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Here it is: Nikon AF-S Nikkor 35mm f/1.8G DX

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This post will be updated constantly - keep checking.

10:40 pm: Nikon Japan just could not wait to give us the goodies... before the official release time

and Nikon US - like a Swiss watch @ 11pm:

nikonusa.com

Product brochure link

Very good price (US): $199.95! Nikon will be selling a bunch of those. It all makes sense now. I will be getting one. Check back here tomorrow for pre-order options.

353_2183_af-s-dx-nikkor-35mm-f-18g_front
US press release:

MELVILLE, N.Y. (Feb. 8, 2009) – Nikon Inc. today announced the AF-S DX NIKKOR 35mm f/1.8G lens, which is the first fixed focal length, fast-aperture DX-format lens that affords photographers superb image quality along with the creative possibilities and versatility of the classic 50mm focal length (FX-format equivalent of 52mm). When mounted on a DX-format camera body, it enables photographers to document their world with a lens that produces a picture angle similar to the field of vision as seen through the human eye. Whether new to D-SLRs or a seasoned enthusiast, users will appreciate the extreme low-light performance and the expanded ability to dramatically separate the subject and background with the new 35mm DX lens’ wide f/1.8 aperture.

“The development and release of the 35mm f/1.8 NIKKOR lens delivers new and added versatility to the Nikon DX-format digital SLR system and provides DX-format photographers with a broader range of fast-aperture lens options,” said Edward Fasano, general manager for marketing, SLR Systems Products at Nikon Inc. “This f/1.8 prime lens provides users with exceptional control of background and foreground, superb low-light ability, and the natural focal length that has been the staple of photography since its inception.”

Lightweight, compact and affordable, this lens can easily become a fast favorite for any level of photographer, and is the perfect complement to D60 users who are just starting to learn D-SLR photography or enthusiasts who love their D90. The AF-S DX NIKKOR 35mm f/1.8G lens is ideal for travel, general photography, landscape shooting, portraiture or pushing creative boundaries. The stunning sharpness, clarity and color reproduction are all proof positive of more than 75 years of NIKKOR heritage and experience in optics engineering.

This lens continues the tradition of NIKKOR precision optics to provide photographers with sharp, high-resolution images and the ability to focus as close as 0.98 feet, while the integration of an ultra-compact Silent Wave Motor ensures fast, whisper-quiet AF operation.

The 35mm DX lens construction consists of eight elements in three groups, with an aspherical element to reduce size and weight, while contributing to the enhanced balance when mounted on a smaller DX-format D-SLR. A rounded diaphragm opening combined with the nine-blade aperture contributes to a substantially more circular bokeh for a more natural appearance of out-of-focus background elements. Additionally, instances of lens flare and chromatic aberration are suppressed using Nikon’s exclusive Super Integrated Coatings, which also help ensure vividly accurate color balance.

The AF-S NIKKOR 35mm f/1.8G lens is scheduled to be available at Nikon authorized dealers beginning March 2009 at an estimated selling price of $199.95.* For more information, please visit www.nikonusa.com.

http://www.nikon.com/about/news/2009/0209_nikkor_01.htm:

TOKYO –Nikon Corporation is pleased to announce the introduction of the DX-format 35mm single-focal-length lens AF-S DX NIKKOR 35mm f/1.8G, which offers a picture angle equivalent to a focal length of 52.5mm in FX and 35mm formats.

The AF-S DX NIKKOR 35mm f/1.8G features a large maximum aperture of f/1.8 enabling effortless handheld shooting in dark settings, such as a dimly lit room. This lens makes it easy to create large, beautiful blur effects. And the built-in Silent Wave Motor (SWM) ensures fast, quiet autofocus, even with SLR models that do not have a built-in motor, such as the D40 series and D60.

The AF-S DX NIKKOR 35mm f/1.8G is the first single-focal-length lens with a normal picture angle developed exclusively for Nikon's DX format. It is a compact, lightweight model that achieves the high reproduction performance unique to single-focal-length lenses at an affordable price. This lens is most suitable for natural portrait and landscape shooting.

Note:
Although DX NIKKOR lenses can be attached to 35mm film and APS cameras, they cannot actually be used with them due to their small image circle. When the lens is mounted on a Nikon FX-format digital SLR, with the image area in the shooting menu set to Auto DX crop (default), DX crop is selected automatically.

