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Nikon Coolpix A, P330, S3500 and L320 compact cameras announced

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Nikon Coolpix A:

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Nikon Coolpix P330:

Nikon-COOLPIX-S3500

Nikon Coolpix S3500:

Nikon Coolpix L320

Nikon Coolpix L320:

Press release:

Nikon's Newest Advanced Performance COOLPIX Cameras Provide Incredible Quality and Control for Those Serious About Capturing Stunning Images

World Renowned Optics and a Host of Innovative Technologies, Including the Use of a DX-Format Image Sensor, Provide Users with Premier Compacts for Shooting and Sharing

MELVILLE, N.Y. – Today, Nikon Inc. announced two new advanced performance COOLPIX cameras, built for the customer seeking the best image quality possible with the convenience and ease-of-use of a compact camera. The Nikon COOLPIX A is the first COOLPIX to incorporate a DX-format sensor, similar to those found in many of Nikon’s coveted D-SLRs, which provides the highest image quality possible from a compact point-and-shoot. Additionally, the small yet powerful COOLPIX P330 fits comfortably into a shirt pocket, yet gives users the confidence to capture beautiful imagery through amazing optics, low-light capabilities and creative control.

“The introduction of the COOLPIX A, as Nikon’s flagship COOLPIX camera, provides uncompromised image quality and incredibly sharp detail in a compact point-and-shoot camera. As the first COOLPIX to use a DX-format sensor, the COOLPIX A will exceed expectations for its unsurpassed performance,” said Bo Kajiwara, Vice President of Marketing, Planning and Customer Experience, Nikon Inc. “The COOLPIX A, along with the COOLPIX P330, demonstrates the forward-looking direction of the Advanced Performance COOLPIX line, and packs all of the benefits of Nikon’s optical heritage and imaging experience into a compact, yet powerful package.”

Advanced Performance COOLPIX Cameras with Wi-Fi® Connectivity

For those who never settle for second best, this new duo presents the optimal choice to consistently capture high-quality images and HD video with outstanding clarity and detail. Thanks to their exceptional CMOS imaging sensors and world-class NIKKOR lenses, these cameras deliver brilliant photos amidst the action, even in low-light conditions. With compact designs and advanced feature sets that allow users to easily grow and improve their image or video shooting skills, these new COOLPIX cameras provide creative control and connectivity options for the photographer in everyone. These new cameras also join the ultra-zoom COOLPIX P520 and performance powerhouse COOLPIX P7700 in Nikon’s series of COOLPIX Advanced Performance cameras.

Once a still or video has been captured, both cameras let users share images instantly with family and friends when connected using the optional WU-1a Wireless Mobile Adapter1. This accessory pairs with the free downloadable Wireless Mobile Utility application1, which enables users to transfer their images and videos to compatible smart devices and tablets for easy sharing and viewing with others.

The COOLPIX A: Nikon’s First DX-Format COOLPIX Camera

Unlike any other COOLPIX camera, the new COOLPIX A is equipped with a DX-format CMOS sensor that enables users to achieve superior image quality previously only possible with a Nikon D-SLR. The combination of this 16.2-megapixel DX-format sensor and ultra-sharp prime NIKKOR lens firmly positions the COOLPIX A as the reigning flagship camera in the COOLPIX line.

The all-glass 18.5mm (28mm equivalent) prime lens has an f/2.8 aperture, allowing users to shoot with a shallow depth of field to blur backgrounds for professional-looking photos. Even when the sun goes down, the lens offers the ability to turn a fleeting glance into a flattering moonlit portrait with just a press of the shutter. Always ready for the spontaneous moment, the camera’s quick AF performance and 4 frames-per-second (fps) burst help users to consistently capture any moment with outstanding image quality.

For those who want to push their photography skills, the versatile COOLPIX A also offers advanced settings to allow shooters to have complete creative control to master nearly any shooting situation. With multiple Scene Modes, a familiar manual focus ring, full manual exposure controls (P,S,A,M), and the ability to shoot RAW/NEF image files, even a simple snapshot can be transformed into artistic expression.

