Serenity NOW!!!

        • twoomy

          When you’re on your rampage, please chop one of those Coolpix projectors right in half. That would be awesome.

          • Anonymous

            twoomy, I’ll keep that in mind but my list is getting longer by the minute. :-)

  • brave new world

    a D4 please – I can’t afffort HD4 or S2 …

    • http://bit.ly/9NIXQ David Hasselblaff

      You know, the entry prices for digital medium format are around 4-6k USD.

      • PHB

        If you want to have an actual lens with that body you would need to pay rather more.

        • http://bit.ly/9NIXQ David Hasselblaff

          Well, then add USD 500 for a used 80mm f/4.

  • Laurie_B

    OK…
    It would be beneficial to the harmony of my spirit and that of others if Nikon would kindly progress more quickly in moving competitive DSLR cameras and lenses to market.

    • The invisible man

      @Laurie B
      That’s sound better, thanks !
      I don’t know why people are so angry about Nikon products upgrade.

      This is ALL I NEED and it will make me happy for 10-20 years;

      D700 with 18+ MP
      300mm AF-S f/4 with VRII and a real tripod mount.
      (a 200mm f/2.8 VRII would be the “cherry on top of the cake”)

      Am I asking to much ?

      • WoutK89

        Yep, the 200/2.8VRII is over the top, you will probably see a 180/2.8VRII sooner or 200/4.0VRII micro

        • The invisible man

          I had 2 AF-D 180mm f/2.8, sharp lenses but slow focusing.
          And I fell like the 20mm extra will help reach some subjects.
          The minimum focusing distance was to long also.

  • jabber

    Maybe they would mount a Beamer instaed of a Flash at the Flashsocket (like the GPS Tool) to show Pictures everywhere. Like one of Nikon’s Compact Camera.

    Maybe there will be a 3D Market? Like Sony’s Concept to make 3D Photos with one Lens by breaking the Lightbeams in the Chassis and use two Sensors for 3D.

  • non3

    NEED. NIKON. D700X.

  • zseso

    “We want to propose another type of photography,” Kimura said in an interview on Thursday. “I don’t think there is any need to limit it to two categories. We want to create a new market.”

    What that 2 categories means?

    dslr vs. compact?
    film vs. pictures?

    Any idea? Or just marketing bla-bla?

    • Scott

      consumer vs pro?

  • Ronald

    After reading the update….. maybe this is pointing to ‘surprising the market’.

    • Roland

      Yeah, he has already promised to “surprise the market” in 2010, but with just days left for photokina, where is the surprise?

      • Any Nonmouse

        I suppose that if you knew about it, it wouldn’t be a surprise.

  • Anonymous

    This year Nikon was able to surprise us with 1 camera. I think this is light speed of delivery. During the same period of time these Nikon execs came out and said so much garbage that we are about to run out of landfill space. :-)

    I suggest a new slogen for Nikon … “the storyteller”

    My guess is that Nikon will start producing virtual cameras and we just don’t get it. :-)

    • WoutK89

      Nikon D800 will take print screens on your computer, and movies at 50 or 60fps ;-)

      • Roland

        Maybe you’re on to something here…
        Perhaps a camera that you can attach to your computer that uses the power of the computer to process the pictures/film in realtime?

        just a thought…

        • WoutK89

          “Attach” or connect is more like it, built in Wi-fi

          • zzddrr

            Let’s list the attributes that we think is a “must have”

            1) Wi-fi (WoutK89 agree with ya)
            2) Bluetooth?
            3) GPS?
            4) May have capability to run some kind of operation system to use picture/video editiong software etc.
            5) If the above is true then you will have a whole set of new features to be enable (almost endless possibilities)
            6) Modular? You should be able to customize it depending on your needs

            What are the problematic areas?
            1) Nikon does not support any open plattform and most likely will not support. Without an enthusiastic development community it will be hard to sell the new concept.
            2) Who will be the target? It is not defined by Nikon. Pros may need something else than consumers do.
            3) Do you think that Nikon from Japan understand the photographer/consumer trends in Germany, Poland, US, or Canada? I am not sure about that.

            Ok, when was the last time when Nikon re-defined the existing and created a new “iPod”. Nikon is bad at doing this but good at making the finest photographic equipments so I am worried that they are promising too much.

