Nikon announces the winner of the “I am generation image” photo contest



Nikon USA announced the winner of their “I am generation image” photo contest: Daniel Newman of Katonah, NY for this picture and story:

“A year and a half ago my younger brother endured his seventh sports concussion. His head trauma left him with disabling migraines, difficulty reading, and memory problems that, despite an extensive hospital visit, still greatly interfere with his social life and his studies as a medical student. The real issue is not my brother’s specific injury, but the culture within the sports world that minimizes the importance of concussions. If his previous concussions were taken more seriously and coaches did not push him to continue playing his symptoms would never have become so severe. In this photo the doctor is demonstrating how a nerve block is administered. My brother had the actual procedure done later that day; unfortunately it like all the other treatments he received have not relieved his symptoms. I hope this contest allows me the opportunity to educate the public about the disabling nature of concussions and migraines.”

Press release:

Nikon Inc. Announces the Winner of the “I Am Next Contest,” Nikon’s Search for the Next Great Visual Storyteller

Daniel Newman of Katonah, New York named the ”I Am Next Contest” Winner as Part of Nikon’s I Am Generation Image Campaign

MELVILLE, NY – Today, Nikon Inc. announced the winner of its “I Am Next Contest,” a search for the next voice of Nikon’s integrated campaign, “I Am Generation Image.” Emerging from over 14,000 contest submissions, Daniel Newman of Katonah, New York and the story of his brother’s battle with the effects of concussions were voted by the community as the contest winner. Newman will receive a complete Nikon D750 camera system to help his story stand out.

“Now more than ever, our generation is using imagery to tell their stories and Nikon is committed to empowering these visual storytellers through the ‘I Am Generation Image’ campaign,” said Lisa Baxt, Associate General Manager of Communications, Nikon Inc. “Daniel’s expression of his brother’s struggle and his own passion for educating others about the dangers of concussions is a perfect example of the spirit of Generation Image, exemplified through his stunning yet moving contest-winning image.”

Starting in early February 2015, Nikon called on consumers to share their passions via Instagram and Twitter using the hashtag #IAmNextContest in a search for the next voice of Generation Image. Once finalists were selected, the community voted for the winning submission. As the winner, Newman will receive a Nikon D750 DSLR camera alongside a full complement of lenses and accessories, including the AF-S NIKKOR 24-120mm f/4 VR, AF-S NIKKOR 50mm f/1.8G ED and AF-S NIKKOR 70-200mm f/4 VR lenses to help him further tell his story.

Daniel’s Story

Daniel Newman has seen first-hand the effect that seven concussions have had on his younger brother Eric. After his latest concussion, Daniel noticed that his brother seemed to have changed, with Eric now struggling every day with memory loss, migraines, and dizziness. Daniel’s winning submission of his brother undergoing a nerve block procedure tells the story of the incredible measures that concussion sufferers endure in an attempt to remedy their symptoms. By winning the “I Am Next Contest,” Daniel hopes to further educate the public about the disabling nature of concussions and tell the real stories of the impact they have on athletes, their families and friends. Read more about Daniel’s story here: iamgenerationimage.nikonusa.com/contest

About the Nikon “I Am Generation Image” Campaign

The concept of “Generation Image” was born from a desire to understand people’s relationships with their images. The number of images captured and shared every day is significantly increasing and after extensive research, it became clear that image quality is critical to celebrating and purposefully representing the motivations of this new generation of image makers. Across the country, people are using their cameras as a tool to share what is important to them and each have the potential for significant impact. From families or hobbies, personal causes to accomplishments, this generation enjoys expressing and sharing their passions through photos and videos. On social media channels, the hashtag #IAmGenerationImage is a rallying cry. It echoes the desire to deliver the best images possible, in order to convey emotions and passions that rise above the noise. “I Am Generation Image” reminds us that we are all part of this generation, and Nikon will enable our stories to ring loud, true and authentic.

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