Nikon to announce a new firmware download program on January 19th including several improvements for the D750, D810, D800, D800E, D610 and D600 cameras

Nikon D800 firmware update
nikon-i-am-coming
A reader sent me this link to a Nikon press release scheduled for January 19th that will announce a new “I AM Advancing” program for Nikon DSLR owners where photographers will be able to download advanced firmware updates and add new functionality to their cameras for up to 3 years. The program is starting with support for 6 FX DSLR cameras (D750, D810, D800, D800E, D610 and D600) and will be free to join, not sure what will happen after the first 3 years. The new website will be located at http://imaging.nikon.com/advancing (not yet active).

There were some rumors few weeks ago that Nikon may start charging money for certain firmware updates and maybe this new program is the first step towards that. Here is a list of firmware updates will be available after the program starts:

  • New White Balance update, containing Nikon’s latest algorithms for high-quality color balance in any light.
  • New “Metallic” Picture Control option, providing photographers with a unique high-contrast setting which is both natural and eye-catching.
  • New RAW Histogram. This feature displays impressive full-screen histograms for all 3 color channels (red, green and blue) simultaneously, based on data directly from the image sensor. The new feature allows advanced photographers to fine-tune perfect exposure for each shot.
  • Nikon will bring two D810 features to other cameras in the Nikon DSLR line-up:
    • "Flat” Picture Control, which allows photographers more options for adjustment in post-processing and
    • Electronic First-Curtain Shutter feature, which eliminates vibrations caused by the shutter, is newly available for the recently announced Nikon D750 camera.

I already reported that I expect another Nikon announcement around January 16th, still not sure if this rumor was for the "I AM Advancing” program or there will be something more.

Here is the full press release:

Nikon Inc. Announces “I AM Advancing” Program for DSLR Camera Owners

MELVILLE, N.Y., January 19, 2015 -- Today, Nikon Inc. has announced its new “I AM Advancing” program for owners of Nikon’s line of digital single-lens reflex (DSLR) cameras. By registering with the program, photographers will be able to download advanced firmware updates, adding new functionality to their new Nikon DSLR cameras for up to 3 years. The program aims to reinforce confidence in the enthusiast and professional DSLR markets, and inspire photographers to make the most of their cameras, by connecting people to the latest Nikon software innovations.

“Nikon has created the most advanced DSLR cameras in the world. Each camera has the potential to advance further as innovation goes forward,” said Kazuyuki Kazami, General Manager of Business Development, Nikon Japan. “We are continuously listening to our customers, and incorporating their needs into our innovations. Many of our new innovations can be offered to our existing customers today, enhancing the value Nikon products and the Nikon brand.”

The program, which is free to join for registered owners of Nikon DSLR cameras, features a new web site (http://imaging.nikon.com/advancing) with information and software downloads covering a range of products. Each download lets users update their camera firmware with new options and features. After updating, the owner can enable or control the new features using the camera’s menu system.

Nikon is also announcing the “I AM Advancing” Update Manager software, available for Microsoft Windows and Mac OS X. The new software replaces Nikon’s individual firmware upgrade programs with a single new software program, and reinforces Nikon’s commitment to the “I AM Advancing” brand concept. The program is free to download, and features automatic camera detection, firmware download and management of camera updates.

Commenting on the new program, Jay Vannatter, SVP Sales and Business Development, Nikon Inc., said: “Each day Nikon thinks about the future, but we know the camera in your hand is the most important one. ‘I AM Advancing’ is about Nikon helping photographers maximize the potential of their Nikon DSLR cameras, from the moment of purchase and into the future.” He added: “This program is a way for Nikon to show a commitment to our customers and to our products.”

Features

The “I Am Advancing” program is starting with support for 6 full-frame Nikon DSLR cameras: Nikon D750, D810, D800, D800E, D610 and D600. All of the cameras in the program will receive a new White Balance update, containing Nikon’s latest algorithms for high-quality color balance in any light. Each camera is also receiving a brand new “Metallic” Picture Control option, providing photographers with a unique high-contrast setting which is both natural and eye-catching.

For photographers using Nikon RAW (NEF) mode, the most exciting new feature is Nikon’s new RAW Histogram. This feature displays impressive full-screen histograms for all 3 color channels (red, green and blue) simultaneously, based on data directly from the image sensor. The new feature allows advanced photographers to fine-tune perfect exposure for each shot. RAW Histogram is available for all cameras in the “I AM Advancing” program.

Finally, Nikon is bringing 2 of the best features of the revolutionary Nikon D810 camera to other cameras in the Nikon DSLR line-up. Nikon’s new “Flat” Picture Control, which allows photographers more options for adjustment in post-processing, is now available for all cameras in the program. In addition, Nikon’s Electronic First-Curtain Shutter feature, which eliminates vibrations caused by the shutter, is newly available for the recently announced Nikon D750 camera.

Visit the “I AM Advancing” web site (http://imaging.nikon.com/advancing) for the most current and detailed information on new features, supported models, and firmware release schedules.

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  • Christopher Neumann Ruud

    The electronic shutter will be a welcome addition, although I will refrain from updating my D750 until after it has returned from “flare-correction” when and if the day comes that Nikon will begin their repair-program

  • Alfred

    Announcement das without an announcement???
    Maybe tomorrow….

  • Daniel Venter

    So it’s the 19th and I’m waiting, checking emails, refreshing the Nikon website and……..nothing

    • The announcement could be tonight.

      • Daniel Venter

        I’m like a child waiting for Santa or going on holiday and can’t wait to get to the destination…are we there yet, are we there yet lol

      • Rich Murray

        Meanwhile in Tokyo it is already the 20th

  • Darko van Kovacevic

    where is it damn it 🙂

  • Rodrigo Teruszkin

    We are… waiting!!!!

