Nikon Medium Term Management Plan released: 50+ Z lenses by 2025, focus on licensing business, appeal to video creators
Nikon released their Medium Term Management Plan for 2022-2025 (the slide presentation is here, the video presentation can be found here). Next are the details for the Imaging Business:
Direction for Imaging Products Business:
- For pros/hobbyists: deploy advanced features from the Z9 across the lineup
- Deploy advanced features from the Z9 across the lineup
- Bolster engagement before and after purchase
- Focus on apps and the cloud
Vision: Expand the possibilities for visual expression and acquire overwhelming support from all generations of fans around the world
Main points for the digital camera segment:
- Concentrate management resources in high value-added products and mirrorless cameras (meet expectations of professionals and hobbyists and raise ASP 20%)
- Bolster the Z mount system by expanding lens lineup (50+ lenses and a 2+ lens attach rate)
- Appeal to video creators by strengthening video functions
- Strengthen remote operation and automatic image capture features to meet professional needs
- Focus on licensing business
Earnings plan: achieve revenue of ¥200.0B and Operating profit margin of 10% on a stable basis.
Here is the second side for the Imaging Business:
The current Nikkor Z lens roadmap has 34 lenses – that means another 19 lenses will be announced by 2025 (not counting Z teleconverters):
Updated Nikon NIKKOR Z lens roadmap (January 2022)
