In an article about Nikon marketing strategy, Birgitta Olson (global marketing manager at Nikon) mentioned that “new possibilities are opening up for Nikon in the fields of action, wearable and drones“.
Lately Nikon has been diversifying their business and this year alone they acquired Mark Roberts Motion Control (a robotics solution company) and also invested in a 3d printing a x-ray companies. Oh, and just a reminder that Nikon did not purchase Samsung’s camera division – this is what happens when a company buys a division from Samsung – there is an official release and press coverage.