  • RoketAdam

    Is not there still January 19? 🙂

  • Maybe it’s just a rumor. 😀

  • Being Human…

    Hi, I am wondering what happened to the “I AM ADVANCING” ? It’s the 19th today, but no news about it anywhere.

  • Benno Hessler

    No offense intended to NR, but could it be that this is plain BS? Nothing to see so far, site is still offline. ?

    • everything is possible, but the 19th is not over yet – Nikon USA usually makes announcements before midnight

    • Daniel Venter

      Not gonna happen on the 19th of this month, It’s Martin Luther King Day lol

  • Benno Hessler

  • craprumors

    Abandon the rumor! IT IS BS

    • Daniel Venter

      It’s now a I AM WAITING lol. We’re all going to be embarrassed if this happens for real

    • I don’t think so.

  • RoketAdam

    :/

  • JCM

    And we are still waiting!

  • Hielke Klooster

    The site still not active yet…..

  • Cris

    Hehe, nothing will come, just a rumor!

    • I still think this will come before the CP+ show.

  • Roy-Morten Richardsen

    …and January 19th came and went, without any “Advancing” going on….
    Wrong year maybe……

  • Mark F

    The announcement was meant to have been made yesterday but seems not to have happened. Was this just another hoax then?

    • let’s wait and see, I still believe this is legit, the announcement was probably delayed

      • Jorge

        @ Admin: I called Nikon in Melville NY. Asked them about When the website will be up and running and when the new firmware will he released. Their response after I even provide the tech support the web address was: uuuummm and Hmmmm, we don’t have any info on any new firmware, and then: let us take your number and we’ll get back to you. That was four hours ago. Nothing…. Yet.
        I don’t think this is real.

  • Toni Oprea

    Just a bad joke…

  • Jorge

    Question: Will the new Electronic Shutter be made available to the D800? Anyone know?

  • Jorge

    And that link is not working… Shocker…

  • naughtycalvin

    Its Jan 20th and Nikon has not advanced still 😉

  • karaluch

    I am not coming. Nikon

  • D810-D5200_user

    So, any more info on this? tks.

  • ldallara

    Where’s the firmware? You said Jan 19?

  • jtan163

    So here we are well past Jan 19 even in those placed behind GMT- no announcement.

    NikonRumours do you have any commentary…?

  • Francisco Wallmeier

    When is this happening? The 19 was two days ago.

  • Daniel Laloyaux

    Hi
    As stated, the delay might be caused by the recall for repair (service advisory for fix flare) on the D750 product line.
    but of course, nothing should block them for the other lines.

  • Jorge

    I may have asked this before but anyone know:
    1. when this is going live and
    2. If Nikon will bring the electronic shutter down to the D800?
    Many thanks.

  • Michal

    Well, it looks like “new firmware download program” was a joke!!

  • Nik

    After re-reading the nikon-mail I would say that this story is a big load of bs.. It sounds simply too good to become real…

  • Jorge

    @ Admin: I called Nikon in Melville NY. Asked them about When the website will be up and running and when the new firmware will he released. Their response after I even provide the tech support the web address was: uuuummm and Hmmmm, we don’t have any info on any new firmware, and then: let us take your number and we’ll get back to you. That was four hours ago. Nothing…. Yet.
    I don’t think this is real.

  • PhilANIK

    Reasons it could be Real.
    The IP Addresses used in the email are real and all resolve to the correct server names. The recipient is a company Nikon have a partnership with. The email is very well constructed.

    Reasons it might not be real.
    The features sound too good to be true.

    It feels and looks like marketing copy being sent to the marketing company for proofing. After all that is what MWW (the recipient do) maybe its real and the dates are a placeholder?

  • rouby

    rumor or intox?

  • Tim Johnson

    The 19th has come and gone… Hoax rumor?

  • Greg Heller

    Maybe Nikon bailed on this program once they saw the P&L statement for the last quarter.

  • Marc

    Did I miss the official announcement? What is the Status?

  • Vince

    Well, in an hour it will be March first, and still no firmware download program or new updated info regarding it. The link provided for the “I am Advancing” webpage still as of a minute ago does not work, you get the error message “page not found, does not exist, or has been moved”. If it did exist, and/or was moved, why not a re-direct to the new webpage? Sounds like a hoax to me. NR, any new info regarding the program?

  • Simon Garrett

    Whether the original leak was a hoax or not, Nikon appear to have decided not to do it. What a pity.

    • roadie

      Indeed. Shame on Nikon. I had a bit of hope on Nikon when I heard about this, but now it’s back to zero.

  • dimitrisservis

    I am nowhere?

  • John Mylett

    And so its now May 2015 what happened to these updates???

  • bobdadario

    Loving all the features that the new software provided me. Guess I should just be happy that I paid $2300 USD, and had a flare problem, and had no use of my camera while being repaired. Think you coulda even given me a screen protector. Nah. I am advancing!

  • E-Nonymouse A

    Nearing 3rd quarter of 2015 its not advancing or even hinting at showing up. FTR this was announced in late 2014.

  • iv

    The D300 and D700 will never be replaced IMHO as Nikon made a mistake of producingtwo nearly perfect cameras

  • Ann Arbor Nights

    With the D810, need a firmware upgrade option to shoot much smaller RAW files. Around 30mb is the smallest RAW file that can be shot currently. Too big. I like working with RAW files in Adobe camera RAW (photoshop CC), but the current file sizes are just too big.

  • Adnan

    I think I’ve the latest D800 firmware but there is no New “Metallic” Picture Control option,
    Can anyone write the updated Firmware numbers of A and B.
    Thanks!

  • Adnan

    Admin, was this firmware ever released ? the link is still dead.

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