  • akira

    Well, actually, he’s mentioning a new concept which is quite different from the current mirror-less SLRs by other manufacturers such as Panasonic and Olympus, it’s not a “compact SLR” (google interpretation didn’t get this part right), and, he said, “we are happy to see that there are various kinds of new products coming to this market”, “Though more and more manufacturers are willing to devote more to the mirror-less cameras, we are trying to figure out some new concept for the next-gen camera, and what matters most is that we are closely observing the current market and see what’s coming next”. As for the release of new-gen products, he repeated that “no comment on this matter now” in the Photokina Germany, but, the announcement of new-gen products is scheduled in 2012.

    • http://istudio.isaacalonzo.com/ makatron

      finally someone that actually speak japanese help us out!

      kudos to akira :)

  • Scott

    “On timing he said it will be out during the mid-term management plan but will not comment further.”

    If I’m reading that correctly he means sometime between 2011 and 2013?

  • nobody

    Great, Mr. President!

    Now, in the meantime, until you offer all those earth-shattering new cameras, may I please have an 80-400 successor with AF-S, a lens like the one Canon shooters could buy 10 years ago???

    Thank you very much!!!

  • Ren Kockwell

    Jesus Christ. Shut the hell up already and deliver this alleged miracle. The more you talk about it, the higher the expectation, the greater chance of failure and disappointment. Just shut up and show me.

  • http://www.flickr.com/photos/taropon/ Taropon

    Kimura announced that there will be a next generation product, which is different to DSLR and compact cameras.

    It is a key market strategy product so he is unable to announce any dates but mentioned that it will be a different product to those mirrorless DSLR from Sony, Panasonic and Olympus

    He stated that the way photos are used after they are taken have changed. Not only printing but also often networked to TV and digital photo frames and also exchanged via e-mail. These are obviously very different to film era and cameras also need to change. This is why they need to come up with something different to DSLR and compact cameras. They want to bring in a new market.

    Regarding Sony and Panasonic’s new mirrorless DSLRs, he states that he welcomes them, as these products activate the market. He added that these mirrorless DSLRs have encouraged the digital camera market to come up new areas.

    Photokina starts 21 Sep in Germany. However, Kimura repeated that the next generation camera is in tthe 2012 business plan but did not comment on the release date.

    • The invisible man

      @Taropon
      3 sensors cameras.

      • Denko

        Why not 4 sensors? That extra one for “any light” to dramatically increase the sensitivity.

        • The invisible man

          @Denko
          I don’t work for Nikon and I don’t have any direct contact with them.
          The informations I have come from my customers (35+ countries).

          The reason why I posted the 3 sensors project is because I received the same information by 2 differents customers from 2 Asian countries.

          Some infos I had in the past were rights some others were just dreams.
          So I can’t warranty anything, all we can do is “wait and see” !

    • Anonymous

      Kimara can stick in his a** in 2012 the new concept. Nobody will wait until 2012 to get hold of a dslr that is beyond 12mp

      • WoutK89

        Anonymous, why all this hate? I hope I won’t see you in the news next weeks because some idiot has been doing stuff at Photokina (“NikonRumors makes people violent by giving false hope” was what the man yelled before smashing the Nikon stand at Photokina :-P )

        • WoutK89

          I have to add: Assuming you are a man, and assuming you are older than 18 (I sometimes doubt the last a lot)

  • frage

    why should he say anything about a next gen cam? if not nikon is just waiting for this year photkina will start

  • Vishnu

    He is talking about the Projector SLR Cameras. “A new way of looking at pictures”.

  • Simpleman

    what is this rubbish , “We want to propose another type of photography” there is no other ways of photography , or cinematography , you take a pic , or you shot a footage , thats just allot of words for saying nothing.

    talk about innovation , talk about quality , talk about models , release dates , dont give us this bull of nonsense , what does he think we are ?

    • Astrophotographer

      “there is no other ways of photography”… Yes, I’m sure that’s what Matthew Brady thought. There has been a lot of change to the ways of photography over the decades.

      I do agree on your 2nd point. It’s foolish to talk about products years in the future. Their “new way” may be obsolete by that time.

  • Jens Marklund

    I’m guessing it will be using a mirror. Something like an older film body, with a DX sensor in it. Mirrorless is fucking retarded, since the sensor is all naked when switching lenses. Imagine the dust you’ll get if you use more then one lens (which most people with evil cameras do not do).

    Hopefully they’re not as egoistic as Sony and the other brands (that wants to make money, over making consumers happy), and does a F mount for it, without adapter and without a limited line of shitty lenses that you can only use on that camera.

