The Japanese BCN retail ranking published an article called “Nikon rises to 3rd place in the mirrorless market, with the release of the Z8” (Google translated):
“Nikon ‘s market share is steadily increasing in mirrorless single-lens cameras . The sales share by manufacturer in May 2023 will be 12.9%. It overtook OM Digital Solutions (former Olympus ) and moved up to 3rd place. This is the first time in three years that the company has entered the top three. It became clear from the ” BCN Ranking” , which aggregates the actual sales data of home appliance mass retailers and online shops.”
Here is the Japanese mirrorless camera market share from May 2020 until May 2023 – Nikon is back at the #3 spot and Canon is back at #1:
Please note: BCN Ranking collects real sales data from approximately 40% of the Japanese retailers – this is not a worldwide market share report. Previous BCNR reports can be found here.
The Nikon Z8 and Z9 cameras were the top-selling cameras at Map Camera (Japan) for May 2023: