Atomos had an interesting (unusual?) official reaction to Nikon’s acquisition of RED (at least I think so) – they were “hailing it as great news for the industry”. Atomos already has a history of cooperating with both Nikon and RED. The co-founder of Atomos Jeromy Young said this in the official press release:
“I’m absolutely convinced that this new move will result in an explosion of innovation.”
“NAB will be an extremely exciting event this year. Of course, we hope to play a small part in generating that excitement too.”
I did not see another major company praise the acquisition like that. The 2024 NAB show was mentioned again – I already reported that some kind of a Nikon/RED-related announcement could happen next month. Is there something coming between Nikon, RED, and Atomos? I don’t know – what do you think?
See the current Atomos products lineup at Adorama, Amazon, and B&H.
Here is the full text of the Atomos press release:
Atomos Welcomes Nikon Acquisition of RED
Melbourne, Australia – 11th March 2024
Atomos has reacted to the recent announcement that Nikon Corporation is to acquire RED.com, LLC, hailing it as great news for the industry.
Jeromy Young, Co-founder of Atomos, who returned to the business as Managing Director and CEO at the start of the year, commented: “We have already collaborated with both famous brands, and I’m absolutely convinced that this new move will result in an explosion of innovation.”
“I am particularly pleased for Nikon, as they were one of the first companies to listen to us and go out of their way to give us a clean HDMI feed from their DSLRs, helping us to give birth to the Ninja monitor-recorder. It is thanks to their belief and co-operation that Atomos has become the strong brand it is today.”
Atomos already has a history of cooperating with RED, helping to establish the incredible creative potential of RAW video as a new standard in digital production workflows.
“I can’t wait to see what the combined talents of the two teams comes up with,” added Young. Nikon’s expertise in image processing and optical technology, along with RED’s understanding of compression technology and color science, can only be good news for digital cinematography. I’m sure this acquisition will create an entity that is greater than the sum of its parts. NAB will be an extremely exciting event this year. Of course, we hope to play a small part in generating that excitement too.” (Atomos)
Here are some rumors on what to expect from the Nikon acquisition of RED
