Recap of a recent internal Nikon presentation


Here is another recap of a recent internal Nikon presentation:

  • The demand for the new 105mm Macro Z mount lens was higher than Nikon expected and it will be back-ordered for a long time (already reported here).
  • 7 new Z mount lenses are expected to be released (reported here).
  • Nikon is giving Z bodies and long lenses to pros who will be at the Olympics – they are putting a marketing campaign together about the Z series and professional use in sports.
  • Many lenses and bodies are in short supply due to material shortage and chip supplies (reported here). Nikon doesn’t see that changing this year.
  • Nikon flies all equipment to the US. The cost for airline space is now very competitive and expensive.
  • No plans for new DX DSLR cameras or lenses for now (no Nikon D3500 replacement).
  • Nikon Z9 to be announced in the 4th quarter of 2021 (reported here).
  • Nikon D850 and D500 replacements could still happen next year (I am still not convinced) – the D500 has been out of stock for months.
  • Over the next year, we will see many F mount products being discontinued (reported here), the Nikon D780 will stay for a while.
  • A new Z entry-level model camera is expected in late 2022 (Nikon Z30?). If the parts supply issues are resolved this year, the announcement could come earlier.

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