Nikon cannot give a straight answer on their DX strategy



Maybe is the translation or maybe is just me, but I cannot make any sense from the answers Nikon representatives gave to dpreview during an interview at the CP+ show that just got published online today – see for yourself:

Can you give us a description of your strategy for APS-C vs. Full-frame DSLRs? How do you see those two product lines developing?

We consider both formats important for us. It just depends on the application on the part of the users, and it also depends on what needs the customer has. But we consider both lines important. As for future product line, we are sorry we cannot answer that question.

Nikon continues to create many more FX format lenses than DX. Does this signify a different approach to the two platforms?

We don’t consider that we manufacture more FX than DX lenses; we’ll focus on both.

So the different number of lenses released for the two platforms – does that mean you’ve had more work to do on full-frame? 

We don’t feel we have more FX than DX products now; we have a full line-up in FX as well.

Do you think there’s space in your DX line-up for a professional DX camera? Something to directly replace the D300S?

We have top-end for FX, but we don’t have one for DX. Canon has an equivalent [professional DX] product – the 7D Mark II – which [I assume] is why you ask this question. We will not deny any possibility of developing further lineup in DX, and any range in the future.

So FX is not your professional product, and DX is not your consumer product?

No, that’s not how we see these two ranges.

Via Dpreview