Additionally, the COOLPIX A offers a variety of accessories to enhance the shooting experience, including the DF-CP1 Optical Viewfinder, the UR-E24 Adapter Ring for attaching lens hoods and filters, and the HN-CP18 metal Lens Hood, which helps protect the surface of the lens and restricts light from passing through without negatively influencing images. The camera also has a full size hot shoe port that makes the camera compatible with various accessories such as Nikon Speedlights.

The COOLPIX P330: Big Performance from a Tiny Camera  

The COOLPIX P330 offers a useful 5x wide angle to telephoto (24mm-120mm, 35mm equivalent) zoom and cutting-edge features in a sleek, portable design for exceptional images and HD video. The P330 has a 1/1.7-inch, 12.2-megapixel backside illuminated (BSI) CMOS sensor that offers users the ability to confidently capture vibrant photos with low noise. Additionally, the super-sharp f/1.8 lens is the fastest in the COOLPIX line, rendering photos and Full HD 1080p video with striking clarity in a variety of lighting conditions. The lens also includes Vibration Reduction image stabilization to further reduce the effects of image blur when shooting handheld. Designed for the user who wants a sophisticated camera with the option of an advanced feature set, the COOLPIX P330 includes manual controls (P,S,A,M) and can now capture NRW/RAW images.

The P330 also enables users to enhance their photography with the inclusion of various Scene Modes, as well as Nikon’s Easy Auto Mode for capturing beautiful imagery during scenic vacations, celebrations or everyday moments, all with the convenience of a small, portable size. Additionally, the camera incorporates Full HD Video with stereo sound, engaged with just a simple press of the dedicated video record button.

This high-performance camera also comes with built-in GPS capabilities so photographers can easily log even their most exotic travels by pinpointing the exact latitude and longitude where the image was captured.

Pricing and Availability

The COOLPIX A will be available in March 2013 for a suggested retail price (SRP) of $1099.95* and will be offered in Black and Silver. The DF-CP1 Optical Viewfinder will be available for a suggested retail price of $449.96*, and the UR-E24 Adapter Ring and HN-CP18 Lens Hood will be sold together for a suggested retail price (SRP) of $129.96*; accessories will be available in March 2013. The COOLPIX P330 will also be available in March 2013 for a suggested retail price (SRP) of $379.95* and will be offered in Black and White.

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  • rickjames

    Well, it is finally good to know that Nikon knows how to make a wide angle prime for the dx format

    • Eric Calabos

      and sad to know they could, but didnt

  • Hendog

    OMG Who is responsible for the design of the Coolpix A? To me it looks cheap and plasticky and what is that grip thing? Eww… I applaud Nikon for the idea of a fixed lens, DX format compact, but I was really hoping they’d be able to implement a beautiful, timeless design reminiscent of a Leica rangefinder (or Fuji X100). It is the sort of camera a lot of professionals might want as well as their normal DSLR/s so that kind of design sensitivity is important.

    • http://Flickr.com/inthemist InTheMist

      I’m so disappointed.

    • Rob

      That “grip thing” is THE grip Canon and Sony can’t seem to figure out and Nikon figures they can add on about $300 more because of it…

    • http://www.facebook.com/people/Aldo-Rafael-Altamirano/1218457779 Aldo Rafael Altamirano

      Wait to hold it in your hands first and then post again.

      • Michael_Foley

        … I think I would rather not hold one.

        • http://Flickr.com/inthemist InTheMist

          I was waiting to see if I wanted this over the X100s.
          LOL, what was I thinking?

    • RakSiam

      Cheap and plasticky? “The compact body is encased in a tough aluminum alloy, with a top surface covered by magnesium alloy for true durability”

    • http://www.facebook.com/rob.ueberfeldt Rob Ueberfeldt

      “It is the sort of camera a lot of professionals might want as well as their normal DSLR/s so that kind of design sensitivity is important”. God save us from professionals who care about how fashionable their gear looks.

      • Sahaja

        Design and photography are both visual arts ~ I should hope that any professional photographer is sensitive to design.