    • nobody

      I have a Lumix G1 m43 camera with 3 lenses which I change frequently. After several months of usage, I have not encountered a single dust spot on a single image. (And I pixel peep them at 100%.)

      Obviously the dust shaker works as advertised :-)

    • Roland

      Shouldn’t be that difficult to make some contraption that folds over, seals and protect the sensor when the lens is removed…

      • T53

        I’ve had the same thought for some time. Years ago, somebody came out with some sort of paper thin shield thing that fit between the lens and the camera that protected the mirror box when changing lenses. . Obviously nothing came of it. Perhaps this is one of those things where manufactures don’t want a fix.

  • Anon

    Surely if you’re going to release a breakthrough product, then the product itself can do all the talking?

    Surely by pre-emptively announcing a breakthrough product you only help to reduce enthusiasm for said product when it finally arrives?

    Finally, a second pre-release speech about a breakthrough product? It had better be damn good!

  • Anonymous

    Not a DSLR, not a compact, not a mirrorless, a new way of photography…
    It smells like a “good compact-mirrorless” with wi-fi or even 3G and all these facebook etc. apps we find in mobile-phones.
    Today, many phones have 8-10-12mp cameras…They thought why not a 12-16mp mirrorless camera having also wi-fi-3G-phone capabilities, but focusing on pictures and video…Many would buy it…

    • jay

      If that’s the case, it got to be the worst strategic blunder Nikon could make. What a waste of resources.

  • http://www.itakeyourphoto.com Dave Gruentzel

    You guys have to think out side the box into the future. 2012 if a long time for technology…

    - Holographic Photography -
    A camera that can take 3D photo, project those photos in 3D, print in 3D, store on holographic memory, and view on our 3D televisions.

    • Anonymous

      You are right… and wrong…
      3D photo may be the future, but 2012 is too soon for it…
      Besides the translation mentions “the way people use photos AFTER they shoot them has changed…”

    • The invisible man

      I’m sure the 3D photos will have great sucess in the porn industry, but 3D have been announced as a revolution many times in the last 40 years and what ?
      Nothing really simple and convenient, I’ll be dead before the 3D replace pictures.

  • http://www.flickr.com/photos/rhlpedrosa/ rhlpetrus

    I have to agree, if this is not at least outlined soon it’s a joke. At least we are seeing a D7000 next. Better one old-tech bird in hand now than two hyper-tech ones flying in the future.

  • yo

    They already have the Media Port.

    http://nikonrumors.com/2009/03/28/nikon-d90-with-nikon-media-port-up300x-combo-the-future-of-photography.aspx

    Thom Hogan also writes something about that new type of camera. He seems to know something about it and writes that (from memory) “nobody talks about it”. It’s something there in the patents and we are all missing it.

  • RobA

    “things like a head-mounted display”

    Like a hat with one of those roll-up projector screens? How friggin cool would that be? Do it Nikon!!!!

    Or go even further. What about a head-mounted camera? Forget slingbags of gear – get a Nikon CameraHat, never miss a shot. Film yourself walking around in mono sound!

  • http://www.bernardovaghi.com.br Bernardo Vaghi

    Today i bought a 35-70 AF- D 2.8 D mint condition and a 70-210 Af -D 4-5.6 D mint condition.
    Price paid?

    $510,00 for the two lenses.
    Amazing sharpness, fast focus, buy it with no regrets!

  • zzddrr

    Hey, even I cannot complain. I mean, the new Nikon president just made a big fool out of himself. Seriously, this dude is constantly repeating his fairy tale about the magic camera Nikon will produce one day. Well, one thing for sure that he is getting boring without actually showing something.

    Interesting, Canon did not promise anything but actually showed up with a working 4K camera. Very impressive. On the other hand, we have this new chief from Nikon who is just promising new things. I tend to think that he is dreaming while he is awake. This is a serious mental condition. :-)

  • Just A Thought

    If the most amazing Nikon camera ever is to be released in 2012 – then why bother buying anything in 2011?

    • LGO

      No matter … I am still getting that D4! :-)

      • Just A Thought

        Me too. In my opinion the 16mp D4 will be enough next generation for me and will allow all my Nikkors to mount on it. Whereas the 2012 mega wonder might require buying all things new.

  • Just A Thought

    If Nikon’s New Concept gear is coming in 2012, then Canon should have something similar but rotating in the opposite direction, coming also in 2012.