AF-S DX NIKKOR 35mm f/1.8G Major Features

  • DX-format, normal single-focal-length lens with 35mm focal length (picture angle is equivalent to a focal length of 52.5mm in FX and 35mm formats)
  • Large maximum aperture of f/1.8
  • Silent Wave Motor (SWM) ensures smooth AF operation
  • High-performance optical system with aspherical lens delivers superior reproduction capability
  • Compact, well-balanced design when attached to small SLRs
  • Two focus modes available – M/A (manual-priority autofocus) and M (manual focus)
  • Metal mount
  • Natural blur effect thanks to seven-blade rounded diaphragm

AF-S DX NIKKOR 35mm f/1.8G Specifications

Focal length 35mm
Maximum aperture f/1.8
Minimum aperture f/22
Lens construction 8 elements in 6 groups (with one aspherical lens)
Picture angle 44°
Closest focus distance 0.3 m/0.98 ft.
No. of diaphragm blades 7 (rounded)
Filter attachment size 52mm
Diameter x length (extension from lens mount) Approx. 70 x 52.5 mm/2.8 x 2.1 in.
Weight Approx. 200 g/7 oz.
Supplied accessories 52mm snap-on front lens cap LC-52, Rear lens cap LF-1, Bayonet hood HB-46, Flexible lens pouch CL-0913
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  • Your Eyes

    damn, it real.

  • http://www.kinogo.com Mike

    It is real now let’s wait for pictures on Flickr to see if it’s a great lens

  • Jon Paul

    Way to stand your ground, admin.

    • http://nikonrumors.com/ [NR] admin

      yes, I said 100% :)

      • David Chu

        What was the website that made you go 100%? Now that it’s official.

        • http://nikonrumors.com/ [NR] admin

          I will keep it secret – somebody may loose their job for this and that way I can get info in the future. Sorry.

          • Juergen

            Exactly right – keep it secret!!!

          • http://www.flickr.com/photos/friedtoast/ Fried Toast

            Never disclose your sources!

            (Doesn’t stop us from wanting to know, tho’ ) :D

  • wong

    could the size be significant larger and more expensive to make FX 35mm 1.8?
    I have been waiting for a 35mm AF-S for quite sometime.. and now.. is a DX. It really making me to reconsider… DAMM!!!

    • http://www.8x10.se Lars

      35mm FX would be a wideangle lens, a different optical formula would be required. This lens design is closely related to the 50/1.8, with retrofocus added.

      • wong

        will there be any technical differences like perspective for photo taken with the old f/2 AF-D comparing with this new AF-S f/1.8?

        • Anonymous

          There shouldn’t be any perspective differences – it all comes down to focal length and image area.

          I said I wasn’t interested in this lens if it was DX-only, and that’s true since I do shoot some 35mm film. However, I am going to compare this lens to the 35mm 2.0 AF-D before I buy either. I could certainly use this on my D300 for concerts.

        • rthomas

          There shouldn’t be any perspective differences – it all comes down to focal length and image area.

          I said I wasn’t interested in this lens if it was DX-only, and that’s somewhat true since I do shoot 35mm film and will eventually get a D700 or similar DSLR. However, I am going to compare this lens to the 35mm 2.0 AF-D before I buy either. I could certainly use this on my D300 for concerts.

    • iamlucky13

      I’m with you on that one. As is, it’s bigger and heavier than both the 50mm F/1.8 and 50 F/1.4 D models, and only a very tiny bit smaller than the AF-S 50m F/1.4. It also appears to be a plastic mount…sigh.

      The suggested price is pretty decent, however, and I don’t think it’s big enough to really be noticed. I may eventually be adding this to my DX collection, as the wider view vs. the 50 and having AF on my D40 would be very welcome. At less than half the cost of the Sigma 30mm F/1.4 HSM, it looks very appealing.

      Here’s hoping for comparable sharpness to the 1.8 D normal lens.

  • Sammy27

    It’s real, finally. Damn.. where is my FX lens

    • http://www.flickr.com/photos/friedtoast/ Fried Toast

      Wait for it.

  • pretty boi

    oh no it’s real….hmmm I still think it would be better if it’s FX…sigh. but it looks like nikon really doesn’t want their DX users to buy sigma version.

    • Gerrit

      The Sigma 30mm f1.4 DX costs about 150% more then this new Nikon lens. Hope to see some comparing tests soon :) Looking forward to buy one of those two..

  • fansnikon
  • JimmyD

    i really hope this is just the beginning of what is to come. bring on the fast FX primes now!

  • ken rocka

    ~35,000 yen = $382
    so much for a dx lens…

  • Zen-shooter

    http://www.nikon.com/about/news/2009/0209_nikkor_01.htm
    TOKYO –Nikon Corporation is pleased to announce the introduction of the DX-format 35mm single-focal-length lens AF-S DX NIKKOR 35mm f/1.8G, which offers a picture angle equivalent to a focal length of 52.5mm in FX and 35mm formats.

    The AF-S DX NIKKOR 35mm f/1.8G features a large maximum aperture of f/1.8 enabling effortless handheld shooting in dark settings, such as a dimly lit room. This lens makes it easy to create large, beautiful blur effects. And the built-in Silent Wave Motor (SWM) ensures fast, quiet autofocus, even with SLR models that do not have a built-in motor, such as the D40 series and D60.