    • George

      So you are calling an aluminium alloy camera cheap and plasticky because it doesn’t let you fool people into thinking you have a Leica?

      That’s not superficial in the least.

  • Tags

    Sample images look fantastic, the lens and sensor combo is great. I’m very interested depending upon price. I guess if you don’t like the focal length you can always go fuji, but this lens is sharp and the build looks good. I’m a big fan though price is going to determine this vs sony nex for my backpack cam

  • http://www.facebook.com/people/Aldo-Rafael-Altamirano/1218457779 Aldo Rafael Altamirano

    The Coolpix A will certainly open more than one eye, but I find weird the selection of the lens…

    • Hfh

      Not really if you see what other companies, like Fuji, are doing. It proved popular on the x100.

      • Raz

        It’s not a 35mm, it’s an 18.5mm lens which is equivalent to 28mm on FX. It would need to be a 23mm like the X100 to be 35mm equivalent.

  • Michael_Foley

    $1,100 for a fixed lens camera that’s styled like a generic point and shoot from the last five years. Good god, this makes me worry about Nikon. Who on earth would buy it when for $100 more you could get a D7100?

    • Fred Flintstone

      I think they might want us to buy this AND a D7100

    • Swade

      You could buy a D7000 for $100 more, but it wouldn’t work that well at taking pictures… as it would have no lens. The Fuji X100s is $1,300 for a fixed lens also and a large amount of people love it. Should probably wait to see how well it performs.

      • Swade

        D7100

    • Remedy

      Who would buy Sony RX-1 when You can have D800 for less? Take your nose out of your ass and use your brain. World does not spin around you.

  • niXerKG

    Anyone who has owned a P7000/P7100 is cringing at the lens door on the Nikon A. That thing will get bent in in no time. Costly repair too! I semi want it, D7000 sensor in a small compact body with a nice 28mm f/2.8.

    • chubbs

      I’m with you. I WANT a fixed prime, large sensor camera. This looks,nice but…. Eeeeeeeuuuuughhh, I do not have faith in those barn doors over the lens.

      • Jonas from Sweden

        They don´t look nice … I recently bought P7700 as pocket size camera – and I like it … The P7700 have a “normal” lenscover. Why did’t they give this one the same type of cover?

        But still, I would seriously considered buying this if not for the fact I just recently bought the P7700. :(

      • Jonas from Sweden

        They don´t look nice … I recently bought P7700 as pocket size camera – and I like it … The P7700 have a “normal” lenscover. Why did’t they give this one the same type of cover?

        But still, I would seriously considered buying this if not for the fact I just recently bought the P7700. :(

  • niXerKG

    Anyone who has owned a P7000/P7100 is cringing at the lens door on the Nikon A. That thing will get bent in in no time. Costly repair too! I semi want it, D7000 sensor in a small compact body with a nice 28mm f/2.8.

  • RMJ

    damn… i don’t need the camera but i must have the super cheap optical viewfinder !

  • Paul

    I think this will be an interesting camera to try once the price goes down or the instant rebates begin.

  • One More Thought

    I am sure this camera has its charms…and until we get to hold it and use it it is difficult to make judgements.

    That being said, however, Nikon should realize that the emotion and feel and look of a camera matter…especially at this price point. Nikon would have done better bringing this out in a retro style body like their FM or FE series. It’s almost ridiculous that they do not do this, esp. after seeing people love the style of the Fuji X100 and Olympus OMD cameras.

    Style matters..the best example of a tech company that gets this is Apple.

    • http://Flickr.com/inthemist InTheMist

      I agree. Fugly. No viewfinder and a slow lens that is too wide dooms this camera to making big-nosed Disneyland portraits taken by mom because the salesman told her big sensors were better.

    • Ken Elliott

      I’m with you. No viewfinder means I won’t consider it. I am thinking about getting a Fujifilm X series or Olympus OMD. I’d rather have a Nikon FMD.

    • BdV

      Totally agree. Can’t understand where in the process they decided to give up the possibility to make it look good. They even managed to make it look cheap. Or is this the deliberate low profile look?

    • ezc

      I agree. They should have done the retro styling and no viewfinder is a bummer. This kind of reminds me of the Nikon 35TI.

