where there’s smoke there’s fire

Phileweb (translated) published an interview with Mr. Takuhide Tsuji from Nikon Imaging Japan (Nikon received the 2023 DGP Imaging Overall Gold Award). The Nikon Zf is a big hit and it is still out of stock in many retailers:

Q: (Phileweb) Furthermore, the Zf, which won the Jury Special Award, was released on October 27th, but I hear that it is difficult to obtain. How do you analyze the background behind its explosive popularity?

A: (TsujiAlthough) Although quantitative data is not yet available, the Touch & Try event held at Nikon Plaza prior to the launch attracted young customers in their 20s and 30s, as well as those visiting Nikon Plaza for the first time. Many customers came to visit us, and we could feel the change firsthand, thinking, “This is a slightly different demographic than our usual customer base.”

Here is the interview recap from Digicame-info:

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