where there’s smoke there’s fire

I already reported on the 2025 digital camera shipment market share from the latest Nikkei Industry Report:

2025 digital camera shipment market share

Fujifilm’s surge is attributed to strong demand for compact cameras. The 2025 numbers for Fujifilm provided in the report also include the Fujifilm X-half toy camera, the Instax product line, and the very popular X100 (still out of stock). This is why Nikon should release their new compact camera(s) asap.

2025 Overall Camera Shipment Ranking

1. Canon: 4.5 million units (45.7%, +2.5%)
2. Sony: 2.42 million units (24.6%, -3.9%)
3. Fujifilm: 1.16 million units (11.8%, +2.8%)
4. Nikon: 880,000 units (8.9%, -2.8%)
5. Panasonic: 430,000 units (4.4%, +1%)
6. Ricoh Imaging: 210,000 units (2.1%, +1.3%)
7. OM Digital: 150,000 units (1.5%, -0.4%)

If you compare the pure mirrorless camera market share, Nikon is still at the #3 spot, and Fujifilm is at #4, as reported by dclife, who actually purchased the latest edition of the Japan Company Handbook Industry Map 2027 Edition:

2025 Mirrorless Camera Production Volume Ranking

1. Canon: 2.3 million units sold ↑
2. Sony: 1.8 million units sold ↑
3. Nikon: 860,000 units ↑
4. Fujifilm: 750,000 units sold ↑
5. Panasonic: 270,000 units ↑
6. OM Digital: 120,000 units ↓

2025 DSLR Camera Shipment Ranking

1. Canon: 580,000 units
2. Nikon: 60,000 units
3. Pentax: 10,000 units

Here are the numbers from the previously reported 2024 – Nikon actually went up in the mirrorless camera production volume ranking:

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