    • Sahaja

      You want retro style? – perhaps it should be modeled on the SP not the FM

    • David

      As usual, plenty of negativity and fixation on “style” in the Nikon Rumors’ comment area. This Nikon A looks very useful to me. I bet it can produce very HQ images and it is so small and portable! FM and FE cameras are much larger than this puppy. Finally, Nikon is trying to make something compact that takes really good photos. I applaud them for this and I think it is a smart business move – as they need to clearly differentiate IQ from very portable camera phones and ordinary P&S cameras.

  • n11

    Interesting, I wish that Coolpix A had at least a little bit of zoom, and perhaps be 2-$300 cheaper… Then they’d sell like pancakes.

    • GD

      Then it would be a compact camera exactly like the ones they already sell.

    • Gord

      I wish I had a pony.

  • Ben

    $ 1099.95? 28mm? Bye bye…here I come Fuji.

    • http://Flickr.com/inthemist InTheMist

      Exactly. I’ll be in line behind you.

      • Ben

        …and the sample photos look cute, but there is no sample above ISO 320…???

    • molebomb

      $1500 in the UK. Idiotic

  • D5100 owner

    for all of you ripping on the design, it is supposed to look like a coolpix. the idea is to be small and unobtrusive when photographing. the product video guy know what the camera is about. that is why nikon choose him not you. He gets that small is good sometimes.

    • http://nikonrumors.com/ Nikon Rumors

      Nikon advertises the new Coolpix A as “The smallest compact camera containing a DX-format CMOS sensor”

      • pretty_ugly_1

        Yeah, because only Nikon uses “DX” format.

  • Richard709

    So the only way to get some subject separation is to shove a wide-angle in somebody’s face. 2.8 = fail.

    • vFunct

      Photos are better when the photographer is shoving themselves in the subjects face.

      No one wants to see a telephoto image.

      • Richard709

        And everybody must want to see a bulbous, distorted face I guess. Don’t go getting all Robert Capa on me.

        • PhotoAl

          I like the wide angle lens. This type of camera (small and able to be carried to social events very easily) isn’t what I would want to take portraits with so getting more people in the frame + scenery is what I prefer. That’s the drawback with a fixed non-interchangable lens camera. With only one focal length there will be plenty of people who don’t agree that it’s a useful focal range.

          • Richard709

            For $1100 I’d hope that my party camera had at least f2.

            • PhotoAl

              Well, here’s hoping the high ISO is good. I also prefer this focal range over 35mm because aside from taking pictures with friends I like to photograph landscapes and architecture. For that, f/2.8 is fine (in my opinion).

        • vFunct

          28mm is much better than 35mm for photojournalism.

          • neversink

            Ridiculous comment!!!!

      • http://twitter.com/_thelonius_ christopher smith

        did you go to photography school on mars?

        • vFunct

          I always teach all of my photographers to get right in where the action is happening if they want to be published.

          Make sure the subjects know you are there and acknowledge you in the image. You will get better charisma from your photos that way.

          Telephoto images of people interacting is unpublishable garbage.

          If you want I can teach you photography.

          • neversink

            Ridiculous comment!!!! I doubt you can really teach anything. I have used the gamut in all my photojournalism and editorial work – from ultra-wide to super-teles. I use what I feel is best for the situation.

            • Nawksi

              He’s right though. Well, it’s true most of the time for street photography. You can also use a 35 mm or 50 mm (or anything in between), but for powerful, in-a-crowd photography, which obviously implies people photography, getting into it is often better, and 28 mm isn’t a bad focal length for that.

              I’ll stick with my X100 because it’s better for daily shooting, and a better camera regardless of what I want to shoot!

          • mdrewpix

            Your students should demand a refund and have all your instruction purged from their minds. And get out of the photography business.

            • vFunct

              Oh they aren’t students.

              They’re professional photojournalists, editorial, and fine-art photographers.

              I’m their editor.

              I always tell my photographers to get in on the action.

              Be a part of the story.

            • vProc

              They should demand refunds.

