The Nikon Report 2021 is out


The Nikon Report 2021 is out in Japanese only – here is an excerpt from the report translated into English:

Video business is structural reform
Steadily executed.
Including BtoB deployment
Expand business domain

In the video business, we are working on a drastic change in the business structure through the structural reform announced in November 2019.
Although the fiscal year ended March 2021 was in the red following the fiscal year ended March 2020, the reduction in business operating costs was achieved ahead of schedule.
doing. Thorough scrutiny of future risks and loss of approximately 30 billion yen in fixed assets and inventories by the fiscal year ending March 2021
In addition to processing, we are promoting measures such as optimizing business personnel of more than 2,000 people, consolidating production, and reorganizing sales companies.
In the fiscal year ending March 2022, we will continue to focus on the middle- and high-end model market for professionals and hobbyists, and we will continue to focus on the flagship model.
Launched the full-size mirrorless camera “Z 9” and expanded the lineup of Z mount lenses to nearly 30
vinegar. Launch of “entrance model” that keeps prices down while strengthening video functions, etc. to increase the number of young customers
We also provide software that supports the creation of video expressions.
We have focused on selling hardware such as cameras and lenses, but our customers originally wanted it.
I think that what is to be done is to solve the emotions, fun, or problems that lie ahead. Video-related technology
Expand your horizons and get caught up in your business style, such as actively working on BtoB development utilizing
We will continue to expand our business domain. We will continue to steadily implement the measures and achieve profitability in March 2022.

Nikon’s strength is its high technological capabilities centered on the “optical utilization technology” and “precision technology” that it has accumulated since its establishment. Maintaining high technological capabilities that support growth strategies
From a long-term perspective, we are continuing research and development in a wide range of fields that cover both the strengthening of existing businesses and the creation of new businesses in order to develop them.

Basic policy
The technological capabilities cultivated over many years through basic research are utilized in each Nikon business and contribute significantly to growth areas. Make sure to execute the medium-term management plan
Therefore, we believe that it is important to connect the results of research and development to our business at a faster speed, and we are working on research and development.

Specific activities
Optical technology, material technology, and mathematical technology including AI are important elemental technologies in growth areas as well. Those technical fields
He has published many research papers in Japan and has been highly evaluated by external organizations. At Nikon, the cutting edge that plays a central role in video technology
We are also working on research and development of image sensors. Currently, image sensors are used with digital cameras and smartphones.
It is also used in various industrial fields such as automobiles, including the video field. Nikon is compact, fast and has high resolution
So, we have developed a stacked CMOS image sensor that can instantly capture images from dark to bright areas. This result is
We made a presentation at the world’s largest international conference on semiconductors and received a great response.

1 Risk
Reduction of “rock layer” consisting of professional and hobbyists in the market
Intensifying competition beyond expectations
Procurement of various parts including semiconductor-related parts for cameras and lenses

2 Opportunities / Measures
After Corona Digital Camera Market Recovery
Promotion of mirrorless shift by launching flagship models on the market and expanding the distinctive lens lineup
Providing applications that lead to new video expressions
Expansion to BtoB by utilizing camera-related technology and intellectual property

3 Achievements
Launched full-size mirrorless cameras “Z 7II” and “Z 6II”, expanding the lineup of mirrorless cameras to 7 models
Expanded the lineup of NIKKOR Z lenses to 22
Reduction of business operating costs and strengthening of business profit structure through structural reforms

The 20210 Nikon Report can be found here.

Thanks Felipe!

This entry was posted in Other Nikon stuff. Bookmark the permalink. Trackbacks are closed, but you can post a comment.
  • FCC disclosure statement: this post may contain affiliate links or promotions that do not cost readers anything but help keep this website alive. Thanks for your support!

  • Back to top