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Nikon MX ad #4

Nikon medium format sensor as art on the wall. I got this from the same source as the first three ads.
nikonmx4 Nikon MX ad #4

Related posts:

  1. Sony will not release the 24 MP sensor to other brands
  2. Jeff-c has spoken
  3. Pentax may be entering the medium format digital camera market
  4. Another reason why we may not see a medium format Nikon

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61 Comments

  1. Krib
    Posted October 2, 2008 at 1:08 pm | Permalink

    Looks like 1-2-3 or Dx-Fx-Mx : )

  2. Posted October 2, 2008 at 1:12 pm | Permalink

    Unlike your other ad images, this one does ot have the Nikon logo on the bottom left. Starting to look like a starving artist production :)

  3. smart guy
    Posted October 2, 2008 at 1:15 pm | Permalink

    It’s tough to believe this is a legit ad without a Nikon logo…

    And look, Nikon is advertising in yellow for this website instead!

  4. jimmy
    Posted October 2, 2008 at 1:15 pm | Permalink

    DX, FX, MX :)
    hope its legit, too bad it will cost $$$$$

  5. Posted October 2, 2008 at 1:32 pm | Permalink

    If this is fake, it is a pretty big print to do just for fun.
    It must be at least 1 m wide.
    As an Art Director I must say that most of the ads shown here lately looks more like “work in progress” or early ideas for internal use. That can explain the missing logo on this one. Also, they doesn’t look too professional in terms of typography and design. That also suggests that it is not a finished ad.
    I hope it’s real, but they sure looks lite early drafts to me.

  6. Posted October 2, 2008 at 1:39 pm | Permalink

    Also, if this is mock ups of future ads, it is possible that they are not using the pictures of the actual (new) camera model. Maybe just playing with graphic ideas.

    I understands that this makes this discussion even harder … ;-)

  7. Kuri
    Posted October 2, 2008 at 2:08 pm | Permalink

    Starts to look like some design project for an art student? Make up marketing materials for a project…
    If that ‘projection is anywhere near accurate you’d end up with an ‘MX sensor’ of about 36.5×55mm… NO way that’ll go into a D3/D700 type body, body would have to be much bigger..
    And from the other ‘leaked’ info from this source the lenses looked the same size as the pc-e lenses and the body looked D3 from factor. This step up in sensor size is not something I can see in that form factor.
    I’d say design school project being passed on as ‘rumors’ here.

  8. Posted October 2, 2008 at 2:16 pm | Permalink

    I bet it would fit in the d3 form factor if it was mirrorless, like the micro-four thirds standard. I think not having to worry about retrofocus is a BIG deal in lens design. I have a few older (80s) large format lenses that look amazing when I strap my D300 to the back of my view camera. It could be just like that, but a little less clumsy.

  9. denz
    Posted October 2, 2008 at 3:28 pm | Permalink

    Totally agree.

  10. cameron
    Posted October 2, 2008 at 3:38 pm | Permalink

    blog admin… i have feeling you’re the one who made those rumors because you dont have any source to support.

  11. Blog Admin
    Posted October 2, 2008 at 3:41 pm | Permalink

    I wish I was that good with PS. Do you think I am that stupid to tell you my source???

  12. cameron
    Posted October 2, 2008 at 3:46 pm | Permalink

    for almost every rumor you posted, there’s a source to go with it but this set of rumors, no source… doesn’t hurt to tell us. :)

  13. Smart Guy
    Posted October 2, 2008 at 4:10 pm | Permalink

    Wait! This could be DX-FX-MX sensors. Quick, someone use PS to de-perspective the picture and tell us if the DX-FX part is consistent with this hypothesis…

  14. tbone
    Posted October 2, 2008 at 4:25 pm | Permalink

    I’ve never seen a concept/WIP/mockup as a matchprint, which these ads appear to be. Any time one gets to the matchprint stage it means it’s done, and there’s only checking for color and one final check for typos, and of course to provide a reference to the printer.

    Of course, that doesn’t mean it’s 100% real. The sender/artist could be faking them as matchprints so they look more legit.

    One thing I haven’t seen on the ads are legals. Either they’re not usually on Nikon Japan ads, they’re unreadable (as in this is a cell phone shot and they are dark gray text) or maybe there’s a 3rd page we’re not seeing.

    If the last (above) image of the giant version of the ad is legit, I would guess we may potentially be looking at a shot of the venue for a launch event. If it’s a Nikon event, it makes sense that the logo was stripped off, as they may be decorating for style and don’t need to plaster logos over everything in the room.