    The AF-S DX NIKKOR 35mm f/1.8G is the first single-focal-length lens with a normal picture angle developed exclusively for Nikon’s DX format. It is a compact, lightweight model that achieves the high reproduction performance unique to single-focal-length lenses at an affordable price. This lens is most suitable for natural portrait and landscape shooting.

    Note:
    Although DX NIKKOR lenses can be attached to 35mm film and APS cameras, they cannot actually be used with them due to their small image circle. When the lens is mounted on a Nikon FX-format digital SLR, with the image area in the shooting menu set to Auto DX crop (default), DX crop is selected automatically.

    AF-S DX NIKKOR 35mm f/1.8G Major Features
    DX-format, normal single-focal-length lens with 35mm focal length (picture angle is equivalent to a focal length of 52.5mm in FX and 35mm formats)
    Large maximum aperture of f/1.8
    Silent Wave Motor (SWM) ensures smooth AF operation
    High-performance optical system with aspherical lens delivers superior reproduction capability
    Compact, well-balanced design when attached to small SLRs
    Two focus modes available – M/A (manual-priority autofocus) and M (manual focus)
    Metal mount
    Natural blur effect thanks to seven-blade rounded diaphragm

    AF-S DX NIKKOR 35mm f/1.8G Specifications
    Focal length 35mm
    Maximum aperture f/1.8
    Minimum aperture f/22
    Lens construction 8 elements in 6 groups (with one aspherical lens)
    Picture angle 44°
    Closest focus distance 0.3 m/0.98 ft.
    No. of diaphragm blades 7 (rounded)
    Filter attachment size 52mm
    Diameter x length (extension from lens mount)
    Approx. 70 x 52.5 mm/2.8 x 2.1 in.
    Weight Approx. 200 g/7 oz.
    Supplied accessories 52mm snap-on front lens cap LC-52, Rear lens cap LF-1, Bayonet hood HB-46, Flexible lens pouch CL-0913

  • Juergen

    Well done Nikon Rumors!!!

    Congratulations, you were the first!!

    • http://nikonrumors.com/ [NR] admin

      thanks – from you this really means a lot :)

      • Juergen

        Yes, I’m a very critical and very skeptical person – but when someone does an outstandingly good job I’m always between the first to congratulate!

        Keep your source secret and make best use out of it in the future – with this 35/1.8G threads Nikon Rumors will get a tremendous boost, in traffic and in importance!

        So again: EXTREMELY WELL DONE!!!!!

        • http://nikonrumors.com/ [NR] admin

          I have admitted that I have done some stupid posts in the past – it can only get better in the future.

          • Nikon Fan

            Maybe I have not been watching this site as long as others, but I have come to appreciate all of your post.

            I do not think that you personally make any of the information up yourself, you obtain information from others, qualify it, post it and provide your comments regarding the authenticity of the information.

            I think that you have done a wonderful job and applaud your work here.

            Don’t be hard on yourself and keep up the good work!

          • http://www.flickr.com/photos/friedtoast/ Fried Toast

            “I have done some stupid posts in the past”

            No worries. It’s a rumor site. This isn’t CNN or the BBC :P

          • Jason

            I really enjoy the stupid posts too! The contents of this website break down into
            (1) forthcoming products
            (2) speculation
            (3) total rubbish
            And there are probably plenty of people apart from me who like trying to sort out which is which

    • http://nikonrumors.com/ [NR] admin

      … even before dpreview :)

      • Juergen

        Who? ;-.))

      • rhlpetrus

        you don’t mean DPR but the posters there. DPR never posts about rumors (they are always on NDA, obviously).

        Good job, this lens is interesting, at first I was a bit puzzled, since we know >90% of d40/d60 buyers never get another lens beyond the kit one. I’m not sure if they’ll sell a lot of these, but it’s cheap, and even if a fraction of potential buyers get one they are a lot. I’ll stick to my wonderful f/2, with big manual focus ring and scale, and infinity that is actual infinity focus.

        • http://nikonrumors.com/ [NR] admin

          I was talking about the official press release – usually dpreview has it on their website the same time Nikon does – maybe this time they did not know either.

  • Andrew

    I’m impressed with the early info, although not too excited by it. (dirty thirty owner) Admin, keep up the good work!

  • Nikon Fan

    Interesting to note the following from the press release:

    “Lightweight, compact and affordable, this lens can easily become a fast favorite for any level of photographer, and is the perfect complement to D60 users who are just starting to learn D-SLR photography or enthusiasts who love their D90.”

    They did not bother to mention the D300. Was this an oversight or a deliberate omission?

    If it is a diliberate omission, could it be that this will be the line in the sand for the future of DX and FX bodies?

