If you haven’t heard, Panasonic has been in trouble lately:
- The company is considering transferring or withdrawing from businesses with low growth potential by fiscal 2026, President Kusumi calls it a “crisis situation”
- Reports for the marketing department trying to influence reviewers
Panasonic is now also being accused of using stock photos in their latest Lumix S9 camera campaign. One of the photos seems to have been taken with a Nikon camera by… a Nikon Ambassador – here is a screenshot from the official Panasonic page:
The birds picture is taken by a Nikon Ambassador Mircea Bezergheanu:
Other pictures were taken from Shutterstock and, in one case, even with a Canon camera and Tamron lens, claiming that the photo was taken with Lumix gear. Read the full story here (with several other examples):
More bad news for Panasonic: Lumix S9 product page controversy and the use of stock photos *UPDATED*