    Then again, maybe this is all bad reasoning and I need to watch less Monk.

  15. mike
    Posted October 2, 2008 at 4:37 pm | Permalink

    This looks like DX – FX – MX.
    But what is MX? Is there anything like that from Canon?? Seems to be something very new …

  16. Blog Admin
    Posted October 2, 2008 at 4:39 pm | Permalink

    MX=medium format

  17. Anonymous
    Posted October 2, 2008 at 4:46 pm | Permalink
  18. Crabby
    Posted October 2, 2008 at 4:50 pm | Permalink

    I am just speculating that it would be a clever way for someone to get his ad ideas seen and sort-of Publish for free.

  19. Sven K. (Ger)
    Posted October 2, 2008 at 5:06 pm | Permalink

    That is the REAL middle format. Not what we see in the D3 or D700 (that’s a sort of halfway middleformat sensor). If Nikon brings that out that will bring a lot of Canon pro users to Nikon as Canon doesn’t have something like that.

  20. seth
    Posted October 2, 2008 at 5:32 pm | Permalink

    what about square format or rangefinder? That poster show a new format but is very panoramic. right?

  21. tcohed
    Posted October 2, 2008 at 5:44 pm | Permalink

    Nobody ever claimed the D3 or D700 have middle format sensors. Middle format is not panoramic either. So, what dou ou mean?

  22. Anonymous
    Posted October 2, 2008 at 5:53 pm | Permalink

    Middle format is not panoramic? What about the Hasselblad Xpan? Is that medium format? What about the Leica S2? These categories are losing their meaning.

  23. Pablov
    Posted October 2, 2008 at 6:25 pm | Permalink

    cameron, sometimes you post opinions like everyone, but some others you look like an acid person, just bothering.

    I guess nobody would think the Admin would do this just for fun or to get traffic, or whatever, I know little of him, but just enough to know he wouldn’t do that.

    And he also never reveal his sourcess…

    If you always know everthing, you should know this too.

    …Being more polite doesn’t huurt either…

  24. Pablov
    Posted October 2, 2008 at 6:27 pm | Permalink

    yes, good idea

  25. S H
    Posted October 2, 2008 at 6:34 pm | Permalink

    If this is DX, FX and MX is the size between DX and FX correct? If so we should be able to guess the size of this MX sensor.

  26. Kuri
    Posted October 2, 2008 at 6:41 pm | Permalink

    Source:
    This guy claims to be the ’source of the source’:

    “I forwarded the first two in this series to NikonRumors, but they’re being slow about posting. These come from a friend in Japan, who’s a bit of a joker but also one of the most well-connected people I know. I have no idea about their authenticity. On that note, here’s another…

    http://bayimg.com/JalNDAabe

    As he posted on
    http://forums.dpreview.com/forums/read.asp?forum=1007&message=29558524
    Also note, it is only his 2nd post ever there. Maybe he’s a bit of a joker too?

  27. David Olsen
    Posted October 2, 2008 at 6:56 pm | Permalink

    S H wrote:
    If this is DX, FX and MX is the size between DX and FX correct? If so we should be able to guess the size of this MX sensor.

    No — MX is the large size after FX

    DX – FX -MX

    MX should be 36 mm x 36 mm ( in nikon´s case ) if I am not mistaken

  28. Mr. X
    Posted October 2, 2008 at 7:37 pm | Permalink

    Here some infos found on the web

    Nikon MX
    release date: 14.02.2009
    where: WPPI (USA)
    pixel size: 6380 x 6380 (quadratic????)
    megapixels: 40.7 MP

  29. Sven K. (GER)
    Posted October 2, 2008 at 7:45 pm | Permalink

    Real Middleformat should be 56mm x 56mm.
    This is the “real” middleformat size.

    Also there are over sizes of middleformat:
    56 mm × 69 mm
    56 mm × 76 mm
    56 mm × 89 mm

    I guess the MX will be something like 56×89 middle format size. Something only for professionals costing around 10.000 US $ – like MAMIYA.

    The DX is something equivalent to 24×36 mm. The FX is equivalent to 41,5 mm × 56 mm.

    Only my guesses…

  30. Michael
    Posted October 2, 2008 at 7:51 pm | Permalink

    I fully agree!

  31. Mr. X
    Posted October 2, 2008 at 7:54 pm | Permalink

    As DX is “cheap” and FX “expensive”:
    MX will cost something like HASSELBLAD or MAMIYA: 8.000 – 15.000 US Dollars :(

    This will be something only for studio-professionals.