          • J

            Sure, where do I sign up for lessons?

          • BdV

            Haha! That last sentence! Fantastic! Straight forward, full speed ahead on a photography collision course. I think this could be a great course, even!

          • BdV

            Haha! That last sentence! Fantastic! Straight forward, full speed ahead on a photography collision course. I think this could be a great course, even!

          • D

            It’s funny how you claim that you’re a bad-ass pro that knows it all, yet you hide behind an assumed name.

            If you were really teaching “professional photojournalists, editorial, and fine-art photographers.” I doubt you’d be trolling the NikonRumors forums.

            You’re pretty much full of shit. Either show some proof or shut the fuck up.

          • http://www.facebook.com/omar.barcenas Omar Barcenas-Photography

            well when i see ‘street photographers’ shooting with a tele, I think to myself what a pussy, and I bet you 99% of the time they’re shooting a a cheesy ass ‘street’ portrait.

            vFunct has it right, get in the action, wide lenses bring the audiences in.

            BTW vFunct if you’re looking for photographers, I’m looking for a start in photojournalism.. http://www.omarbarcenas.com (still under construction), my commercial work is at http://www.ob1ne.wordpress.com or http://www.flickr.com/ob1ne

  • dan

    no more sensor dust!!!
    Just hope the focus is not too slow

  • PhotoAl

    I have a Fuji X100 and I have contemplated buying the wide angle adaptor so many times for the wider 28mm focal length equivalent. I always end up passing on it though because the point of the X100 (for me) is it’s small size. After screwing on the adapter it isn’t great for a jacket pocket and it would become more difficult to slip into a small travel bag. So this design and lens is definitely what I am looking for but the big question is AF speed and MF implementation. If the AF is anywhere near the V1 and if the MF is usable I’m sold.

  • http://twitter.com/destroyerxdayne Dayne Waterlow Photo

    More expensive then I had hoped, but Im not writing it off yet!

  • Pols

    I think I like it, if I had a $1200 i’ll buy a D7100!!

  • jake

    f2.8?

    stupid , Nikon obviously has no sense , it needed f1.8 or f2 at least or a FX sensor.

    I am disappointed , wasted my time waiting for this junk.
    I think I am going with the RX1 this time.

  • http://profiles.google.com/fotochuck charles embrey

    The SRP of $1,099.95 is sorta steep. DPReview say the the optional optical viewfinder will sell for “about $450.” That means we are looking at about $1,550 for both, a price higher than a Fuji X100s.

  • Mike

    $450 for an accessory view finder? I guess they don’t want to sell any. How does this cost more than a 50mm prime?

  • RC

    The A has no VR? Another deal-breaker in addition to the fixed focal length lens. 28mm is also another deal-breaker. 28mm is just too wide.

    • Frog

      It’s a 35mm equivalent. And I honestly doubt many people would suggest filming a cinematic masterpiece on a compact.

      • RC

        Most people buying cameras don’t film cinematic masterpieces. What do you mean by “it’s a 35mm equivalent?”

        I don’t have a problem if someone likes this camera. I just think it is incredibly limiting, and I cannot see why one would handicap oneself in so many areas.

        Maybe those that like this can enlighten me as to why people would like this camera.

    • http://www.facebook.com/chris.lewis.16144606 Chris Lewis

      I had to laugh when I read “turn a fleeting glance into a flattering moonlit portrait”. Don’t know about you, but I never found 28mm to be a flattering portrait length!

  • Tim

    I’ve been looking forward for this, a DX compact makes the most sense of the DX format!

    But this 24mm (EQ – sorry but i cant think in DX focal ranges) makes no sense. A fixed camera should be 35mm or i would even consider a 50mm. 24 is way too wide for me. f2.8 is a bit disappointing for a small lens as well.

    Off to Fuji.

    • Tim

      *28mm

      • Remedy

        IT’S EQUIVALENT OF A 35MM ON FULL FRAME YOU DOUCHE~!!!

        WTF is wrong with those illiterate tools that can’t even read properly.

        • Remedy

          Oops ^^

          • Cloke

            Moron.

          • Cloke

            Moron.

