where there’s smoke there’s fire

I already reported on the 2025 digital camera shipment market share from the latest Nikkei Industry Report:

2025 digital camera shipment market share

Fujifilm’s surge is attributed to strong demand for compact cameras. The 2025 numbers for Fujifilm provided in the report also include the Fujifilm X-half toy camera and the Instax product lines:

2025 Overall Camera Shipment Ranking

1. Canon: 4.5 million units (45.7%, +2.5%)
2. Sony: 2.42 million units (24.6%, -3.9%)
3. Fujifilm: 1.16 million units (11.8%, +2.8%)
4. Nikon: 880,000 units (8.9%, -2.8%)
5. Panasonic: 430,000 units (4.4%, +1%)
6. Ricoh Imaging: 210,000 units (2.1%, +1.3%)
7. OM Digital: 150,000 units (1.5%, -0.4%)

If you compare the pure mirrorless camera market share, Nikon is still at the #3 spot, and Fujifilm is at #4, as reported by dclife, who actually bought the latest edition of the Japan Company Handbook Industry Map 2027 Edition:

2025 Mirrorless Camera Production Volume Ranking

1. Canon: 2.3 million units sold ↑
2. Sony: 1.8 million units sold ↑
3. Nikon: 860,000 units ↑
4. Fujifilm: 750,000 units sold ↑
5. Panasonic: 270,000 units ↑
6. OM Digital: 120,000 units ↓

2025 DSLR Camera Shipment Ranking

1. Canon: 580,000 units
2. Nikon: 60,000 units
3. Pentax: 10,000 units

Here are the numbers from the previously reported 2024 – Nikon actually went up in the mirrorless camera production volume ranking:

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