  32. Anonymous
    Posted October 2, 2008 at 7:56 pm | Permalink

    Correcting the image perspective and assuming that the width of the sensor in the center is 36mm wide, I get:

    Left sensor: 23.76 mm wide
    Right sensor: 50.82 mm wide

  33. Anonymous
    Posted October 2, 2008 at 8:12 pm | Permalink

    There is no “real” medium format size, Sven. You also have the size of FX wrong. Hit the books!

  34. Blog Admin
    Posted October 3, 2008 at 12:02 am | Permalink

    Maybe Nikon is sending me those ads to get some valuable feedback

  35. Franz
    Posted October 2, 2008 at 9:24 pm | Permalink

    I came to the same ~50mm conclusion, but you were faster!

    Anyhow: Future will tell us all!

  36. NikonMan
    Posted October 2, 2008 at 10:06 pm | Permalink

    the largest sensor currently used by phase et al is 36×48mm

  37. NikonMan
    Posted October 2, 2008 at 10:16 pm | Permalink

    is it just me or do the “sensors” look like Nikon logos?

  38. Anonymous
    Posted October 2, 2008 at 10:21 pm | Permalink

    I’m guessing that the ~50mm measurement means this is a 48mm wide sensor, since that’s pretty standard.

  39. Pablov
    Posted October 2, 2008 at 10:25 pm | Permalink

    Lol…

    I just found the discussion about “real” formats very boring… :P

    DX is DX (check google for exact sizes on Nikon and Canon)
    FX is FX (35mm film equivalent in size)
    MX is …(who knows exactly)

    Done, just that simple ! :)

  40. NikonMan
    Posted October 2, 2008 at 10:29 pm | Permalink

    I’ve just worked out…
    36×48mm at D3 pixel density is ~24.2MP
    remember the D3 24.4MP firmware?

  41. Juergen
    Posted October 2, 2008 at 10:42 pm | Permalink

    Cameron, you wrote “To: blog admin… i have feeling you’re the one who made those rumors because you dont have any source to support.”

    Sorry mate, but I think that’s unfair!

    From my comments you can see I am one of the critical ones here, but I am very sure the site admin has all the material being sent to him and he doesn’t create any of the material himself!

    Revealing an unique source is a no-no!

    Please stay fair!

  42. MarkDphotoguy
    Posted October 2, 2008 at 10:47 pm | Permalink

    That also fits in with what Thom Hogan has been speculating on in the last little while. Two D3 sensors mated together to give an entry level MF camera with outstanding low light capability.
    Fingers crossed.

  43. NikonMan
    Posted October 2, 2008 at 11:12 pm | Permalink

    Remember the price break the D1 gave against the competition of the day?
    I hope Nikon does it again, affordable MF Digi..
    BTW 36×48mm sensor would give a focal length conversion of:
    DX multiply FX by 1.5
    MX divide FX by 1.5

  44. Posted October 2, 2008 at 11:33 pm | Permalink

    I did some primitive perspective correction and got the following sizes:

    DX: Crop 1.55 compared to FX
    Aspect 1.39
    FX: Aspect 1.42
    MX: Crop 0.72 compared to FX
    Aspect 1.64

    The aspects indicate the error in my perspective correction. It seems pretty big.

    DX is clearly reasonable (crop 1.55 is close to 1.5). The MX sensor would then be about 52×30 mm (15.9 cm^2).

    They seem to have forgotten the Phase One P65+ sensor of 54×40 mm :)

  45. Blog Admin
    Posted October 2, 2008 at 11:59 pm | Permalink

    I answered this question already:

    This is a “second hand” rumor – it originated in Japan and was submitted to me by another person. I do not know the original source directly.
  46. Blog Admin
    Posted October 3, 2008 at 12:01 am | Permalink

    what is the link between this picture and the MX format?

  47. Blog Admin
    Posted October 3, 2008 at 12:03 am | Permalink

    thank you!

  48. Andrew
    Posted October 3, 2008 at 12:04 am | Permalink

    I too cropped, perspective-controlled and measured in Photoshop.

    My measurements gave a 1.5 “crop factor” between baby and mummy sensor, both of which have a 3:2 aspect ratio. This is, indeed consistent with DX and FX.

    The really interesting thing about the daddy sensor is that its aspect ratio is 16:9 – presumably HD video is the justification for this.

