July 2026 CIPA numbers

• 6 hours ago
• Categories: Other Nikon stuff
• Tags: CIPA

CIPA (Camera & Imaging Products Association in Japan) published the latest camera production data (orange: 2026, black: 2025, blue: 2024):

July 2026 CIPA numbers by ZoetMB

(All comparisons to YTD 2025)

Narrative: July 2026

July numbers are unfortunately not great. Compared to last July (single month only), DSLR shipments are down 76%, mirrorless shipments are down 26%, compacts are down 3% and lenses are down 23%.

Compared to YTD 2025:

• DSLRs are down 35% in units and 40% in shipped value
• Mirrorless units are down 6% in units and up 3% in shipped value.
• Compacts are up 13% in units and 12% in shipped value.
• Lenses for smaller than 35mm sensors are down 1% in units and up 8% in shipped value, and lenses for 35mm and larger sensors are down 8% in units and up 2% in shipped value.
• The lens-to-body sales ratio is 1.57 compared to 1.49 a year ago.
• Overall shipped value is up 3%.

We’re predicting total annual sales of between 6.1 and 6.4 million ILC bodies, down 2%-4% from last month’s prediction.

A list of participating CIPA companies can be found here.

2025 mirrorless camera production volume ranking (without fixed-lens compact and instant cameras)