Nikon US instant rebates to expire in 3 days, Nikkor 80-400mm f/4.5-5.6G lens price drop in the UK


The current Nikon instant rebate program (US) will expire in 3 days. The program will be renewed next month, but I was told that many of the high-end lenses will not be included.


A reader informed that the price of the 80-400mm f/4.5-5.6G ED VR lens in several UK stores has dropped to around £2,000 from £2,416.00. This seems to be a common practice in the UK - the price of new Nikon gear is drastically reduced few months after the official announcement.

Check the latest pricing and availability of the Nikkor 80-400mm f/4.5-5.6G ED VR lens on Amazon UK:

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  • FDF

    Nah, it’s not just UK and not just Nikon.

    • patto01

      I hope you’re right. I really want this lens but not at the current price!

  • Davidvictormeldrew Idontbeliev

    That’s a more sensible price and fortunately paid this on launch and this should be the rrp in first place and price now should be line with Sony’s 70-400 MK 2 lens. However it is an excellent price and is a must have….

  • DafOwen

    This is a handy tool to track and see the history of Amazon prices.

    You can set alerts etc.

    SHows the lens has been roughly that price before.

  • MarkB

    Could it be UK laws do not allow the manufacturer to restrict retail pricing the way Nikon does in the US?

  • 103david

    You’re just now noticing the “price reduction a few months after new…” gear is introduced?
    Be sure and sign-up for my upcoming seminar on “A Basic Economics and Marketing Education in the 21st (or any other) Century 101.”
    On line only, $999.99, cash only, paid in advance, send the bucks, we’ll get back to you.

    • Many Nikon products never go down in price, example: 70-200 f/2.8. You never noticed that?

      • Lardinio

        Specifically true of lenses, but not so bodies. For example D600 entered at £1,950 and can now be bought in most places around £1,400, the greater majority of that drop happened over a 3 month period after introduction.

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