    Though it appears to be a very nice lens and a great price for D40 and D60 users. My wife has a D90 with a AF-S DX 18-200mm and I may purchase this new lens for her.

    For me the question still remains, where will the future cutoff be for DX to FX?

    • Juergen

      “For me the question still remains, where will the future cutoff be for DX to FX?”

      Good question…

      Certainly for the foreseeable future the D90 line and the lines below will stay DX. The question is the D300 line, the D300 successor will be DX (if one can trust what one reads all over the net), but what will be with the D300-successor-successor?

      Personally I could imagine to merge it with the D700 line, so becoming FX – or in other words not continuing the D300 line after the D300-successor. But at this point in time that’s pure speculation…

      • Nikon Fan

        I could not agree with you more. That is probably the largest question to date about the future of Nikon. I have speculated that after the D400 it will be some sort of merger with the D700 and all future will be FX format.

        I have slowly phased out my DX lenses and purchased FX lenses in anticipation while I can get good prices for my DX lenses.

        • Juergen

          “I have speculated that after the D400 it will be some sort of merger with the D700 and all future will be FX format.”

          I do think, too, that is a possible scenario. At least once today’s price difference of 1000 USD (DX D300 for 1700 USD vs. FX D700 for 2700 USD) will significantly narrow, I don’t think in that price region – say 2000 USD – it will make much sense to have both.
          For me personally the question is if we will see a DX D300-successor-successor (so to speak a “D500″) or not – after that I’m sure no more FX in that line (no “D600″), only in the lower lines (but I’m sure there will be a DX successor to the D300, a “D400″).

          I am still hesitating to go full-frame, so far 4 DX cams plus a bag – or two ;-) – full with lenses is what I have, but when going FX it will be a D700 + MB-D10, That is no problem, but then l also want to have the 14-24, 24-70 and the 24 PC-E, too: That really sums up – yikes! – and I am not sure if I want to shell out that much money for photography…

          • Nikon Fan

            I was able to sell quite a few DX lenses and got a good return on my initial investment.

            I sold 4-DX lenses, most of them premium and purchased 2-FX lenses. The AF-S 14-24mm and the AF-S 24-70mm lenses. It cost me an additional $600.00, but I think it was worth it.

            So now I am ready for anything, at least I hope.

          • Jon Paul

            This makes sense to me, but I’ve used a D90 and I don’t think it’s much of a step down from the D300 for what I do. If the D90-successor-successor is better than the D90 (and presumably it would be), I would see the choice between FX (D700/D300-successor-successor) and DX (D300-successor or D90-successor-successor) as a win either way.

      • http://www.w1000w.net Douglas

        if Nikon where to merge the D*** lines, then IMHO they need to upgrade the D90 line. If they can include the Magnesium Alloy Chasis into the D90 and make it a little more professionally built for the people who will still want the advantages of the DX sensor size without raising the price on it too far… then i think they can drop the D300 line. but as of right now, each line of camera’s that Nikon produces has a distinct upgrade from the next giving the consumer a distinct reason for the added money.

        • Jon Paul

          amen. But why not a D90++ with a better build?

        • Nikon Fan

          This is another reason why I have decided to concentrate on the glass. If I can get the best glass that I can afford, I will wait and see what happens with the bodies.

          Whatever does happen I will have the glass to match the body regardless of DX or FX.

          I just hope that I am right. All of this stuff does get expensive.

      • http://www.jphotog.com Eric

        NIkon has said over and over and over again, that they are going to continue to make DX cameras and lenses.

        At first I was baffled by such a lens. Why not make it FX and appeal to all photographers. But a fast wide lens is much harder to design than a fast normal (50mm) lens.

        And then a comment from Nikon to Rob Galbraith made it clear to me. They are saying this is pretty much the 50mm 1.4 lens for the DX series. (Without a focusing scale, and $100 less). So, what this tells me is this is giving DX owners the normal lens Nikon has always felt was important for the film and now FX bodies.

        If anything, this lens reinforces Nikon’s claims to be maintaining the DX system, and have no intentions of abandoning it. But it seems they intend to give users a parallel experience (to a degree) between the two systems. This should help in speculating where lens introductions might go from now on.

        • Adam Maas

          The problem with that is it hasn’t been DX shooters asking for a new 35. They’re happy with their 50′s as short portrait primes and for the most part are uninterested in 35′s (I rarely see 35/2′s used on DX, see them all the time on FX or 35mm film). It’s FX users who have been asking for a new 35mm.

          I guess Nikon heard the request for DX primes and the request for new 35′sand decided to answer both with one lens, without checking to see how much crossover there was between the two groups. Which ain’t much. An interesting DX prime (28/2, 24/2 or 16/2.8) or an FX 35 would have been much better choices for Nikon.

