Nikon raised full-year profit forecast by 50%, but trimmed imaging sales outlook

By [NR] admin | Published: October 30, 2026


A day after the $14,000 Nikkor Z 120-300mm f/2.8 TC VR S lens announcement, Nikon raised its full-year profit forecast, driven by semiconductor strength and reported an Imaging sales outlook cut (see previous financial reports):

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Posted in Other Nikon stuff| Tagged | 48 Comments

Nikon winter savings started in Europe

By [NR] admin | Published: October 30, 2026


Today, Nikon started new winter savings in Europe that will end on January 25th, 2027:


The current Nikon USA rebates are ending this weekend:

The current Nikon USA rebates are ending this weekend

The  Nikon Canada rebates can be found here:


Posted in Deals| Tagged , , , , , | 21 Comments

Nikon Nikkor Z 120-300mm f/2.8 TC VR S lens product tour, first impression videos

By [NR] admin | Published: October 29, 2026


Here are a few Nikon Nikkor Z 120-300mm f/2.8 TC VR S lens product tour and first impression videos (pre-orders: B&H | WEX | Erhardt | Canada):

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Posted in Nikon Lenses| Tagged | 16 Comments

Viltrox AF 35mm f/1.4 Pro full-frame lens for Nikon Z-mount announced (coupon code included)

By [NR] admin | Published: October 29, 2026



The previously reported Viltrox AF 35mm f/1.4 Pro full-frame lens for Nikon Z-mount has now been officially announced:

  • Pre-orders: B&H Photo | Viltrox Store (use code NIKONRUMORS for 10% off)
  • Professional-grade optics with edge-to-edge sharpness even at F1.4
  • 16 elements in 11 groups include specialist UA, ED, HR glass
  • 11-blade aperture for smooth, rounded bokeh
  • HyperVCM focus system with accurate face/eye detection and tracking
  • 0.3m minimum focusing distance with minimal focus breathing
  • Weather-sealed body with water- and smudge-resistant front coating

Additional information is available here:

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Posted in Nikon Lenses| Tagged , , , | 13 Comments

Nikon mentions the rumored Z70 APS-C camera in Nikkor Z 120-300mm f/2.8 promo

By [NR] admin | Published: October 29, 2026

In one of the promotional materials for the new Nikkor Z 120-300mm f/2.8 TC VR S lens (orders: B&H | WEX | Erhardt | Canada), Nikon unintentionally leaked the long-rumored Z70 APS-C camera:


I already reported that the Nikon Z70 (previous coverage) will be announced in November, and I suspect that the camera was initially planned to be announced together with the 120-300 lens, but it was delayed – see this post:

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Posted in Nikon Z70| Tagged | 92 Comments

Nikon Nikkor Z 120-300mm f/2.8 TC VR S lens sample photos

By [NR] admin | Published: October 29, 2026

Nikon Nikkor Z 120-300mm f/2.8 TC VR S lens sample photos:

Nikon Nikkor Z 120-300mm f/2.8 TC VR S lens pre-order links:

Previous coverage of the new lens can be found here.

Posted in Nikon Lenses| Tagged | 1 Comment

Updated Nikon Nikkor Z 120-300mm f/2.8 TC VR S lens pre-order links

By [NR] admin | Published: October 29, 2026


Updated Nikon Nikkor Z 120-300mm f/2.8 TC VR S lens pre-order links:

The lens will be produced in very limited quantities, and the wait times will be long. I don’t expect the lens to be in stock for at least 12 months. Shipping is expected to start in mid-November 2026.

Nikon Nikkor Z 120-300mm f/2.8 TC VR S lens officially announced

Posted in Nikon Lenses| Tagged | 3 Comments