where there’s smoke there’s fire

Press Release:

Nikon swept the boards at the prestigious European Imaging and Sound Association (EISA) awards, picking up accolades for three of its professional products.

Each year the member audio, video and photo magazines from across 19 European countries nominate the best equipment from different categories of audiovisual products released in Europe during the preceding 12 months.

This year, Nikon picked up the European Professional Camera 2008-2009 award with its Nikon D3 D-SLR and European Professional Lens 2008-2009 with its two NIKKOR lenses: the AF-S 14-24mm f/2.8G ED and the AF-S 24-70mm f/2.8G ED. The awards further underpin Nikon’s leadership position in high-end photography and recognise the company’s continued pursuit of excellence.

Robert Cristina, Professional Products and NPS Manager at Nikon Europe comments: “We are delighted that our engineering efforts have been recognised so comprehensively again, as they were for the TIPA awards earlier this year. These two awards affirm our commitment to providing the best imaging and optical technologies in the photography business.”

European Professional Camera 2008-2009: Nikon D3
Award citation of the EISA jury: “The Nikon D3 is the first full-frame Nikon, offering amazing image quality due to the fact that the pixels on the 12-million-pixel CMOS-sensor are much larger than usual. These large pixels help to produce very low levels of noise, even at high ISO settings. The high-speed operation and focusing, combined with the nine images per second continuous shooting mode, make it a good camera for action and sports photography, as well as the ideal DSLR for all-round professional photographers.”

European Professional Lens 2008-2009: NIKKOR AF-S 14-24mm f/2.8G ED and NIKKOR AF-S 24-70mm f/2.8G ED
Award citation of the EISA jury: “This pair of NIKKOR zooms represents the ideal optical partnership to equip Nikon’s professional full-frame cameras. Covering a brad focal length at f/2.8, and delivering very high optical quality, these zooms help to project Nikon’s FX D-SLR system to the forefront of the market. With its amazing frontal lens and only the small handicap of a quite significant size and weight, the AF-S 14-24mm establishes a new record in the short focal-length zoom category compatible with full-frame sensors. Its quality compares extremely well to that of fixed-length focal lenses. The new AF-S 24-70mm is a superb lens, with an advanced optical and mechanical design that marks it out in the NIKKOR wide-standard zoom line-up. Its minimum focusing distance of 0.38m makes it an excellent general-purpose zoom.”

Nikon continues to develop excellent products in its ambition to be the manufacturer and partner of choice for photographers at all levels.