  • FakeKenRockwell

    It’s probably not a device at all but a system to store photos and videos taken on any nikon camera magically in a Nikon cloud, accessible from anywhere with an internet connection and designed to make sharing and streaming brainless. All your images will auto archived for a small annual fee of 9.99

  • Kingyo

    I would like to propose an updated translation that appeals more to what we’d like to hear ;)

    Mr Kimura revealed that Nikon is planning a next-generation product that is different from a compact or a mirrorless. He is quoted as saying:

    “We want to propose another type of photography. I don’t think there is any need to limit dslrs to 12mp and 720p video. We want to create a new D700.”

    “We have tested things like placing the D3X’s 24mp sensor inside the D700, but adding high ISO and DR performance with outstanding BluRay video. We want people to have more ways of enjoying their cameras rather than just going home and begging for new ones at Nikonrumors.com on their computer.”

    “I cannot tell you that it will be launched sometime around Christmas 2010 because it is a strategic product”

    “Various manufacturers have proposed mirrorless cameras but we are only interested in delivery of a new D700 replacement at this time, and leaking a few specs to Nikonrumors.com before it’s release.”

    When asked about the D3s replacement he said it will be out during the mid-term management plan but will not comment further.

    …Well, I reckon that sounds a lot better :D

  • brave new world

    new ways of sharing and interacting with images … that should become independent of the actual camera. Just consider our gadget provider Apple – i,,, – and it works! Camera producers are locked in their wisdom about optics and forgot totally, how to post-process, share and interact … personal computers changed the game, then mobile devices and lastly the app-stores … to why are cameras “just” capturing images? what a simplistic view of the web 2.0 or 3.0 … when to camera & optics freaks start to use IT methods for user interaction and interactive media??? They’ve got all at their R&D and espcially Sony, Canon and Nikon seem to be too much constraining themselfs here… “go create” in R&D … not just optics …

  • Zoetmb

    Yeah, this “speech” sounds like complete b.s. to me. It says that they don’t want to produce anything like the current generation of mirrorless cameras and they don’t want to produce a small DSLR, but they want to wait and see what else is introduced in the marketplace. And they also consider a new way to view photos to be important. And he wants to create “new markets” because obviously, he doesn’t consider Nikon’s sales levels to be good enough.

    But that’s a hard sell. Because whatever he produces, if it’s between a point and shoot and a DSLR in quality, some people will upgrade from a P&S and some people will downgrade from a D40 or equivalent. At this point in time, it’s hard to believe that there are people who aren’t doing photography who would do photography if this magical new camera was released and it would have to be completely unique for a long period to capture market share from other brands.

    So my bet is that Nikon has NOTHING (in terms of a new format camera) and this is just face-saving hype. But it’s getting tiring. These executives give lots of speeches and say absolutely nothing. They might think that this satisfies the market, but IMO, it just pisses everyone off.

    IMO, they’re overthinking this. Mirrorless in itself isn’t a benefit – the benefit is the size reduction. So if they produce a large sensor (meaning at least DX) compact camera with physically smaller lenses and it has great high-ISO performance and shoots great quality video with an easy-to-use user interface and good communication facilities (tethering, easy sending to Facebook, email, etc.), that would fulfill what most people want in a high-quality, but small camera. It could still even be F-mount, as long as they release some pancake lenses for it.

    At the low-end, smart phones are going to replace point and shoots. The iPhone 4, for example, takes remarkably good snapshots and video. People who use low-end cameras to shoot don’t care about things like depth of field control, etc. But any new camera format has to have some substantial benefits to compete with that. It’s a little hard to imagine what those would be.

    • Just A Thought

      Canon had a print button. Nikon’s 2012 mega wonder might have a Facebook button and then the later “S” model could add a YouTube botton.

  • Dweeb

    Just bring out integrated GPS or let me interface my iPod with your cameras. You schmuck. And where’s the 20 lenses you owe us too?

  • Kensmokecrakrokwell

    MX mount. Bigger than full frame. 32 megapixels. D3s iso. Adapter for f mount retrofitting. Yes.. you heard it first from me. This will change everything. Or maybe I should lay off the pipe.

  • ob1ne

    just like the G11 killer, this will be the MKII killer we are all waiting for. until the MKIII comes out.

  • dino

    It is at last becoming clearer – it now seems that the surprise mooted for 2010 is that the surprise won’t come until 2012!!!

    • ob1ne

      as dave chapelle would say, ‘SUPRISE B%TCH!’

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