      • rhlpetrus

        I think the D300+D700 will eventually merge, maybe in a couple of iterations. Thay can’t afford to have 5 pro bodies, with the possible launch of the D700x.

    • Char

      I guess it was a deliberate omission. But not because the 35/1.8 DX would not be suited for the D300, but because there is a 35/1.4 FX coming. With the D300 costing a lot more, they might think that the average D300 user might want to go for a f/1.4 lens.

      BTW, I do not anticipate a “merger” of DX and FX in the near future. They are different formats, and DX has quite some advantages over FX, especially for wildlife shooters and other tele users. And don’t tell me again about the cropping abilities once FX reaches ~30MP. This might be true, but who wants to pay for an extra 15-18MP he/she will never need? And who wants to have a viewfinder which is much smaller in comparison (FX viewfinder in DX mode vs. DX viewfinder – just look at the magnification numbers)?

      So there will be a D400 in DX, and I also expect at least a D500, if not D600 in DX format. In two years, DX will be far from dead. We can continue the speculation then.

      • rthomas

        As a low light shooter, I would definitely prefer a 35mm/1.4 lens that covers full frame. If it doesn’t show up, I’ll probably buy this one.

        I just noticed that nikonusa.com has the new DX 35mm normal lens listed under wide angles… I wonder how long that will last, and how much confusion it will generate?

  • low

    awsome, im a big fan of this site. kudos to NR to bring us the latest!

  • pretty boi

    Any info whether it uses Ring type SWM or micro SWM?

  • http://www.pbase.com/jestev Jestev

    Whoa, wonderful job NR. Impressive.

    I’m actually pondering this for my D300. Would love a f/1.4 version though. Faster the better. Hopefully this baby shines.

  • http://www.boandbro.com bo

    well done NR indeed.

    as for the lens.

    ¥ 33 400 = 363.55900 US$

    rather pricey…no?

    • Nikon Fan

      The U.S. press release is quoting $199.95 for the lens.

    • Nikon Fan

      Here is the quote from the U.S. press release:

      “The AF-S NIKKOR 35mm f/1.8G lens is scheduled to be available at Nikon authorized dealers beginning March 2009 at an estimated selling price of $199.95.* For more information, please visit http://www.nikonusa.com.”

      Based on this I think that the U.S. price will be $199.95.

  • TWoK

    The MSRP is 33,000 yen so you can expect to see it at B&H for close to $300, maybe just a bit more. NR Admin, any more rumors? I thought you were expecting a FX lens and D400 today?

    • Nikon Fan

      Here is the quote from the U.S. press release:

      “The AF-S NIKKOR 35mm f/1.8G lens is scheduled to be available at Nikon authorized dealers beginning March 2009 at an estimated selling price of $199.95.* For more information, please visit http://www.nikonusa.com.”

      Based on this I think that the U.S. price will be $199.95.

    • http://nikonrumors.com/ [NR] admin

      this was just my own speculation – I did not have any info on other models

  • Craig
  • ChrisL

    Not mentioned on the US press release, but a feature of the original NR rumour which caught my eye, confirmed no on the French press release:

    L’objectif est également équipé d’un joint en caoutchouc destiné à limiter l’entrée d’humidité autour de la monture.

    It has a rubber seal against moisture.

    Congrats again NR for timely and accurate reporting.

  • http://nikonrumors.com/ [NR] admin

    Again thank you all – my job is not done yet. We still have PMA in few weeks :)

    • Maxime

      Can’t wait for some similar coverage! That one was amazing, thanks! :D

  • http://nikonrumors.com/ [NR] admin

    It is interesting how I did not believe it first either and hesitate to post it, but then I found more info. I get a lot of “garbage rumors” every day and I have to sort through them and see what makes sense.

    • Juergen

      THAT exactly is the very difficult part and makes a GOOD rumor site!

  • ChrisL

    European pricing is (according to the German press release) 229 euro.
    http://www.europe-nikon.com/press_room/news.html?locale=de_DE&bandwidth=broad&id=1937&type_index=2

    • http://nikonrumors.com/ [NR] admin

      in that case I was off by 21 EUR – sorry

    • Juergen

      Oh, they finally got it, too? I mean, half an hour ago there was nothing there – nothing, zilch nada!! Somone should kick some a**** at Nikon Europe as it really can’t be too difficult to have the news online exactly at the same time as Nikon USA…

    • Juergen

      …and as always we in Europe will get it later again, the German press text says “…voraussichtlich ab Mitte März 2009 …” means “presumably from mid-March 2009 on”.

  • Zen-shooter

    No ED glass but for 200 bucks. I’m sure a lot of DX shooters will add this lens to their “to buy” list. During this tough economic times, kudos to Nikon to look at the
    “BIG” picture and service the larger customer group (consumer DSLR).

