Nikon’s PMA press release – nothing new

Update #2: also don’t hold your breath for the Nikon press event in Japan next Tuesday – it will probably be similar to this one.

Update #1: I think Zoltar misunderstood this press release. In this announcement Nikon is talking about two DSLRs – the D3000 and D3s, but those are not new. I also got the time right (almost – I was expecting it @ 12 instead of 11 am, I still think the actual press event @ PMA will be at noon today).

I knew that there will be a press release about two DSLR cameras today from Nikon, but I did not expect them to have a press release about products that were already released! This is the story.

This just got published on Nikon USA press center – I guess there will be no new products. Sorry, I screwed up this time!

Nikon Exhibit Highlights First Look of New COOLPIX Line-Up, Nikon D3S, and Legendary NIKKOR Lenses

PMA INTERNATIONAL CONVENTION & TRADE SHOW, BOOTH # 2200, ANAHEIM, Calif. (Feb. 21, 2010) – Attendees of the 2010 PMA International Convention and Trade Show looking to experience the latest innovations in digital imaging will visit the Nikon booth where a vast array of award-winning digital imaging solutions will be on display. In addition to the impressive line-up of products, the Photo Imaging Manufacturers and Distributors Association (PMDA) appointed Nikon Corporation President Michio Kariya as PMDA 2010 Person of the Year. This year, Nikon will highlight seven new high-performance and stylish COOLPIX digital cameras, the easy-to-use D3000 D-SLR and the professional-grade D3S, Nikon’s first FX-format camera to offer HD video recording. In addition, visitors to the Nikon Booth # 2200 can also experience the popular COOLPIX S1000pj which is the recipient of multiple industry accolades, including the Popular Mechanics 2009 Breakthrough award. Also, the Nikon D3X Popular Photography Magazine’s 2009 Camera of the Year, and a selection of high-quality NIKKOR lenses will also be on display.

For nearly 40 years, Nikon has been a landmark exhibitor and brand presence at the PMA tradeshow. Nikon’s participation at PMA 2010 serves as yet another opportunity to interact with its retail and channel partners, photographers, journalists and loyal consumers about the latest trends in the world of digital imaging.

This year, PMA marks a momentous occasion for Nikon, as Nikon Corporation President, CEO and COO Michio Kariya was named 2010 Person of the Year by the Photo Imaging Manufacturers and Distributors Association (PMDA). The 2010 Person of the Year award was presented to Kariya prior to the opening of the 2010 PMA tradeshow to honor his dedication to Nikon and the industry for more than 40 years.

NIKKOR lenses and the extremely versatile Creative Lighting System (CLS) represent an integral part of Nikon’s complete high-performance Digital Imaging System featured at PMA. Visitors to the Nikon Booth # 2200, can experience a wide array of NIKKOR lenses, including the recently announced 16-35mm f/4 VR and Ultra-Fast 24mm f/1.4 as well as the versatile AF-S 70-200mm f/2.8 zoom and professional AF-S 300mm f/2.8 telephoto lens. Nikon’s series of CLS products, including the flagship SB-900 Speedlight and other lighting accessories, will also be on display highlighting the agility and overall effectiveness when used in-studio or on location.

Nikon’s complete line of digital SLR cameras, COOLPIX cameras and accessories, high-quality COOLSCAN scanners, world-renowned binoculars and other accessories will be accessible for PMA 2010 patrons. With a spotlight on Nikon’s series of COOLPIX digital cameras, Nikon’s “theater-on-the go” display showcases the capabilities of the revolutionary S1000pj camera, the world’s first digital camera with a built-in projector. Lastly, visitors can experience the complete Nikon imaging solution with instruction and demonstrations of Nikon’s Capture NX2 photo editing software.

As in years past, Nikon will bring to light some of the latest works and projects from its dedicated base of photographers. With images from various COOLPIX and D-SLR products, the Image Gallery calls attention to the overwhelming capabilities of the cameras and the creative possibilities.

Attendees are encouraged to experience Nikon’s entire line of photographic, digital imaging and optical solutions, including Nikon’s sport optics products, on display at the PMA 2010 tradeshow, from Feb. 21-23 at exhibitor booth # 2200. For more information, please visit http://www.nikonusa.com.