  • olidie

    Retracting lens? This add another dimension to the impression of the “slow” lens. Sorry Nikon, that’s not enough to catch up.

  • studio460

    Hey, the Coolpix A compatible with every modern Nikon Speedlight, including the ultra-stealthy SB-400. It’s a D7000 in your pocket! For me, a 28mm-equivalent is perfect. I want one!

  • lokiparan

    Based on these comments, no one must have bought the 28mm f/2.8D (too wide and too slow) and everyone will be tossing out their 24-70mm f/2.8 (too slow).. I was so deluded before, I’m glad the internet has set me straight.

    “When, oh when, will Nikon be producing an FX compact with 35mm (or 50mm) f/1.4 lens that only costs $600, has an integrated hybrid OVF/EVF, fits in my pocket and looks like a mini-FM!?”

    • lokiparan

      “While you’re at it.. make a interchangeable lens version that uses the F-mount natively but still fits in my pocket. What’s that physics? You say it can’t be done? What would you know!”

      • chubbs

        LOL good show sir.

    • D

      If this lens has the same optical quality as the 28mm f/2.8D you can chuck this camera right out the fucking window. That lens is a dog.

  • http://www.facebook.com/Sefveron Steven Varley

    … I think this camera is pointless, people will just end up buying a fuji x100 instead, that has a 35mm equivalent f2 lens! they would have been better off bringing out some an 18.5mm DX lens or better yet a 23-24mm F2 DX lens, if they did that they would probably end up selling more DX format DSLR’s and keep current customers happy, what is Nikon thinking? wouldn’t it be better to help their DX format sell better than to bring out an expensive camera most people won’t touch?

    • Gord

      Given current market trends… no. This is the kind of camera that might make them some money.

  • mural

    great camera, i prefer a 35mm but a 28 its good too, finally nikon is moving

    • chubbs

      It’s a 35mm equivalent.

  • http://profiles.google.com/bogorad bogorad

    This is another disaster from Nikon! At about the same price NEX-7 is better all around: swapable lens, great electronic viewfinder with real-time histogram, THREE general-purpose controls, more megapixels. Whew.

    • Spy Black

      We all thought similar things about the 1 Series.

    • http://www.amonle.com amonle

      I am amazed at how quickly some cameras are written off. as far as I am concerned this is a slam dunk. This is a camera for the Leica X2, Fuji X100s crowd. It stands out because it is an admitted untypical 28mm (everyone else is at 35mm) – but this is perfect for me. The other camera that stands out is of course the full frame Sony RX1 – which by all accounts is a fantastic piece of kit, but quite a bit more expensive.
      I predict a hit for the Nikon A.

      • http://www.amonle.com amonle

        … not to mention all of accessories available

      • David

        The 28mm lens is a smart move for a fixed focal length, compact camera – in this era of relatively high pixel counts. If I want to shoot wide, I can. Otherwise, I have enough pixels to crop with editing software. If they made it a fixed 50mm, for example, I would lose too many opportunities that require something wider.

  • Leontin

    When X100S has f/2, Nikon release a f/2.8?? and slower than X100S… We all expected at least same performance (with great expectation for night shoots). Sorry for Nikon but they will continue to decries sales. And Fuji will increase…Somebody from Nikon staff must be changed

  • Doug

    I’m mildly satisfied with the A, it seems a decent combo, not sure why everyone is paying out the 28 f/2.8. If you want to compare it to the X100S, yes, it is marginally faster, but the A is also a bit smaller and more compact (especially in the front-rear dimension). I’m willing to accept that compromise if the UI is half decent.

    However, what I really do appreciate is the P330, looks like Nikon has actually listened to some feedback from the P310, adding RAW, bigger sensor, LESS megapixels(!), better low light and GPS. Combined with the truly pocketable size and reasonable pricetag, I will be seriously looking at picking one of these bad boys up. Kudos Nikon for the P330, and good luck with the A!

  • Winter007

    Who on earth designed this?! (Coolpix A) We wanted retro, just not 90s retro…

    • Gord

      Cause the retro design will somehow make your photos better?