  • justin

    Seriously idiotic move on Nikon’s part… even if they do have a FX one awaiting it’s seriously a waist of money for nikon. They went crazy over FX stuff and they’re coming out with DX stuff? unless its a release for the d400 its stupid to make it DX. I’m disappointed…

    • Nikon Fan

      I am not personally that interested in this lens, but it does make perfect sense for all of the D40, D40X, D60, D80 and D90 users. Plus at that price they should sell quite a few units to those users.

      I think what we do tend to forget is that Nikon is tracking two distinct markets and for this release it is the DX turn. I am sure at some point in the near future it will be the FX turn.

    • http://www.flickr.com/photos/friedtoast/ Fried Toast

      If you were privy to their sales numbers and market demographics, you might not think that it was such a “seriously idiotic move.” I’m not saying that I’m privy to said info- I’m not. My point is that Nikon is in the business to make money, not please gearheads. While photographers might like to think that lenses and cameras are decided on according to some random algorithm like Flickr’s Explore, it’s all about the yen and how to successfully make more of it. That is the bottom line.

      Given the popularity of the D300 (I bet it sold a LOT more than the D700 did), why would Nikon be “stupid” in releasing an upgraded version? Times are pretty thin- we should be glad that they’re releasing anything at all.

    • Char

      Wrong. Nikon did not go crazy about FX. Lots of users on lots of forums did. Nikon is just offering two sensor formats along with each other – and probably will be doing so for quite a while. Just like Canon does for a long time already – they even have three sensor formats.

    • markdphotoguy

      As someone who works in a camera store I can tell you that this is far from a stupid move, point of fact: its brilliant. I get asked weekly about the 35mm f/2.0 lens by D40/x/60 users a only to tell them it has no af with their camera and wide open the corners (yes even on DX) are not good at all. The Nikon provided MTF chart (very accurate to other testers’ MTF graphs btw) with the lens announcement , which is taken from the lens wide open, indicates superior corner sharpness than the f/2.0 version.
      The price point is also going to appeal to the entry level DX camera user who is not willing to invest the coin to get the f/2.0 without af on their bodies. It would have been stupid of Nikon NOT to release a lens like this. It’ll sell, I can’t wait.

  • johnny

    so it IS true!
    Nice prediction, NR Admin.
    All my cookies are belong to you.

    • Jon Paul

      Somebody set up us the bomb.

      • johnny

        We get signal.
        Main screen turn on.

  • Willl

    The optical formula of the old Nikkor 35mm f/2 (AI/AI-S) seems similar to this new 1.8 lens. The opitcal formula for the 35mm f/2 AF-D has less elements.

    * 8 elements in 6 groups for both
    * Closest focusing on both: 0.3m (1ft)
    * 7 blades on both

    And yes, I do own, and have recently played with the the 35mm f/2 AI lens. OOF areas look really nice on it, and if the AF-S version is like that, then it’ll be pretty sweet! (Focusing manually on these old lenses is sooo super smooth!)

    • Ekimc

      i thought it’s 8 elements 6 groups on 35/1.8G
      and 6 elements 5 groups on 35/2 D
      and they did specify the 35/1.8G has rounded blades.

      the MTF graph looks nice on 35/1.8G…..

      • Willl

        Er… It is 8 elements in 6 groups on the 35/1.8. But I was comparing it to the 35/2 AI lens which is the same (except for the rounded blades).

        Then mentioned the 35/2 AF-D lens in passing that it has less elements.

  • shivas

    I’m confused why they stated the following:
    “the perfect complement to D60 users who are just starting to learn D-SLR photography or enthusiasts who love their D90″

    Umm, the D90 would focus with the 35mm f/2.0; AND I would still be able to use my film body (N75) and D90 with the 35mm f/2.0.

    This is GREAT for the D40/x and D60 group (I am one of those), because they effectively get an AF-S “nifty fifty” in a DX lens. . .and I suspect, this is why Nikon did it, to “fill the gap” and develop something for all the novice D60 owners that are getting tired of their slow kit lens and want a prime lens that’s cheap, fast, and relatively wide.

    I won’t be purchasing this lens, as I just purchased the 50mm 1.4G that AF’s on my D40x (~75mm portrait), and AF’s on my N75 (50mm) and soon to be had D700 (50mm).

    I think for the burgeoning photographer, this is a piss waste. . . .

    • Nikon Fan

      I am not personally that interested in this lens, but it does make perfect sense for all of the D40, D40X, D60 users. Plus at that price they should sell quite a few units to those users.

      This is the first cost effective prime lens for these users, so maybe not such a bad idea.

    • Greg Tommers

      Based on the MTF, this lens looks like it will be much sharper and more contrasty than the old 35mm f2. That should be reason enough for any DX shooter to prefer it. The fact that it’s also faster and cheaper is icing on the cake.