    I calculated daddy to be 52×29.5mm. If the pixels have the same density as a D3 this equates to approx. a 21.5MP sensor, but if they are as densely packed as on a D300 it equates to 47MP

  49. Blog Admin
    Posted October 3, 2008 at 12:04 am | Permalink

    Kuri is correct – I was 4 hours late in posting one of the ads – sorry!

  50. Blog Admin
    Posted October 3, 2008 at 12:08 am | Permalink

    where did you see this – can you give us the link – email me if you want privacy

  51. Blog Admin
    Posted October 3, 2008 at 12:16 am | Permalink

    I can guarantee you that I haven not made up any of the rumors on this site.

  52. au-id
    Posted October 3, 2008 at 1:06 am | Permalink

    I think it has to be. not that it means anything just thought it was interesting to know

  53. Anonymous
    Posted October 3, 2008 at 1:53 am | Permalink

    See the mountain in the “ad” you posted? Buh.

  54. au-id
    Posted October 3, 2008 at 1:57 am | Permalink

    Just a thought because i like to think about things to long. Could it be that the “Big” Announcement is actually something in the small range. With all the hype going on about micro four thirds maybe nikon is working on a similar project. If with look at these recent adds there is nothing that I have seen that means bigger (I know the circular viewfinder but for the sake of the theory maybe its just a circular EVF. The larger sensor in the recent add could actually be the existing FX then DX and then MX for Micro.The Lens mount in the first picture looks bigger because the handgrip is just smaller. I also saw no mirror in the picture either. New lenses because the sensor is closer to the mount. Also, if you think about it wedding photographers are always trying to be more discreet and less invasive. Maybe Nikon is going to fool everyone and come out with the best compact silent shutter camera ever. Just a thought I’m sure someone can refute.

  55. Blog Admin
    Posted October 3, 2008 at 2:24 am | Permalink

    ah – I got it now – thanks

  56. Pablov
    Posted October 3, 2008 at 3:36 am | Permalink

    weird, because many sources seem to point that the MX is going to be square or something like that, not so “wide”….

    I really do Not think Nikon (other brands either) is going to keep the pixel pitch in future cameras’ sensor.

    I guess as technology improves them, the sensors will increasse a little in pixel ammount, thus decrease in pixel size. (when keeping the sensors’ size)
    Not big jumps, but some little

  57. NikonMan
    Posted October 3, 2008 at 3:38 am | Permalink

    oops sorry, my bad you are correct

  58. NikonMan
    Posted October 3, 2008 at 3:58 am | Permalink

    There will always be a limit as to the amount of light any size photosite can gather, new technology can make small photosites more efficent but apply the same new technology to a larger photosite and the results will be better still.
    We saw this with the D300 being better than the competition of the time because of new technology, the same technology in the D3 with larger photosites gives even better.
    MX allows more resolution without reducing the size of each photosite.

    Taking this to extremes: if you make an FX sensor with the pixel density used in the sensor of the Coolpix P80 you would get 309.74MP and the noise/dynamic range etc of the P80 (not good when compared to DSLRs)

  59. Pablov
    Posted October 3, 2008 at 5:17 am | Permalink

    I’m starting to get concerned about MX

    If the ad #4 is real, and plausible to be a future MX sensor, then it would be 16:9 aspect ratio

    Why am I concerned?
    Because I (as many other photographers/artists/movie makers) expect an affordable DSLR with GOOD HD Movie capability.
    And if Nikon is putting all “Movie” efforts in just MX formats, then maybe the FX cameras wouldn’t carry Real Good HD Movie quality.

    And that makes a BIG (…) problem to some people, letting only one choice (until today at least) for getting an affordable DSLR with good quality Still images and HD video: Canon EOS 5D Mark II

    And… I wouldn’t like to switch to Canon.

    I hope Nikon do its BIG project, but also implement “decent” good HD Movie quality (24fps is too low, and the IQ itself is still too poor. The EOS 5D Mk II seems much better, and has MIC-IN Stereo jacks too)

    Let’s see what NIKON Engineers and designers realize and have in mind…

  60. Mr. X
    Posted October 3, 2008 at 5:51 am | Permalink

    I am currently in GERMANY and a friend of mine has seens the rumors on german websites. Here are the links:

    http://www.dslr-forum.de/showthread.php?t=373941

    http://www.photographybay.com/2008/09/04/nikon-mx-format/
    (english site for the megapixels)

    http://www.mactechnews.de/forum/thread.html?id=265191

  61. Blog Admin
    Posted October 3, 2008 at 2:29 pm | Permalink

    all of those links point back to NR and use our material, nothing new