      • winter007

        I’m sorry, I re-read my complaint about the outside deisgn and can’t find the part about me saying that the outside design has any impact on the final photos. Btw: I do think design has some level of impact on the photographer.

        • Gord

          That’s stupid.

  • R!

    Yeah, Nikon is kickin these fancy telemetric snob lover in the butt!!
    finally.

  • Raz

    Well that’s a bit of a disappointment, oh well at least with a fixed lens camera there’s nothing to actually keep you ‘on brand’.

    - No built-in viewfinder just a little piece of glass you can whack in the hotshoe for another $450. No EVF option.

    - Slowish wide angle lens because Nikon refuses to make anything other than lenses at 35mm focal lengths of yore for the DX market

    - The usual dearth of dials and nice physical controls because apparently people who buy enthusiast cameras these days switch them to full auto.

    - While subjective, the design is very dull. Retro isn’t mandatory in a pretty camera but some styling beyond the black box would be nice.

    Anyone looking for a Nikon X100 equivalent is still better off in just getting an X100.

  • Paul

    Damn,I want one!!

  • Spy Black

    I don’t understand those inch references for sensor sizes, is that a standard mini sensor size on the P330?

  • `/1nc3nt

    A compact camera in DX size and another interchangeable compact rows in CX.

    I am confused

  • sly38

    Yes, it does not look “sexy”, not has sexy than my X100. But the sample images look very great and at the end (when the picture get out of the camera) only IQ matter. If you zoom in portraits, the one of the girl front of sheet and the side faced guy, the skin and hairs are very sharp, it retain a lot of detail even at f/2.8 . The X100 is going down to f/2.0 but images are a bit soft at this aperture, you have to go to or above f/2.8 to get as sharp. Take a look.

    A pity that there is no high ISO samples.

  • Hudson

    It’s a nice camera really, I really love how Nikon went with the 28mm instead of the 35 like everyone else. Not as versatile, but a nice focal length for the streets. However, there are a couple things that I’m not digging other than the design, one is the f2.8 aperture, I thought a f2 was in order if you want any subject separation. Two, an EVF. I personally hate using the lcd to take pictures. At $1,100 I’d expect Nikon to throw in at least one of the two. Now that I think about it, the Sony RX100 looks pretty good for a 28mm.

  • http://khurtwilliams.com/ Khürt L. Williams

    Meh. I had hoped for something better from Nikon. At this point I’m budgeting to replace my current Nikon with a Fuji X-E1 or X-Pro 1.

  • mike kobal

    A….I will wait and see how it performs, can’t say I am not disappointed though, this would have been exciting 2 years ago …..

  • 5DollarFootlong

    Comments in here are hilarious. I can already tell that most of you here are 55+ asking for that crappy retro look. Well guess what, there is a reason why they stopped with that look? It looks gay as hell.

  • Parampreet Dhatt

    I don’t know why didn’t Nikon go with a retro-styled body modelled on FM/FE-series film SLRs for the Coolpix A.

  • Micah Goldstein

    Wow Nikon, way to steal your own fire. This is such a blatant diss to the Nikon 1 series.

  • Digger

    BA-HAHAHAHAHAHAHAHAHAHAHAHAHAHAHA!

    HAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA!

    OMG I just about busted my spleen! THIS is Nikon’s new APS-C “serious” compact mirrorless camera?!

    HAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA!

    Everyone at Fuji and Olympus are LTAF off right now!

  • Sam

    To all of you self-absorbed wanna-be Leica owners complaining that you don’t like how the camera ‘looks’: (a) I don’t see anything bad about it, and (b) it’s as small and functional as it could possibly be with a large sensor. What does its’ ‘looks’ have to do with taking great photos? Most photographers aren’t great looking either, but is that relevant?

  • http://www.facebook.com/christophe.racat Christophe Racat

    Sorry for my bad english …

    Here is a version of the Nikon Coolpix A I dreamed last night.

    Dreams, it feels good!

    • http://nikonrumors.com/ Nikon Rumors

      I like that one – I have few other mockups sent from readers, will publish them online next week.

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