  • Ekimc

    Just wondering, i saw a few rumors on AF-S 35/1.4G here and there…
    did NR admin get any reliable sources reporting this?
    i’m sure that would be a lens which a lot more ppl would be interested in.

    • Char

      Interested in, maybe. Especially on the forums. In the real world a 35/1.8 DX at around 200 EUR/USD will sell a LOT more units than a 35/1.4 FX at around 1000 EUR/USD.

    • http://nikonrumors.com/ [NR] admin

      yes, I did but would like to keep it private – that way I can get more rumors in the future – it was a website, but not only a website – a combination of “things”

  • Mikko

    good job and congrats to the admin! i visit this site every day and appreciate the work and effort that you put into it :)

  • cv

    No focus scale indicator…. :/

    • Adam

      Yeah, and that tiny focus ring is killing me. Canon gets large focusing rings on their AF primes, so why don’t we?

      • Adam

        Upon closer inspection, I rescind my previous comment. Still….bigger focusing rings would be appreciated.

    • Mike

      I know! My heart sank when I realised that. I can forgive lack of DOF markers (I use an Expoimaging ‘sliderule’ calculator), but the lack of distance scale, that just sucks.

      Why bring out another beginner’s lens for the D60? That camera already comes with one.

  • fotomik

    But look, it gets it’s own lens hood, HB-46, AND it’s supplied with the lens. Gotta love Nikon for that, Canon gives you hoods only on L-lenses…

    Well, I guess it’s time to call my Nikon rep and order one. Wonder if there’ll be a D40/35G-kit?

  • http://www.lightpaintphotography.com itsachris

    i waited so long for this lens, this should have been introduced with the D40. but now that it is here…. well I dont think i am going to get it, until i can find it used.

  • Weston

    very good job on the rumor, wow, I can’t wait to get one of these!

  • Tom

    Well done NR !

    MTF chart looks VERY good compared to all it’s equivalents.

    Test picture on the Nikon website was shot at f2.8 and looks good but the bokeh seems just okay and nothing special. 7 blades ( not 9 ) and no focus distance scale are bummers but US$200 ? Seems to be very cheap…

  • Tom

    Blurb says “A rounded diaphragm opening combined with the nine-blade aperture contributes to a substantially more circular bokeh for a more natural appearance of out-of-focus background elements.”

    Spec says 7 blades.

  • Zen-shooter

    Notwithstanding the technical and image merits of FX bodies, if you look at the shear numbers of photos uploaded into Flickr per camera model, DX bodies totally dominates. Example, D80+D40 = almost 55 million images, versus D3+D700 = just over 3 million.

    The business model supports consumer DSLR over Pro DSLR hands over fist.

    Nikon should be able to sell more, have greater profit and be in a healthier position by selling this lens as DX priced between US$200-$400 than a FX at over a $1000.

    • Char

      Interesting. If you order the Nikon DSLRs by number of users on flickr (users that uploaded at least one image of that specific camera yesterday), you can get quite some interesting information about how many users actually are DX shooters and how many use FX. In that ordering, D700 and D3 score places 11 and 12, even after D70, D70s and D50. If you sum up everything, you get

      Number of DX users: 17969
      Number of FX users: 828

      …. which makes 4.4% of the users FX users and 95.6% DX-users.

      • rhlpetrus

        Flickr is an amateur/enthusiast’s site. Pros have their own sites and some use other venues. But it’s true that the number of DX bodies is many time that of FX. This lens is interesting, it’s just the normal standard for DX. They did the 50f/1.4, now the 35 f/1.8 DX, likely the 85 and some WA are next, certainly FF able.

    • http://www.flickr.com/photos/friedtoast/ Fried Toast

      I agree that Flickr isn’t going to be quite representative as there will be a lot of pros not counted as they’d be pushing their own webpages. That being said, I think Flickr’s numbers make a good case in point for those that are screaming, “DX is dead!” and “OMGWTFBBQit’saDXlens!!!!”

      Breathe people! It’s a lens. If you don’t like it, don’t buy it. SIMPLE as THAT.

      Way I see it, all these intarweb blowhards crying about their spilt milk should be *thanking* all of the people that are going to be buying this 35mm f1.8G. Why? Because it’s going to help fund the R&D on FX lenses in the future. DX = Bread and Butter. Without it, Nikon would be releasing much, much worse economic figures, IMO.

      I’m all for the DX world. Have at it! I don’t see how it hurts me (DX & FX user) to have the DX be strong and vibrant. It’s ALL plus in my book.

      • Jon Paul

        Couldn’t have said it better myself.

