Nikon CEO on the Z9: “recorded the highest number of sales in the first year after release among all flagship models in the past 15 years”


Nikon published a message from the company’s Chairman, CEO, and Representative Director, Toshikazu Umatate. Here is the portion for the Nikon Imaging Products Business:

The vision set out in our Medium-Term Management Plan is: “Expand the possibilities for visual expression and acquire overwhelming support from all generations of fans around the world.” In the Imaging Products Business, profitability has improved thanks to structural reforms and a shift to mirrorless cameras for primarily mid- to high-end models, and the average selling prices of both interchangeable-lens-type digital cameras and interchangeable lenses have increased. Due to these factors as well as the positive impact of exchange rates, revenue and operating profit of the Imaging Products Business have significantly increased, and a record-high operating margin was achieved. The imaging contents business also got off to a good start. Also the Z 9, our first flagship mirrorless camera model, recorded the highest number of sales in the first year after release among all flagship model in the past 15 years. Moreover, since its release it has continued to evolve with improvements to its features and firmware updates. (source: Nikon)

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