  • Anonymous

    Its interesting that they don´t know there own product:
    nikonusa.cow writes (as you cite) nine-blade design,
    but it has 7 blades.
    Nikonusa writes a weight og 200g, Nikon Germany writes 210.
    Nevertheless I like the lens and will buy it.

    • Tom

      Yep, and Nikon Europe says all the elements move when focusing and Nikon Japan say it is RF – rear focusing.

      Amazing they can’t get their act together on something as simple as specs.

  • Zen-shooter

    Look at the cross-section of the first 35/1.8 Nikkor…
    http://www.taunusreiter.de/Cameras/Nikon_RF_Lenses.html
    The 50 year old design and the new lens are essentially a gaussian formula. As a proud owner of a Nikkor-W 3.5cm F1.8, it would be an interesting comparison. Even in today’s standards, this old RF Nikkor performs well.

    Also have a look at Robert Rotoloni’s write up on the old lens…
    http://www.pacificrimcamera.com/nhs/35f18/35f18.htm

  • GT

    The new 35 1.4 FX is coming……. ;)

  • http://www.dafyddowen.com Daf

    Somewhat surprised that Nikon have done a DX prime, BUT when you look at the list of available DX lenses http://www.europe-nikon.com/family/en_GB/categories/broad/20.html it’s littered with standard zooms. So I think to keep the DX people interested + buying (cost effectively so not FX) it would have either been:
    -Prime
    -2.8 telephoto(zoom)
    The prime makes more sense.

  • Vl4d

    Hey did you see those MTF curves?? This new 35mm looks wonderful compared to that old 24*36 shit of 35/2 haha

  • GingerJimmy

    bravo admin :) sorry for doubting :D

    and bravo nikon. they’ll make a lot of money on this.
    I’m waiting for the 1.4 FX

    • Vl4d

      Did Nikon launch the 50mm AF-S 1.8G DX ? Of course not!

      Neither will they launch any 35mm AF-S F1.4 FX.

      For dummies willing to shoot FX, you still have the old AF-D shit haha. Or those newbies F2.8 Zooms, like the 24-70 ;)

      • GingerJimmy

        why would they? 50mm on dx is a useless focal length.

        • Vl4d

          That’s stupid, because if you were right, the 85mm F1,4 would be a useless focal length on a FX body!

          • GingerJimmy

            50 x 1.5 is 75. there’s a difference.
            I myself use a 85 1.8 on film and digital and it’s great
            I prefer it on film though.

  • Ultra Man

    Come on D800!!!
    com out soon dam u!!!
    :P

  • rhlpetrus

    This may well be preparation for the launch of updated small camera, with 12MP, LV, movie mode, etc.

  • http://stylusecho.googlepages.com Stylus

    Let’s hope it doesn’t have the problems the AF-S 50mm has.

    I have a D80 and a AF-D 50mm 1.8… I prefer the 75mm equivalent to this because it’s better for portraits.

    • http://www.dafyddowen.com Daf

      “Let’s hope it doesn’t have the problems the AF-S 50mm has.”

      What’s that ?
      I have this lens but not used it much yet.

    • Vl4d

      What problems? My 50mm AF-S 1.4G works perfectly well. A bit of LCA but not munch more than the old AFD shit, the AF is extremely accurate, and that’s the most important feature of a fast prime!

      You should really consider the 35mm DX as an alternative, as this focal length should be more versatile (except for portraits of course).

  • http://wijnands.blogspot.com JeroenW

    Come on people, yes it is DX. But it’s also only $199 which is nicely below the canon and the sigma offerings.

    As someone pointed out there is a market for this. Just look at the numbers of D40 and D60 sold so far. Even if 1 in 10 of every D40 buyer goes for this it’s still an interesting market. And this will work nicely on the D90 and d300 as well.

    Even some pros have a DX body for backup purposes and for when they travel light. A D40 with this attached would make an interesting backup for a lot of pros.

    • Vl4d

      I would say D90/D300 instead of D40… We are not talking of Ken Rockwell here lol.

  • another reader

    I’m dissapointed there’s no distance scale, but at $200, how can you complain?! That’s cheaper than the current 35/2, which is slower and doesn’t have the motor.

  • http://www.dafyddowen.com Daf

    “Nikon Inc. today announced the AF-S DX NIKKOR 35mm f/1.8G lens, which is the first fixed focal length, fast-aperture DX-format lens”

    Lots of people, inc Nikon seem to have forgotten about the 10.5mm DX.
    Technically it’s a Prime right…..

    • GingerJimmy

      2.8 is not fast ;]

    • Joe

      Depends if they consider it fast at f/2.8 :/

  • markdphotoguy

    Good job NR right on the money. Now FX people such as myself will have to eagerly await the afs 35mm f/1.8 G’s bigger brother. Glad to see its a M/A-M switch instead of an A-M switch. This announcement should quiet those people that believe DX is a dying format.

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